Official Blog
Broadcast Yourself
'Rocket Man,' 'Bennie and the Jets' and 'Tiny Dancer' reimagined for YouTube, by … you!
Monday, May 22, 2017
A little while back,
we asked you
if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.
These iconic hits - released in 1971, 1972 and 1973 - were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of
The Cut, Supported by YouTube
with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.
Video: “Rocket Man”
Visual Medium: Animation
Winner: Majid Adin
Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England -- reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.
Video: “Bennie and the Jets”
Visual Medium: Choreography
Winner: Jack Whiteley and Laura Brownhill
The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.
Video: “Tiny Dancer”
Visual Medium: Live action
Winner: Max Weiland
Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie's love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.
Thank you for the music ... and the videos!
Maya Amoils, Product Marketing Manager, YouTube, recently watched “
Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair
.”
Honoring #AllTheMoms this Mother’s Day
Friday, May 12, 2017
As a mother myself, I’m amazed by all the different mamas that share their stories on YouTube. They help us understand how single moms, married moms, working moms, stay-at-home moms, partner moms, #AllTheMoms live their lives. They show us what it means to be a parent today – the joys, the challenges, the moments that make you laugh, sometimes wince and sometimes cry (in the best sort of way).
There are entrepreneurs like Elle, Brooke and Meg of
WhatsUpMoms
, comedians like
Glozell
, beauty experts like
Louise Pentland
, and vloggers that live in every corner of the world. From
Nikki Perkins
in Australia to
Domo and Crissy
and
Flavia Calina
in Brazil, moms of all backgrounds use YouTube to share their reality in ways that are unique to them and the kids they’re raising.
I’m in awe of how this community of moms continues to grow and support one another. Between 2015 and 2016, views of mother-related content grew 81 percent. Most importantly, videos related to education and tips for moms grew a staggering 98 percent over this same amount of time. To help celebrate this community of motherhood, we want to send a Mother’s Day thank you to #AllTheMoms out there who create, watch, learn and use their voices to support mothers around the globe:
To all the moms who get real about
breastfeeding
, fostering
self-esteem
,
sending a child off to college
, feeling
glamorous
and
not-so-glamorous
, or just
getting groceries
: thank you for your honesty. Wherever you come from and whatever your story, we are so thankful you share it with us.
Danielle Tiedt, Chief Marketing Officer at YouTube recently watched
these inspiring moms on YouTube
.
From the Brandcast stage: New star-studded shows for audiences around the globe
Thursday, May 4, 2017
Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.
These amazing stars all have something in common: They're starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.
Bringing even more can’t-miss content to audiences globally
For years, we’ve been proud to work with creators like
Casey Neistat
,
Jackie Aina
and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.
These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service,
YouTube Red
, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.
Launching new ad-supported shows, exclusively on YouTube
When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.
Check out the must-see lineup:
Ellen’s Show Me More Show
:
Like nothing Ellen has done before,
Ellen’s Show Me More Show
is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.
Good Mythical Morning
:
Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of
Good Mythical Morning
, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.
Kevin Hart: What the Fit?
:
Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.
I Am: Demi Lovato
:
Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series,
I Am: Demi Lovato
.
Best.Cover.Ever.
:
From Ryan Seacrest Productions and Endemol Shine North America,
Best.Cover.Ever.
is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at
thebestcoverever.com
.
The Super Slow Show
:
YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.
Katy Perry Live Special
:
It's real. It's raw. It's Katy Perry. Live on YouTube,
The Katy Perry Live Special
will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.
We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.
1
People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.
This vibrant fan and creator community is also why brands turn to YouTube. And we're excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of
Best.Cover.Ever.
, helping to make the talent competition accessible to YouTube viewers.
Check out
#Brandcast
to see highlights from the night and
look here
to see what new YouTube trends were announced.
Robert Kyncl, Chief Business Officer, YouTube, recently watched "
Justin Bieber - Despacito Ft. Luis Fonsi & Daddy Yankee
."
1
Source: YouTube Internal Data, Global, 2016
A sneak peek at YouTube’s new look and feel
Tuesday, May 2, 2017
YouTube is where you come to watch your favorite creators -- whether that means jamming with
Alex Aiono
, gaming with
Strawburry17
, or hanging out with
Logan Paul
. That’s why we’re working on a redesign of the desktop experience that highlights your favorite videos and creators while making YouTube easier and more fun to use.
Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback. While we hope you'll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.
We’re applying
Material Design
to YouTube to deliver a beautiful, delightful and intuitive user experience. The key principles of this new design are:
Simplicity
: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We're focused on making the content shine!
Consistency
: The new design is aligned across Google platforms, including the YouTube mobile app, while still providing the features you know and love.
Beauty
: We strive to combine beauty and purpose to create an effortless experience.
The site design is built on a new, faster framework named
Polymer
, which enables quicker feature development from here on out. And today, we are introducing one of the first new features developed on Polymer: Dark Theme. Developed to cut down on glare and let you take in the true colors of the videos you watch, Dark Theme turns your background dark throughout your entire YouTube experience. This is only the beginning -- you can look forward to more powerful new features coming soon!
If you want to try out YouTube’s latest look, you can opt-in to preview the new design at
youtube.com/new
. You can return to the current design by selecting “Restore classic YouTube” from the Account Menu. And don't forget to send us feedback from the Account Menu.
We're still working on the new site, so we hope you'll try it out now and let us know what you think!
Brian Marquardt, Product Manager, recently watched “
Pen-Pineapple-Apple-Pen/PIKO-TARO
.”
The YouTube Kids app is now available on even more screens!
Tuesday, April 25, 2017
Love using the YouTube Kids app on your phone and tablet? Well, we’re excited to announce that now you can enjoy your favorite videos on select smart TVs too!
Since launching just over two years ago, the YouTube Kids app has become the go-to destination for families around the world with more than 30 billion views and over 8 million weekly active viewers. Starting today, the YouTube Kids app will be available on LG, Samsung, and Sony smart TVs in the 26 countries where the app is currently launched*.
We’ve heard from families that they love watching videos on all their devices so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV!) seemed like the perfect fit.
The
YouTube Kids app
is the first Google product built from the ground up with kids in mind. The app makes it easier for kids to find videos on topics they want to explore. Whether it’s searching for science experiments, watching a favorite cartoon, or simply watching your favorite creator’s new videos, there is something for everyone!
The YouTube Kids app will be available
on the following television sets
: all 2015 - 2017 LG webOS TVs via the LG content store, all 2013 - 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store, and after a firmware update on 2016-2017 Sony TVs (with the exception of Android TV, which will be available soon). Happy viewing from our family to yours!
*Countries where the YouTube Kids App is available: United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Spain, Brazil, Russia, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, Singapore, and France. The availability of the YouTube Kids app in these countries is dependent on the individual television manufacturer
AJ Crane, Product Manager for YouTube Kids, recently watched “
Kings of Atlantis
” on YouTube Red
Introducing our first class of Creators for Change fellows
Thursday, April 20, 2017
Back in
September
, YouTube announced a new program called Creators for Change, putting forward creators with big ideas to help counter xenophobia, extremism and hate with stories promoting positive change. One of our first steps was teaming up with 11
program ambassadors
who are now hard at work developing unique social impact projects which range from a new web series on topics like race, religion, and sexual orientation, to a 10-city workshop series for high school and university students dedicated to creating positive content. Our local chapters in countries like
Indonesia
continue to promote the importance of inclusiveness among young people. And as part of this program, Google.org, our philanthropic arm, has awarded $2M in charitable funds to support nonprofits that promote inclusion and cross-cultural understanding to the:
Active Change Foundation
,
Habibie Center
,
Maslaha
,
Skateistan
,
Southern Poverty Law Center
, TAFNIT and
Witness
.
Mentorship and support for emerging voices is a key part of the Creators for Change program, and we’re now ready to take on our next phase. We’ve collaborated with our program ambassadors to identify new voices we’d like to support and today, we’re excited to introduce the 27 creators from around the world who will join us as the first-ever Creators for Change fellows:
Australia:
L-Fresh the Lion
France:
Swann Périssé
,
Arthur Pires
Germany:
Jette Lübbehüsen
,
Firas Alshater
India:
Nikharika Nm
,
Them Boxer Shorts
,
Sandeep Jha
Indonesia:
Raja Gopalz
,
Gita Devi
,
Jovi Hunter
Oman:
Ashwaq Al Maskery
Turkey:
Özgür Turhan and Deniz Bağdaş
,
İlker Gümüşoluk
United Arab Emirates:
Maha Abdelghaffar
United Kingdom:
Nadir Nahdi
,
Myles Dyer
,
Leena Normington
,
Taha Khan
,
Sam Saffold-Geri
,
Rosianna Rojas
United States:
Subhi Taha
,
Amani Al-Khatahtbeh
,
Taylor Behnke
,
Tasneem Afridi
,
Evelyn Ngugi
Yemen:
Ezaldeen Aref
Together with our ambassadors, we’re eager to support these YouTube role models as they continue to create content that challenges tough topics like hate and extremism, and spread positive messages. For starters, these Creators for Change fellows will each receive equipment and production grants to help them develop new projects and take these productions to the next level.
We’ll also give the creators production support through our YouTube Spaces, and this summer our Spaces in London, New York and Mumbai will host new social impact camps designed exclusively for our program Fellows. These three-day-long camps will include workshops on best practices for producing social change videos, 1:1 channel support from YouTube experts, as well as plenty of time for the Fellows to connect with one another and some of the global program ambassadors.
Through these new resources and programs, we’re committed to helping our new Creators for Change fellows take on new projects that help raise and amplify the issues they care about. Stay tuned for more soon and, for now, you can read about their inspiring stories at the
Creators for Change site
.
Juniper Downs, Head of YouTube Public Policy, recently watched
this inspiring group of creators share their stories
.
The miracle of Live
Monday, April 17, 2017
On Saturday, the world's most famous giraffe,
April
, gave birth to a baby boy.
Since February 10, 2017,
Animal Adventure
, an educational animal park in New York, has been livestreaming April's pregnancy and creating a social media sensation with fans all over the world tuning in regularly to check on her progress. One industrious fan created an app to
crowdsource pregnancy updates
from tens of thousands of other fans following the livestream. A pregnant woman even
parodied April’s livestream
, becoming an internet sensation in her own right. Waiting for April to give birth became an experience shared around the world.
As the anticipation and audience grew leading up to the big moment, Animal Adventure Park became the
second most live-viewed channel
in the history of YouTube despite launching a mere 66 days ago. Here are the highlights of April and her baby bump:
Over 232 million live views and 7.6 billion minutes of live watch-time total.
The livestreams became daily programming for millions, with an average time watched of more than
30 minutes
across an average of 3.5 million views per day.
Saturday, the day of the birth, was the channel’s biggest day, surging to over 14 million live views.
More than 1.2 million viewers were watching the livestream simultaneously at 6:55 a.m. PST on Saturday, a peak that ranked as one of the
top five
most-watched moments for a live event ever on YouTube.
Giraffes already hold the record for being the tallest land animals in the world, but here are some other records April set this weekend:
Animal Adventure Park became the fifth fastest channel to 200 million views, achieving the feat in only 54 days (behind notable celebrity non-giraffes
Lady Gaga
and
Zayn
).
It’s one of only seven channels to eclipse 100 million live views so far and the fastest to do so of any channel.
Fans have been connecting with Animal Adventure Park’s staff too through live chat. The channel received over 4,400
Super Chat
messages, making them now the second highest Super Chat earner by revenue.
But April wasn't just the star of a popular stream; she sparked a pop culture phenomenon, with YouTube creators and fans posting videos of their own that were watched over 48.7 million times, including
day-by-day analysis of pregnancy signs
,
baby showers
, and
anxious messages about the wait
.
We've seen some of the biggest events in
music
,
sports
,
politics
, and
gaming
play out on YouTube over the years. Thanks to one endearing mother giraffe, we'll have to add animal events to that list now too.
Posted by Kevin Allocca, Head of Culture & Trends, recently watched "
Tropical Reef Camera
."
Get the best seat in the house and watch Coachella live exclusively on YouTube
Wednesday, April 12, 2017
When you think of Coachella you think of amazing music artists, thrilling performances and nonstop fun in the middle of the desert. This year’s fest will be bigger than ever and even if you can’t make it to Coachella in person, you don’t have to miss out on a moment of the action.
