Official Blog
YouTube goes to the movies
2017年2月22日水曜日
The Oscars are just days away—which means movie fans are locking in their predictions, nominees are putting the finishing touches on their red-carpet looks, and we’re ready to name the most popular movie trailer on YouTube.
May we have the envelope, please ...
Our special-edition YouTube Movie Trailers Leaderboard ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. This year, the nine trailers are all blockbusters, racking up 3M hours of watch time.
1
That’s the equivalent of about 25M viewings of the Oscar-nominated animated short, “Borrowed Time.”
The most popular trailer came right down to the wire. And the winner is … “
La La Land
,” which took home the #1 spot on our Leaderboard, followed closely by “
Arrival
” and “
Hacksaw Ridge
.”
1
Head over to
Think with Google
to see how the other Best Picture nominees fared.
The movie space on YouTube
While the best picture nominees span a variety of genres, superhero trailers are the most viewed according to new research on the movie space on YouTube from third party researcher
Pixability
. Superhero trailers have the highest average number of views per video,
2
and superhero, animated, and science fiction trailers make up 74 of the top 100 most viewed trailers.
2
Pixability also found that while trailers are the
most popular
type of movie content on YouTube,
2
songs (both official clips and covers by fans) are actually the
most engaging
type of movie content.
3
Movie musicals like “La La Land” are certainly having their day in the sun—and YouTube viewers are singing right along.
Case in point: “La La Land” is running away with the competition for YouTube views among the nominees for Best Original Score, with over 1 billion views of its music, both in clips of the movie and covers by fans.
4
Google News Lab looked at trailer trends from another angle entirely: geography. Think you can guess which movie trailers were most popular on the coasts? West Texas? The Pacific Northwest?
Take a look
.
Before the winner is crowned on Sunday, pop some popcorn and don’t forget to take a spin through all the top Best Picture trailers over at
Think with Google
.
Meredith Argeris, YouTube Marketing, recently watched “
La La Land (2016 Movie) Official Trailer – 'Dreamers'
.”
Sources
1
The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count. Ranking is determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched) through 2/13/17. Trailers must be for movies nominated for Best Picture and included the top performing trailer for each nominee. YouTube global data, 1/1/16-2/13/17.
2
Pixability, “Movies on YouTube,” February 2017
. “Most popular” is based on number of videos and views.
3
Pixability, “Movies on YouTube,” February 2017
. “Most engaging” is based on total likes, comments, and shares. Songs refers to music and lyric videos of either full movie soundtracks or songs attributed to a top movie.
4
YouTube data, 1/1/16–2/1/17.
ラベル
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2020
7月
6月
5月
4月
3月
2月
1月
2019
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2018
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2017
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2016
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2015
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2014
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2013
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2012
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2011
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2010
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2009
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2008
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2007
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2006
12月
11月
10月
9月
8月
7月
6月
5月
4月
3月
2月
1月
2005
12月
11月
10月
9月
8月
7月
Feed
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow