Official Blog
You’re invited to participate in “Life In A Day 2020” on July 25
2020年7月8日水曜日
On July 25, executive producers Ridley Scott (“The Martian,” “Gladiator”) and Kai Hsuing (“Lords of Chaos”), along with director Kevin Macdonald (“Whitney,” “One Day in September,” “The Last King of Scotland”), invite you and the YouTube global community to pick up your cameras to create
“Life In A Day 2020.”
Exactly 10 years after the original
“Life In A Day,”
the world will once again come together to create a YouTube Original feature-length documentary that tells the story of a single day on Earth. Selected footage sourced from participants like you will be woven together in this documentary to tell the story of an ordinary day during these extraordinary times. “Life In A Day 2020” will premiere at the Sundance Film Festival and on YouTube in 2021.
How the project works
On a single day, Saturday, July 25, people around the world are invited to film their day.
Maybe you'll be filming from home as you continue to navigate the coronavirus pandemic, or maybe you're in a part of the world where you're figuring out how to move forward in a transformed world. Maybe you're connecting with friends, reuniting with family, or going to work. Maybe it's a special day - you’re getting married, moving out, sharing important news. Or maybe it’s just a normal day. We want to weave together these unique experiences and perspectives to create a time capsule of this moment.
The final feature film will be edited over the course of five months, crafted entirely through what is found in the submitted footage. Once the submission window closes, a 30-person team of multilingual reviewers stationed around the world will begin reviewing and translating submitted videos. Three principal feature editors - Nse Asuquo (House of My Fathers, The Jazz Ambassadors), Mdhamiri Á Nkemi (The Pale Horse, Blue Story), and Sam Rice-Edwards (Whitney) - will then undertake an enormous post-production effort, working alongside director Kevin Macdonald, to shape the film's final narrative out of the submitted footage. br />
Who can take part
The filmmakers are encouraging people from all over the world to take part, and they hope to capture a wide perspective on life. Submissions are open from July 25 to August 2, which means you will only have one week to submit your footage at
lifeinaday.youtube
.
While only a small number of the submitted clips will make it into the movie, YouTube and the filmmakers hope the filming day itself becomes a significant day of global participation. The “Life In A Day 2020” project celebrates the importance of everyone coming together in a moment of equal, worldwide collaboration.
About the original film
In 2010, “Life In A Day” brought the YouTube community together for a massive participatory feature film project that attracted 80,00 submissions. The final film premiered at Sundance in 2011, was released globally in theatres, and has been watched on YouTube over 16 million times.
To our YouTube TV members: an update to our content and price
2020年6月30日火曜日
In 2017, we introduced YouTube TV, live TV designed for the YouTube generation
—
those who want to stream TV when and how they want, without commitments. We’ve just passed the three-year mark, so I wanted to take this opportunity to update you on how we’re thinking about YouTube TV.
Since launch, we’ve listened to your feedback and worked to build an experience that fits the needs of everyone in your family, by adding highly-requested content like
PBS
and
Discovery Network
brands, including HGTV and Food Network, and
launching
new
features
to reinvent how you watch live TV.
As we continue to build a best-in-class experience for you, we have a few updates to share: new content launching today, new features we’ve recently introduced, and an updated price.
More content to enjoy, starting today
Earlier this year,
we let you know
that we’d soon be adding more of ViacomCBS’s family of brands to YouTube TV, which includes 8 of your favorite channels launching today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1.
That means you can follow the biggest stories in news, politics and pop culture with “The Daily Show with Trevor Noah;” catch up with Catelynn, Cheyenne, Maci, Mackenzie and Amber on “Teen Mom OG;” join the search for America’s next drag superstar with “RuPaul’s Drag Race;” go on an adventure with “SpongeBob SquarePants;” and follow the fictional lives of the Dutton family on the new season of “Yellowstone,” airing now.
BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick are also set to come to YouTube TV at a later date.
In addition to our base plan of now more than 85+ channels, we also recently
introduced
Cinemax and HBO Max, which includes all of HBO plus a robust library of content and original series, to our growing list of add-on channels, making YouTube TV your one-stop shop for entertainment.
The latest features to try while you sit back with your favorite shows
We’re always listening to our member’s feedback on the channels they want to see on YouTube TV, but we’re also continuously building new features and making improvements that reinvent how you watch TV and interact with your favorite content on YouTube TV. Here are just a few of those features and updates we’ve launched recently:
Jump to the news that matters most to you:
We’ve been testing a new feature that allows you to jump to various segments within select news programs on YouTube TV, and have just brought this to all users. Similar to our
key plays view
for sports, on some programs you’ll be able to jump to specific news clips within the complete recording. This feature is available on TV screens now and will come to mobile devices in the coming weeks.
Control over your recorded content:
In addition to your unlimited DVR space, YouTube TV members can pause, rewind, and fast forward through all their recorded shows, regardless of network.
Go easy on the eyes with Dark Mode:
We recently introduced a dark theme to both desktop and mobile devices to help tone down your screen’s glare and experience YouTube TV with a dark background.
Mark a show as watched:
You now have an option to select “Mark as Watched” on desktop and mobile devices for any TV show you’ve already seen, a top requested feature from our members.
A fresh new look for the Live Guide:
Based on your feedback, we’ve updated the Live Guide on desktop so you can see what’s on, now, and also scroll ahead 7 days into the future.
An update to your price
As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.
We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It's all included in the base cost of YouTube TV, with no contract and no hidden fees.
While we would love every member to continue to stay with our service, we understand that some of you may choose to pause or cancel your membership. We want to make YouTube TV flexible for you, so members can pause or cancel anytime
here
.
As the streaming industry continues to evolve, we are working to build new flexible models for YouTube TV users, so we can continue to provide a robust and innovative experience for everyone in your household without the commitments of traditional TV.
Thank you for being a part of the YouTube TV family. We’ll continue to work to make it the best place to watch live TV, how you want it.
Christian Oestlien, Vice President of Product Management, YouTube TV
2020 Brandcast Delivered: A NewFront Just for You
2020年6月25日木曜日
People are streaming more than ever before. But one thing remains consistent: When they’re looking for something personally relevant to them, they turn to YouTube.
Whether it’s celebrating this year’s graduating class with the likes of President and Mrs. Obama, Beyoncé and BTS in YouTube Originals’ “
Dear Class of 2020
,” reminiscing over Game 6 of the 1993
NBA
finals or attempting quarantine glow-ups from
James Charles
, YouTube’s extensive video library creates a truly meaningful and personal experience for viewers.
And, this year more than ever, we’re seeing people make time for what matters. On June 13, viewers tuned in to watch “
Bear Witness, Take Action
,” a YouTube Originals live stream that assembled artists and activists to learn, heal and raise awareness for the Equal Justice Initiative. This was part of a new multi-year, $100 million-dollar fund to help amplify the voices and stories of Black Creators.
Today, at our ninth annual NewFront event, we celebrated moments like these through a more personal experience for brands and advertisers with “
Brandcast Delivered
.”
Throughout the completely reimagined virtual event, we celebrated the diversity of YouTube’s voices and content. Featuring appearances from creators like
Lilly Singh
,
Questlove
,
Emma Chamberlain
and
Gordon Ramsay
, we constructed a “personal primetime” for each attendee based on their passions and shared how YouTube’s deep connection to people’s lives means better results no matter a marketer’s goal – from reach and awareness to action.
