Official YouTube Blog

COVID-19: Resources to help people learn on YouTube

Friday, March 20, 2020

As more and more families find themselves at home, we know people are learning how to adjust to this situation. Beyond helping people find authoritative sources of news and information, we also want to be a helpful learning resource to families across the globe.

We’re fortunate to have an incredible community of learning creators on YouTube. From CrashCourse to Physics Girl, the EduTuber community has been helping people around the world learn and keep up with their studies. We wanted to take a moment to provide an update around how we’re supporting their efforts.

Learn@Home

Starting today, we’re launching Learn@Home, a website with learning resources and content for families. From Khan Academy to Sesame Street to code.org, Learn@Home will spotlight content across math, science, history and arts from popular learning channels. We’ll also have a dedicated section for families with kids under 13, where parents and kids can watch videos together that encourage kids' creativity, curiosity, playfulness and offline activities, such as how to build a model volcano. The website is launching today in English and will continue to evolve. We’re working to expand to more languages in the coming days, such as Italian, French, Korean, Spanish, Japanese and more.

YouTube Learning Destination

The YouTube Learning destination is designed to inspire and help students with high-quality learning content on YouTube. The destination regularly features supplemental learning content, celebrates learning moments, and shares tips for learners. The destination is available in English today and will expand to Italian, French, Korean, Spanish, Japanese and more in the coming days. You can find the Learning destination at youtube.com/learning or in the brand new Explore tab on the YouTube app.

#StudyWithMe

As people #StayHome to work and study, it can feel like an isolating time. We’ve been inspired by the #StudyWithMe movement, where students share their study experiences with each other online. Whether reading or listening to music, it helps to feel less alone when you study together.

YouTube Kids

YouTube Kids provides kids under 13 with a safer environment where they can explore their interests and curiosity on their own while giving parents the tools to customize the experience. The app features a range of timely content, such as healthy habits, indoor fun and learning.

We understand this is an unprecedented situation facing families across the globe. We’re humbled by the incredible EduTuber community that’s sharing knowledge with the world, and we hope you find these resources helpful in these challenging times.

Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Film & TV

9 womenbosses who inspire us on YouTube

Sunday, March 8, 2020

1. Rachana Phadke Ranade

YT: What are you most proud of from your work on YouTube?
Rachana: 2. Emma Jakobi, mmmEnglishYT: What are you most proud of from your work on YouTube? Emma: 3. Refika Birgül, Refika'nın Mutfağı RefikaYT: How do you balance between being a creator and a businesswoman? Refika: 4. Nikkie de Jager, NikkieTutorials Nikkie de JagerYT: How do you balance between being a creator and a businesswoman? Nikkie:YT: What is one important lesson learned from being a YouTube boss? Nikkie: 5. Lucy Bella Earl, English with Lucy country-side BritYT: What is one important lesson learned from being a YouTube boss? Lucy: 6. Mindy McKnight, Cute Girls HairstylesMindy McKnightYT: What is one important lesson learned from being a YouTube boss? Mindy: 7. Sabrina, TeraBrite GamesSabrinaYT: What is one important lesson learned from being a YouTube boss? Sabrina: 8. Nathalia Arcuri, Me poupe! Nathalia ArcuriYT: What are you most proud of from your work on YouTube? Nathalia: 9. Tate McRae Tate McRaYT: How do you balance between being an artist and a businesswoman? Tate:YT: What is one important lesson learned from being a YouTube boss? Tate: Answers edited for clarity and brevity.

YouTube at 15: My personal journey and the road ahead

Friday, February 14, 2020

founders⁠—“Me at the zoo”⁠—Salar KamangarChad Hurley

Grow the creator ecosystem to be the best place for creators. Creators are the heart of YouTube, and they’re pioneering new content by vlogging about their lives, covering topics like gaming, fitness, comedy, hobbies, makeup tutorials, and every kind of How To imaginable. Want to fix that 10 year old refrigerator or car? YouTube likely has the video to replace every single part, and in multiple languages! Creators are at the cutting edge of culture and also becoming next generation media companies, boosting local economies with new jobs. Compared to last year, the number of creators earning five figures annually has increased more than 40 percent. And more than 170,000 YouTube channels around the world have over 100,000 subscribers ⁠— that’s hundreds of thousands of small businesses growing through the platform. YouTube is unique as a platform since we share the majority of revenue with our creators. Going forward, our goal is to continue to grow revenue and audiences of YouTube creators. We appreciate everything creators do to inspire, educate, and entertain their audiences. We know their fans appreciate them, too, and today we’re launching the third annual #LoveNotes campaign. Click here to show support for your favorite creators.