For the seventh year in a row, YouTube brings you the exclusive Coachella livestream presented by T-Mobile. This year, with select acts also available in Live 360. Music fans from around the world can tune-in to
Coachella's YouTube channel
from April 14-16, on any screen (desktop, mobile and living room).
Catch performances from global superstars and the hottest rising talent in the world, including headliners
Lady Gaga
,
Kendrick Lamar
and
Radiohead
, as well as
Bon Iver
,
Future
,
Gucci Mane
,
Lorde
,
New Order
,
ScHoolboy Q
,
The xx
,
Two Door Cinema Club
and more.
You can choose from three always-on channels as well as a Live 360 Mode that will appear for select performances. Don’t miss any of the shows you’re most excited for by creating a personalized calendar that lets you track all your favorite performances. The livestream channels will automatically change to your favorite artists based on your selection. And if you
turn on notifications
for artists you subscribe to, you’ll get a note when they go live.
For the first time ever you’ll even get a sneak peek inside the famous underground dance music Yuma tent.
If you miss one of the big performances, we still have you covered with a video-on-demand hub that will showcase highlights and footage from performers throughout the weekend.
Stay tuned to find out more information about Coachella performances and be sure to subscribe to
Coachella's YouTube channel
so you’re part of the action!
Ali Rivera, Head of Artist Partnerships, YouTube recently watched
“
Kendrick Lamar 'Humble'
” & Brian Anderson, Global Music Sponsorships, recently watched “
Juan Atkins, Derrick May + Kevin Saunderson in Conversation
.”
Missouri Star Quilt Company: Our YouTube Story
Friday, April 7, 2017
In 2009, my new quilting business was struggling to get off the ground. The recession had hit my family and my town of Hamilton, Mo., pretty hard and I had started Missouri Star Quilt Company as a way to earn retirement money while doing something I loved. But like almost every small business at the time, Missouri Star wasn’t setting the world on fire. To help get the word out, my son Al suggested we film some tutorials and post them to YouTube.
“Sure,” I told him. “What’s a tutorial?”
Back then, I had never even visited YouTube, but I decided to try it out. I set up my sewing machine in a corner of the shop and Al began to shoot our first video on a handheld camera. We didn’t even bother to close the shop because foot traffic was so slow. Those first videos didn’t always look super spiffy, but I think people appreciated that I was making a hobby that sometimes feels intimidating to learn, more approachable.
Week by week, we filmed new tutorials and though it took a little while, we started seeing our views and subscriber numbers go up. First we hit 1,000 subscribers, then 10,000 subscribers. And while our online following was growing, we started getting some new visitors in real life, too. People were popping into our store from as far away as Texas, Virginia and Mexico telling me how they’d seen our videos on YouTube and wanted to visit me in person. We couldn’t just film the videos during store hours anymore; the foot traffic had picked up! And it was coming from everywhere.
By 2012, we had over 25,000 subscribers and we were regularly getting visitors to Missouri Star from around the world. Our sales were growing quickly and we decided to use the money we were earning to help invest in our community. One by one, I had seen businesses in Hamilton pack up and leave as the recession got worse and I wanted to change that trend. We decided to buy up a few of those boarded-up buildings to give our visitors an even richer experience.
We opened a store for Civil War-era prints, a store for modern quilt fabric, a store for novelty patterns and still we kept growing. Today, Hamilton is the Disneyland of quilting. We have 12 quilting stores operating in Hamilton and we get busloads of visitors coming to our small town almost every week. We didn’t just stop at quilting, either. We’ve partnered with talented chefs, cooks and bakers in our community to help them open their own business. In small town of 1,800, Missouri Star Quilt now employs over 400 people.
I remember having a dance party with my family when we sold seven orders in one day. Now we ship as many as 5,000 orders a day. Missouri Star Quilt Company has grown from one woman with a quilting machine to the largest seller of pre-cut quilting fabric in the world and the biggest employer in our county.
None of that could have been possible without YouTube. Our channel allowed us to turn our small business into a global business. We now have over 350,000 subscribers on YouTube, from countries throughout the world.
But as great as all those numbers are, the thing that makes me happiest is what I did in that very first video: teach someone how to quilt. I’ve been lucky to find something I truly love to do and I’m so happy YouTube has given me the opportunity to share that passion with others. It’s meant the world to my small business, to my community and to me.
--Jenny Doan
YouTube TV is now live
Wednesday, April 5, 2017
We love TV. We love the shows, live sports, and can’t-miss events that drive our FOMO and need for #spoileralerts. But while what we watch on TV seems to get better every year, the way we watch TV never seems to change. How long do we have to wait until we can watch live TV on the go, on all our devices? When will we have DVRs big enough to handle all the things we want to record? And when will we be able to get the channels we care about, at a price we can afford, without all the commitments, equipment fees, and hassle?
The answer? Today.
Finally, live TV made for us. YouTube TV is here.
Today, we’re launching YouTube TV in the nation’s largest metro areas—New York, Los Angeles, San Francisco Bay Area, Chicago, and Philadelphia—with more U.S. markets coming soon. A YouTube TV membership is only $35 a month, less than half the average cost of cable. And there are no commitments; you can cancel anytime.
We can’t wait for you to experience YouTube TV for yourself, so we’re giving you a free one month trial. We’ll also give you a complimentary Google Chromecast after your first month’s payment, while supplies last.
With a YouTube TV membership, you’ll get:
Live TV streaming from ABC, CBS, FOX, NBC, ESPN, Fox Sports Networks, Comcast SportsNet and dozens more.
YouTube TV gives you the best of live TV, from must-see shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want from the NBA, MLB, NFL, and NCAA. Based on where you live, you’ll get your local broadcast TV stations covering local sports and news. You’ll also get dozens of popular cable channels, including FX, USA, Disney Channel, Bravo, MSNBC, Fox News. And you can add Showtime or Fox Soccer Plus for an additional charge. In total, YouTube TV will give you more than 50 networks, listed below.
A cloud DVR, with no storage limits.
With YouTube TV, your cloud DVR can record as many shows as you want, simultaneously, without ever running out of storage. You can keep each of your recordings for nine months.
TV when it matters, where it matters.
