Official Blog
Broadcast Yourself
YouTube Music starts rolling out today: 6 reasons you're gonna like it
Tuesday, May 22, 2018
Last week we
announced
the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to
music.youtube.com/coming-soon
.
Here are six reasons we think you’re gonna
like it
:
It’s ALL here.
Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
Recommendations built for you.
A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym
workin’ on that fitness
? Escaping during your commute? The right music is right here, built just for you.
Thousands of playlists
across any genre, mood or activity. Try “
Blogged 50
” to discover new music or “
Indie Under Pressure
” to get the heart rate going.
Smart search
so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”?
We got you.
You can also search by lyrics (even if they’re wrong). It’s “
Starbucks lovers
,” right?
The hottest videos.
We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
No internet? No problem.
Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our
blog
.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to
music.youtube.com/coming-soon
.
Elias Roman, Product Manager, YouTube Music, recently played "
Miranda Lambert - Little Red Wagon.
"
Watch Prince Harry and Meghan Markle tie the knot this Saturday
Friday, May 18, 2018
Cross-posted from the
Official Google Blog
Tomorrow people from all over the world will tune in to watch the wedding of Britain's Prince Harry and Meghan Markle.
To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the ceremony will be live streamed on the
Royal Family's official YouTube channel
.
The live stream will follow the wedding procession, marriage ceremony at Windsor Castle, and wedding day happenings along the way. Afterwards, the footage will be reshown so that people can enjoy this wonderful event no matter their location or time zone.
Whether you’re from Blighty or anywhere else on the globe, all eyes will be on St. George’s Chapel in Windsor Castle this Saturday to see this next chapter of royal history.
YouTube Shines a light on next generation of superstars with Artist on the Rise program
Friday, May 18, 2018
Colombian-Canadian singer-songwriter Jessie Reyez debuts as first YouTube Artist on the Rise
Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.
To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.
The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.
The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She's grown from an aspiring artist covering hits like
Adele's "Hello,"
to become a star in her own right, receiving the
Juno Award for Breakthrough Artist
of the year and partnering with Calvin Harris on the track
"Hard to Love."
In true YouTube fashion, she's cultivated a loyal fanbase over the years, racking up 22.6 million views for her
breakout hit "Figures."
2018 will be a huge year for Jessie – if you don't know her now, you will soon.
To check out more from Jessie Reyez, head to her story on the
YouTube for Artists blog
and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube's Artist on the Rise program.
-- YouTube Music
YouTube Music, a new music streaming service, is coming soon
Wednesday, May 16, 2018
From Beyonce’s livestream at Coachella to landmark videos like “
Despacito
,” “
New Rules
” and “
This Is America
,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.
But YouTube was made for watching, which meant fans have had to jump back and forth between multiple music apps and YouTube. Those days will soon be over. On Tuesday, May 22, we’ll begin rolling out YouTube Music, a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever. Whether you want to listen, watch or discover, it’s all here.
YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
So what is YouTube Music exactly?
A new music streaming service from YouTube
A reimagined mobile app and brand new desktop player that are designed for music.
YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.
Find more of the music you’re looking for
Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
New and iconic videos from "
God’s Plan
" and "
Havana
" to "
Thriller
," "
Sledgehammer
," and more.
YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “
that hipster song with the whistling
”) or give us some lyrics (try “
I make money moves
”).
Effortlessly discover new music
YouTube Music’s personalized home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $9.99 a month.
To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing
YouTube Premium
, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including
Cobra Kai
,
Step Up: High Water
and
Youth & Consequences
. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $11.99 for all new members.
Current YouTube Red and Google Play Music subscribers in the U.S., Australia, South Korea, New Zealand and Mexico will continue to get the features they already enjoy at the same price they pay today. Google Play Music subscribers in all other countries will automatically have access to YouTube Music Premium as soon as it becomes available there. And if you use Google Play Music, nothing will change -- you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Starting Tuesday, we're rolling out early access to the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to
music.youtube.com/coming-soon
and let us know you’re interested.
Elias Roman, Product Manager - YouTube Music, recently listened to
In Due Time by Outkast
*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.
