Official Blog
Climate change affects the things we love. #OursToLose
2015年11月23日月曜日
From seasons to octopuses and chocolate, environmental issues stand to impact the things we love. What if we could help change the way people discuss climate change, so that the issue and its consequences could become more relevant and tangible to people around the world?
Leading up to
COP21
, a conference which will bring leaders from around the world together to develop a global climate agreement, we’re encouraging the YouTube community to join the discussion by uploading their own videos that share their concerns about how environmental issues may impact the things they love. The conversation on YouTube will live through a simple hashtag: #OursToLose.
With the help of YouTube creators from around the world, including
Casey Neistat
(U.S.),
Finn Harries
(U.K.),
Golden Moustache
(France),
Jamie Curry
(New Zealand) and
Flavia Calina
(Brazil), we’re also encouraging people to show further support by signing the Avaaz
petition
, a campaign aimed at delivering clean energy worldwide by 2050.
Whether you’re questioning how global warming can impact your day-to-day life, curious about new sources of energy, or concerned about the melting Arctic, we hope that you share your ideas through #OursToLose videos to help make the climate conversation more accessible to people around the world.
The YouTube community can empower tremendous collaboration, advocacy, and creativity. Through #OursToLose, we hope to continue helping people to broadcast their message, empower their communities, and even catalyze a global movement to further action on climate change.
Marc Hertz, Programming Coordinator, recently watched “
Misconceptions about Climate Change
” and Aaron Taylor, Associate Product Marketing Manager, recently watched "
What's Possible: The UN Climate Summit Film
."
A YouTube built just for music
2015年11月12日木曜日
Usher discovers Bieber. Psy breaks a billion. Macklemore goes from the garage to the Grammys. Pentatonix top the charts. Over the past ten years, music on YouTube has been magic. We’ve seen established artists reach new heights and new artists explode on the scene. We’ve seen our fans shake, get happy and let it go. And together, they’ve made YouTube the absolute best place in the world to discover new music.
Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date. But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads. Just this month, Adele’s “Hello” became the fastest rising video of the year on YouTube, while also breaking the record for first week download sales.
But we want to do even more to support artists and all the fans who turn to YouTube to discover music, so we’re making the experience even better with a brand new YouTube Music app. With YouTube Music, you’ll get a completely new type of experience, designed to make discovering music on YouTube easier than ever.
No matter where you start in the app, the music will never stop. Every song you play or artist you choose will take you on an endless journey through YouTube’s music catalog. A simple tap and you’re on your way, enjoying your favorite music and discovering new artists effortlessly. The home tab will recommend tracks just for you and create personalized stations based on your tastes.
The app also gives you complete access to one of the richest music catalogs on earth. You’ll be able to quickly find music videos, tracks, artists and albums, but you’ll also see all the remixes, covers, lyric videos and concert footage that YouTube has to offer.
And you can also amplify your experience with a
YouTube Red membership
. With YouTube Red, you’ll get to experience all that the Music app has to offer without ads. You’ll also have the ability to listen to music offline and seamlessly switch between video or audio-only (so you can decide whether you
actually
watch Silentó whip and nae nae). And also be able to hear any video play, even when you’re in another app or have your screen turned off.
You can download YouTube Music starting today in the U.S. on the
Google Play store
or the
App Store
and as a special treat, get the amplified experience for free for 14 days. We can’t wait for you to download YouTube Music and see where the music takes you!
T. Jay Fowler, Director, Product Management, recently watched “
Low - Try to Sleep
”
YouTube presses play on virtual reality
2015年11月5日木曜日
If we’ve learned anything in the past 10+ years at YouTube it’s that capturing and sharing videos is a great way to bring people there with you—whether “there” is an
Icelandic glacier
, a
special performance
by violinist Tim Fain, or just a friend’s birthday party.
Virtual reality (VR) makes the experience of being there even more awesome and immersive, so today we’re bringing two new VR features to YouTube’s Android app. All you need is your current phone, and a
Google Cardboard
viewer.
First, YouTube now supports
VR video
—a brand new kind of video that makes you feel like you’re actually there. Using the
same
tricks
that we humans use to see the world, VR video gives you a sense of depth as you look around in every direction. Near things look near, far things look far. So if you were excited about
360° videos
, this is pretty freakin’ cool.
To give it a try just find a VR video on YouTube—like the
Hunger Games Experience
or
TOMS Shoes Giving Trip
—tap the new Cardboard icon, drop your phone into your Cardboard viewer, and you’re off! If you’re a creator, you can also check out technologies like
Jump
to capture and share your own VR videos.
Check out this and more VR videos here
Our second bit of news is for the universe of existing YouTube content. And that’s the fact that you can now watch any video using Google Cardboard, and experience a kind of virtual movie theater. Just select the new “Cardboard” option from the watch page menu, drop your phone into your viewer, and you’re done. You’ll now have the largest VR content library right at your fingertips.
Both of today’s updates make it easier to be there. In some cases, really there there. So download the new YouTube app from
Google Play
, and get going.
Kurt Wilms, Senior Product Manager, YouTube VR recently watched “
Waves of Grace
”, Sanjeev Verma, YouTube Product Manager, recently watched “
LA Phil: The Orchestra VR Video Experience
” and Husain Bengali, Product Manager, Jump recently watched “
Apollo 11 moon landing
.
Rewriting the code for girls in CS
2015年11月1日日曜日
When it comes to computer science, millions of girls are being left out of the conversation. Despite earning the majority of bachelor's degrees in the U.S., women earn fewer than 20 percent of computer science degrees, with serious implications for our economy and for women at large.
The problem of getting girls more interested in tech has many sources, but according to Google’s own
research
, one of them is optics. Girls don’t see positive role models of other girls and women in popular culture. In a study of popular films in 11 countries, fewer than 20 percent of computer science or tech roles were held by women.
As someone who runs a company at the intersection of technology and media, I want to help change the perceptions of women and technology we see today. So, as part of our
Made with Code
and
media perception
initiatives, I’m excited that we’re supporting award-winning documentary filmmaker
Lesley Chilcott
—of “An Inconvenient Truth” and “Waiting for Superman” fame—on her next film, “
CODEGIRL
.”
“CODEGIRL” follows the story of 5,000 girls from 60 countries as they compete in a global entrepreneurship and coding competition by
Technovation
. The girls have three months to develop an app that attempts to solve a problem in their local community. In the film, they size up their competition, interact with teachers and local mentors, learn to code, and pitch their ideas all in hopes of winning $10,000 in funding and support.
Starting today and until November 5, Lesley’s film will be available for free on YouTube, before its theatrical debut in the next few weeks. You can watch the film below and use the hashtag #rallyforcodegirl to show your support.
Our goal is to inspire as many students as possible during this special five-day free viewing period before it hits theaters. With your help, we’ll be able to inspire more girls around the world to pursue their passions in tech.
Susan Wojcicki, CEO of YouTube, recently watched "
American Kids Try Candy from Around the World - Episode 4
."
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