You can watch YouTube TV on your phone, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV (we’ll be supporting even more connected TV devices later this year). And your cloud DVR goes with you, so you can stream your recordings on any device, whenever you want and wherever you go in the U.S.
YouTube Red Originals.
With a YouTube TV membership, you can watch all of our
YouTube Red Original
series and movies right in the new YouTube TV app.
Six accounts included.
You can share your YouTube TV membership with your family and roommates, and each account will receive its own unique recommendations and cloud DVR with no storage limits. Your household can watch up to three streams at a time.
More networks coming soon.
We're excited to announce that AMC, BBC America, IFC, Sundance TV, WE tv, and BBC World News will be included soon at no additional charge. These networks will join Telemundo and others listed below as networks coming to YouTube TV soon after launch. This means you’ll be able to watch shows like “The Walking Dead,” “Doctor Who,” and your favorite telenovelas. And you’ll also be able to add Sundance Now or Shudder for an additional charge.
To get started, check out
tv.youtube.com
today to start your free trial. You can also sign up on the
Google Play Store
and
Apple App Store
. If you’re not in one of the initial launch markets but want to find out when YouTube TV is coming to your area, you can sign up
here
.
Happy watching!
While on the go, Andrew Jeon, Head Engineer for YouTube TV, recently used
YouTube TV
to watch UNC take on Gonzaga in the NCAA March Madness championship game, live on CBS.
YouTube Go beta launches in India
Tuesday, April 4, 2017
In last September’s Google for India event we
announced YouTube Go
, our YouTube app reimagined for the next generation of YouTube users. Today, after months of expanded testing and refinement, we’re happy to announce that we’re making the beta version of YouTube Go available for download on the
Google Play Store
in India.
You’ll recall that every aspect of YouTube Go was designed from the ground up, with four main principles in mind: It’s
relatable
, with fresh and relevant video recommendations tailored to your preferences; the app is designed to be
offline first
and improve the experience of watching videos on a slower network; it gives you more
control over data
usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s
social
, allowing you to share videos quickly and easily with friends nearby.
Key features of YouTube Go include:
A home built for you:
YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.
Preview videos before you save or watch:
On YouTube Go we’ll show you a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.
Choose your resolution when saving or streaming videos:
You can choose to save a video for offline viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
Share videos with friends nearby:
Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
To get us to this point, we’ve worked hard on refining the features that you’ve inspired us to build, gaining new insights along the way. Some things we’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. We’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, we’ll continue to listen to your feedback and improve the app before launching more broadly. We’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.
If you’re in India, we hope you download the beta from the
Google Play Store
today, and let us know what you think by leaving your feedback within the app. As before, if you'd like to find out when YouTube Go is fully ready, you can sign up at
youtubego.com/signup
.
With the rapid transformation sweeping India’s mobile internet landscape, we know there will be an even greater demand for a fast and accessible video app. Thank you for continually inspiring us to build better products for the next generation, and to helping us make YouTube Go the best video app for you.
Jay Akkad, Product Manager, YouTube, recently watched “
Vidya Vox @ YouTube FanFest India 2017
.”
Enjoy your personal concert with VR videos on YouTube
Thursday, March 23, 2017
Any music fan will tell you, there’s nothing better than seeing your favorite band live. But if you’re one of the millions of people who can’t make it to a show, YouTube is giving you the next best thing. We’re working with some amazing artists to bring you live performances and music videos in VR.
And today Gorillaz – hailed by “The Guinness Book Of World Records” as the planet’s Most Successful Virtual Act – have announced their return with the release of a
new video
directed by Jamie Hewlett, featuring four tracks from their highly anticipated forthcoming album “Humanz.” The epic six-minute animated film - titled “Saturnz Barz (Spirit House)” - provides an extraordinary cutting-edge VR experience to include the track “Saturnz Barz” in full, plus highlights of “Ascension,” “Andromeda” and “We Got The Power.” You can check it out
here
fresh from the oven.
With these new immersive experiences, you can transport yourself to top music festivals and killer concerts, without having to deal with the crowds. This weekend, you can check out
Ultra Music Festival
live, with a set from Hardwell live streaming in 360 degrees. And you can already experience highlights from
Coachella
on YouTube, without having to bear the heat of the desert.
We've also been working with some of your favorite artists to experiment with new ways to tell the story behind their songs and allow you to be immersed in the video. Sit next to Sampha on the piano bench while he performs “
(No One Knows Me) Like The Piano
.” Step into Hunter Hayes’ recording studio as he builds each musical component of his current single, “
Yesterday’s Song
.” Check out Young The Giant’s latest single, “
Silvertongue
,” as though you were in the audience. Watch The Naked & Famous official music video for “
Higher
” shot at the YouTube Space LA. And you can use VR to travel behind the scenes, too. Check out
Florida Georgia Line
as they shoot “May We All” at the Tennessee National Raceway in Hohenwald.
You can watch these videos using the YouTube VR app available on
Daydream
or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop. It’ll be like you’re virtually there with your favorite band.
Vivien Lewit, Global Head Artist Relations, recently watched "
The Range - Florida (Official 360° Video)
."
Step into the games with new VR videos
Friday, March 10, 2017
YouTube’s become a global destination for people who love watching gaming videos. And we want to take gamers’ viewing experience a step further by exploring how VR videos can put them right at the center of the action. That’s why we partnered with gaming creators and publishers to experiment with the production of 360 and VR videos. What’s come out of those experiments, from “
League of Legends
” to “
Minecraft
,” was pretty exciting.
From Let's Play to trailers, there’s a really wide range of gaming content on YouTube, and a lot of these different style videos are now also becoming available in VR. You can check out gameplay from
global creators
as well as gaming-themed live action videos celebrating games like “
Call of Duty
.”
Game publishers are also getting involved in VR gaming videos in a big way, from the immensely popular “
Clash of Clans
” 360-degree video by Supercell to
documentaries
uploaded by “World of Tanks” publisher Wargaming. Even eSports organizations are producing content for VR, uploading 360-degree content from top events like the “League of Legends”
World Championship Finals
.
But what if you just want to chill and watch some gaming-themed entertainment content? We got you covered with videos ranging from the classic “
Red vs. Blue
” series to Stampy’s “
Wonder Quest
.”
