Official Blog
Super Tuesday Coverage, Live and from the Trail
Tuesday, March 6, 2012
The election season heats up today as voters in ten states -- with a total of 419 delegates at stake -- head to the polls to cast a ballot in the GOP primary.
We’ve been following the race closely on YouTube, featuring this cycle’s trending videos, political advertisements and campaign highlights on
youtube.com/politics
. Tonight, you can watch live coverage from the
Wall Street Journal
, whose top editors and reporters will be providing commentary and analysis as the results come in.
Tune in to
youtube.com/wsj
starting at 7pm ET to follow the evening’s returns.
And if you’re in one of the ten states holding a primary or caucus today, we’d love to see your videos! For those on the campaign trail documenting the political process at work, you can upload your videos to YouTube using a new mobile app created by the team at
Storyful
. Available for both
Android
and
iOS
,
Storyful Direct
is an easy way to share your videos with Storyful, who will be choosing a selection to be featured on YouTube and
google.com/elections
.
Even if you don’t live in a state that’s holding a primary tomorrow,
Storyful Direct
can be used to document your experience during the run-up to the Presidential election in November.
Olivia Ma, YouTube News and Politics, recently watched “
The Fix: What's at stake on Super Tuesday?
"
Motorsports brands kick into high gear on YouTube
Monday, March 5, 2012
Having spent years living in North Carolina, I witnessed first-hand the passion of NASCAR and motorsports fans. So it’s not surprising that auto and motorcycle racing
videos
are some of the most searched and viewed on YouTube. Now that racing season is in full swing with the first
Daytona 500
kicking off just days ago, fans have plenty to discover on YouTube - making it the ideal arena for marketers to capture consumer attention. Here are a few brands making the most of fan interest online.
Like many businesses,
RevZilla
, an online retailer of motorcycle riding gear, dove into video production with nothing more than a Flip camera and an idea. While they have a showroom in Philadelphia, they were challenged to reach their online customers' need to “look under the hood” of motorcycle gear. So they turned to video to showcase detailed breakdowns of
motorcycle gear
-- from helmets to gloves and riding jackets, and share their deep product knowledge and how-to content.
Meanwhile
GoPro
, the makers of HD video cameras and accessories, use
racer’s eye view
of tracks like the Infineon Raceway captured by
CEO Nicholas Woodman
to reach fans. By building a library of videos created by the people using their cameras, GoPro was able to provide the ultimate product demo to their audience.
Even racing greats like Richard Petty of
The Richard Petty Driving Experience
are on YouTube to give customers a behind-the-wheel look at racing 165 mph in a NASCAR race car. The Richard Petty Driving Experience pushed the sales needle by creating a
Summer of Speed
package they promoted during slow summer months with YouTube video ads.
With millions of auto enthusiasts and racing fans coming to YouTube for entertainment, try out some of these ways to reach people on YouTube. Happy riding!
Baljeet Singh, group product manager on video monetization at Google, recently watched “
Team Hot Wheels - The Yellow Driver's World Record Jump
”
Syria approves new constitution, tornadoes ravage Mid-West, Breitbart dies age 43
Friday, March 2, 2012
Everyday on the
CitizenTube
channel (and
@CitizenTube
on Twitter), along with our curation partners
@storyful
, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.
We monitored events in Syria, where the populace said a resounding
yes to a new constitution
and Red Cross
continued their attempts
to evacuate the
wounded from Homs
.
We saw a string of tornadoes across the US Midwest
claim the lives of at least twelve people
, injure hundreds and destroy countless properties.
We were saddened to hear of the death of conservative journalist Andrew Breitbart, who
died of unexpected natural causes
, aged 43, while walking this week.
We observed thousands in Moscow
protest against Vladimir Putin
by forming a human chain that encircled the inner city.
We followed the remaining GOP candidates on the US campaign trail as
Mitt Romney claimed victories
in Arizona and his home state of Michigan.
We were shocked as another US school was plunged into violence with the deaths of
three students in a shooting
at Chardon High School, Ohio.
We watched the ailing Costa Allegra, sister ship of the Costa Concordia, being towed
back to the Seychelles
after a serious engine fire.
We witnessed police and bailiffs
evict members of Occupy London
from their base at St. Paul's Cathedral.
We remembered with a heavy heart some of the greatest music of the 1960's, as Monkees heart-throb
Davy Jones passed away
, aged 66.
Finally, we saw all the
glitz and glamour of Hollywood,
as the
world's biggest movie stars
came together for the 84th Academy Awards.
Come back next week to see the news unfold on YouTube.
Olivia Ma, YouTube News and Politics, recently watched "
New Worry on Global Warming: Mass Shrinkage
".
Are you a brainiac? Take the YouTube EDU Pop Quiz
Friday, March 2, 2012
As
Chris Anderson
, founder of TED, said, “
Tomorrow's best teachers will be global stars reaching literally millions of kids”. We believe that the next generation of great teachers
will
come from all walks of life - they might be popular vloggers, lifelong educators, popular scientists, or journalists - and we’re working hard to get them sharing their knowledge on
YouTube EDU
. To highlight the breadth and depth of awesome educational content we have on the site today, we worked with some of our newest YouTube EDU partners to put together an interactive game testing your smarts.
