Official YouTube Blog: youtube direct

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Reflections on September 11 - Share Your Story

Tuesday, August 30, 2011

The New York TimesYouTube channel

Your strongest memory of that day or that time period

How 9/11 changed you, and how you believe it changed America

What you lost — or gained -- because of 9/11

youtube.com/September11Olivia Ma, YouTube News & Politics Manager, recently watched “Portraits Redrawn: Alissa Torres”

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Labels: news , politics , youtube direct

Remembering Dr. Martin Luther King Through His Words

Monday, January 18, 2010

Washington Postfamiliarlesser-knownbaratunde

washingtonpost.comthe Washington Post siteYouTube DirectOlivia Ma, News and Politics Manager, recently watched "Nov. 2, 1983: Reagan Approves MLK Day."

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Labels: community , creators , homepage , inspiration , journalism , peace , youtube direct

Connecting citizens and journalists with YouTube Direct

Tuesday, November 17, 2009

Every day, people with video cameras are changing the ways we get our news. We see it during elections. We see it during earthquakes, fires and other natural disasters. We see it on our freeways, in our schools and in our public spaces. Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they can broadcast this footage and bring it to a larger audience.
That's why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.

Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization's goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.
Already, we've seen ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston using YouTube Direct. We look forward to seeing many more organizations to do the same.
To get started, visit youtube.com/direct.
Steve Grove, YouTube News and Politics, recently watched "The WonderScope Challenge"