Introducing YouTube Premium
Wednesday, May 16, 2018
Since launching YouTube Red in 2015, we’ve been thrilled with how people are enjoying the service, whether it’s downloading videos for a flight, binging the first season of
Cobra Kai
, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today we’re excited to announce that YouTube Red is becoming YouTube Premium!
The new YouTube Premium includes:
The new YouTube Music: ad-free, with background listening and downloads
More, bigger original series and movies
Ad-free, background play, and downloads across YouTube
It’s all coming soon to even more countries.
YouTube Music
The new
YouTube Music
is a music streaming service that combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music.
YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads.
YouTube Originals
With YouTube Premium, you’ll get access to the full slate of YouTube Originals, including recent hits like the Karate Kid-inspired series,
Cobra Kai
, the dance drama,
Step Up: High Water
, and upcoming series like the sci-fi thriller,
Impulse
, and
Liza Koshy's
Liza on Demand.
More new Originals from around the globe are on the way—featuring comedies, dramas, reality series and action adventure shows from the U.K., Germany, France, Mexico, and more.
Ad-free, background play, and downloads across YouTube
YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube, which simultaneously supports our incredible creators and artists.
Pricing and Availability
YouTube Premium rolls out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. It’s also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. We look forward to more expansion throughout 2018 and beyond.
YouTube Premium will be available for $11.99 per month (U.S. price) or you can unlock the full experience of the new YouTube Music by itself with Music Premium for $9.99 per month (U.S. price).
When YouTube Premium launches, YouTube Red and Google Play Music subscribers (including family plans) in the U.S., Australia, South Korea, New Zealand, and Mexico will automatically receive access at their current price. A new member can also secure this price ($9.99 in the U.S.) by joining now at
youtube.com/red
. If this price ever changes, we'll be sure to give you plenty of notice.
Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as soon as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
*South Korea will only offer YouTube Premium at the current price of YouTube Red.
Meet the 2018 Creators for Change Global Ambassadors
Tuesday, May 8, 2018
Today, we welcome 47 incredible creators to the YouTube Creators for Change program as the 2018 class of Ambassadors. This global initiative, which we kicked off in
2016
, spotlights inspirational creators who use YouTube’s global reach to change conversations around tough issues and make a truly positive impact on the world. Chosen for their passion and dedication to creating social change, these YouTube creators come from over 16 countries and represent a combined audience of 20 million fans:
The 2018 class features 31 new creators as well as 16 creators from last year’s program (those returning are distinguished with a *):
[Australia]
L-FRESH the LION
*,
Sarah Grimstone
[Brazil]
Nátaly Neri
,
Muro Pequeno
[Canada]
Rossana from Eh Bee Family
,
AsapSCIENCE
[France]
Swann Périssé
*,
HugoDecrypte
,
Lea Camilleri
[Germany]
MaximNoise
,
Datteltäter
*,
ImJette
*,
Diana zur Löwen
[India]
MostlySane
,
Girliyapa
,
Niharika Nim
*
[Indonesia]
Gita Devi
*,
Jovi Hunter
*,
Film Maker Muslim
*,
Cameo Project
*,
Duo Harbatah
[Malaysia]
The MingThing
[MENA]
Fly With Haifa
,
Maha AJ
*,
Shog AL Maskery
*,
Muaz Osman
,
Omar Farooq
,
Raneem Al Muhandis
[Mexico]
Victoria Volkóva
[Philippines]
Janina Vela
[Singapore]
Ministry of Funny
[Thailand]
Picnicly
[Turkey]
İlker Gümüşoluk
*
[United Kingdom]
Humza
*,
Jazza John
,
SuperSamStuff
*,
Riyadh K
,
BENI
*,
Fun for Louis
,
Myles Dyer
*,
MyPaleSkin
[United States]
Jouelzy
,
Yasmany Del Real
,
Beleaf in Fatherhood
,
Subhi Taha
*,
Jubilee Media
,
Hallease
As part of
our $5M investment in this program
, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces. They’ll also join us for our second annual Social Impact Camp at YouTube Space London this summer. The Social Impact Camp is an exclusive two-day-long camp featuring inspirational speakers, video production workshops, and mentorship opportunities with experts as well as time for the Ambassadors to connect with one another.