At the end of the video you’ll be asked a question which you should answer using the annotations embedded in the video. This will automatically take you on to the answer, and to the next question. The quiz has five questions in total, each from a different YouTube EDU partner, and then at the end you’ll receive your score. Enough description though - go play (and learn)!
Will Houghteling, YouTube EDU, recently watched “
How Web Video Powers Global Innovation
”.
How to upgrade to the new YouTube channels look
Thursday, March 1, 2012
You work hard on your channel and your videos, so we’re doing the same on making channels look their best on
YouTube
. That’s why in
December
, we launched an updated look and new templates for channels, as well as features across the site to keep you better connected with the channels you enjoy.
Like a great symphony, these channels and features work best when everyone is playing on the same page. So that’s why we’re encouraging you to update your channel to the new look, and by March 7 we’ll be updating everyone. If you have a YouTube channel and 15 minutes today, select the “Try the new design” button on the top of your channel page that will give you step-by-step instructions for updating.
The step-by-step was a good start, but I want more info. Whatcha got?
Use this
Checklist
to make sure you have the main parts of your channel covered
Want to do more? The
YouTube Creator Playbook
has a special section just for improving your channel, as well as a ton of YouTube tips from the best in the biz
Still have questions? Stop by the
Help Center
for more answers
Why the change?
We know how hard it is to find great content on YouTube (you’re uploading
60 hours of video per minute
), so when viewers find your channel we want to help you keep them there, and keep them coming back. All uploaders are not the same, so now you have four different templates to best suit your needs: Creator, Blogger, Network and Everything. With the old design, it wasn’t always easy for viewers to browse your channel. However, we loved parts of the old channels design too (heck, many hours and Red Bulls were consumed to build it), like your ability to feature content. So we’ve enabled a new Featured Tab that offers you the ability to keep doing that.
I’m freaking out — please don’t change this!
We know change is never easy, especially when it’s something you’ve spent lots of time and effort on. Even more, there are human beings at YouTube who look at every piece of feedback, bucket them into categories, and work with product teams to address them each week. So whenever you see a blue "Send Feedback" link, know that that's not some decorative ornament. It's for real. So give your feedback because we (humans) need it to keep creating ways for YouTube to showcase your channels.
The YouTube team
Watch a star-studded reading of the play '8' live on YouTube this Saturday night
Thursday, March 1, 2012
Editor’s note: From time to time we invite guests to the blog to talk about a topic of interest. We’re thrilled to have Rob Reiner, actor and director, join us today.
I want to invite you to come to YouTube on Saturday, March 3, to watch a reading of a powerful new play,
8
, about marriage equality and the Proposition 8 trial.
The play
, written by Academy Award winning screenwriter Dustin Lance Black (
Milk
), is an account of the case filed by the American Foundation for Equal Rights (AFER) in the U.S. District Court in 2010 to overturn Proposition 8, a constitutional amendment that eliminated the rights of same-sex couples to marry in the state of California. Framed around the trial's historic closing arguments in June 2010,
8
provides an intimate look at what unfolded when the issue of same-sex marriage was put on trial in the U.S.
At the time of the trial, the Supreme Court ruled against allowing cameras in the courtroom, preventing anyone outside the court from witnessing the proceedings. Today, we’re able to give people around the world a look at what happened behind closed doors via the live stream of this reading of
8
on
AFER’s YouTube channel
.
I hope you'll join me, George Clooney, Brad Pitt, Martin Sheen, Kevin Bacon, Jane Lynch, Matthew Morrison, Jamie Lee Curtis and others who will be performin
g in the West Coast premiere this Saturday evening at 7:45pm PT (pre-show begins at 7:30pm PT). Tune in to
youtube.com/americanequalrights
to watch the event live streamed from the Wilshire Ebell Theatre in Los Angeles, Calif.
Rob Reiner, director of 8 and founding board member of AFER, recently watched “
Prop 8 Unconstitutional: The Highlight Reel
”.
Versus: liberating opinion with Google+ Hangouts
Thursday, March 1, 2012
Whether enabling voters to
interview their President
, or
connect underwater
in a project to photograph the ocean floor, Google+ Hangouts are being used in amazing ways. Not only do Hangouts have the ability to connect people on opposite sides of the planet, they can also connect people on opposing sides of the social and political spectrum. We’re delighted to announce that a new series of global debates, that will be live streamed on YouTube, will do exactly that.
Versus
, from Intelligence
2
—an organization committed to revitalizing the art of live debate—will give you the chance to question people who are close to the decisions being made on topical issues, on both sides of the debate. Real-time voting on the channel will also let the speakers know how their arguments are resonating with viewers.
The first motion to be debated is “
It’s time to end the War on Drugs.
” The debate will air diverse opinions from the likes of
+Richard Branson
,
+Russell Brand
,
+Julian Assange
, and experts such as the former Presidents from Mexico and Brazil, among others. BBC newsreader and presenter
+Emily Maitlis
will chair the debate.
The debate will be streamed live on the
Versus YouTube channel
on
March 13 at 7pm GMT
. From now until then, we invite you to discuss the issues and
join the debate on the Versus page
, where you’ll also find out how you could have the chance to secure a place in the live debate hangout.
Anna Bateson, director of YouTube marketing, EMEA, recently watched "
Richard Branson: No More Drug War (2011 International Drug Policy Reform Conference)
."
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