Partner with the music industry to grow revenue, break new artists and promote music. YouTube offers twin engines for revenue with advertising and subscribers, paying out more than $3 billion to the music industry last year from ads and subscriptions. We’re also partnering with artists to support and amplify their work through every phase of their career. Dua Lipa was in YouTube's first-ever Foundry program — our initiative to develop independent music acts. Justin Bieber and Billie Eilish have built massive global audiences by directly connecting and engaging with fans on YouTube. At just 18 years old, Billie is now one of the world's biggest stars with five recent Grammy wins. And from its early days, YouTube has been a home for artists who found creative ways to use the platform to help expand their reach. In 2005, OK Go had one of the first viral hits with their music video, "A Million Ways." Fans posted their own versions of the boy band-inspired choreography, and OK Go decided to make it official with a dance challenge on YouTube. We continue to see unknown artists make it big with a single viral hit. Last year, Lil Nas X’s "Old Town Road" became a YouTube phenomenon and the longest-leading single atop the Billboard Hot 100.

Work with media companies to extend their audiences through time shifting, new geographies and new users. We’re also boosting awareness of subscription services, sports and news highlights, long-form content, and movies with trailers and clips. And we’re connecting networks and media partners to a consumer base that is increasingly cutting the cord. Today, YouTube TV has more than 2 million subscribers, and our service has expanded nationwide in the U.S., offering access to more than 70 channels, including cable networks, live sports, and on-demand programming.

Help advertisers big and small find more customers. Advertisers recognize the reach and effectiveness of YouTube to build awareness, improve consideration, and drive results. In 2020, we’ll continue to make our solutions simpler and more effective, while keeping responsibility front of mind. We’ve spent the last three years working to strike the right balance between what advertisers think of as brand safety and what creators think of as demonetization. We continue to develop tools that give advertisers confidence about where their ads run. We’re also working to offer more transparency and certainty to creators with more guidance on our advertiser-friendly guidelines and an expansion of our creator self-certification program.

Continue to be a place where users come to laugh and to learn. YouTube has become the world's largest video library, a place where people come to be entertained, watch their favorite creators, get help with homework, learn a new hobby, see the latest music video and find community. We’ve seen the ways video is an effective medium for learning ⁠— users can see how to do something and repeat the lesson as many times as needed! Whether it’s help with a math class for college or learning how to sew and becoming an entrepreneur, we know YouTube is a key force for learning. To amplify this positive impact, we’re investing in quality family content, including our $100 million fund dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids.

Community Guidelines—⁠—

We remove content that violates policies as quickly as possible. In Q3 of last year alone, we removed more than 8.7 million videos.

We raise up authoritative voices in searches and recommendations for news and other types of sensitive information.

We reduce our recommendations of content that brushes up against our policies. We’ve reduced watchtime of borderline content from non-subscribed recommendations in the U.S. by more than 70 percent. Last year we launched these efforts in other markets, including Brazil, France, Germany, and Mexico. And we started 2020 with launches in Italy and Japan, with plans to continue to expand throughout the year.

And we reward content that meets our even higher bar for monetization.

presidential election

Project Witness: Can VR create empathy?

Thursday, February 13, 2020

“We’ve allowed our most vulnerable children to be thrown away, to be traumatized and to be locked up in these jails and prisons, and we’ve got to change this narrative that some children aren’t children.” — Bryan Stevenson

BookTubeMalika Saada Saar, YouTube Social Impact

Safer Internet Day: 5 ways we’re building a safer YouTube

Tuesday, February 11, 2020

1. Learn more about the content available on YouTube guidelinesfirst-detected by machinesflag itreporting history 2. Learn more about what data we collect and how to update your privacy settings Your Data in YouTubeLearn more.Privacy CheckupYouTube History 3. Check in on your security settings and keep your passwords safe Security CheckupPassword CheckupPassword Manager 4. Learn more about how ads work and control what ads you see on YouTube We do not sell your personal informationWhy this adMute this adAd Settings 5. Try the YouTube Kids app, built with parental controls YouTube Kidsmuch more. changesYouTube Help Community— The YouTube Team