Drive better results throughout the consumer journey
The first and last litmus test for any video platform — be it TV, OLV, OTT, mobile or some new acronym that doesn’t exist yet, is simple: Does it work? On every metric — from incremental audience, to new customers, to sales — YouTube delivers.
Today, we showcased how effective YouTube strategies can produce results through the announcement of the
2020 YouTube Works
award recipients. The
winners
, honored for using YouTube to drive smart results, included Gillette with their “
We Believe Campaign
” in the Force for Good category, Samsung’s
Galaxy Note10
brilliant strategy for the Media Innovation category, Hulu’s “
sellouts
” campaign winning the Ingenious Insights category for their 100% honest influencer campaign, and Bacardi’s “
Beat Machine
” bringing home the Grand Prix.
The success of these campaigns stems not only from their understanding of how to leverage YouTube’s full suite of ad solutions, but their belief in YouTube’s unique mission to give everyone a voice. Learn more about the smart ways these brands and others used YouTube to drive incredible business results on
yt.be/works
.
Reach your audience across screens, and within new content
To drive meaningful results, the first step is reaching customers where they are watching. While YouTube overall reaches more people age 18-49 than all linear TV networks combined,
4
we’ve seen a
dramatic shift
in viewing patterns, as people increasingly watch on connected TVs. In the U.S. alone, over 100 million people watch YouTube and YouTube TV on their TV screens each month.
5
And, according to Comscore, YouTube makes up 41% of ad-supported video streaming watch time.
6
Last month, we
announced
YouTube Select — a reimagination of Google Preferred — to make it easier to reach your audiences where they are watching, and find the right
content
for your brand. YouTube Select includes the same popular creator content, plus a dedicated
streaming TV lineup
that combines the best of YouTube TV and core lineups content, both on TV screens.
YouTube Select also includes YouTube Originals programming, including the breakout hit, “
Instant Influencer with James Charles
,” which hit over 50 million views in its first month alone;
7
“
Retro Tech
,” featuring tech guru Marques Brownlee; and “
Liza on Demand
.” And they’re all returning for new seasons.
Additionally, today we announced that Demi Lovato will be returning for a new YouTube Originals project. Demi’s new docuseries will be a follow-up to her 2017 documentary, “
Simply Complicated
,”which will bring you on her personal and musical journey over the last three years.
David Blaine
will also be joining the YouTube Originals slate with a first-of-its-kind special event. We are excited to share more on these shows, among many others, throughout the year.
Uncover new audience insights and convert demand into action
YouTube has become an important part of the modern purchase journey with 70 percent of YouTube viewers saying they bought a brand as a result of seeing it on our platform.
8
We’re introducing tools to help marketers understand their audience, as well as complement their awareness initiatives with campaigns that drive conversions.
As people turn to YouTube to discover their next purchase, we’re also seeing an increase in conversions from ads on the platform. In the last twelve months, we’ve been able to help our customers achieve over 950 million conversions
9
– generating quality leads, boosting web traffic, and achieving new sales on YouTube.
Last week
, we announced
Video action campaigns
, a simpler and more cost-effective way to drive action on YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partner — all within one campaign. To make it even simpler, any future inventory that becomes available, like the
What to Watch Next
feed, will be automatically included. This way you can save time to focus on strategic initiatives, such as crafting the right creative and messaging for your audiences.
For today's viewers, YouTube is a deeply personal experience. For advertisers and brands, so are our offerings. With flexible solutions across marketing objectives, buyers can uniquely reach and influence audiences based on what’s most important to them.
Check out #Brandcast on
Twitter
and
LinkedIn
, and our
YouTube channel
to see highlights from the show.
Cenk Bulbul, Director of Global Advertiser Marketing at YouTube
1
Nielsen Total Ad Ratings (TAR) Meta Analysis including 55 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running 4/9/2018-10/13/2019 across desktop, mobile and TV; Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach; Standard Deviation 20%; On Target Frequency calculated as On Target Impressions / On Target Reach; Standard Deviation 4; Studies running across 7 demos (P18+, P18-34, P18-49, P18-54, P25-49, P25-54, F25-54)
2
NCSolutions Sales Effect, 2018-2019. Base: a list of YouTube studies selected and compiled by NCSolutions with statistically significant results at an 80% confidence level. This list includes 59 statistically significant YouTube studies across 23 CPG advertisers
3
Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select, Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. Effectiveness is defined as total incremental sales per 1,000 impressions. Studies were excluded if either channel had fewer than 500 impressions. Incremental offline retail sales measured for TV represents average across all TV broadcasters.
4
Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, March 1-31, 2020. Results among US TV Households.
5
YouTube Internal Data, US, March 2020
6
Comscore, OTT Intelligence, Mar. 2020, U.S.
7
YouTube Analytics, April-May 202
8
Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.
9
Google data, Global, May 2019 - Apr 2020. Total conversions reported for TrueView for action campaigns.
Ever wonder how YouTube works?
2020年6月25日木曜日
YouTube has always been a place where people come to be informed, inspired, and delighted. Over the past few months, as our daily lives have changed in response to the coronavirus (COVID-19) pandemic, we’ve seen people turning to YouTube more than ever. As part of our ongoing commitment to transparency, we’ve created
How YouTube Works
—
a new website designed to answer the questions we most often receive about what we're doing to foster a responsible platform for our community, and explain our products and policies in detail. How YouTube Works will launch in the U.S. today with plans to launch in more countries over time, starting in mid-June.
Answering the important questions
How YouTube Works
addresses some of the important questions we face every day about our platform
—
involving topics such as child safety, harmful content, misinformation, and copyright, as well as tackling timely issues as they arise, like how we have responded to the COVID-19 crisis and how we support elections. Within the site, we explain how we apply our responsibility principles (
the Four Rs
)
—
which work alongside our commitment to users’ security
—
to tackle these important questions.
Get to know our products and policies
How YouTube Works
provides an in-depth look at our products and settings, such as YouTube Search, Recommendations, privacy controls, and Ad Settings, showing how they help people have the best possible experience while they’re using YouTube. Additionally, users will find details of our policies
—
like our Community Guidelines and monetization policies
—
so everyone in the community knows what they can and can’t do on YouTube. We explain how our policies are developed and enforced in partnership with a wide range of external experts and Creators.
Learn about the progress and impact we’ve made
To show the progress we’ve made on managing harmful content,
How YouTube Works
includes facts and figures from our Community Guidelines Enforcement Report, which explain how and why we’ve removed videos recently.
We also provide data, records, and current trends that have emerged on YouTube to help you better understand the next generation of Creators and artists. People can explore the stories behind some of YouTube’s creative entrepreneurs as well, and discover how they are transforming their lives and communities
—
like
Cheong Choon Ng
, who built a thriving craft business; and
Meredith Bell
, who was able to realize her dream of becoming a farmer.
How YouTube Works
is an important part of our ongoing transparency efforts to ensure millions of users, creators, and artists can continue making YouTube a place to connect with others, learn about the world, and showcase their creative talents.
Go to adventure, arts, sports or STEM camp with #CampYouTube
2020年6月22日月曜日
Parents and caretakers,
We know this isn’t the easiest time for you. You’re juggling work, life, kids and the state of the world today. The struggle is real. Honestly, there’s an 11-year-old child, asking for my help, as I type this. That’s why we’re hosting
Camp YouTube
: a digital learning experience to help parents recreate the fun of summer camp at home.
With
Google searches
for “virtual summer camps” spiking over the past few weeks, we want to help parents structure this new normal. Starting today, Camp YouTube will spotlight content on the
Learn@Home
site and
YouTube Kids
across beloved summer camp themes, such as arts, adventure, sports, STEM, and more. We’ll have over 1,200 videos programmed during this two-week period with content refreshed every weekday through Sunday, July 5.
We’ve made sure there’s something for everyone.
FOR THE ADVENTURE LOVER
If you’re looking to bring the outside in, we’ll have an adventure camp that will help you explore the world around you and appreciate nature. Teenagers can enjoy wildlife, unscripted and unedited, with
Explore.org
; learn how to examine the outdoors the way scientists do when they’re doing fieldwork with
The Brain Scoop
or discover dinosaur fossils and organisms from all over the planet with the
American Museum of Natural History
.
We’ll also have a dedicated section for families with kids under 13 across each camp theme, where parents and kids can watch summer camp-themed videos on YouTube Kids that encourage creativity, curiosity, playfulness and offline activities. For adventure camp, families can discover how to make a tide pool aquarium in their backyard with
Brave Wilderness
, learn how to best prep for a hike with
PLUM LANDING
or find their animal soulmates from
Dodo Kids
.
FOR THE ARTS LOVER
For those looking to be creative, we’ll have an arts camp focused on self-expression and talent-building. With arts camp, the teenagers in your household will be able to cover everything from art history, dance and music; to acting, songwriting and drawing, including a creative-writing workshop from
TED-Ed.
And for those under the age of 13, families can tune in to YouTube Kids to express their creativity with
Art for Kids Hub
, make art with household items while learning art history with the
ArtistYear
or practice ballet for beginners with
NANI NANI KIDS
. If music is your passion, you and your kids can learn dance moves together with
KIDZ BOP
.
FOR THE SPORTS LOVER
There will also be a number of videos focused on sports and wellness from soccer, football and baseball to yoga, meditation and stretching. With the help of the WNBA and NBA community, the
Jr. NBA
has developed two youth basketball development camps,
one for kids ages 13 and younger
that features beginner basketball exercises and drills, and
one for teenagers
that features intermediate and advanced training.
FOR THE STEM LOVER
We’ll also have a STEM camp for those interested in science, space, coding and more. For teenagers, STEM camp will have a number of science facts and experiments, and cover everything from coding to chemistry. You can learn about space exploration from
National Geographic
, earth science from
AsapSCIENCE
or computer programming from
Jabrils
.
Families with little ones can also join in on the fun and get their feet wet with STEM through YouTube Kids, too. They can learn coding with
Goldieblox
, or complete fun and weird science activities with
PBS KIDS
.
We know this summer may be a bit different for a lot of us. However, with the help of creators on YouTube, we hope you and your families can experience the magic of camp from home!
Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Health, Film & TV
Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate
2020年6月16日火曜日
Every day, people come to YouTube to connect with their favorite creators, and in the process, they
discover new products
they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is
projected
to reach $15 billion by 2022.
Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTube BrandConnect.
What YouTube BrandConnect offers
Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.
On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working - over the past two years, average deal size across the full service product grew more than 260%.
YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including
2Hype
,
Smosh Pit
, and
Eh Bee Family
were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.
For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.
We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators' videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the
AR try-on experience
that allow viewers to virtually try on and shop products, alongside their favorite creators.
Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies - allowing for full-funnel influencer marketing integrations.
Looking forward with YouTube BrandConnect
We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on
Creator Academy
. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.
Lori Sobel, Global Business Head of YouTube BrandConnect
Henry Scott-Green, Product Manager at YouTube BrandConnect
Bear Witness, Take Action
2020年6月15日月曜日
Over the past few weeks, we have mourned the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade — and the other known and unknown victims of racial terror and violence. These killings occurred against the backdrop of a global pandemic that disproportionately ravaged the Black community and surfaced entrenched racial inequities. In our anguish, we have taken to the streets in protest — in every state and around the globe — to demand the dismantling of systemic racism in society.
On Saturday, June 13, Common and Keke Palmer hosted a conversation called
"Bear Witness, Take Action"
to create a virtual space. It raised awareness on the urgent need for racial justice, and supported the Equal Justice Initiative. It featured conversations with creators including
Jouelzy
and
Ambers Closet
; prominent activists including co-founders of
Black Lives Matter
; Alicia Garza and Patrisse Cullors; Bryan Stevenson, founder of
Equal Justice Initiative
; bestselling author
Roxane Gay
; journalist Soledad O’Brien; and powerful musical performances from
John Legend
,
Trey Songz
,
Brittany Howard
and many more important voices.
“I think we are at a huge inflection point.” - Rashad Robinson, President of Color of Change
“This is a time when we can actually make some ground” - Kimberlé Crenshaw, Executive Director of the
African American Policy Forum
and Professor of Law at UCLA and Columbia.
The effort to combat racial inequality will take continued work from all of us. Last week, Susan Wojcicki
shared
YouTube’s commitment to the Black community, and we will continue those efforts in the months and years ahead.
These are some ways that you can take action to end police violence against Black Americans and promote a more equitable world for all people:
Read
Learn about policies and proposed changes like those available via
The Leadership Conference on Civil and Human Rights
or
Center for Policing Equity
. Learn about the history and struggle for racial justice through resources like those available at the
Equal Justice Initiativ
e. Learn about actions you can take in your community now at
Imagine Justice
. For those who seek to be better allies, learn more about anti-racism using resources like those available at
Racial Equity Tools
.
Watch
Check out the YouTube Spotlight playlists for videos on these topics:
Creators Speak Out
Understanding Racial Justice
Voices from the Past
How to Talk to Kids about Racial Justice
Continuing the Conversation
Check out these feature films and series that have been made available free to watch and rent on YouTube:
“13th”
“Just Mercy”
“Selma”
“The Hate You Give”
“LA 92”
“Wyatt Cenac’s Problem Areas”
Speak up
Use your platform to call out racial injustice, and share the message of equality to educate those around you. Maybe your platform is the dinner table, maybe it’s bedtime stories, maybe it’s your YouTube Channel.
Use it!
Vote
Turn your voice into action with your vote.
—
The YouTube Team
Susan Wojcicki: My mid-year update to the YouTube community
2020年6月11日木曜日
Several times a year, CEO Susan Wojcicki
updates
users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube is working on behalf of creators.
In the last few months, we’ve experienced enormous tragedy and loss.
As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, unemployment, and juggled added responsibilities with kids at home.
And over the past few weeks, we’ve grieved together as the Black community has endured more senseless acts of racial terror and violence. We know that for many, tragedies like these are a persistent reminder of the harm caused by systemic racism. They also compound the toll of the pandemic, which disproportionately impacted Black and Brown communities in the U.S. and abroad.
At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism. We join in protest against the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others before them.
The painful events of this year have reminded us of the importance of human connection and the need to continue to strengthen human rights around the world.
Our platform has been a place where people come together since YouTube first launched
15 years ago.
And in the midst of uncertainty, creators continue to share stories that might not otherwise be heard while also building online communities.
