Official Blog
Broadcast Yourself
Updates from VidCon: more users, more products, more shows and much more
Thursday, June 22, 2017
I just got off stage after a great conversation with Rhett and Link at VidCon, where we announced a number of exciting new updates. We spoke about VR, YouTube TV, new original series and a number of improvements to the core YouTube experience. Let’s talk about that!
An update on our viewers:
A question I get all the time is “How many people actually watch YouTube?” Today, I’m pleased to announce that we crossed a big threshold:
1.5 billion logged in viewers visit YouTube every single month.
That’s the equivalent of one in every five people around the world! And how much do those people watch? On average,
our viewers spend over an hour a day
watching YouTube on mobile devices alone.
Making VR for everyone:
I also spoke about how we want to make VR more accessible and more affordable for viewers and creators. The reality is, filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive. That’s why I’m thrilled that YouTube and Daydream have worked together on a new format,
VR180
, and new cameras, which make it easy and affordable for anyone to make VR videos. This format delivers 3-D video while capturing 180-degrees around you. Creators only have to worry about recording what’s in front of them while viewers get an awesome, immersive experience with a VR headset, or a video that looks just as great on a phone as any other video. Best of all, we’re working with camera manufacturers like LG, Yi and Lenovo to build new VR180 cameras for as little as a couple hundred dollars—comparable to what you’d pay for a point-and-shoot.
A new look for our app and desktop site:
We want to make sure YouTube gives you the best experience when it comes to creating and watching videos. Perhaps our most important job is to show off your videos in the best possible way, no matter what format you choose to shoot them in. Who cares if they’re vertical or horizontal? Shot on a mobile phone or DSLR? Square, 4:3 or 16:9?
In the coming weeks, the YouTube mobile app will dynamically adapt to whatever size you choose to watch it in. That means if you’re watching a vertical, square or horizontal video, the YouTube player will seamlessly adapt itself, filling the screen exactly the way they should.
We want things to look just as good on your desktop, too. Last month, we
opened up
a preview of a new desktop experience. The new design is clean and fresh, and it has new features, such as a super cool Dark Theme that gives videos more of a cinematic look.
Sharing is caring:
We’re making it a whole lot easier for you to share your favorite YouTube videos with friends. Last year, we announced a new sharing feature that lets you share videos right from the YouTube app. In a couple weeks, it’ll be available in Latin America and then throughout the U.S. soon after that.
More markets for YouTube TV:
We are really excited about
YouTube TV
and pleased that it will be expanding to ten more markets in just a couple of weeks, including: Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte. YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now - with this expansion - millions more people will be able to stream their favorite live sports and must-see shows from top broadcast and cable networks.
Sign up
to find out when we launch in your market.
New slate of YouTube Red Originals:
To date, we've launched 37 original series and movies on
YouTube Red
, and they've generated nearly a quarter billion views. We are excited about working with our partners to help them create incredible content that delights their fans. Today, we shared details on 12 new projects coming to YouTube Red—here's the preview:
Watch the latest shows from YouTube's biggest stars
I always have an incredible time at VidCon and this year is no different. I met amazing fans and inspirational creators and I experienced, first-hand, the wonderful sense of community and belonging between them. I hope some of these features and announcements will make their YouTube experience—and yours—better than ever.
Susan Wojcicki, CEO, YouTube recently watched Good Mythical Morning —
What’s All Over My Body (CHALLENGE)
The world as you see it with VR180
Thursday, June 22, 2017
Virtual reality helps creators bring their audiences to new, amazing, and even impossible-to-visit places. As a viewer, you get a whole new angle on
shows
,
sports
, and
concerts
you care about. You can walk around the
Eiffel Tower
, dive to the bottom of the
Great Barrier Reef
, or get a new perspective by meeting people
face-to-face
in a way that isn’t possible with a flat view of the world.
We know that virtual reality videos can be really powerful, which is why we invested in supporting 360 and VR formats for over two years. And today, VR video is the most popular way to experience VR. But, we’ve heard from creators and viewers that you want to make and see even more immersive videos on YouTube. So, we’ve been working with Google's Daydream team on a brand new video format, called VR180, that we believe will make VR content even easier to create.
VR180 video focuses on what’s in front of you, are high resolution, and look great on desktop and on mobile. They transition seamlessly to a VR experience when viewed with Cardboard, Daydream, and PSVR, which allow you to view the images stereoscopically in 3-D, where near things look near, and far things appear far. VR180 also supports livestreaming videos so creators and fans can be together in real time.
