Official Blog
Rio 2016 celebrations on YouTube
2016年8月1日月曜日
The Olympic Games Rio 2016 have yet to commence, but for sports fans the world over, the excitement is already well underway. In the last 12 months, over
23,000 years
of content have been watched on YouTube for the four most popular Olympic Games’ sports alone - athletics, gymnastics, diving and swimming, and volleyball. To put this in perspective, that's the equivalent of watching all 17 days of the Olympic Games, 24 hours a day, not once, but over half a million times. Nearly two thirds of that viewership has happened on mobile devices -- and even more in countries like the U.S., U.K. and Japan.
As the miles continue to rack up on the Olympic torch, viewership on YouTube continues to rack up as well. To help make that viewership experience even richer, we have partnered with broadcasters in more than 60 countries, including the
BBC
(U.K.),
America Movil
(Latin America excluding Brazil),
NHK
(Japan) and many others. These partners will bring official highlights from the Games on YouTube to make sure you can keep up with the most breath-taking moments. We will also link these official broadcasters’ highlights directly into
Google Search
and YouTube Watch Cards for Rio 2016.
And if you want to experience Rio and the environment surrounding the Games through the eyes of some of your favorite creators, 15 of them will be on the ground bringing you the best of Rio. Creators such as
Liza Koshy
,
Brodie Smith
,
Ben Brown
,
Caeli
,
Chloe Morello
, and
Felipe Castanhari
will provide an on-the scene view of the celebrations in Rio, everything from their own commentary of the Games’ celebrations, from the first victory to the last defeat, to long days around Rio on bike rides and aerial tours. These creators will take advantage of our
brand new mobile live streaming
feature to share real-time moments from Brazil as they unfold, as well as 360-degree videos that will make fans feel like they are on the streets of Copacabana.
But it’s not just creators and broadcasters getting into the action. Brands are already uploading ads celebrating the athletes, culture, and passion around the Olympic Games–and viewers are taking notice. From
April 2016 through June 2016
, ads from Worldwide and National Olympic Partners have already received the equivalent of over 400 years worth of watch time. Here’s a look at a few of the top ads so far: “
Always #LikeAGirl - Keep Playing
,” Minute Maid's "
#doinggood | See What U.S. Olympian Missy Franklin Has To Say
," Samsung’s “
The Chant
,” P&G’s “
Thank You, Mom - Strong
,” and Visa’s “
The Carpool To Rio
.”
From epic wins to all-star performances, YouTube will bring you the best from Rio, before, during and after the Games through official broadcaster channels and celebration via content creators.
Christoph Heimes, Head of News and Sports Partnerships, EMEA, recently watched “
Gillette: Perfect Isn't Pretty
.”
How the Olympics played out on YouTube
2012年8月17日金曜日
When we started preparing for the
Olympics
last year, we prioritized two things: giving you a front-row experience, and serving you video at the best quality possible. You responded in a huge way:
Around the world
Giving more people access to watch live and recorded events was key. Across the US and 64 countries in Africa and Asia
you watched 231 million total streams
. Of those,
72 million total streams
came from
IOC YouTube Channel
.
At peak, YouTube delivered video for
more than half a million livestreams at the same time.
That’s 5X the capacity of
Wembley Stadium
.
Live video looked better than ever before, with a
7X improvement in quality
based on low buffering and high frame rates.
In the U.S.
We powered online coverage for NBCOlympics.com, delivering
more than 159 million total streams
.
Through NBC’s native apps,
37 percent of views came from mobile devices
, and more than half were in HD.
The
U.S. Olympic Committee YouTube Channel
shared behind the scenes video with
more than 6.75 million views
, and 50 YouTube Creators “
Invaded
” London to show the full experience through their eyes.
We hope you enjoyed the Games on YouTube and
across Google
, and thanks for tuning in.
The YouTube team
U.S. Olympic Team rolls out new channel on YouTube
2012年6月13日水曜日
In just over a month the Summer Olympics will kick-off in London with thousands of athletes competing for their countries to bring home the gold. While the world will watch the summer games, YouTube will bring a new dimension to the competition.
Today, the USOC is launching their
TeamUSA
channel on YouTube that will give fans all over the world an inside look into the lives of Olympic and Paralympic athletes’ as they train and prepare for one of the world’s most prestigious sporting events.
At
TeamUSA on YouTube
, you'll be able to:
Follow 17 Olympic/Paralympic athletes on their way to potentially making the 2012 Olympic Games in
Qualified
and the 2012 Paralympic Games
Returning Veterans: London Bound
Learn from Olympic coaches and athletes in Olympic Coaching Tips
Relive past Olympic memories with Olympians and the Olympic footage with
Gold Medal Moments
Tommy O'Hare, YouTube Sports content partnerships manager, recently watched “
Maya Moore: Qualified First Look
.”
The IOC to show live coverage of the London 2012 Olympic Games on YouTube in Asia and Sub-Saharan Africa
2012年6月6日水曜日
This summer, from July 27 to August 12, the world will turn their attention to London to watch the daily trials and triumphs of the greatest living athletes at the Summer Olympic Games. Today, we’re excited to announce that millions of Olympic fans from across 64 territories in Asia and Sub-Saharan Africa will have a chance to watch the games live from London on the International Olympic Committee’s (IOC) YouTube Channel at
www.youtube.com/olympic
.
In total, the
IOC’s YouTube Channel
will offer fans in these countries over 2,200 hours of high-definition sporting event coverage from London 2012, including all the medal finals.
People in countries including Singapore, India, Malaysia, Nigeria, Uganda, and Kenya (full list
here
), can tune in to the IOC channel on their desktop, tablet, or mobile device enjoy live coverage of the events as well as highlight clips free-of-charge. The
IOC channel
will have 10 HD live-feeds from the Games, running from 9am to 11pm London time, plus a 24-hour broadcast of the Olympic News Channel. There will also be highlight reels and full videos of events after they’ve finished — all organized by the day, medal event, or the sport.
For those not in these particular countries, you can already watch historic clips from past Games on the IOC channel and teasers from London on the
London 2012 YouTube Channel
. Hopefully, these will hold you over until the triumphant entrance of the athletes at the Opening Ceremony on July 27.
Tommy O’Hare, sports content partnerships manager, recently watched TK,
“
Flying Finn Ritola signs off with fifth gold - Amsterdam 1928 Olympic Games
.”
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