Supporting the Black community
We have always been proud that we are a platform that celebrates a broad and diverse set of voices. And we have implemented many policies and product features to protect our communities.
But we recognize we need to do more, in particular with the Black community, and that is why we are committing to following actions.
Amplifying Black voices
We’re committed to doing better as a platform to center and amplify Black voices and perspectives.
Today, we’re announcing a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories.
And one example of the type of content we’d like to elevate on the platform will premiere this Saturday, June 13. We’ll host a live stream fundraising event produced by YouTube Originals (YTO),
“Bear Witness, Take Action.”
The YTO will bring together creators, artists, influential public figures and prominent activist voices for roundtable discussions and musical performances, with donations benefiting the
Equal Justice Initiative
.
Through the month of June, our Spotlight channel will highlight racial justice issues, including the latest perspectives from the Black community on YouTube alongside historical content, educational videos, and protest coverage. This content showcases incredibly important stories about the centuries-long fight for equity.
Protection from hate and harassment
We’ve taken many steps over the years to help protect diverse communities from hate and harassment across the platform, including Black creators and artists. And last year, we developed more stringent
hate speech
and
harassment
policies. Our updated hate speech policy specifically bans videos alleging that a group is superior based on qualities like race, gender, religion, or sexual orientation in order to justify discrimination, segregation or exclusion.
As a result of these changes and our ongoing enforcement, last quarter alone we removed over 100,000 videos and 100 million comments for hate and harassment.
That said, we know there’s more work to do.
Building on our work over the past several years, we’re taking this moment to examine how our policies and products are working for everyone
—
but specifically for the Black community
—
and close any gaps. And more broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content.
Generations of Black Americans have been waiting for justice in the United States, and we know the effect of inequality is felt around the world.
I’m committed to listening
—
to Black employees at YouTube, to Black creators, to Black artists, to leaders in the Black community, and to Black users who tune in to YouTube every day.
There is much work to do to advance racial equity in the long-term, and these efforts will continue in the months and years ahead.
Connecting people with useful information, responsibly
Over the past few months, another top priority has been connecting people to trusted information as the coronavirus pandemic spread around the globe. Our teams started by engaging with public health officials in more than 90 countries so they could make locally relevant information available, which we display on our homepage and in panels that appear on videos and in search results about COVID-19. Collectively, these panels have been shown more than 200 billion times.
YouTube also launched a dedicated COVID-19 news shelf, with videos from health authorities and news organizations, in more than 30 countries around the world. We’ve found that when people come to YouTube searching for coronavirus topics, on average 94 percent of the videos they see in the top 10 results come from high authority channels. We think this is important progress, even as we keep working to bring that number higher.
In addition to raising up trusted information, we have also been focused on combating harmful medical misinformation. We’re consulting on an ongoing basis with health authorities like the WHO and local organizations like the CDC, the Korean Ministry of Health and Welfare, and India’s Ministry of Health and Family Welfare, as well as expert medical and public health professionals, to design policies based on the latest science. We updated our
policies
to prohibit content with harmful medical information, for example saying the virus is a hoax or claiming there is a guaranteed cure. To date, we’ve removed over 200,000 videos for violating these policies.
We also understand the importance of representing a broad set of voices in the public debate. There are a range of opinions on topics like how governments respond to the crisis, when and how we should reopen economies, and criticism of health authorities and government officials. We want to ensure these important discussions continue on the platform, even as we work to combat misinformation.
Creators also have an important role to play in helping connect people to useful information. Forty high-profile creators have spoken with leading health officials, including
Dr. Jaime Sepúlveda’s
Spanish-language interviews with creators and
Dr. Anthony Fauci’s
conversations with
Trevor Noah
,
Dr. Mike
,
Lilly Singh
,
Phil DeFranco
,
Dr. Regina Benjamin
and
Dr. Georges Benjamin
also spoke with Black creators about the impact of COVID-19 on the Black community. These creator interviews have been seen in more than 160 countries and received more than 43 million views.
And more than 700 creators and artists joined YouTube’s #withme PSA campaign, encouraging users to stay home and highlighting important messages about how to stop the virus.
These public service announcements are reaching people around the world - they’ve received over three billion impressions.
Thank you to all of our creators who led the way with this initiative.
Learning
YouTube has always been a key learning resource, but we are now seeing a record amount of engagement. The average daily views of videos with homeschooling in the title have more than tripled globally in the last three months.
As students began learning from home, some of the first events we featured on Learn@Home were live streams
hosted
by The College Board to help high school students
prepare
for Advanced Placement tests in May. The response exceeded our expectations - the videos from the first day of live streaming have received more than 700,000 views. And students preparing for AP exams through the daily live streams received unexpected support from Lin-Manuel Miranda, who recently hosted a special edition U.S. History master class.
Creators have launched live stream series to help students of all ages stay motivated to learn at home, from
Khan Academy
to
Mark Rober
to
3Blue1Brown
. And we’ve seen new read-alongs for children, like PBS Kids with
Michelle Obama
and Dolly Parton’s weekly Goodnight with Dolly.
And students are even finding ways to keep up with physical education on YouTube by tuning in to daily shows like
PE with Joe
or taking a dance break with
KIDZ BOP
.
Enabling online connections and communities
In our house, kids aren’t just learning online, they’re also virtually celebrating holidays, birthdays, and even hosting sleepovers with their friends.
We’re finding new ways to connect, and at YouTube, we’re seeing communities bringing people together online.
People are using live streams at a much higher rate, with live watchtime on TV screens up over 250 percent year-over-year on YouTube globally during the height of stay at home measures around the world.
Live streams are also helping us capture moments that otherwise would have been lost, like graduation ceremonies. To mark this key milestone, we developed an online
#DearClassof2020
commencement headlined by President Barack Obama and featuring
Lady Gaga
,
Dude Perfect
,
Jackie Aina
,
The Try Guys
,
Malala Yousafzai
, former Secretary of Defense Robert M. Gates, former Secretary of State Condoleezza Rice, and Google’s own Sundar Pichai.
Creators have also stepped in to support global relief efforts, like
jacksepticeye’s
live stream #HopeFromHome, which raised money for the United Way. Creators in the United Kingdom came together for
Stream #WithMe
, a live fundraiser benefiting
NHS
. And artists and creators joined
One Love Asia,
a concert benefiting UNICEF.
To enable the YouTube community to have even more impact, this year we’ve expanded the access to our donate button from 1,500 eligible channels to more than 40,000, allowing more creators to easily engage their audiences on causes they care about.
Welcoming new creativity
Even during these incredibly difficult times, we’re seeing unprecedented creativity from our creative community. Because creators are experts at filming to suit any style, from high-production to garage studios, they were able to quickly adapt and make content that reflected our new reality, from yoga for stress release to quarantine routines.
And artists are bringing fans together online and making YouTube a virtual concert venue. Bands like the
Rolling Stones
,
Radiohead
, and the
Grateful Dead
are releasing live concert footage every week, giving fans something to look forward to while staying at home. Brazilian singer
Marília Mendonça
hosted a live stream concert on YouTube from her home last month, and the video has been viewed more than 20 million times.
We’re also welcoming cultural institutions that are creating or expanding their YouTube channels, giving audiences the chance to tune in to legendary performances from
The Bolshoi Theater
, weekly releases of Andrew Lloyd Weber musicals on
The Shows Must Go On
, and Shakespeare plays streamed by
The Globe Theatre
.
And there’s been a rise in new formats for content during quarantine. We’ve seen YouTube’s first virtual
fashion show
and a streaming
global film festival
.
Gaming creators are also drawing new audiences.
Travis Scott
leveraged the power of the popular game Fortnite to perform unreleased music to viewers around the globe without ever leaving his house. Viewers tuned in live to streams from
Flakes Power
,
Muselk
,
Avxry
,
Valkyrae
and other gaming creators, with all four experiences garnering 100 million views on YouTube.
Thank you to all the creators and organizations who are releasing new content during this time, from
tips
for
working
at home to DIY advice from a
dad who launched a YouTube channel
to answer questions like how to hang a shelf or unclog a drain.
Whether your views are in the hundreds or in the millions, you’re making the world a little brighter for someone watching from home.
YouTube creator updates
As creators rose to meet the challenges of the pandemic, they also faced obstacles along the way. We know the uncertainty of the past few months has been hard and our team is working to provide support. In March, we adjusted our policy to enable ads for content from creators and news organizations discussing the coronavirus.
Given fluctuations with the advertising market, we are encouraging creators to also invest in other forms of monetization to
grow and diversify their revenue
. Since the beginning of March, we saw over two million viewers support creators by purchasing their first
Super Chat
,
Super Sticker
or
membership
on YouTube.
The number of creators earning the majority of their YouTube revenue from memberships and paid digital goods is up 40 percent since January.
And with more artists now going live on YouTube, we recently announced that we’ll be extending the availability of Super Chat and Super Stickers to more artist channels.
This year we’ve also worked to give creators more control over monetization decisions and to provide transparency with our policies by expanding
Self Certification
to all creators in the YouTube Partner Program (YPP). With Self-Certification, creators tell us what’s in their video and how it complies with our ad-friendly guidelines.
In the past few weeks, you may have heard questions raised about Section 230, a regulation in United States law that allows YouTube to be an open platform while protecting the community from harmful content, like content that incites violence or endangers children. We believe undermining Section 230 would impact our ability to protect our users and would also significantly limit content from a wide range of creators across the political spectrum who have a voice on our platform. Such a change might require online services like YouTube to "over-filter" content, making it more difficult for creators to share breaking news, create learning content, expose injustice, and amplify a diversity of voices and opinions.
We'll continue to work on your behalf to explain how eroding 230 would harm the creator ecosystem globally.
Mental health
YouTube creators have long been known for their authenticity, and I appreciate how creators have openly shared how hard it is to create content as we navigate new challenges. It’s important for all of us to make our mental health and wellbeing a top priority.
People come to YouTube every day looking for information and resources, and we realize we have a tremendous opportunity to shine a light on various health issues.
Over the last few months, we’ve seen a 45 percent increase in views of meditation videos and a growing popularity of mindfulness and wellbeing content.
Our teams also recently expanded the tools available to users to help prioritize wellbeing. We’ve added a new
bedtime reminder
, in addition to our “take a break” option, to help viewers manage their time on YouTube.
And through our Get By #WithMe
campaign
, we’ve partnered with creators to spotlight videos like Why Support Helps with
Kati Morton
. Creators like Kati are helping educate and reduce the stigma associated with mental health.
The past few months have been incredibly challenging, and we still have a long road ahead of us. But even in these difficult circumstances, I’m finding glimmers of hope every day on YouTube - your passion and creativity have been inspiring.
Thank you for all the ways you’re coming together to support one another, and for all the ways you’re giving back.
You’re reminding us to look for the good, even when so many things about life feel out of order.
Thank you for being a part of our community. Whether you’re connecting with people on YouTube across your city or across the world, your voices are coming together to make a difference.
Susan Wojcicki
10 memorable quotes from 'Dear Class of 2020'
2020年6月8日月曜日
Yesterday afternoon, YouTube virtually gathered for a star-studded event called
“Dear Class of 2020”
— an online graduation special. It’s a strange and hard time to be entering this new stage of life, but each speaker delivered a unique message of hope to the next generation of leaders. There were tributes, there were performances and moments of surprise-and-delight planted throughout. (Hint: You’ll hear an arrangement from Finneas O’Connell, plus an appearance from a classic, animated American sitcom.) From the
Obamas
to
Lady Gaga
and
Beyoncé
, the over four-hour event also peppered in celebrity powerhouses like J.Lo and Mariah Carey.
“Dear Class of 2020” definitely can’t replace the feeling of physically walking across a stage to receive your diploma, but it was memorable. The 10 following quotes left more than an impression on us. These words will be ringing in our heads in the days to come, as we ready ourselves for the second half of 2020.
President Barack Obama:
“America changed — has always changed — because young people dared to hope. As someone once said, 'Hope is not a lottery ticket. It’s a hammer for us to use in a national emergency to break the glass, sound the alarm and sprint into action. '”
Beyoncé:
“Look how far you’ve come and how much you’ve contributed. Keep pushing. Forget the fear. Forget the doubt. Keep investing and keep betting on yourself.”
Jimmy Kimmel:
“I know this is a lousy time to enter the real world, but years from this, you will have what few people do: a cool story. Know what year I graduated high school? 1985. You know the most interesting thing that happened in 1985 was? “Police Academy 2,” ‘kay? Look it up. But when you tell people the year you graduated, everyone will be super interested, they’ll wanna know what was it like? Did you live underground? Did you used to touch hands with each other? Who did you take to the prom: your mom or your dad? Did the president really tell people to drink bleach?”
Alicia Keys:
“You, my friends, you are graduates in the most powerful time to be coming of age. And there’s nothing and no one that can stop you from changing the world. I see you. You’re unstoppable. We honor you and celebrate you.”
Sundar Pichai:
“You will prevail.” (Read his transcripted speech
here
.)
Michelle Obama:
“In an uncertain world, time-tested values like honesty and integrity, empathy and compassion — that’s the only real currency in life.”
Liza Koshy:
“You should also know you’re not alone. You’ve got a lot of company. And being stuck at home meant you had to find creative new ways to celebrate, which made #DearClassof2020 really blow up.”
Stephen Colbert:
“I have no doubt you will be the heroes of so many who have not yet been born. And years from now, if you have the good fortune to hold your own child’s face in your hands and tell them how proud you are of them, you’ll understand how we feel about you right now. And they’ll wonder how you did what you are about to go do.”
Malala Yousafzai:
“Don’t be defined by what you’re losing during this crisis, but by how you respond to it.”
Sec. Condoleezza Rice:
“You are the next generation of Americans who will fight for what is right, and one day make impossible seem inevitable.”
— The YouTube Team
We hosted a virtual Iftar this Ramadan on YouTube, bringing together a global community
2020年5月21日木曜日
Like millions of families around the world,
my family and I
have been breaking our fast this Ramadan in the safety of our own home in the sunny city of Jeddah, Saudi Arabia — something I am very grateful for. Although I love my family, and I am thankful to have them here with me this Ramadan, something was still missing.
So I reached out to a few of my friends (
Omar Hussein
,
Noor Stars
, the
Saudi Reporters
,
Asrar Aref
, and the
Anasala Family
) and asked them if they wanted to come over for Iftar, and to bring millions of their friends with them.
On Tuesday, May 19, we decided to break our fast together at 6:32 p.m. — sunset in Saudi Arabia. We played games, showed-off our cooking skills, and finally broke our fast along with thousands of people who joined us from across the country and beyond.
What’s incredible is that people all around the world have been trying to find innovative ways to create that sense of togetherness during the holy month while staying safe. Earlier this month, creators in Indonesia came together and hosted a virtual Iftar, bringing together people from all over the country. Also next week, on May 26 at 8 p.m. EEST, Arab popstar
Nancy Ajram
is going to host a special
Eid celebration concert
on her YouTube channel.
I am proud I got to be part of this incredible experience that showed the world the power of YouTube and the creator community. Bringing this many people together during this difficult time is truly rewarding.
From all of us, we wish you a Ramadan Kareem and a blessed Eid ahead.
Mohamed Moshaya, YouTube Creator based in Saudi Arabia
YouTube Music is making it simple to transfer over your Google Play Music library
2020年5月12日火曜日
Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today, we’re excited to officially begin inviting Google Play Music listeners to effortlessly transfer their music libraries, personal taste preferences and playlists to YouTube Music, their new home for music listening and discovery.
For now, users will continue to have access to both services. We want to ensure everyone has time to transfer their content and get used to YouTube Music, so we’ll provide plenty of notice ahead of users no longer having access to Google Play Music later this year.
Easy transfer and transition
We know many listeners have spent a lot of time creating their perfect music and podcast libraries in Google Play Music, so we’ve made it simple to move both to their new homes. All Google Play Music users will soon receive an email with detailed instructions on how to begin transferring your full Google Play Music history and content, as well as podcasts, to their new homes.
Music fans will be able to start the transfer process of their music library to YouTube Music by following these simple steps:
Download the YouTube Music app (
iOS
/
Android
).
Click on the transfer button in YouTube Music, and your uploads, purchases, added songs and albums, personal and subscribed playlists, likes and dislikes, curated stations and personal taste preferences will move right over.
Your updated recommendations will appear immediately on the YouTube Music home screen, and we’ll notify you via email and notifications when your music library transfer is complete and your music is in the “Library” tab.
You can also check out the video with transfer details
HERE
.
And if you’re a podcast listener, you can visit this
web page
and transfer your subscriptions and episode progress to Google Podcasts with a single click. Google Podcasts is our dedicated podcast player available for free on Android and iOS, and accessible from Google Assistant, Google Search, Google Home and more.
We’re looking forward to Google Play Music users transferring their libraries, so they can begin listening and exploring on YouTube Music and Google Podcasts.
Your New Home For Music: YouTube Music
For listeners new to
YouTube Music
, the streaming service is your personal guide to the world of music, simply organized in an app and web player. A bit more on what YouTube Music has to offer:
Catalog:
YouTube Music offers over 50 million official tracks, albums and high quality audio, as well as deep cuts, B-sides, live performances, and remixes you can’t find anywhere else.
Listen everywhere:
Explore YouTube Music’s audio-first music app, desktop and smart speaker experience. Recommendations: Discover new music through YouTube Music’s home screen recommendations and personalized mixes -
My Mix
,
Discovery Mix
, and
New Release Mix
- based on taste, location, time of day and Play Music preferences after transferring.
Official Playlists:
Listen to thousands of official playlists from both YouTube Music and Google Play Music.
We’ve listened to Google Play Music user feedback and recently introduced additional new features to YouTube Music for fans to enjoy. Some of the YouTube Music features we’re most excited to share include the following (with more updates on the way!):
Playlist Creation:
We’ve increased playlist length from 1,000 to 5,000 songs to make room for even more of your favorites songs.
Uploads:
You can listen to your uploaded and purchased music from Google Play Music after your transfer, or add up to 100,000 personal tracks to your library in YouTube Music (an increase of more than 50,000 compared to Google Play Music).
Offline listening:
Paying members can download any song, playlist, music video or let smart downloads (Android only for now) do it for you so you always have something to listen to, even when you don’t have service.
Lyrics:
Lyrics offer highly visible access to follow along to tracks.
Explore Tab:
An all-new Explore tab offering one go-to place to discover new music and YouTube Music’s vast catalog of playlists through New Releases and Moods & Genres sections.
Pricing
Existing pricing is the same between Google Play Music and YouTube Music. Fans can enjoy the ad-supported version of YouTube Music for free, or enjoy YouTube Music Premium, a paid membership that gives listeners background listening, downloads and an ad-free experience for $9.99 a month. Or you can try YouTube Premium to extend ad-free, background listening and offline playback across all of YouTube for $11.99 (USD).
Google Play Music Unlimited members will be automatically granted the equivalent tier of YouTube Music Premium or YouTube Premium based on the level of benefits with their current subscription, at the same price*.
We can’t wait for you to start exploring YouTube Music features and discovering new music favorites along the way. Have more questions or need help? Check out all of our support resources
here
.
*Some users may see a price difference upon transfer. Learn more
here
.
Expanding fact checks on YouTube to the United States
2020年4月28日火曜日
Over the past several years, we've seen more and more people coming to YouTube for news and information. They want to get the latest on an election, to find multiple perspectives on a topic, or to learn about a major breaking news event. More recently, the outbreak of COVID-19 and its spread around the world has reaffirmed how important it is for viewers to get accurate information during fast-moving events. That's why we're continuing to improve the news experience on YouTube, including
raising up authoritative sources
of information across the site. Today, we’re continuing this work by expanding our
fact check information panels
—
which we launched in Brazil and India last year
—
to the United States.
The fact check feature expands upon the other ways we raise and connect people with authoritative sources. For example, our
Breaking News and Top News shelves
help our viewers find information from authoritative sources both on their YouTube homepage and when searching for news topics. In 2018, we introduced information panels that help surface a wide array of contextual information, from links to sources like Encyclopedia Britannica and Wikipedia for topics prone to longstanding misinformation (e.g. "flat earth" theories), or more recently, linking to the WHO, CDC or local health authorities for videos and searches related to COVID-19. We're now using these panels to help address an additional challenge: Misinformation that comes up quickly as part of a fast-moving news cycle, where unfounded claims and uncertainty about facts are common. (For example, a false report that COVID-19 is a bio-weapon.) Our
fact check information panels
provide fresh context in these situations by highlighting relevant, third-party fact-checked articles above search results for relevant queries, so that our viewers can make their own informed decision about claims made in the news.
There are a few factors that determine whether a fact check information panel will appear for any given search. Most important, there must be a relevant fact check article available from an eligible publisher. And in order to match a viewer’s needs with the information we provide, fact checks will only show when people search for a specific claim. For example, if someone searches for "did a tornado hit Los Angeles," they might see a relevant fact check article, but if they search for a more general query like "tornado," they may not. All fact check articles must also comply with our Community Guidelines, and viewers can
send feedback
to our team.
Our fact check information panel relies on an open network of third-party publishers and leverages the
ClaimReview
tagging system. All U.S. publishers are welcome to participate as long as they follow the publicly-available ClaimReview standards and are either a verified signatory of the International Fact-Checking Network’s (IFCN) Code of Principles or are an
authoritative publisher
. Over a dozen U.S. publishers are participating today, including The Dispatch, FactCheck.org, PolitiFact and The Washington Post Fact Checker, and we encourage more publishers and fact checkers to explore using ClaimReview. In addition to this roll out, YouTube will provide $1M through the
Google News Initiativ
e to the IFCN to bolster fact-checking and verification efforts across the world. This follows Google’s
efforts
to support the ecosystem in the midst of the challenging COVID-19 environment, and we'll be looking for more ways to support the fact check ecosystem in the future.
