Official YouTube Blog: 5月 2019

Official Blog

2019 Brandcast stage highlights: Primetime is now personal

2019年5月2日木曜日

How to Cake It.primetime is personal12 It’s all about the engagement and results 34 Karate-chopping the paywall: Bringing more YouTube Originals to advertisers Will Smith's "The Jump"5“Step Up: High Water,”unprecedented viewership“Cobra Kai,”Golden Tomato AwardRotten Tomatoeshighest-reviewed reboot6announced“Kevin Hart: What the Fit”“Liza on Demand”Dude PerfectMarkiplierJustin Bieber More music live streams, more opportunities for brands Coachella's first weekend7 The magic of Google Preferred Google PreferredP-Score,popularitypassion of specific contentprotectioncontent suitabilityplatformproduction Where our TV offering is going and how it’s growing 8YouTube TV#BrandcastKate Stanford, Head of Global Advertiser Marketing at YouTube, whose personal primetime includes PostmodernJukebox, Mark Rober and First We Feast.

¹ Comscore OTT Intelligence and Custom Reporting based on Total Home Panel, September 2018, U.S

² Google commissioned Nielsen study, U.S., May 2018. People age 18-49. Average weekly reach for Cable TV and YouTube (includes mobile, desktop, and living room devices)

³ "Nielsen Total Ad Ratings (TAR) Meta Analysis, including all 20 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running from January 2018 to March 2019 across desktop, mobile and TV. Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach. Standard Deviation 22%. On Target Frequency calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

⁴ Commissioned Nielsen MMM Meta-Analysis, US 2017-2018. Base: all the studies Google commissioned in 2017 and 2018 where Google Preferred Lineups was measurable, a total of 20 MMM across 3 categories. Count based on incremental offline retail sales measured as two-tailed significance > 90%. Effectiveness is defined as incremental sales per impression. Incremental offline retail sales measured for TV represents average across all TV broadcasters. calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

⁵ YouTube Originals YouTube Analytics, Global, Jan 2018-Dec 2018

⁶ YouTube Internal Data, Global, [Apr 24-30, 2019]; Parrot Analytics, [Apr 24-30, 2019]

⁷ Youtube Internal Analytics, Global, April 2019

⁸ YouTube Internal Data, Global, March 2019. Based on 90 day average of WatchTime for Living Room Devices, which include smart TVs, Roku/Apple TV, and game consoles