We’re also joining forces with the
United Nations Development Programme (UNDP)
and social change agency
Love Frankie
to support YouTube creators from the Asia-Pacific region who are passionate about creating social impact and tackling tough issues through their videos. First up for this new partnership will be a series of Boot Camps in Australia, Indonesia, Malaysia, Philippines and Thailand between June - November 2018 where local creators will workshop creating content about local issues alongside experts such as NGOs, academic authorities, and subject matter specialists. Following these Boot Camps, select local creators will participate in a three-month Academy Program that includes mentoring from Creators for Change Ambassadors, local experts, and NGOs to help produce informed, high-quality content that resonates in their countries.
Over the next few months, the 2018 Creators for Change Ambassadors will kick off projects addressing hate speech, xenophobia and/or extremism through different creative forms, such as a series celebrating the Black community within Brazil and a video project that creates awareness about the negative impact that hate speech can have on mental and physical well-being. There are many more incredible ideas in the works -- we can’t wait to share more from these inspiring YouTube role models soon.
To the creators who are joining us as 2018 Ambassadors: thank you. We’re humbled to be working with you on sharing your messages of hope and tolerance.
-- Juniper Downs, Head of YouTube Public Policy
Highlights from the Brandcast stage: New YouTube Originals and advertiser offerings
Thursday, May 3, 2018
Primetime is no longer defined by the time the show is aired, but by the connection that content has with its audience. We see this reflected through over 150 million hours of YouTube watchtime per day on TV screens alone.
1
In this next era of entertainment and information, we're more committed than ever to YouTube being a platform for fresh voices, authentic stories, and thought-provoking dialogue.
Tonight at our seventh annual newfront event, Brandcast, we unveiled the latest content trends and new ways for advertisers to connect with their most attentive audience to drive unmatched results for their business. Brandcast is where advertisers, creators and fans come together to celebrate the vibrant community of YouTube.
Doubling down on can’t-get-enough-of original content
At last year’s Brandcast, we announced our new slate of ad-supported YouTube Originals, bringing shows from top Hollywood talent and YouTube creators to everyone, everywhere. From the
Slow Mo Guys
to
Kevin Hart
, our first year slate of brand-sponsored shows amassed over 700 million views across all episodes and related clips.
2
Katy Perry’s
96-hour livestream, “Witness World Wide,” was named one of
Time Magazine’s Top 10 TV shows of 2017
, and just today, “
Demi Lovato: Simply Complicated
” was nominated for Best Music Documentary for the 2018 MTV Movie & TV Awards. All of this content was free and available to YouTube’s 1.8 billion monthly logged-in users
3
as a result of partnerships with brands like Johnson & Johnson Consumer, Ulta Beauty, LL Bean and more.
As we move into our second year, we plan to build on the success of our first. We’re using the global reach of YouTube to shine a light on the human stories that inspire us, make us smarter and demonstrate the potential of what we can achieve. Here’s a sneak peek of a new slate of shows that will not only engage and entertain, but also celebrate diverse and authentic voices:
Will Smith: The Jump Off:
In partnership with Westbrook Entertainment, Will Smith is going to epic heights in his new YouTube Original, “Will Smith: The Jump Off.” In this special, Will accepts the ultimate
YouTube fan challenge
to bungee jump from a helicopter—all to raise awareness for charity. The cameras will follow him as he prepares for the big jump, which we’ll livestream on his birthday.
Priyanka Chopra: If I Could Tell You Just One Thing:
From Sundog Pictures, Priyanka Chopra will go on a personal journey to meet the world’s most successful and inspirational people—each time asking them for advice they feel can change the world. From actors and politicians to religious leaders and environmentalists, star of the show Priyanka will speak with the people who will go down in history as having challenged the status quo.
Jack Whitehall: Training Days:
In this show, comedian and actor Jack Whitehall trains with the world’s most elite soccer players—and has a little behind-the-scenes fun in the process. Sponsored by Wendy’s in the U.S., “Training Days” is executive produced by James Corden and Fulwell 73 and will launch to fans around the world on
Jack’s YouTube channel
on May 9, ahead of the World Cup.