As always, it will take some time for our systems to fully ramp up. Our systems will become more accurate, and over time, we'll roll this feature out to more countries. We are committed to our responsibility to protect the YouTube community, and expanding our fact check information panels is one of the many steps we are taking to raise up authoritative sources, provide relevant and authoritative context to our users, and continue to reduce the spread of harmful misinformation on YouTube.
Observing Ramadan at home
2020年4月23日木曜日
The month of Ramadan begins today, with millions around the world beginning a time of reflection, fasting and prayer that will feel very different than in years past, as faith communities find new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.
During these difficult times, it’s incredibly important for us to continue to connect with each other and feel part of our wider communities, even from home. Community is an important part of Ramadan, and Muslims around the world are going online to share and celebrate safely while staying at home.
To assist faith organizations everywhere who may be new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our
Playlist
and
Help Center
for best practices, or check out instructions for hosting a live stream event either from a
mobile device
or
desktop
.
YouTube will also be home to a wide range of Ramadan content over the coming weeks. From sahur (pre-dawn meal) and iftar (breaking of fast) activities, to faithful fashion to live streams of religious ceremonies, please visit our
Stay Home #WithMe
and
YouTube Arabia
channels for the latest.
Upcoming highlights:
Daily prayer services from Mecca and Madinah are live streamed from both
SaudiQuranTV
and
haraiminfo
.
Major Indonesian TV networks
TRANS7
and
MetroTV
will launch a series of shows and news segments throughout Ramadan, focusing on entertaining, informing, and educating viewers on Ramadan topics from breakfasting, sahur, family life, and looking after the needy during this challenging time. Music label
3D Entertainment
recently released
Ramadan Berkah
to celebrate the Holy Month, while
NAGASWARA
will publish ten episodes of Ramadan acoustic music sessions.
In Singapore,
Muslim.Sg
is producing many videos that you can binge-watch in the comfort of your home: a weekly talk show with Asatizah Youth Network, a video where religious teachers answer the most Googled questions on Ramadan and a moving short film about celebrating Hari Raya (Eid) amidst the COVID-19 pandemic.
JAKIM
, Malaysia’s Department of Islamic Development, is planning to use their YouTube channel to launch daily live streams of Quran reading sessions, talk shows featuring religious leaders in Malaysia, and tutorials on how to perform Ramadan rituals.
Aysha Harun
, an LA-based hijabi fashion and beauty vlogger, will kick off the third year of her annual Ramadan Daily series, giving viewers a glimpse into her everyday life with family and iftar preparations.
Baim Wong
, a famous actor in Indonesia and his wife Paula, are joining other Muslim families on YouTube in Indonesia to share daily content around their sahur, iftar, and other family activities while they #StayHome. As part of GEMAS (Gerakan Memakai Masker), a nationwide initiative that Baim Wong founded to provide 30 million free masks for the underprivileged in Indonesia, Baim Wong will also release content on how people from different regions in Indonesia are helping each other during this difficult time.
The Saudi Reporters
are one of the oldest and most successful creators in Saudi Arabia. From sketches and competitions, to comedy series and vlogs, they make millions across the Arab world laugh with them through their videos. This year they will be releasing the second season of their animation series Boody and Zozo.
Dina Tokio
is a UK stylist who began vlogging while working in a call centre. Today, she has her own clothing line and is one of the most high profile modest fashion influencers in the world. As a proud member of the Muslim community, Dina will be posting Ramavlogs as often possible during the month, including plans to host a live iftar once a week on YouTube with her husband Sid.
Turkish chef, TV presenter, and food columnist,
Refika Birgül
, is planning a number of videos focused on Ramadan, for both her
Turkish
and
English
channels, including how to set the dream iftar table, a Ramadan recipe series, and much more.
Anas and Asala, known as the
Anasala Family
, are a young Syrian couple, living in Canada, who vlog about daily life as Arabs in the Western world. This Ramadan they will be releasing a series of videos about what it’s like observing Ramadan while under quarantine.
We wish safe and healthy holidays for faith communities across the world.
— The YouTube Team
YouTube Originals announces slate of new content amidst COVID-19 #WithMe initiatives
2020年4月22日水曜日
YouTube Originals today announced a new slate of projects aimed to support, entertain and educate viewers around the world. Among the announcements, celebrities and educators come together to energize distance learning in “Celebrity Substitute” including Karlie Kloss working through a coding problem and Ken Jeong giving a Biology lesson; a weekly series “Stay Home With: YUNGBLUD,” following the UK recording artist and his band as they adjust to a remote lifestyle while creating music; a short-form family series, “Create Together #WithMe,” hosted by Joseph Gordon-Levitt featuring the creations of everyday people collaborating to make art on HITRECORD and YouTube while being at home; and “The Secret Life of Lele Pons” which gives an intimate look at battling Tourette Syndrome and OCD while juggling life in the spotlight.
In addition, engaging new content will come directly from notable YouTube personalities who will be able to leverage the global platform’s quality livestream capabilities from a safe space. Kicking off this new wave of content is a first-of-its-kind global live event, "The Creator Games Presented by MrBeast," hosted by top Creator and philanthropist
MrBeast
(34M subscribers) on April 25, where he will challenge some of the platform’s biggest stars to remotely go head-to-head in a battle of stay-at-home games where there can be only one winner. The proceeds will go to a COVID-19-related charitable organization.
"YouTube’s greatest strength is its ability as a global platform to build community and connection among people from all walks of life,” said Susanne Daniels, Global Head of Original Content for YouTube. "We’re working to develop exciting new original content that is relevant, useful, and entertaining in order to deepen those connections and give people an outlet to come together."
Also, as part of YouTube’s continued commitment to families, beginning in May, several new kids & family Originals will launch and be available on YouTube and
YouTube Kids
. These new Originals will help inspire kids’ curiosity, creativity, resourcefulness and resiliency during these unusual times.
Below is the current list of planned new Originals rolling out within the next few months:
"Money Talks: Taxes" —
Streaming now!
In this new Learning Playlist, a roundtable of leading female financial experts provide answers to the questions surrounding personal finances that we are all desperate to know. Offering a step by step guide for viewers, this first series of videos covers pressing questions about filing taxes and the COVID-19 stimulus check. “Money Talks” is produced by Refinery29.
"The Creator Games Presented by MrBeast" — Live stream premieres April 25 at 6:00 p.m. ET / 3:00 p.m. PT
A global LIVE event where popular YouTube creator,
MrBeast
(34M subscribers), challenges the platform’s biggest stars to remotely go head-to-head in a first-of-its-kind battle of stay-at-home games where there can be only one winner. “The Creator Games Presented by MrBeast” will encourage viewers to donate to support COVID-19-related charitable organizations and is produced by Night Media and Fly On the Wall.
"Stay Home With: YUNGBLUD" — Series premieres April 27
This weekly episodic series follows UK recording artist,
YUNGBLUD
, through a month at a rental apartment in L.A. Along with four friends - his manager, videographer and two bandmates with whom he is quarantined - YUNGBLUD attempts to shoot a music video, write new songs, cook meals and stay connected to his UK-based family and avid global fanbase, all within the disconcerting shelter-at-home restrictions. “Stay Home With: YUNGBLUD” will encourage viewers to donate to support
No Kid Hungry
and is produced by Stick Figure Entertainment.
