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VidCon 2018: Helping creators earn more money and build stronger communities
Thursday, June 21, 2018
I just stepped off the stage at VidCon, a conference created from scratch by Hank and John Green in 2010 that brings together fans, creators, and industry leaders to celebrate the power of online video. I talked about how over the last 13 years, YouTube has grown from an ambitious idea into a worldwide movement built on free expression and the power of openness.
With more than 1.9 billion logged-in users who come to YouTube every month and localized versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an internet connection.
YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs. Not only to thrive on YouTube, but to continue to develop the video platform of the future.
The next big steps for creator monetization
YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love. Thanks to advertisers, creators around the world have been able to build businesses, creating an entirely new global economy that’s seen incredible growth. The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible.
We’ve been working on new tools that not only help creators better engage with their fans, they also enable them to make money while doing it. This is an idea that really began last year with
Super Chat
, a product that allows fans to purchase messages that stand out within a live chat. We’ve seen tremendous success with Super Chat and have since expanded to
Ticketing
,
Merchandise
,
Channel Memberships
and more. We’re also bringing creators and brands together to form unique marketing partnerships via
FameBit
.
Channel Memberships
With Channel Memberships, viewers pay a monthly recurring fee of
$4.99
to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships. We’ve seen a lot of creators find success with this new business model. So, we’ll soon be expanding this to
eligible channels
with more than 100,000 subscribers on YouTube under the new name Channel Memberships. We hope to bring it to even more creators in the coming months.
Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator
Mike Falzone
more than tripled his YouTube revenue. And traveling duo
Simon and Martina
have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.
Merchandise
Merchandise has been a part of many creators’ businesses for a long time. We want to make it easier for more creators to sell merch directly from their channel. So we’ve built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, we’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel. This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and we plan to bring even more merchandising partners and creators in soon.
Just take a look at Joshua Slice’s merchandise shelf. The creator of
Lucas the Spider
recently turned his hero character into a
plushie
selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.
Introducing Premieres
The engagement between fans and creators is at the heart of YouTube. We’re working on new ways to help creators strengthen those unique bonds. Livestreams have brought the YouTube community together during the biggest
music
,
science
, and
gaming
events. We’ve also built a
Community Tab
that allows creators to move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text. And we’ve started experimenting with our take on
Stories
, but designed specifically for YouTube creators—coming to all eligible creators with more than 10,000 subscribers later this year.
Today, we’re introducing a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload.
Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.
Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as
Leroy Sanchez
,
JacksFilms
,
Jackson Bird
, and
Ari Fitz
, with more Premieres coming from
Corridor Digital
and
Inanna Sarkis
soon.
YouTube creators are the heartbeat of our platform. That’s why we’re committed to building products that empower and support the creator community. We hope these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.
Neal Mohan, Chief Product Officer, recently watched "
Lucas the Spider - Plush Introduction
."
YouTube Music and YouTube Premium launch in 17 countries: It’s all here
Monday, June 18, 2018
The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.
YouTube Music is
a new music streaming service
built on top of all the music on YouTube that you can’t find anywhere else - personalized and all simply organized in one new app and web player.
Here’s how it all comes together:
It’s ALL here.
Not just
music videos
, but
official albums
,
singles
,
remixes
,
live performances
,
covers
and hard-to-find music you can only get on YouTube.
Recommendations built for you.
A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing.
Chilling at the beach
?
Need some motivation
? The right music is right here, built just for you.
Thousands of playlists across any genre, mood or activity.
Try “
A Dose of Sun
” for brighter tunes on a cloudy day, “
The Pop Hotlist
” for the biggest hits around the world or “
Distrito Latino
” for Latin pop hits of the moment.
Smart search so we’ll find the song, even if you can’t remember what it’s called.
“That space-themed Spice Girls song in the desert.”
Here you go
. You can also search by lyrics (even if they’re wrong). It’s “
Hold me closer, Tony Danza
,” right?
The hottest videos.
We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features
“Nervous” by Shawn Mendes
, in the U.K, it’s
“Drippy” by IAMDDB
, and in France, it’s
"Fais moi la passe" by JUL.
Ad-free listening, downloads and more.
Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
For a limited time, get three months free of YouTube Music Premium
here
, ($9.99 per month after, $14.99 per month for a
Family Plan
)*.
YouTube Premium also launches today
Starting today,
YouTube Premium
(formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of
YouTube Originals
shows and movies including the hit series
Cobra Kai
,
Impulse
,
F2 Finding Football
and
The Sidemen Show
. For a limited time, get three months free of YouTube Premium
here
, ($11.99 per month after, $17.99 per month for a
Family Plan
)*.
Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Try YouTube Music and YouTube Premium
Get the new YouTube Music from the
Play Store
and
App Store
today or check out the brand new web player at
music.youtube.com
. You can sign up for YouTube Premium at
youtube.com/premium
.
*YouTube Music Premium is $9.99 per month and YouTube Premium is $11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.
What are you #ProudToCreate?
Thursday, June 7, 2018
Our LGBTQ community has an extraordinary legacy of turning adversity into creativity and self expression. On YouTube, we’ve seen LGBTQ creators use their voices to share their stories, their art, their music, and their passions to help shift culture, increase visibility, and create change. We are so proud of the contributions you have made to the platform; you've helped make YouTube what it is today.