To give you a taste of gaming experience in VR, check out the playlist above for some of our favorite videos so far. It’s a good cross section of the kind of gaming videos we offer in VR, many of which can make you feel like you’re standing inside the game itself. You can watch these videos using the YouTube VR app available on
Daydream
or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop.
Ryan Wyatt, Head of Gaming Content, recently watched “
Clash of Clans: Hog Rider 360°
.”
Celebrating inspirational women around the world: #HerVoiceisMyVoice
Tuesday, March 7, 2017
At YouTube, we believe that voices matter. We’re committed to fostering a community where everyone’s voice can be heard. These voices inspire millions, and for so many, these stories are more than just words. From
Lilly Singh on the power of girls and women supporting each other
, to
Kumamiki on confidence and perseverance
, to
Dina Tokio on embracing her identity
, the more we listen to and share each other’s stories, the more we can help empower women’s voices everywhere.
That’s why, this International Women’s Day, we’re turning up the volume on female voices and honoring the impact they have on all of us. #HerVoiceIsMyVoice is a moment to celebrate and share the voices of inspirational women from around the world.
Every day around the world, women are sharing their stories, wisdom and inspiration. These everyday and extraordinary moments are at the heart of YouTube, and you can find more of them
here
.
Today, we invite you to
share a video
of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched
these amazing women
.
Finally, live TV made for you
Tuesday, February 28, 2017
There’s no question that people love TV, from live sports to breaking news to sitcoms and dramas. But the truth is, there are a lot of limitations in how to watch TV today. Unlike online video, people can't watch TV when they want, on any screen and on their terms, without commitments. Consumers have made it clear that they want live TV without all the hassle. They don’t want to worry about their DVR filling up. They don't want to miss a great game or their favorite show because they’re on the go. They tell us they want TV to be more like YouTube.
Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today.
Meet YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments.
Here’s what YouTube TV offers:
Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.
YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
A cloud DVR, with no storage limits.
With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
A service that works great on all your screens.
You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
YouTube Red Originals.
With a YouTube TV membership, you can watch all of our YouTube Red Original
series and movies
right on the new YouTube TV app.
Six accounts, one price.
Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
Half the cost of cable with zero commitments.
A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.
YouTube TV will be available soon in the largest U.S. markets and will quickly expand to cover more cities across the country. Visit
tv.youtube.com
and sign up to find out when we’ll launch in your market.
With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube. We can't wait for you to tune in.
Christian Oestlien, Product Management Director, recently used
YouTube TV
to watch “The Oscars” live on ABC.
You know what’s cool? A billion hours
Monday, February 27, 2017
A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!
Let’s put that in perspective. If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years. 100,000 years ago, our ancestors were crafting stone tools and
migrating out of Africa
while mammoths and mastodons roamed the Earth. If you spent 100,000 years traveling at the speed of light, you could travel from one end of the Milky Way to the other (
and you wouldn’t age a day!
). And if you searched for 100,000 years on YouTube, you’d find a
really killer KISS track
.
That’s the great thing about this milestone. It represents the enjoyment of the fantastically diverse videos that creative people make every single day. Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend.
We’ve worked hard behind the scenes to make that billion-hour journey possible, but this isn’t just our milestone. It belongs to all of you, too—the global audience that tunes in every day and the creators whose videos have made YouTube the original, surprising and limitless source of entertainment it is. From all of us here at YouTube, please accept our heartfelt thanks.
Cristos Goodrow, VP of engineering at YouTube, recently watched “
Secret Billionaire: The Chuck Feeney Story
.”
A conversation with Manny Gutierrez, the trailblazer and YouTube makeup maven
Thursday, February 23, 2017
Growing up in a traditional Mormon household in San Diego, Calif., Manny Gutierrez was not always the glamazon and social media maven his fans (aka Mannyacs) know today. At 25 years old, he is now Maybelline’s first male ambassador and has over 2 million subscribers to his
YouTube channel
but that’s only part of his story. We spoke to Manny about his decision to not go to medical school, being a trailblazer … and of course, the celeb he’d most love to glam:
Q: How did you initially get your start on YouTube?
Manny: I started on YouTube because my followers on Instagram were asking for it! I was like, wait, you want me to make longer videos than the ones on Instagram? So when I hit 50K followers on Instagram, I started my channel.
Q: You were planning to go to medical school but decided to pursue makeup artistry full-time … was that a scary decision to make?
Manny: YES, that was an extremely scary decision to make. Whatever I did I wanted to be the best at it and be successful, and I thought I needed to go to med school and be a doctor to be successful ... so once I decided to stop pursuing that dream and plunged into makeup, it was like jumping into a black hole. I had no idea what to expect but luckily I was met with open and caring arms in the beauty community.
Q: Your
coming-out story
has been viewed more than a million times on YouTube! What do you hope others take from your story whether they are struggling with something similar or not?
Manny: I think that what people can take from my story is that I haven't always had it "easy." I still don't! I struggled when I was younger finding who I was, and it wasn't until much later on that I became comfortable in my own skin. I wanted to convey the message that it doesn't matter what other people think of you; what matters is how you view yourself.
Q: It's not easy to be a trailblazer and break stereotypes … we even saw your dad come to your defense recently with someone trolling you. Was there ever a time when you questioned whether being a trailblazer was worth it? What got you through?
Manny: Honestly, I never really thought of myself as a trailblazer. I just thought, hey, I'm doing what I'm doing ‘cause I love it and I have some awesome supporters ... until recently it's blown up so much I'm actually like, whoa ... maybe I really am helping pave the way for other boys in the beauty world or breaking down gender norms in general. I have never thought of stopping or quitting. I am a go-getter, and once I find something I love, I am going to see it through to its fullest potential and I won't let anyone stand in the way of that.
Courtesy: MannyMUA733 (Instagram)
Q: What has been the value of YouTube for you?
Manny: The value is indescribable, to be honest. I have no words. I can support myself and my family and reach millions of people and touch their lives DAILY! There really are no words, the value is immeasurable.
Courtesy: MannyMUA733 (Instagram)
Q: Who is your ultimate beauty icon?
Manny: My mother is my ultimate beauty icon.
