Official Blog
#SpecialDelivery: Google Spotlight Stories come to YouTube with interactive 360-degree storytelling
2015年12月21日月曜日
Editor’s note:
This year, we’ve expanded the lens of what you can see on YouTube, transporting you to new places to see new things. We brought
virtual reality
(VR) features to YouTube’s Android app so that you can feel as though you are right there and
360-degree video
support so creators can share new perspectives with their fans. Now we’re widening the lens even further by bringing you a new interactive video format, Google Spotlight Stories. For select Android devices now. More soon.
A humble caretaker is surprised when a mysterious stranger causes mischief on the roof. He investigates, but can’t seem to catch even a glimpse of the troublemaker. And so the chase goes... room to room… up and down… The stranger remains just out of sight, leaving behind only a trail of gifts…
Meanwhile, you’re following the action at your own pace, from whatever angle you please—behind you, to your left, to your right, or in front of you. All on your mobile phone.
Today we’re bringing
Google Spotlight Stories
to YouTube with “
Special Delivery
,” an original short film made by Academy Award-winning animation studio
Aardman Animations
(Wallace and Gromit fans, take note), viewable on the YouTube app on
many Android devices
.
“Special Delivery” is the latest of several Spotlight Stories to come out of
Google ATAP
(our Advanced Technology and Projects group). With Google Spotlight Stories, your phone becomes a window to a story happening all around you. The sensors on your phone allow the story to be interactive, so when you move your phone to various scenes, you unlock mini-stories within the story.
We didn’t want anyone to miss Aardman’s “Pink Panther”-style holiday caper! So we also made a YouTube 360 version for other Android devices, iOS devices, and the web. You can find both versions of “Special Delivery” on the
Spotlight Stories YouTube channel
, and you can also watch with
Google Cardboard
. Next year, we’ll bring Google Spotlight Stories to more Android devices and the YouTube iOS app.
You’ll want to watch “Special Delivery” a few times to find all the surprises within the story. In the full interactive experience, you’ll encounter 10 subplots, three potential ways to view the ending, and 60+ moments where you can decide to follow the story in different ways. Each viewing is unique. We don’t want to spoil the ending, so that’s all we’ll say for now…
Posted by Kurt Wilms, Senior Product Manager, YouTube VR, recently watched “
Special Delivery
,” and Rachid El Guerrab, Technical Project Lead, Spotlight Stories, Google ATAP, recently watched “
Time Couch
.”
YouTube and NBC News present Democratic primary debate in South Carolina
2015年12月16日水曜日
From presidential candidates
launching their campaigns
, to YouTube creators
discussing issues that matter to their communities
, to
light-hearted moments
along the campaign trail, you’ve already been following the 2016 U.S. election from multiple angles on YouTube.
Now you can watch the candidates debate on YouTube, too.
Next month, we’ll join together with NBC News to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast—with the action live streamed on YouTube. The NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, will take place on Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the
NBC News YouTube channel
.
With so many YouTube fans following this election closely, of course there will be an opportunity for you to get involved. Along with Google Trends data, the debate will feature questions from the YouTube community. Look out for more information on how you can engage in the coming weeks.
Since 2005 you’ve made YouTube a home for global politics, and today you watch more than 5 million hours of news on YouTube every day. Over the course of 2016, you’ll be able to find all of the major election moments unfold on YouTube—tune in to the
NBC News YouTube channel
January 17 to kick off the election year.
Brandon Feldman, YouTube News, recently watched “
Party Systems: Crash Course Government and Politics
” and Steve Grove, Google News Lab, recently watched “
Barack Obama Singing Hotline Bling by Drake
.”
Watch Jay Leno, Veritasium, a-ha, Jason Derulo and more LIVE from the Nobel Peace Prize Concert!
2015年12月11日金曜日
What do talk show host
Jay Leno
, YouTube star
Derek Muller
, Norwegian band
a-ha
, and singer
Jason Derulo
have in common? They are all part of the star-studded slate of hosts and performers at this year’s Nobel Peace Prize Concert. And for the first time this year, you don’t have to be in Oslo to have front row seats to the event! The above acts and more, including
MØ
,
KYGO
,
AURORA
, and
Emel Mathlouhti
, will be live streamed directly to the
Nobel Peace Prize Concert
YouTube channel, so you can watch from wherever you are and on any Internet-connected device.
Exclusive to the live stream, YouTube star Derek Muller of
Veritasium
will host a backstage pre-show to give you a unique look at what goes on behind-the-scenes.
In its 22nd year, the Nobel Peace Prize Concert celebrates the prestigious Nobel Peace Prize award and this year is held in honor of the National Dialogue Quartet from Tunisia for their contribution to building a democracy in their homeland.