Over the past few days, we’ve heard many questions around monetization and how ads are served against videos by LGBTQ creators. We know this has been both confusing and painful, and want you to know that we hear you. YouTube is an open platform and we support the free expression of creators with a wide range of views. But we don’t allow paid advertising that disparages people based on who they are and we remove ads that violate this basic principle.
We also want to tell the world how proud we are of LGBTQ creators and our broader community. We hope you'll join us in celebrating everyone who’s #ProudToCreate a better future with their imagination, creativity, talent, and truth. From
vogue
to
ballet
,
home videos
to
fine art
,
electropop
to
piano
,
Olympic ice skating
to
skateboarding
, creative self-expression has proven to have the power to change the world.
All of these creators use their art and expression to imagine a better future, and in doing so, help create one. Keep your eye out for even more stories on our
YouTube Spotlight Channel
,
Twitter
, and
Instagram
. What are you #ProudToCreate?
Posted by Ariel, Devon, and Victor on behalf of YouTube’s LGBTQ Employee Resource Group
GOOOAL! Get ready for the 2018 FIFA World Cup™ on YouTube
Tuesday, June 5, 2018
As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.
To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:
Latin American teams and players lead the world in viewership
YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.
Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):
Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).
Match recaps, game highlights and trick shots scored high with soccer fans
When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent in the last year.
On YouTube, football fans don’t just watch, they participate
People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:
150 + Football/Soccer Skills & Tricks (Step by Step Tutorials) - Football Tricks Online
Neymar Skills - Crazy Football Soccer Skill Move Tutorial
Learn Amazing Football Skills Tutorial ★ HD - Neymar Skills/Ronaldo/Messi Skills
How to Ping | Amazing Football Tutorial | F2Freestylers
50 MANERAS DE LEVANTAR EL BALÓN COMO RONALDO - NEYMAR - RONALDINHO - ZLATAN / TIITANES
How to watch your favorite 2018 FIFA World Cup moments this summer
Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from
Telemundo
in the U.S., the
BBC
in the U.K.,
ARD Sportschau
in Germany,
NHK
in Japan,
Kwese
in Nigeria and across Africa,
Televisa
in Mexico,
Latina Televisión
in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is
available
, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.
The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the
FA
with daily content from the English national football team, Germany’s
DFB
Die Mannschaft will report from the training camp as well as the team’s base camp, and
FC Barcelona
will even host interviews with Barça World Cup legends.
Join us in the countdown to the official kickoff …
Posted by Team YouTube
Royal Wedding 2018: Livestreaming to romantics everywhere
Wednesday, May 23, 2018
On Saturday, people from all over the world watched the wedding of Britain's Prince Harry and Meghan Markle. The new Duke and Duchess of Sussex wowed their global audience with
sweet moments
, all-star guests, and some
funny faces
along the way. So that people everywhere could join together to watch this royal union, the live stream of this landmark wedding was available to view on
The Royal Family Channel
.
And wow, did people tune in!
Incredibly, the Royal Wedding livestream was viewed 11.2 million times while live. At peak viewership, there were 1.29 million people watching simultaneously as Harry and Meghan exchanged vows, making this the fifth most popular event ever streamed on YouTube. And the total views from May 19, 2018, to date reached 32 million as people from every continent tuned in to see the ceremony, procession, video highlights and the married couple’s first kiss.
Viewership was the highest in the U.K. and the U.S., but people everywhere were donning fascinators and getting in the wedding spirit. The top five countries viewing the live event online were:
United Kingdom
United States
Germany
Russia
Australia
And for those who missed it but would still like a peek at this next chapter of royal history, you can see the video highlights available on
The Royal Family Channel.
YouTube Music starts rolling out today: 6 reasons you're gonna like it
Tuesday, May 22, 2018
Last week we
announced
the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to
music.youtube.com/coming-soon
.
Here are six reasons we think you’re gonna
like it
:
It’s ALL here.
Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
Recommendations built for you.
A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym
workin’ on that fitness
? Escaping during your commute? The right music is right here, built just for you.
Thousands of playlists
across any genre, mood or activity. Try “
Blogged 50
” to discover new music or “
Indie Under Pressure
” to get the heart rate going.
Smart search
so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”?
We got you.
You can also search by lyrics (even if they’re wrong). It’s “
Starbucks lovers
,” right?
The hottest videos.
We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
No internet? No problem.
Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our
blog
.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to
music.youtube.com/coming-soon
.
Elias Roman, Product Manager, YouTube Music, recently played "
Miranda Lambert - Little Red Wagon.
"
Watch Prince Harry and Meghan Markle tie the knot this Saturday
Friday, May 18, 2018
Cross-posted from the
Official Google Blog
Tomorrow people from all over the world will tune in to watch the wedding of Britain's Prince Harry and Meghan Markle.
To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the ceremony will be live streamed on the
Royal Family's official YouTube channel
.
The live stream will follow the wedding procession, marriage ceremony at Windsor Castle, and wedding day happenings along the way. Afterwards, the footage will be reshown so that people can enjoy this wonderful event no matter their location or time zone.
Whether you’re from Blighty or anywhere else on the globe, all eyes will be on St. George’s Chapel in Windsor Castle this Saturday to see this next chapter of royal history.
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