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YouTube Ads Leaderboard: The top ads you watched and shared this year
2017年12月6日水曜日
Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.
In our annual year-end edition of the YouTube Ads Leaderboard, we’re celebrating the ads that got the most views, shares, and all around love from YouTube audiences across the globe. Together, they generated 539 million views, 14 million hours of watch time and 3.6 million likes (with an impressive 3 million of those going to YouTube’s Dude Perfect).
While each ad stood out for its own unique reason, inclusion, diversity and empowerment were the popular themes in this year’s list. Brands like adidas showed us a new generation of Originals, Budweiser told the inspiring story of founders Anheuser and Busch, and Samsung claimed the number one spot with a video that got 100 million views in its first seven weeks.
And we’ve got more. Starting today, you can vote for your favorite ads at
#TheYouTubeAd
of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.
And now, we present the top ads of 2017.
Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
Clash Royale: The Last Second (Official Commercial)
Ping Pong Trick Shots 3 | Dude Perfect
MISS DIOR – The new Eau de Parfum
Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
adidas Originals | ORIGINAL is never finished
iPhone 7 — The Rock x Siri Dominate the Day — Apple
Levi’s® "Circles" Commercial l Full
Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams
Posted by Laura McClung, Head of Brand Marketing, YouTube Ads Marketing
Drumroll, please … the top YouTube ads of 2016
2016年12月7日水曜日
What do cultural relevance, empowerment and mobile all have in common? Each is a prominent theme throughout the 2016 Year-End YouTube Ads Leaderboard - our annual look at the most watched and engaging ads of the year globally. Once again, advertisers delivered spots that took us on a rollercoaster of emotions, ranging from laughter to inspiration to “awwww...,” compelling viewers to both watch and share.
As we reflect on this year’s list, we see ads like Mountain Dew’s #puppymonkeybaby that added to the cultural conversation (because who doesn’t love puppies, monkeys and babies??), while spots from Always and Pokemon evoked a “can-do” spirit.
Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End Leaderboard, 81 percent of watch time came from mobile devices, with over 205 million combined mobile views.
And now, for your viewing pleasure, the
top 10 ads of 2016 on YouTube
:
Official Mobile Strike Super Bowl 50 TV Commercial | Arnold's Fight [EXTENDED Edition]
Knorr #LoveAtFirstTaste
Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
Samsung Galaxy S7 and S7 edge: Official Introduction
Clash Royale: Theme Song (Official TV Commercial)
Mountainn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
Always #LikeAGirl – Keep Playing
The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
#Pokemon20: Pokémon Super Bowl Commercial
Skittles: "The Portrait" w/ Steven Tyler. Super Bowl 50 Commercial
Meredith Argeris, YouTube Marketing, recently watched
“John Lewis Christmas Advert 2016 - #BusterTheBoxer.”
And the top ads of 2015 on YouTube are...
2015年12月9日水曜日
Each year, we look at the top trending videos on YouTube -- the ones viewers chose to watch, share, and watch again. And every year, we see that brands are continuing to raise the bar to make great ads on YouTube -- ads that viewers are choosing to watch, share, and watch again.
Today we’re releasing our YouTube Ads Leaderboard for 2015, highlighting the top 10 most popular ads of the year determined by factors including watch time, organic video views, engagement and audience retention. From crushing stereotypes to sharing heartfelt messages, these videos represent the most popular ads watched by YouTube viewers around the world.
While their messages may be unique, one unifying theme of these top trending ads is that they all went mobile. Collectively we watched these top ads more than 470 million times this year, and nearly two-thirds of these views took place on mobile. For the first time ever, more people watched the top 10 ads of the year on mobile devices than on desktop devices.
So without further ado, here are the top trending ads on YouTube in 2015:
Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Hyundai : A Message to Space
Love Has No Labels | Diversity & Inclusion | Ad Council
Boom Beach: Speech (Official TV Commercial)
adidas: Unfollow feat. Leo Messi
Always #LikeAGirl - Unstoppable
Durex - #Connect - Official
Samsung Galaxy S6 and S6 edge - Official Introduction
"Slap her": children's reactions
Budweiser USA: #BestBuds | 2015 Budweiser Super Bowl Commercial “Lost Dog”
For more on the top ads lists for the year, visit
Think with Google
.
Meredith Argeris, YouTube Marketing, recently watched "
Imagine the Possibilities | Barbie.
"
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