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Broadcast Yourself
What are you #ProudToCreate?
Thursday, June 7, 2018
Our LGBTQ community has an extraordinary legacy of turning adversity into creativity and self expression. On YouTube, we’ve seen LGBTQ creators use their voices to share their stories, their art, their music, and their passions to help shift culture, increase visibility, and create change. We are so proud of the contributions you have made to the platform; you've helped make YouTube what it is today.
Over the past few days, we’ve heard many questions around monetization and how ads are served against videos by LGBTQ creators. We know this has been both confusing and painful, and want you to know that we hear you. YouTube is an open platform and we support the free expression of creators with a wide range of views. But we don’t allow paid advertising that disparages people based on who they are and we remove ads that violate this basic principle.
We also want to tell the world how proud we are of LGBTQ creators and our broader community. We hope you'll join us in celebrating everyone who’s #ProudToCreate a better future with their imagination, creativity, talent, and truth. From
vogue
to
ballet
,
home videos
to
fine art
,
electropop
to
piano
,
Olympic ice skating
to
skateboarding
, creative self-expression has proven to have the power to change the world.
All of these creators use their art and expression to imagine a better future, and in doing so, help create one. Keep your eye out for even more stories on our
YouTube Spotlight Channel
,
Twitter
, and
Instagram
. What are you #ProudToCreate?
Posted by Ariel, Devon, and Victor on behalf of YouTube’s LGBTQ Employee Resource Group
GOOOAL! Get ready for the 2018 FIFA World Cup™ on YouTube
Tuesday, June 5, 2018
As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.
To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:
Latin American teams and players lead the world in viewership
YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.
Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):
Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).
Match recaps, game highlights and trick shots scored high with soccer fans
When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent in the last year.
On YouTube, football fans don’t just watch, they participate
People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:
150 + Football/Soccer Skills & Tricks (Step by Step Tutorials) - Football Tricks Online
Neymar Skills - Crazy Football Soccer Skill Move Tutorial
Learn Amazing Football Skills Tutorial ★ HD - Neymar Skills/Ronaldo/Messi Skills
How to Ping | Amazing Football Tutorial | F2Freestylers
50 MANERAS DE LEVANTAR EL BALÓN COMO RONALDO - NEYMAR - RONALDINHO - ZLATAN / TIITANES
How to watch your favorite 2018 FIFA World Cup moments this summer
Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from
Fox
and
Telemundo
in the U.S., the
BBC
in the U.K.,
ARD Sportschau
in Germany,
NHK
in Japan,
Kwese
in Nigeria and across Africa,
Televisa
in Mexico,
Latina Televisión
in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is
available
, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.
The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the
FA
with daily content from the English national football team, Germany’s
DFB
Die Mannschaft will report from the training camp as well as the team’s base camp, and
FC Barcelona
will even host interviews with Barça World Cup legends.
Join us in the countdown to the official kickoff …
Posted by Team YouTube
Royal Wedding 2018: Livestreaming to romantics everywhere
Wednesday, May 23, 2018
On Saturday, people from all over the world watched the wedding of Britain's Prince Harry and Meghan Markle. The new Duke and Duchess of Sussex wowed their global audience with
sweet moments
, all-star guests, and some
funny faces
along the way. So that people everywhere could join together to watch this royal union, the live stream of this landmark wedding was available to view on
The Royal Family Channel
.
And wow, did people tune in!
Incredibly, the Royal Wedding livestream was viewed 11.2 million times while live. At peak viewership, there were 1.29 million people watching simultaneously as Harry and Meghan exchanged vows, making this the fifth most popular event ever streamed on YouTube. And the total views from May 19, 2018, to date reached 32 million as people from every continent tuned in to see the ceremony, procession, video highlights and the married couple’s first kiss.
Viewership was the highest in the U.K. and the U.S., but people everywhere were donning fascinators and getting in the wedding spirit. The top five countries viewing the live event online were:
United Kingdom
United States
Germany
Russia
Australia
And for those who missed it but would still like a peek at this next chapter of royal history, you can see the video highlights available on
The Royal Family Channel.