For creators, you’ll be able to set up and film your videos the way you normally would with any other camera. And, soon, you'll be able to edit using familiar tools like Adobe Premiere Pro. From vlogs, to makeup tutorials to music videos - your videos will work great in VR.
But supporting the format is just the beginning. We want to make cameras that are easy to work with too. The Daydream team is working with several manufacturers to build cameras from the ground up for VR180. These cameras are not only great for creators looking to easily make VR content, but also anyone who wants to capture life’s highlights in VR. They will be as easy to use as point-and-shoot cameras, for around the same price. Videos and livestreams will be easy to upload to YouTube. Cameras from YI, Lenovo, and LG are on the way, and the first ones will hit shelves this winter. For other manufacturers, we’re opening up a VR180 certification program and Z CAM will be one of our first partners. Learn more and sign up for updates at
vr.google.com/vr180
. If you can’t wait to try these out, eligible creators can apply to loan a VR180-enabled camera from one of our
YouTube Spaces
around the globe.
VR180 will unlock opportunities for anyone looking to easily make VR memories. We're just starting to
scratch the surface
of what is possible and look forward to seeing your new videos!
Frank Rodriguez, Product Manager, recently watched "
What's Inside Marshmello Helmet?
"
#MoreThanARefugee
Tuesday, June 20, 2017
At YouTube, our mission is to give everyone a voice and show them the world -- particularly those who are underrepresented and whose voices and experiences are not always heard.
That’s why for World Refugee Day,
YouTube Creators for Change
– a global initiative supporting creators who tackle social issues and promote awareness, tolerance and empathy – has teamed up with the
International Rescue Committee
to create a new video series highlighting refugee voices from around the world. The IRC, which provides vital on-the-ground support to refugees in more than 40 countries and 28 U.S. cities, helped seven YouTube creators meet refugees in five different countries to help shine a light on their stories and to collaborate with them on videos depicting their unique experiences.
Over the past few weeks, Mama Bee from
Eh Bee Family
,
Tyler Oakley
,
Jouelzy
,
Fly with Haifa
, Francis Maxwell of
The Young Turks
,
Suli Breaks
, and Greg and Mitch from
AsapSCIENCE
traveled to Jordan, Serbia, Uganda, Greece and to cities in the U.S. to meet scientists, artists, mothers, and students who also happen to be refugees.
The stories they share go beyond the crisis coverage you see on the news and offer a look at the people behind the label--beautiful, courageous and fascinating people, each of whom is #MoreThanARefugee.
Each creator found they had much in common with the remarkable people they got to spend time with: Don and Suli are both artists; Mama Bee and Amira are both mothers who love their children fiercely; Catherine and Francis have always loved to play football to escape from everyday life; Haifa and Maryam are both dreamers who believe in the beauty of life. Our circumstances may be different, but our shared humanity is much greater than anything that sets us apart.
This humanitarian crisis has displaced tens of millions of people, and we hope these videos can help those of us who are not directly affected empathize with people experiencing life as a refugee. Parents and children, athletes and foodies, students and professors, businesspeople, artists and everything in between, these incredibly brave people have all been forced to flee their homes and endure tremendous challenges in search of safety.
If you want to stand with refugees, we stand with you. You’ll see donation cards for the IRC enabled on these videos, and over the next week, YouTube and Google.org will match your donation up to $500,000. The IRC provides humanitarian aid for people fleeing crisis and disaster, and more than 90 percent of all money donated to the IRC goes to programs and services that directly benefit refugees and displaced people.
Danielle Tiedt, Chief Marketing Officer, YouTube, recently watched
the full series of #MoreThanARefugee stories
.
Game on!: YouTube at E3 2017
Monday, June 12, 2017
From the hotly anticipated reveal of Xbox’s Project Scorpio to the breathtaking trailer of Hideo Kojima’s “Death Stranding,” gamers around the world joined together in celebration at last year’s E3. It’s the most anticipated event of the year for us gamers, where we get to hit refresh on every blog, website and gaming stream to see what the next year has in store.
This year, YouTube is back again to give gamers around the world a front row seat to everything at E3 on our
YouTube Gaming hub
. Yesterday we began our exclusive two-day, 17-hour livestream hosted by Geoff Keighley and brought to you by Totino’s Pizza Rolls™. We saw the reveal of the Xbox One X and made live
Tiltbrush Art
in mixed reality, all in 4K Ultra HD. We're back today at 1 p.m. PT with more press releases, exclusive interviews, and discussion with YouTube's biggest names.
