Official Blog
It’s time for #YouTubeRewind: Celebrating what you watched, shared, and created in 2017
2017年12月6日水曜日
#YouTubeRewind is back and we’re in love with The Shape of 2017. This year, you gave us your best
reggaeton moves
,
witnessed an eclipse
, and fell in love with a
pregnant giraffe
. There were, of course, difficult moments too, and community and togetherness felt as important as ever.
Our annual mashup brought together more amazing talent than ever before -- nearly 300 creators, viral stars, musicians, and surprise guests to be exact! -- from over 20 countries, uniting to look back at the
biggest
,
strangest
, (
squishiest
?), and most impactful trends of the year, from silly to solemn, that made pop culture in 2017 what it was. With
fidget spinners
. Obviously.
Want to be a Rewind expert? Learn about the trends and memes referenced in the video, as well as the creators who pitched in to make it possible,
here
. And if you already fancy yourself one, test your knowledge with our
trivia game
.
We're also revealing 2017's top trending videos and top music videos, according to time spent watching, sharing, commenting, liking, and more. Some familiar faces are back (Dude Perfect, Bad Lip Reading, James Corden) and some incredible talents in choreography, animation, and live performance join them. This year’s list of top trending videos represents the unbelievable diversity of creativity shared on YouTube every day and around the world.
Collectively, this year's top 10 trending videos have more than 630 million views and people spent more than a collective 40 million hours watching them. They span from much-loved YouTube creators and traditional media formats to new and innovative voices in art and entertainment.
Until We Will Become Dust - Oyster Masked (ตราบธุลีดิน - หน้ากากหอยนางรม) | THE MASK SINGER 2
ED SHEERAN - Shape Of You | Kyle Hanagami Choreography
Ping Pong Trick Shots 3 | Dude Perfect
Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer - America's Got Talent 2017
Ed Sheeran Carpool Karaoke
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
"INAUGURATION DAY" — A Bad Lip Reading of Donald Trump's Inauguration
history of the entire world, i guess
In a Heartbeat - Animated Short Film
Children interrupt BBC News interview - BBC News
2017 saw some major new records broken in music, most notably by Luis Fonsi and Daddy Yankee's massive global hit. "Despacito" sits at the top of 2017's top music video list -- not just as the most-viewed music video for the year, but as the most viewed YouTube video of all time. A truly global list, this year's top 10 music videos feature artists from Puerto Rico, Colombia, France, Spain, Cuba, the United States and the U.K, and six of the videos feature Latin artists, up from just one video in 2016.
Luis Fonsi - Despacito ft. Daddy Yankee
Ed Sheeran - Shape of You [Official Video]
J Balvin, Willy William - Mi Gente (Official Video)
Maluma - Felices los 4 (Official Video)
Bruno Mars - That’s What I Like [Official Video]
Chris Jeday - Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
05. El Amante - Nicky Jam (Video Oficial) (Álbum Fénix)
Jason Derulo - Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video)
DJ Khaled - I'm the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
Enrique Iglesias - SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox
Head to the
YouTube Rewind channel
for all your other #YouTubeRewind needs!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “
YouTube Rewind: The Shape of 2017 | #YouTubeRewind
.”
YouTube Ads Leaderboard: The top ads you watched and shared this year
2017年12月6日水曜日
Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.
In our annual year-end edition of the YouTube Ads Leaderboard, we’re celebrating the ads that got the most views, shares, and all around love from YouTube audiences across the globe. Together, they generated 539 million views, 14 million hours of watch time and 3.6 million likes (with an impressive 3 million of those going to YouTube’s Dude Perfect).
While each ad stood out for its own unique reason, inclusion, diversity and empowerment were the popular themes in this year’s list. Brands like adidas showed us a new generation of Originals, Budweiser told the inspiring story of founders Anheuser and Busch, and Samsung claimed the number one spot with a video that got 100 million views in its first seven weeks.
And we’ve got more. Starting today, you can vote for your favorite ads at
#TheYouTubeAd
of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.
And now, we present the top ads of 2017.
Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
Clash Royale: The Last Second (Official Commercial)
Ping Pong Trick Shots 3 | Dude Perfect
MISS DIOR – The new Eau de Parfum
Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
adidas Originals | ORIGINAL is never finished
iPhone 7 — The Rock x Siri Dominate the Day — Apple
Levi’s® "Circles" Commercial l Full
Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams
Posted by Laura McClung, Head of Brand Marketing, YouTube Ads Marketing
Expanding our work against abuse of our platform
2017年12月4日月曜日
As the CEO of YouTube, I’ve seen how our open platform has been a force for creativity, learning and access to information. I’ve seen how activists have used it to advocate for social change, mobilize protests, and document war crimes. I’ve seen how it serves as both an entertainment destination and a video library for the world. I’ve seen how it has expanded economic opportunity, allowing small businesses to market and sell their goods across borders. And I’ve seen how it has helped enlighten my children, giving them a bigger, broader understanding of our world and the billions who inhabit it.
But I’ve also seen up-close that there can be another, more troubling, side of YouTube’s openness. I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm.
In the last year, we took actions to protect our community against violent or extremist content, testing new systems to combat emerging and evolving threats. We tightened our policies on what content can appear on our platform, or earn revenue for creators. We increased our enforcement teams. And we invested in powerful new machine learning technology to scale the efforts of our human moderators to take down videos and comments that violate our policies.
Now, we are applying the lessons we’ve learned from our work fighting violent extremism content over the last year in order to tackle other problematic content. Our goal is to stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube.
More people reviewing more content
Human reviewers remain essential to both removing content and training machine learning systems because human judgment is critical to making contextualized decisions on content. Since June, our trust and safety teams have manually reviewed nearly 2 million videos for violent extremist content, helping train our machine-learning technology to identify similar videos in the future. We are also taking aggressive action on comments, launching new comment moderation tools and in some cases shutting down comments altogether. In the last few weeks we’ve used machine learning to help human reviewers find and terminate hundreds of accounts and shut down hundreds of thousands of comments. Our teams also work closely with NCMEC, the IWF, and other child safety organizations around the world to report predatory behavior and accounts to the correct law enforcement agencies.
We will continue the significant growth of our teams into next year, with the goal of bringing the total number of people across Google working to address content that might violate our policies to over 10,000 in 2018.
At the same time, we are expanding the network of academics, industry groups and subject matter experts who we can learn from and support to help us better understand emerging issues.
Tackling issues at scale
We will use our cutting-edge machine learning more widely to allow us to quickly and efficiently remove content that violates our guidelines. In June we deployed this technology to flag violent extremist content for human review and we’ve seen tremendous progress.
Since June we have removed over 150,000 videos for violent extremism.
Machine learning is helping our human reviewers remove nearly five times as many videos than they were previously.
Today, 98 percent of the videos we remove for violent extremism are flagged by our machine-learning algorithms.
Our advances in machine learning let us now take down nearly 70 percent of violent extremist content within eight hours of upload and nearly half of it in two hours and we continue to accelerate that speed.
Since we started using machine learning to flag violent and extremist content in June, the technology has reviewed and flagged content that would have taken 180,000 people working 40 hours a week to assess.
Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including
child safety
and hate speech.
Greater transparency
We understand that people want a clearer view of how we’re tackling problematic content. Our
Community Guidelines
give users notice about what we do not allow on our platforms and we want to share more information about how these are enforced. That’s why in 2018 we will be creating a regular report where we will provide more aggregate data about the flags we receive and the actions we take to remove videos and comments that violate our content policies. We are looking into developing additional tools to help bring even more transparency around flagged content.
A new approach to advertising on YouTube
We’re also taking actions to protect advertisers and creators from inappropriate content. We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand’s values. Equally, we want to give creators confidence that their revenue won’t be hurt by the actions of bad actors.
We believe this requires a new approach to advertising on YouTube, carefully considering which channels and videos are eligible for advertising. We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should. This will also help vetted creators see more stability around their revenue. It’s important we get this right for both advertisers and creators, and over the next few weeks, we’ll be speaking with both to hone this approach.
We are taking these actions because it’s the right thing to do. Creators make incredible content that builds global fan bases. Fans come to YouTube to watch, share, and engage with this content. Advertisers, who want to reach those people, fund this creator economy. Each of these groups is essential to YouTube’s creative ecosystem—none can thrive on YouTube without the other—and all three deserve our best efforts.
As challenges to our platform evolve and change, our enforcement methods must and will evolve to respond to them. But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering. We will take the steps necessary to protect our community and ensure that YouTube continues to be a place where creators, advertisers, and viewers can thrive.
Susan Wojcicki, CEO of YouTube
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