Manny and his mom
Courtesy: MannyMUA733 (Instagram)
Q: If you could do any celebrity's makeup, who would it be and why?
Manny: Honestly, it would probably be Lady Gaga ... 'cause I want to meet her SO BAD!
Q: Do people still recognize you when you aren't glammed up?
Manny: ALL THE TIME, and I love it! Makeup is what I love and what I do, but it's not ALL of me. I don't mind not being glam at all! I love my skin in and out of glam.
Courtesy: MannyMUA733 (Instagram)
YouTube goes to the movies
Wednesday, February 22, 2017
The Oscars are just days away—which means movie fans are locking in their predictions, nominees are putting the finishing touches on their red-carpet looks, and we’re ready to name the most popular movie trailer on YouTube.
May we have the envelope, please ...
Our special-edition YouTube Movie Trailers Leaderboard ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. This year, the nine trailers are all blockbusters, racking up 3M hours of watch time.
1
That’s the equivalent of about 25M viewings of the Oscar-nominated animated short, “Borrowed Time.”
The most popular trailer came right down to the wire. And the winner is … “
La La Land
,” which took home the #1 spot on our Leaderboard, followed closely by “
Arrival
” and “
Hacksaw Ridge
.”
1
Head over to
Think with Google
to see how the other Best Picture nominees fared.
The movie space on YouTube
While the best picture nominees span a variety of genres, superhero trailers are the most viewed according to new research on the movie space on YouTube from third party researcher
Pixability
. Superhero trailers have the highest average number of views per video,
2
and superhero, animated, and science fiction trailers make up 74 of the top 100 most viewed trailers.
2
Pixability also found that while trailers are the
most popular
type of movie content on YouTube,
2
songs (both official clips and covers by fans) are actually the
most engaging
type of movie content.
3
Movie musicals like “La La Land” are certainly having their day in the sun—and YouTube viewers are singing right along.
Case in point: “La La Land” is running away with the competition for YouTube views among the nominees for Best Original Score, with over 1 billion views of its music, both in clips of the movie and covers by fans.
4
Google News Lab looked at trailer trends from another angle entirely: geography. Think you can guess which movie trailers were most popular on the coasts? West Texas? The Pacific Northwest?
Take a look
.
Before the winner is crowned on Sunday, pop some popcorn and don’t forget to take a spin through all the top Best Picture trailers over at
Think with Google
.
Meredith Argeris, YouTube Marketing, recently watched “
La La Land (2016 Movie) Official Trailer – 'Dreamers'
.”
Sources
1
The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count. Ranking is determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched) through 2/13/17. Trailers must be for movies nominated for Best Picture and included the top performing trailer for each nominee. YouTube global data, 1/1/16-2/13/17.
2
Pixability, “Movies on YouTube,” February 2017
. “Most popular” is based on number of videos and views.
3
Pixability, “Movies on YouTube,” February 2017
. “Most engaging” is based on total likes, comments, and shares. Songs refers to music and lyric videos of either full movie soundtracks or songs attributed to a top movie.
4
YouTube data, 1/1/16–2/1/17.
Tune in and turn it up: Watch the BRITs feat. Katy Perry, Ed Sheeran, Skepta and Little Mix LIVE on YouTube
Tuesday, February 21, 2017
What do Madonna, Liam Gallagher and Robbie Williams have in common? They all made a scene (and global headlines) at the BRITs. The BRIT Awards with MasterCard has given us some of the most memorable moments in music history. Scrap that, in pop culture history. So it is with some joy that we are able to bring you all of this year’s action LIVE on YouTube. For the fourth year running, you can watch the full show live in fabulous, star-studded, rock ’n’ rolling glory if you’re based outside of Great Britain (and if you’re based in GB, catch up on performances after the show). Just tune in at
youtube.com/Brits
on whatever screen you find yourself closest to: mobile, tablet or TV.
Famous YouTube funnyman
Caspar Lee
will bring you top gossip from the event on the official
BRITs channel
. And just who might Caspar be rubbing shoulders with? ROYALTY. Pop royalty, that’s who. This year’s bill is topped by Brit legends and international superstars and includes performances from
Ed Sheeran
,
Katy Perry
,
Bruno Mars
,
Robbie Williams
,
Emeli Sandé
,
Little Mix
,
The 1975
and U.K. sensation
Skepta
. And given it’s the BRITs, you just know there’s going to be a whole lot more magic beyond the awards and performances themselves.
As Geoff Taylor, Chief Exec of The BPI and BRIT Awards says:
“It’s really exciting for us that so many people around the world will get the chance to celebrate the U.K.’s biggest night in music live as it happens.”
Well said, Geoff, couldn’t agree more.
After the live show, you’ll find performances from the artists on their own YouTube channels for you to relive again and again, plus there will be catch-up content on the BRITs channel itself. So, tune in to the official
BRITs channel
on February 22 at 2.30 p.m. ET and enjoy yourselves a Britpop bonanza.
Azi Eftekhari, Head of Music Partnerships at YouTube in EMEA, just relived
Pharell’s impersonation of Skepta (“You Get Me?) on BBC Radio 1
.
One billion captioned videos
Thursday, February 16, 2017
I envision a future where everything will be captioned, so the more than
300 million people
who are deaf or hard of hearing like me will be able to enjoy videos like everyone else. When I was growing up in Costa Rica, there were no closed captions in my first language, and only English movies had Spanish subtitles. I felt I was missing out because I often had to guess at what was happening on the screen or make up my own version of the story in my head. That was where the dream of a system that could just automatically generate high quality captions for any video was born.
Today I am lucky to be making my dream a reality as part of a team at YouTube exploring innovative ways to make captions more available for everyone. Over the years we have made great strides both in terms of the numbers of videos with captions and also in the accuracy of those captions.
Google first launched video captions back in
2006
. Three years later these efforts were taken to a whole new level with
automated captions
on YouTube. This was a big leap forward to help us keep up with YouTube’s growing scale. Fast forward to today, and the number of videos with automatic captions now exceeds a staggering 1 billion. Moreover, people watch video with automatic captions more than 15 million times per day.
One of the ways that we were able to scale the availability of captions was by combining Google's automatic speech recognition (ASR) technology with the YouTube caption system to offer automatic captions for videos. There were limitations with the technology that underscored the need to improve the captions themselves. Results were sometimes
less than perfect
, prompting some creators to have a little fun at our expense!