Be sure to tune in starting at 1:30 p.m. EST (19:30 CET) today, December 11, to watch the live stream at
www.YouTube.com/NobelPeaceConcert
and follow online at #NobelPeacePrizeConcert
Zayna Aston, YouTube Communications for Europe, Middle East and Africa, recently watched "
YouTube Rewind: Now Watch Me 2015
."
Celebrating what you created, watched and shared in 2015 with #YouTubeRewind and YouTube’s new Trending tab
2015年12月9日水曜日
In 2015, you introduced the world to the latest
dance crazes
, opened up discussions about
diversity and inclusion
, and lip-synced in
cars
and
onstage
in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before.
It's time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it’s still our
10th birthday year
for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favorite TV personalities, an epic plastic ball fight, and even a remix from Avicii.
And there’s more. Celebrate some of your favorite moments on YouTube through our official top trending videos of 2015, based on the amount of time people spent watching, sharing, commenting, liking, and more. Topped by one of the year's biggest dance trends, these videos were watched for over 25 million hours and were created by powerhouse channels with over 40 million subscribers between them.
For the first time, not just one, but four television moments made the top Trending Videos list. Three are late night TV videos of widely popular YouTube trends: the lip sync battle, the in-car singalongs, and the reading of mean tweets. You all love late night TV on YouTube—the time people spent catching up on late-night clips like Corden, Fallon and Kimmel nearly doubled in the last year alone!
Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn
by
Tianne King
Clash of Clans: Revenge (Official Super Bowl TV Commercial)
by
Clash of Clans
Crazy Plastic Ball PRANK!!
by
RomanAtwood
Love Has No Labels | Diversity & Inclusion | Ad Council
by
Ad Council
Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon
by
The Tonight Show Starring Jimmy Fallon
Justin Bieber Carpool Karaoke
by
The Late Late Show with James Corden
6ft Man in 6ft Giant Water Balloon - 4K - The Slow Mo Guys
by
The Slow Mo Guys
Golden boy Calum Scott hits the right note | Audition Week 1 | Britain's Got Talent 2015
by
Britain's Got Talent
Dover Police DashCam Confessional (Shake it Off)
by Dover Police
Mean Tweets - President Obama Edition
by
Jimmy Kimmel Live
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa's "See You Again" reached over 1 billion views in just 6 months and Adele reached the year's top 10 in just a few weeks. The top 10 music videos collectively have more than 66 million subscribers, and people spent over 37,000 years playing them in 2015.
Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack
Maroon 5 - Sugar
Ellie Goulding - Love Me Like You Do (Official Video)
Major Lazer & DJ Snake - Lean On (feat. MØ) (Official Music Video)
Taylor Swift - Bad Blood ft. Kendrick Lamar
David Guetta - Hey Mama (Official Video) ft Nicki Minaj, Bebe Rexha & Afrojack
Sia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)
Fifth Harmony - Worth It ft. Kid Ink
Adele - Hello
Silentó - Watch Me (Whip/Nae Nae) (Official)
...and check out even more
top music videos
.
And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new
YouTube Trending tab
. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It's the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See 'em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the
YouTube Rewind channel
!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “
YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind.
”
And the top ads of 2015 on YouTube are...
2015年12月9日水曜日
Each year, we look at the top trending videos on YouTube -- the ones viewers chose to watch, share, and watch again. And every year, we see that brands are continuing to raise the bar to make great ads on YouTube -- ads that viewers are choosing to watch, share, and watch again.
Today we’re releasing our YouTube Ads Leaderboard for 2015, highlighting the top 10 most popular ads of the year determined by factors including watch time, organic video views, engagement and audience retention. From crushing stereotypes to sharing heartfelt messages, these videos represent the most popular ads watched by YouTube viewers around the world.
While their messages may be unique, one unifying theme of these top trending ads is that they all went mobile. Collectively we watched these top ads more than 470 million times this year, and nearly two-thirds of these views took place on mobile. For the first time ever, more people watched the top 10 ads of the year on mobile devices than on desktop devices.
So without further ado, here are the top trending ads on YouTube in 2015:
Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Hyundai : A Message to Space
Love Has No Labels | Diversity & Inclusion | Ad Council
Boom Beach: Speech (Official TV Commercial)
adidas: Unfollow feat. Leo Messi
Always #LikeAGirl - Unstoppable
Durex - #Connect - Official
Samsung Galaxy S6 and S6 edge - Official Introduction
"Slap her": children's reactions
Budweiser USA: #BestBuds | 2015 Budweiser Super Bowl Commercial “Lost Dog”
For more on the top ads lists for the year, visit
Think with Google
.
Meredith Argeris, YouTube Marketing, recently watched "
Imagine the Possibilities | Barbie.
"
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