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#MoreThanARefugee
Tuesday, June 20, 2017
At YouTube, our mission is to give everyone a voice and show them the world -- particularly those who are underrepresented and whose voices and experiences are not always heard.
That’s why for World Refugee Day,
YouTube Creators for Change
– a global initiative supporting creators who tackle social issues and promote awareness, tolerance and empathy – has teamed up with the
International Rescue Committee
to create a new video series highlighting refugee voices from around the world. The IRC, which provides vital on-the-ground support to refugees in more than 40 countries and 28 U.S. cities, helped seven YouTube creators meet refugees in five different countries to help shine a light on their stories and to collaborate with them on videos depicting their unique experiences.
Over the past few weeks, Mama Bee from
Eh Bee Family
,
Tyler Oakley
,
Jouelzy
,
Fly with Haifa
, Francis Maxwell of
The Young Turks
,
Suli Breaks
, and Greg and Mitch from
AsapSCIENCE
traveled to Jordan, Serbia, Uganda, Greece and to cities in the U.S. to meet scientists, artists, mothers, and students who also happen to be refugees.
The stories they share go beyond the crisis coverage you see on the news and offer a look at the people behind the label--beautiful, courageous and fascinating people, each of whom is #MoreThanARefugee.
Each creator found they had much in common with the remarkable people they got to spend time with: Don and Suli are both artists; Mama Bee and Amira are both mothers who love their children fiercely; Catherine and Francis have always loved to play football to escape from everyday life; Haifa and Maryam are both dreamers who believe in the beauty of life. Our circumstances may be different, but our shared humanity is much greater than anything that sets us apart.
This humanitarian crisis has displaced tens of millions of people, and we hope these videos can help those of us who are not directly affected empathize with people experiencing life as a refugee. Parents and children, athletes and foodies, students and professors, businesspeople, artists and everything in between, these incredibly brave people have all been forced to flee their homes and endure tremendous challenges in search of safety.
If you want to stand with refugees, we stand with you. You’ll see donation cards for the IRC enabled on these videos, and over the next week, YouTube and Google.org will match your donation up to $500,000. The IRC provides humanitarian aid for people fleeing crisis and disaster, and more than 90 percent of all money donated to the IRC goes to programs and services that directly benefit refugees and displaced people.
Danielle Tiedt, Chief Marketing Officer, YouTube, recently watched
the full series of #MoreThanARefugee stories
.
Game on!: YouTube at E3 2017
Monday, June 12, 2017
From the hotly anticipated reveal of Xbox’s Project Scorpio to the breathtaking trailer of Hideo Kojima’s “Death Stranding,” gamers around the world joined together in celebration at last year’s E3. It’s the most anticipated event of the year for us gamers, where we get to hit refresh on every blog, website and gaming stream to see what the next year has in store.
This year, YouTube is back again to give gamers around the world a front row seat to everything at E3 on our
YouTube Gaming hub
. Yesterday we began our exclusive two-day, 17-hour livestream hosted by Geoff Keighley and brought to you by Totino’s Pizza Rolls™. We saw the reveal of the Xbox One X and made live
Tiltbrush Art
in mixed reality, all in 4K Ultra HD. We're back today at 1 p.m. PT with more press releases, exclusive interviews, and discussion with YouTube's biggest names.
But the YouTube E3 coverage doesn’t stop there! From Tuesday, June 13, to Thursday, June 15,
Rooster Teeth
takes over with nonstop discussion of the big announcements, interviews with your favorite developers, and game demos from the show, presented by “War for the Planet of the Apes,” in theaters July 14.
Finally, YouTube.com/e3 will host the
Trailer Battle
for its ninth year in a row. With our annual showcase of the hottest trailers released at and around E3, you can watch and vote for your favorite trailers, collect items, and build your inventory to save the multiverse! Be sure to come back the following week to see if your favorites made the top 5.
See you soon at E3!
Ryan Wyatt, Global Head of Gaming Content & Partnerships, recently watched "
Sidemen vs YouTube All-Stars Live
."
'Rocket Man,' 'Bennie and the Jets' and 'Tiny Dancer' reimagined for YouTube, by … you!
Monday, May 22, 2017
A little while back,
we asked you
if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.
These iconic hits - released in 1971, 1972 and 1973 - were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of
The Cut, Supported by YouTube
with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.
Video: “Rocket Man”
Visual Medium: Animation
Winner: Majid Adin
Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England -- reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.
Video: “Bennie and the Jets”
Visual Medium: Choreography
Winner: Jack Whiteley and Laura Brownhill
The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.
Video: “Tiny Dancer”
Visual Medium: Live action
Winner: Max Weiland
Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie's love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.
Thank you for the music ... and the videos!
Maya Amoils, Product Marketing Manager, YouTube, recently watched “
Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair
.”
Honoring #AllTheMoms this Mother’s Day
Friday, May 12, 2017
As a mother myself, I’m amazed by all the different mamas that share their stories on YouTube. They help us understand how single moms, married moms, working moms, stay-at-home moms, partner moms, #AllTheMoms live their lives. They show us what it means to be a parent today – the joys, the challenges, the moments that make you laugh, sometimes wince and sometimes cry (in the best sort of way).
There are entrepreneurs like Elle, Brooke and Meg of
WhatsUpMoms
, comedians like
Glozell
, beauty experts like
Louise Pentland
, and vloggers that live in every corner of the world. From
Nikki Perkins
in Australia to
Domo and Crissy
and
Flavia Calina
in Brazil, moms of all backgrounds use YouTube to share their reality in ways that are unique to them and the kids they’re raising.