A major goal for the team has been improving the accuracy of automatic captions -- something that is not easy to do for a platform of YouTube’s size and diversity of content. Key to the success of this endeavor was improving our speech recognition, machine learning algorithms, and expanding our training data. All together, those technological efforts have resulted in a 50 percent leap in accuracy for automatic captions in English, which is getting us closer and closer to human transcription error rates.
Automatic captions
example
from our previous model
Automatic captions
example
from our current model
Continuing to improve the accuracy of captions remains an important goal going forward, as does the need to keep growing beyond 1 billion automatic captions. We also want to extend that work to all of our
ten supported languages
. But we can’t do it alone. We count on the amazing YouTube community of creators and viewers everywhere. Ideally, every video would have an automatic caption track generated by our system and then
reviewed and edited by the creator
. With the improvements we’ve made to the automated speech recognition, this is now easier than ever.
I know from firsthand experience that if you build with accessibility as a guiding force, you make technology work for everyone.
Liat Kaver, product manager, recently watched
"27 Things You Might Not Know about Star Wars - mental_floss List Show Ep. 450"
with automatic caption track.
YouTube Kids turns 2 and there’s lots to celebrate!
Monday, February 13, 2017
Since launching two years ago, YouTube Kids has grown up a lot and become a go-to destination for families around the world. With over 30 billion views in the app to date and over 8 million active viewers enjoying the app each week, it’s been exciting to see kids fall in love with the storytelling and videos from our amazing global creators. From DIY tutorials and language learning to science experiments, magic tricks and animated shows, there truly is something for every family to explore!
Our Original Content team under Susanne Daniels is adding four new Original series to YouTube Red, created especially with the YouTube Kids app in mind. These new series will feature top creators:
DanTDM
, Joe and Cody of
TheAtlanticCraft
, popular tween music act
L2M
, and
Fruit Ninja
. This marks the first time YouTube Red has invested in creators who are producing original programming for family audiences. These series will debut starting in the spring. Additional shows are in development and will premiere throughout 2017.
The first of the new original series launching starting this spring include:
Hyperlinked
: This series is inspired by a true story and stars music sensation L2M. It follows five girls as they come together to create their own website by girls for girls. They also must navigate everyday tween issues involving friends and relationships.
DanTDM Creates A Big Scene
: Catch DanTDM and his lively group of animated friends as they battle mayhem and misadventure to keep their brand new live show on the road. Each episode follows their behind-the-scenes exploits as they learn new skills, overcome challenges and find that putting on an epic show isn’t quite as easy as it looks. …
The Kings of Atlantis
: “The Kings of Atlantis” is an epic animated series that follows two young monarchs —Cody and Joe— in the vast underwater city of Atlantis as they seek to overthrow the brutal usurper of their kingdom, reclaim their birthright, and protect their people from his cruel reign.
Fruit Ninja: Frenzy Force
: Four Fruit Ninjas set up a juice stand as a front for the messiest secret service in the world. The new Fruit Ninja characters—Seb, Niya, Peng and Ralph—come together to fight the evil forces of Durian Grey and the Deep Fried Samurai. They will use their Juice Jitsu skills (and perhaps some help from their own samurai) to prevail.
But the fun doesn’t stop there ... YouTube Kids is coming soon to Smart TVs. Parents and kids often enjoy watching their favorite family programming on a big screen, so it's a natural next step for the app to be available directly from the big screen in your home! The YouTube Kids app will be available soon for download on a number of internet-connected LG and Samsung Smart TVs.
As kids continue to grow up, we’re excited to grow up with them. It’s important that kids are able to explore what they love in the app, while we also continue to
put parents in the driver’s seat
to choose what is right for their family.
From engaging new shows to being able to watch in your living room, our 2nd birthday is shaping up to be a memorable one. We’re looking forward to all the other new things 2017 will bring. From our screen to yours. ...
Malik Ducard, YouTube’s Global Head of Family and Learning, recently watched “
A Pep Talk from Kid President
.”
Mobile Live Streaming + Super Chat = Live (Streaming) the Dream
Tuesday, February 7, 2017
A huge focus for us here at YouTube is to find new ways to let creators and viewers interact with each other and the videos they watch. And that's why we’ve supported live streaming since, well, before Beyoncé even had a baby – way back in 2011! And in 2016, we witnessed the most-viewed political live streams of all time – the 2016 U.S. presidential debates – and we launched the world’s first 360-degree live streaming support with full 4K video, at scale and for free.
So what’s next? The roll out of our new
mobile live streaming
feature to every creator with more than 10,000 subscribers (the rest of you will have it soon!). It’s a launch that’ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives, and creativity.
Mobile live streaming has been built directly into the YouTube mobile app. All you have to do to start streaming is open YouTube, hit the capture button, and you’re live! Streamed videos will have all the same features as regular YouTube videos. They can be searched for, found via recommendations or playlists, and protected from unauthorized use. Our mobile live streaming uses YouTube’s rock-solid infrastructure, meaning it’ll be fast and reliable, just the YouTube you know and love. And we’ve been working hand-in-hand with hundreds of creators to refine the mobile streaming experience while they
stream from a boat
or
take live calls from their fans
. Based on their feedback, we did things like slowing down live chat (it turns out receiving 2,000 messages per second is a little too fast!) and pushing for better streaming quality across devices.
Show me the money
To help creators earn revenue from live streaming, we’re also excited to launch
Super Chat
, a new live stream monetization tool available to creators in more than
20 countries
(and viewers in more than
40 countries
). Super Chat is like paying for that front-row seat in the digital age: it lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours. Super Chat gives viewers a chance to add a little visual flair to their chats and gives creators a new way to keep connected to their fans while earning a little money on the side, let’s say for example, while
shopping at Target
or
playing video games
:)
Stream you soon. :-)
Product Managers Barbara Macdonald, recently streamed a
horror game
, and Kurt Wilms, recently watched "
Bored at Target
."
Overtime? Game Day ads are still in play on YouTube
Monday, February 6, 2017
The confetti has hit the field. We all went Gaga. The Pats have come out victorious.