But the YouTube E3 coverage doesn’t stop there! From Tuesday, June 13, to Thursday, June 15,
Rooster Teeth
takes over with nonstop discussion of the big announcements, interviews with your favorite developers, and game demos from the show, presented by “War for the Planet of the Apes,” in theaters July 14.
Finally, YouTube.com/e3 will host the
Trailer Battle
for its ninth year in a row. With our annual showcase of the hottest trailers released at and around E3, you can watch and vote for your favorite trailers, collect items, and build your inventory to save the multiverse! Be sure to come back the following week to see if your favorites made the top 5.
See you soon at E3!
Ryan Wyatt, Global Head of Gaming Content & Partnerships, recently watched "
Sidemen vs YouTube All-Stars Live
."
'Rocket Man,' 'Bennie and the Jets' and 'Tiny Dancer' reimagined for YouTube, by … you!
Monday, May 22, 2017
A little while back,
we asked you
if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.
These iconic hits - released in 1971, 1972 and 1973 - were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of
The Cut, Supported by YouTube
with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.
Video: “Rocket Man”
Visual Medium: Animation
Winner: Majid Adin
Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England -- reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.
Video: “Bennie and the Jets”
Visual Medium: Choreography
Winner: Jack Whiteley and Laura Brownhill
The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.
Video: “Tiny Dancer”
Visual Medium: Live action
Winner: Max Weiland
Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie's love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.
Thank you for the music ... and the videos!
Maya Amoils, Product Marketing Manager, YouTube, recently watched “
Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair
.”
Honoring #AllTheMoms this Mother’s Day
Friday, May 12, 2017
As a mother myself, I’m amazed by all the different mamas that share their stories on YouTube. They help us understand how single moms, married moms, working moms, stay-at-home moms, partner moms, #AllTheMoms live their lives. They show us what it means to be a parent today – the joys, the challenges, the moments that make you laugh, sometimes wince and sometimes cry (in the best sort of way).
There are entrepreneurs like Elle, Brooke and Meg of
WhatsUpMoms
, comedians like
Glozell
, beauty experts like
Louise Pentland
, and vloggers that live in every corner of the world. From
Nikki Perkins
in Australia to
Domo and Crissy
and
Flavia Calina
in Brazil, moms of all backgrounds use YouTube to share their reality in ways that are unique to them and the kids they’re raising.
I’m in awe of how this community of moms continues to grow and support one another. Between 2015 and 2016, views of mother-related content grew 81 percent. Most importantly, videos related to education and tips for moms grew a staggering 98 percent over this same amount of time. To help celebrate this community of motherhood, we want to send a Mother’s Day thank you to #AllTheMoms out there who create, watch, learn and use their voices to support mothers around the globe:
To all the moms who get real about
breastfeeding
, fostering
self-esteem
,
sending a child off to college
, feeling
glamorous
and
not-so-glamorous
, or just
getting groceries
: thank you for your honesty. Wherever you come from and whatever your story, we are so thankful you share it with us.
Danielle Tiedt, Chief Marketing Officer at YouTube recently watched
these inspiring moms on YouTube
.
From the Brandcast stage: New star-studded shows for audiences around the globe
Thursday, May 4, 2017
Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.
These amazing stars all have something in common: They're starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.
Bringing even more can’t-miss content to audiences globally
For years, we’ve been proud to work with creators like
Casey Neistat
,
Jackie Aina
and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.
These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service,
YouTube Red
, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.
Launching new ad-supported shows, exclusively on YouTube
When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.
Check out the must-see lineup:
Ellen’s Show Me More Show
:
Like nothing Ellen has done before,
Ellen’s Show Me More Show
is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.
Good Mythical Morning
:
Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of
Good Mythical Morning
, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.
Kevin Hart: What the Fit?
:
Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.
I Am: Demi Lovato
:
Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series,
I Am: Demi Lovato
.
Best.Cover.Ever.
:
From Ryan Seacrest Productions and Endemol Shine North America,
Best.Cover.Ever.
is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at
thebestcoverever.com
.
The Super Slow Show
:
YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.
Katy Perry Live Special
:
It's real. It's raw. It's Katy Perry. Live on YouTube,
The Katy Perry Live Special
will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.
We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.
1
People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.
This vibrant fan and creator community is also why brands turn to YouTube. And we're excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of
Best.Cover.Ever.
, helping to make the talent competition accessible to YouTube viewers.
Check out
#Brandcast
to see highlights from the night and
look here
to see what new YouTube trends were announced.
Robert Kyncl, Chief Business Officer, YouTube, recently watched "
Justin Bieber - Despacito Ft. Luis Fonsi & Daddy Yankee
."
1
Source: YouTube Internal Data, Global, 2016
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