YouTube Music starts rolling out today: 6 reasons you're gonna like it
Tuesday, May 22, 2018
Last week we
announced
the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to
music.youtube.com/coming-soon
.
Here are six reasons we think you’re gonna
like it
:
It’s ALL here.
Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
Recommendations built for you.
A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym
workin’ on that fitness
? Escaping during your commute? The right music is right here, built just for you.
Thousands of playlists
across any genre, mood or activity. Try “
Blogged 50
” to discover new music or “
Indie Under Pressure
” to get the heart rate going.
Smart search
so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”?
We got you.
You can also search by lyrics (even if they’re wrong). It’s “
Starbucks lovers
,” right?
The hottest videos.
We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
No internet? No problem.
Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our
blog
.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to
music.youtube.com/coming-soon
.
Elias Roman, Product Manager, YouTube Music, recently played "
Miranda Lambert - Little Red Wagon.
"
Watch Prince Harry and Meghan Markle tie the knot this Saturday
Friday, May 18, 2018
Cross-posted from the
Official Google Blog
Tomorrow people from all over the world will tune in to watch the wedding of Britain's Prince Harry and Meghan Markle.
To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the ceremony will be live streamed on the
Royal Family's official YouTube channel
.
The live stream will follow the wedding procession, marriage ceremony at Windsor Castle, and wedding day happenings along the way. Afterwards, the footage will be reshown so that people can enjoy this wonderful event no matter their location or time zone.
Whether you’re from Blighty or anywhere else on the globe, all eyes will be on St. George’s Chapel in Windsor Castle this Saturday to see this next chapter of royal history.
YouTube Shines a light on next generation of superstars with Artist on the Rise program
Friday, May 18, 2018
Colombian-Canadian singer-songwriter Jessie Reyez debuts as first YouTube Artist on the Rise
Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.
To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.
The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.
The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She's grown from an aspiring artist covering hits like
Adele's "Hello,"
to become a star in her own right, receiving the
Juno Award for Breakthrough Artist
of the year and partnering with Calvin Harris on the track
"Hard to Love."
In true YouTube fashion, she's cultivated a loyal fanbase over the years, racking up 22.6 million views for her
breakout hit "Figures."
2018 will be a huge year for Jessie – if you don't know her now, you will soon.
To check out more from Jessie Reyez, head to her story on the
YouTube for Artists blog
and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube's Artist on the Rise program.
-- YouTube Music
YouTube Music, a new music streaming service, is coming soon
Wednesday, May 16, 2018
From Beyonce’s livestream at Coachella to landmark videos like “
Despacito
,” “
New Rules
” and “
This Is America
,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.
But YouTube was made for watching, which meant fans have had to jump back and forth between multiple music apps and YouTube. Those days will soon be over. On Tuesday, May 22, we’ll begin rolling out YouTube Music, a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever. Whether you want to listen, watch or discover, it’s all here.
YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
So what is YouTube Music exactly?
A new music streaming service from YouTube
A reimagined mobile app and brand new desktop player that are designed for music.
YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.
Find more of the music you’re looking for
Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
New and iconic videos from "
God’s Plan
" and "
Havana
" to "
Thriller
," "
Sledgehammer
," and more.
YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “
that hipster song with the whistling
”) or give us some lyrics (try “
I make money moves
”).
Effortlessly discover new music
YouTube Music’s personalized home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $9.99 a month.
To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing
YouTube Premium
, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including
Cobra Kai
,
Step Up: High Water
and
Youth & Consequences
. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $11.99 for all new members.
Current YouTube Red and Google Play Music subscribers in the U.S., Australia, South Korea, New Zealand and Mexico will continue to get the features they already enjoy at the same price they pay today. Google Play Music subscribers in all other countries will automatically have access to YouTube Music Premium as soon as it becomes available there. And if you use Google Play Music, nothing will change -- you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Starting Tuesday, we're rolling out early access to the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to
music.youtube.com/coming-soon
and let us know you’re interested.
Elias Roman, Product Manager - YouTube Music, recently listened to
In Due Time by Outkast
*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.
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