While you may not have seen that coming, we’ve seen our highest ever watch time during the game, with more than 350K hours spent watching Big Game ads, marking over 15 percent year-over year-growth. If your Game Day party was anything like ours, mobile also played a huge role - 70 percent of this watch time came from mobile devices. And this is just the beginning.
Historically, the day after the Big Game kicks off several weeks of watching and re-watching Big Game ads, so make sure you check out the tenth anniversary of the
YouTube AdBlitz channel
and vote for your favorite by February 10 at midnight ET.
We’re already starting to see some early favorites. Some with a fresh take on
iconic characters
, others that introduced
new heroes
. But the undeniable theme of the night was ads that connected to social and political topics -- in fact, these ads accounted for nearly half of the watch time on Game Day.
Here are the top ten ads so far (based on Game Day views as of 2/6 at 2 a.m. ET):
Budweiser -
Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
Bud Light -
Ghost Spuds | Bud Light Super Bowl Commercial 2017 feat. Spuds MacKenzie
Hyundai -
A Better Super Bowl | NFL Hyundai Super Bowl LI
Kia -
2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
T-Mobile -
T-Mobile | #UnlimitedMoves with Justin Bieber | T-Mobile Commercial
Tide -
Tide | Super Bowl Commercial 2017 with Terry Bradshaw
84 Lumber -
84 Lumber Super Bowl Commercial - The Entire Journey
Netflix -
"Stranger Things 2" - Super Bowl 2017 Ad
Audi -
Audi #DriveProgress Big Game Commercial – “Daughter”
Mr. Clean -
Mr. Clean | New Super Bowl Ad | Cleaner of Your Dreams
Interest in commercials didn’t stop at YouTube either. Of the top trending Google Search questions during the game, three were about the ads:
How old is Lady Gaga?
How does overtime work in NFL?
Who owns Alfa Romeo?
What is 84 Lumber?
How many “Pirates of the Caribbean” are there?
The Big Game may have been called, but the battle for top ad is still in play. Check back next week to find out this year’s winner of YouTube AdBlitz!
Deborah Powsner, YouTube Ads Marketing, recently watched
“
Patriots vs. Falcons | Super Bowl LI Game Highlights
.
”
How one family used YouTube to build a home and rebuild their lives
Monday, January 23, 2017
In December 2007, Cara Brookins was a 36-year-old computer programmer working full- time and taking care of her four young kids (ages 2, 11, 15, 17). From the outside, she looked like any other mom but personally she had just closed the door on an unsafe marriage and was preparing to rebuild her life.
After buying an acre of land in Bryant, Ark. and taking out a $150k loan, Cara and her four kids did something amazing … they rolled up their sleeves and started building their own home with the help of YouTube videos. The videos they watched on YouTube equipped them with the information they needed to make their big dream a reality. They watched videos to learn everything from how to build a solid foundation and construct countertops to even how to do their own plumbing. By September 2008--after nine months of working 20-hour days--Cara and her kids had finished their dream home. We spoke with Cara about finding hope, the power of YouTube, and why she chose to share her story:
Q: Take us back to the moment you decided to build your own house … what sparked the idea initially?
Cara: I had left a domestic violence situation with my four kids and we were really emotionally destroyed. All the advice I found for improving my life talked about baby steps and small goals. I couldn’t see how just resolving to get dressed in the morning was going to get me anywhere. We needed a safe place to live, and I was determined to do something big. So building a house felt like the most natural solution in the world.
Q: Why did you turn to YouTube?
Cara: We had always had a DIY mindset and we’d used YouTube to make our own jewelry and art projects. So we instantly focused on YouTube as the place to also learn how to set a foundation block or how to frame a window. I also researched energy efficient building ideas on YouTube. YouTube was really our go-to destination for the information we needed throughout the process.
Q: How did your family react when you told them what you were planning to do?
Cara: My parents thought I was absolutely nuts. They tried to talk me out of it and that shocked me. It seemed like such an obvious and perfect solution. Of course once they saw I was going to build it anyhow—yes, they already knew I was a very stubborn girl—they supported me in every way, even showing up on the job site to work.
Q: How did you and your family use YouTube throughout the process?
Cara: We used multiple videos for each project to learn multiple ways to do each thing, like frame a window or run a sewer line. And we tried to understand why each thing was done a certain way rather than just how to do it. Because we were watching at home on a computer (no smartphones!) and would have to remember everything to make it work the next day on the job site.
Q: Was there ever a point where you looked at the construction around you and thought “what have I gotten myself into?!”
Cara: From the day we broke ground, I thought this every single day until we moved in! It was an overwhelming number of decisions and amount of work. But I was the only adult to pull all the kids together and I had to play it confident and cool the whole time. I had to make the decisions and plans and then be the cheerleader. It was emotionally exhausting, but of course incredibly rewarding too.
Q: For anyone out there who may want to learn how to do something but doesn't know where to start or thinks they can't do it, what would you tell them?
Cara: Never stop with the phrase, “I don’t know how to do that.” Always add, “YET!” There are no limits to what you can accomplish if you truly want it. And of course that’s because if you want it badly enough you’ll put in a solid effort and endless hours of hard work. Approach each project with steady determination. I was a small computer programmer and an author. If I can build a house with my kids, there is no limit to what other people might accomplish.
Q: Why did you decide to write a book about your journey and what do you hope people take from reading it?
Cara: I never intended to write a book about the house when we were building it. I was pretty ashamed that my decisions had put us in this place, where our sanest option was to build our own shelter. Fiction writing was my big focus at the time. But after we finished, I knew I had to tell our story, not because I wanted other people to look at what we’d done but because I wanted them to imagine the big things they could build with their life. It took me six years to figure out how to write the book in the right away. I had dozens of versions before “Rise” sold. Even then there was a big fear over how people would react and what they would focus on in the story. It’s such a vulnerable time of our lives to share. But we’ve had so much support from across the entire world, and best of all the message people are receiving is that they really can do anything they dream of if they put in enough hard work.
Q: How did this experience impact your kids and your family?
Cara: My kids were so weak and small when we started this project. All our energy went toward survival with no energy left for setting goals or dreaming of a big future. After we built the house we each came away with the sense that absolutely anything was possible. Our dreams are ridiculous, crazy things and we don’t doubt for one second that we’ll achieve them.
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