Best Shot:
Executive produced by LeBron James and Maverick Carter, “Best Shot” is a new documentary series following the Newark Central High School Blue Devils as they find community through basketball and receive mentorship from former NBA player Jay Williams. Directed by Michael John Warren and produced by SpringHill Entertainment and Boardwalk Pictures in association with Blue Ribbon Content, “Best Shot” will debut on the
NBA YouTube channel
this summer.
After generating significant viewership, we’re bringing back these audience favorites:
Untitled Demi Lovato Project:
In her new YouTube Original, Demi is returning to show fans a side of herself beyond her music to raise awareness about issues that matter. Demi will draw from personal experiences and passions to pay it forward to some of her biggest fans and closest friends. From Philymack Productions and London Alley.
The Super Slow Show Season 2:
In partnership with Rooster Teeth Productions, the Slow Mo Guys are returning with a renewed focus on science, technology, engineering and math. Through the lens of education, the Slow Mo Guys will explore the tiniest phenomena and greatest spectacles—all in slow motion.
Kevin Hart: What the Fit Season 2:
Kevin Hart is returning with even bigger punch lines and celebrity guests. In partnership with Lionsgate and Laugh Out Loud Network, this second season will raise more awareness of healthy living and wellness, as Kevin and his celebrity friends try out some of the most unique and outlandish workout routines.
In addition to the can’t-miss shows above, we’re also excited to announce we will be rolling out even more Artist Spotlight Stories—intimate and personal video portraits of music artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. We will be partnering with artists, including
Shawn Mendes
,
J Balvin
,
Janelle Monáe
, and more, on Spotlight Stories this year.
Making even more top content accessible to advertisers
Every one of the shows outlined above will be available through Google Preferred—our premium content offering for advertisers—so that brands can continue to access some of the most popular stars and inspiring stories on YouTube. Year-over-year, we continue to see tremendous growth from Google Preferred. In fact, Google Preferred Lineups reach more 18-49 year-olds monthly than any cable network or full episode player.
4
Today, we’re adding to that momentum. For the very first time, Google Preferred Lineups and Breakout Videos will include our complete music universe, including eligible VEVO channels and videos. This gives brands the unprecedented opportunity to advertise against virtually all music in the world, from fresh talent to the most popular music icons. Thank you to our partners at Sony Music, Universal Music Group and VEVO who have joined Warner Music Group and countless independent record labels to bring all of this exciting music to you.
We’re also focused on giving brands even more opportunities to advertise against some of the most influential live music events with Google Preferred and sponsorships. Once again, we are an official livestream partner of the Global Citizen Festival, and we will livestream shows from multiple cities around the world. And, we’re thrilled to announce we have renewed our exclusive livestream partnership with Coachella for an additional three years. The renewal will take YouTube through 2021, which will mark 11 consecutive years of a Coachella webcast on YouTube.
Beyond music, we are also launching a new product improvement to help advertisers reach audiences among some of YouTube’s most popular content. We’re adding new signals to enhance
affinity segments
on Google Preferred so advertisers can engage with the most relevant audience, creating a richer experience for brands and users alike.
Offering undivided attention and unmatched results
We’ve always believed that when you put the user first, great things will follow. By providing our audience with a home for immersive, engaging video content and our advertising partners new ways to reach their customers that are relevant and assistive, we can deliver greater impact for everyone. Looking across Nielsen Matched Panel Analysis (MPA) studies we’ve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift on offline sales.
5
We recognize the need to hold ourselves accountable with first- and third-party measurement tools. That's why we've partnered with trusted experts, such as MOAT on viewability and Nielsen on reach, among others. And tonight we announced we'll continue this work by extending sales lift measurement to Nielsen Catalina Solutions, soon giving advertisers a new option to measure the effectiveness of YouTube campaigns at moving products off the shelves.
Check out
#Brandcast
to see highlights from the night.
Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “
WORLD RECORD - Longest Domino Line EVER!
”
1
YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watchtime for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles
2
Google Data, Global, April 2018
3
YouTube Internal Data, Global, March 2018
4
Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of all individual U.S. cable networks. Reach among person 18-49 (Live +7, one minute qualifier), television only, September 2017.
5
Commissioned Nielsen Matched Panel Analyses - Base: 55 YouTube Campaigns from 2016-2017 across nine countries; count based on tested strategies with a lift based on a one-sided significance >80 percent
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