"#MoveWithMe" — Global Dance Event premieres April 29
In celebration of International Dance Day (April 29), this special will feature acclaimed choreographer
Matt Steffanina
as host, and talented dancers and choreographers from across the globe as they come together to provide dance-lovers with high octane performances to today’s chart topping songs in a way that can only be done on YouTube. Choreographers and dancers including
LaurieAnn Gibson
,
WilldaBeast Adams
,
Chachi Gonzales,
Kasia Jukowska
,
Vale Merino
,
Sonali Bhadauria
,
FitDance
,
Kaelynn KK Harris
,
Twist And Pulse
,
D-trix
and more will be featured.
“#MoveWithMe”
will encourage viewers to donate to support the COVID-19 Solidarity Response Fund for WHO during the event and is produced by Den of Thieves.
"Stream #WithMe (UK)" — Live stream premieres April 30
In “Stream #WithMe”, a star-studded crew of some of the UK’s most loved YouTube creators and stars let us in on how they are coping with the lockdown experience in a livestream celebration of solidarity. The all-star group of creators and celebrities will share tips on how to keep entertained, upbeat, and active as they tag-team their way through four hours of joyful unexpected performances and exciting challenges culminating in an almighty stunt for the nation. “Stream #WithMe" will encourage viewers to donate to support
NHS Charities Together
and is made in partnership with Electric Robin (part of EndemolShine UK).
"Celebrity Substitute" — Series premieres May 7
Around the world, millions of students are joining virtual classrooms as part of the current distance learning initiative and teachers are looking for ways to keep their students engaged and focused to stay on target with their curriculum. In this series, some of the brightest celebrities and educators come together to energize distance learning. In each episode, a celebrity steps in to teach crucial high school lessons with real teachers. Some examples include Karlie Kloss working through a coding problem, or Ken Jeong giving a biology lesson that will be remembered for years to come. Additional celebrity substitutes include: Bill Nye, Camila Mendes, Janelle Monáe, and Terry Crews. “Celebrity Substitute” is produced by B17 Entertainment.
"The Secret Life of Lele Pons" — Series premieres May 19
In this raw and intimate five-part series, internet personality and music artist
Lele Pons
shares a side to her that no one knows about… Her lifelong struggle with Tourette Syndrome and OCD. Viewers will follow along on her journey of building and expanding her music career while battling what was previously hidden. Link to official trailer
HERE
. “The Secret Life of Lele Pons” is a Shots Studios Production.
"BookTube - Read with Me Special and Mental Health Episode" — Premieres May 21 and June 2020
The critically-acclaimed monthly book club, “BookTube,” is creating a special “Read With Me” episode premiering May 21. Now more than ever, people around the world are turning to books to help them feel connected. This special episode will feature several celebrities, booktubers, and authors - including Melinda Gates, John Grisham, James Patterson, Elizabeth Gilbert, Nicholas Sparks, Elaine Welteroth, and many more - sharing their current book recommendations. Additionally, the June 2020 episode of “BookTube” will feature authors Dr. Vivek Murthy, former U.S. Surgeon General (author of Together: The Healing Power of Human Connection in a Sometimes Lonely World), Lori Gottlieb (author of Maybe You Should Talk to Someone) and Haemin Sunim (author of The Things You Can Only See When You Slow Down) discussing anxiety, mental health, and advice for self care during these uncertain times. “BookTube” is produced by Boardwalk Pictures.
"Create Together #WithMe" (working title) — Series premieres May 2020
This mini-series, hosted by Joseph Gordon-Levitt, invites friends and families from all over the world who are coping with this unprecedented time of isolation to come together and showcase their creativity and collaboration. Rather than profiling lone artists and showcasing their finished work, each weekly episode will document the creative process as people find each other online and remotely collaborate on a variety of family friendly projects—short films, short documentaries, music videos, and more. Anybody can come be a part of the show on HITRECORD, Gordon-Levitt’s Emmy-winning platform for creative collaboration. “Create Together #WithMe” is produced by Brian Graden Media and HITRECORD.
"Locked Down" (working title) — Scripted series premieres May 2020
A social media mystery in a social distancing era! This scripted event series follows a group of bored teens working together online to solve a mystery involving one of their neighbors. Shot entirely via webcam and smartphone, “Locked Down” is a suspenseful look at how young people stay in touch while having to stay away, as well as what happens when boredom leads to suspicion. The story unfolds almost in real-time as the friend group works together - from a distance - to solve the mystery, while also exploring their own anxieties and frustrations about life during a pandemic. “Locked Down” is created and produced by Toronto-based Sinking Ship Entertainment (Dino Dana, Endlings, Odd Squad).
"Untitled Juanpa and Luisito Project" (LATAM) — Series premieres May 2020
Latin America’s top YouTube creators Juanpa Zurita (10.2M subscribers) and Luisito Communica (30.6M subscribers) come together for the first time to document an unprecedented situation (COVID-19 quarantine) in an unprecedented way. Filmed entirely under quarantine with no physical interaction, viewers will hear first hand personal stories from around the globe, including YouTube creators, health specialists, and everyday people as they reflect on their reality. Their challenges, their hopes, their solutions, their stories of inspiration and most importantly the resilience of human nature. This limited series will give a voice to individuals around the globe to unify us regardless of region or language. This project is produced by DW Entertainment & Media.
These new projects join a robust slate of learning, music and personality-focused original series and specials including
“Kevin Hart: What the Fit,”
(new episodes premiere each Thursday), YouTube Originals’ first beauty competition series,
“Instant Influencer with James Charles”
(premiering April 24),
“TWICE: Seize the Light,”
an 8-part docu-series on the K-pop girl group (premiering April 29 KST) and
“Dude Perfect: Backstage Pass”
chronicling the YouTube supergroup’s rise to fame (premiering May 11). Personality-driven projects including third seasons of hit scripted series
“Cobra Kai”
and
“Liza on Demand,”
“This is Paris” starring Paris Hilton and an unprecedented live event with David Blaine are scheduled to come later this year.
As part of YouTube Originals’ programming strategy, YouTube’s audience of two billion logged-in monthly users will continue to have the opportunity to enjoy new, upcoming original series and specials, focused on music, learning, personalities and kids & families, for free with ads. YouTube’s subscription service, YouTube Premium, will continue to offer ad-free access to all YouTube Originals as well as bingeabilty and exclusive content for select programs behind the paywall.
This news comes on the heels of YouTube’s recent announcements to release popular legacy and kids & family original content in front of the paywall, and the larger global initiative to encourage the world to stay home and save lives through the platform’s At Home
#WithMe
campaign. The campaign expands upon #WithMe -- a trend continuing to grow on YouTube over the past 15 years -- showcasing how people all around the world find community and engage with one another, especially during this time of crisis. From
Emma Chamberlain
,
Markiplier
and
The Dolan Twins
, to
Karlie Kloss
,
Venus Williams
,
Sam Smith
,
Shawn Mendes
,
Hailee Steinfeld
,
J Balvin
and many more, the campaign features YouTube creators, music artists, athletes and celebrities who have all made a home on YouTube.
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