I’m in awe of how this community of moms continues to grow and support one another. Between 2015 and 2016, views of mother-related content grew 81 percent. Most importantly, videos related to education and tips for moms grew a staggering 98 percent over this same amount of time. To help celebrate this community of motherhood, we want to send a Mother’s Day thank you to #AllTheMoms out there who create, watch, learn and use their voices to support mothers around the globe:
To all the moms who get real about
breastfeeding
, fostering
self-esteem
,
sending a child off to college
, feeling
glamorous
and
not-so-glamorous
, or just
getting groceries
: thank you for your honesty. Wherever you come from and whatever your story, we are so thankful you share it with us.
Danielle Tiedt, Chief Marketing Officer at YouTube recently watched
these inspiring moms on YouTube
.
From the Brandcast stage: New star-studded shows for audiences around the globe
Thursday, May 4, 2017
Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.
These amazing stars all have something in common: They're starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.
Bringing even more can’t-miss content to audiences globally
For years, we’ve been proud to work with creators like
Casey Neistat
,
Jackie Aina
and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.
These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service,
YouTube Red
, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.
Launching new ad-supported shows, exclusively on YouTube
When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.
Check out the must-see lineup:
Ellen’s Show Me More Show
:
Like nothing Ellen has done before,
Ellen’s Show Me More Show
is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.
Good Mythical Morning
:
Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of
Good Mythical Morning
, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.
Kevin Hart: What the Fit?
:
Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.
I Am: Demi Lovato
:
Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series,
I Am: Demi Lovato
.
Best.Cover.Ever.
:
From Ryan Seacrest Productions and Endemol Shine North America,
Best.Cover.Ever.
is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at
thebestcoverever.com
.
The Super Slow Show
:
YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.
Katy Perry Live Special
:
It's real. It's raw. It's Katy Perry. Live on YouTube,
The Katy Perry Live Special
will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.
We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.
1
People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.
This vibrant fan and creator community is also why brands turn to YouTube. And we're excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of
Best.Cover.Ever.
, helping to make the talent competition accessible to YouTube viewers.
Check out
#Brandcast
to see highlights from the night and
look here
to see what new YouTube trends were announced.
Robert Kyncl, Chief Business Officer, YouTube, recently watched "
Justin Bieber - Despacito Ft. Luis Fonsi & Daddy Yankee
."
1
Source: YouTube Internal Data, Global, 2016
A sneak peek at YouTube’s new look and feel
Tuesday, May 2, 2017
YouTube is where you come to watch your favorite creators -- whether that means jamming with
Alex Aiono
, gaming with
Strawburry17
, or hanging out with
Logan Paul
. That’s why we’re working on a redesign of the desktop experience that highlights your favorite videos and creators while making YouTube easier and more fun to use.
Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback. While we hope you'll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.
We’re applying
Material Design
to YouTube to deliver a beautiful, delightful and intuitive user experience. The key principles of this new design are:
Simplicity
: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We're focused on making the content shine!
Consistency
: The new design is aligned across Google platforms, including the YouTube mobile app, while still providing the features you know and love.
Beauty
: We strive to combine beauty and purpose to create an effortless experience.
The site design is built on a new, faster framework named
Polymer
, which enables quicker feature development from here on out. And today, we are introducing one of the first new features developed on Polymer: Dark Theme. Developed to cut down on glare and let you take in the true colors of the videos you watch, Dark Theme turns your background dark throughout your entire YouTube experience. This is only the beginning -- you can look forward to more powerful new features coming soon!
If you want to try out YouTube’s latest look, you can opt-in to preview the new design at
youtube.com/new
. You can return to the current design by selecting “Restore classic YouTube” from the Account Menu. And don't forget to send us feedback from the Account Menu.
We're still working on the new site, so we hope you'll try it out now and let us know what you think!
Brian Marquardt, Product Manager, recently watched “
Pen-Pineapple-Apple-Pen/PIKO-TARO
.”
The YouTube Kids app is now available on even more screens!
Tuesday, April 25, 2017
Love using the YouTube Kids app on your phone and tablet? Well, we’re excited to announce that now you can enjoy your favorite videos on select smart TVs too!
Since launching just over two years ago, the YouTube Kids app has become the go-to destination for families around the world with more than 30 billion views and over 8 million weekly active viewers. Starting today, the YouTube Kids app will be available on LG, Samsung, and Sony smart TVs in the 26 countries where the app is currently launched*.
We’ve heard from families that they love watching videos on all their devices so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV!) seemed like the perfect fit.
The
YouTube Kids app
is the first Google product built from the ground up with kids in mind. The app makes it easier for kids to find videos on topics they want to explore. Whether it’s searching for science experiments, watching a favorite cartoon, or simply watching your favorite creator’s new videos, there is something for everyone!
The YouTube Kids app will be available
on the following television sets
: all 2015 - 2017 LG webOS TVs via the LG content store, all 2013 - 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store, and after a firmware update on 2016-2017 Sony TVs (with the exception of Android TV, which will be available soon). Happy viewing from our family to yours!
*Countries where the YouTube Kids App is available: United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Spain, Brazil, Russia, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, Singapore, and France. The availability of the YouTube Kids app in these countries is dependent on the individual television manufacturer
AJ Crane, Product Manager for YouTube Kids, recently watched “
Kings of Atlantis
” on YouTube Red
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