Official YouTube Blog: marketing

Official Blog

Broadcast Yourself

How November Will Be Won: By the Numbers

Saturday, July 28, 2012

Did you know that 1/3 of people who see a campaign ad on YouTube have not seen it on TV? We recently shared this on our Politics & Elections Blog. You can read an example of the types of things we talk about on that blog below. For more information about marketing a campaign on YouTube visit our YouTube for politicians website.
Earlier this year, we introduced “Four Screens to Victory”, a framework for political campaigns that outlined how Google can help make the web work for candidates and issues groups up and down the ballot. With these digital platforms, campaigns can build their organizations, define the issues, persuade the electorate and - importantly - get the vote out and win the moment that matters in November on Election Day.

More than 80% of eligible voters are online

Similarly, 83% of mobile phone owners are registered voters

1 out of every 3 likely voters in November say that they didn’t watch tv in the past week

Voters are spending more media time on their mobile devices than newspapers & magazines combined

(Click the infographic below to get a larger version)

“Four Screens to Victory” site
David Kaufman, Google Politics & Elections Team, recently watched "i like ike"

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Labels: ads , marketing , politics , youtube

Helping every business play big on YouTube

Sunday, April 22, 2012

Rokenbok Toy Companyfirst videoone videoGoogle AdWords for video is now available to allGoogle AdWords for video

Find the right audience: AdWords for video provides a range of options to reach the right audience. For example, you can promote your video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in - such as sports or music. Connect with your audience on YouTube and the Google Display Network, which includes millions of websites. AdWords for video links to your YouTube account so you can easily start a video campaign with your existing videos.

Measure the effectiveness of your spend: On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insights, 2011). With AdWords for video you can find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel, after viewing your ad.

Only pay for engaged views: With TrueView video ads you only pay when viewers choose to watch your ad so you aren’t charged when viewers skip your ad if they aren’t interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By displaying a call-to-action overlay on your video you can talk about a sale or specific offer to your viewers, share more information about your business, or drive traffic to your website.

$50 million in free advertising.free credit hereAdvertiser Playbook and support.YouTube Advertiser PlaybookMy Business Storyyour first videoYouTube Ambassador programHear their storiesget startedYouTube for MarketersBaljeet Singh, YouTube group product manager, recently watched “Guitar Lesson from Spinal Tap's Nigel Tufnel.”

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Labels: ads , marketing , trueview

Broadcast yourself with YouTube business cards from MOO

Tuesday, April 20, 2010

UPDATE (5/20/10):
To help make this dream a reality, we're offering you a pack of snazzy YouTube business cards for next to nothing, thanks to a partnership with MOO.com. For just the price of shipping and handling (about $6/£3/€4/your local currency if you choose standard shipping), you can get 50 high-quality "Watch Me on YouTube" business cards that you can design yourself. On the image side, you can put different thumbnails from your videos, your channel profile icon or a variation on your channel's design -- it's totally up to you. On the details side, you can choose which information you'd like to include (in addition to your channel name or URL) and also add a graphic. Here's an example of what they could look like:

We've put together an FAQ which we recommend you read before starting your order. It also contains links to graphics and badges you can use on your cards and other helpful suggestions.
Once you're ready, click here to order your cards.
Please note: only one pack per person, and this offer is only until supplies last or until May 21, whichever comes first.
We also ask that if you order cards, please make a video showing us how they turned out, using the tag "ytmoo" so we can find it. We'd love to highlight some of the most creative cards in our Creator's Corner and on the MOO site, and brag about you generally.
Feel free to leave a comment below with questions; otherwise, to order your pack, click here.

Mia Quagliarello, Community Manager, recently watched "Glimpse of Horizon."

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Labels: channels , creators , curators , marketing , partners

Introducing YouTube Show & Tell

Tuesday, April 20, 2010

Art Directors Club President Doug Jaeger introduces YouTube Show & Tell, a new program and partnership with the ADC to showcase the best examples of marketing on YouTube.

As president of the Art Directors Club, an organization for creatives and designers in integrated media and the first international creative collective of its kind, it’s my job to continually look for new opportunities to translate the club’s mission: to connect, provoke and elevate advertising initiatives into action. That’s why I’m honored, and totally psyched, that ADC is part of a new initiative launching today, YouTube Show & Tell.

Show & Tell is a new gallery-style brand channel showcasing the best marketing and advertising campaigns on YouTube. YouTube developed the concept and serves as the platform; ADC’s ongoing role is to curate content, drawing on 89 years experience in identifying the most creative marketing ideas and recognizing the work that exhibits exceptional excellence and craft.

Each quarter, ADC will curate a lively and interesting new body of work in four categories: brand channel, home page, viral video and interactive. We will promote the entry process, assemble creative experts to review campaigns that have run on YouTube, and elevate the best work to the forefront. All advertising and marketing work appearing on YouTube is eligible.

Our team of creative reviewers will change each quarter and will be selected based on their ideas, body of work and contributions to the industry to sound off on their favorite examples. These world-renowned creative directors, designers, art directors, digital creatives and copywriters will represent a range of creative thinking and execution, ensuring that the visual voice on YouTube Show & Tell represents a broad cross-section of leading-edge perspectives.

See what Steve Simpson of Goodby, Silverstein, and Partners has to say about marketing on YouTube

For the first curation, we’ve worked together with YouTube to feature some of the most creative campaigns we’ve seen so far, but this is by no means an exhaustive list of great campaigns we’ve seen on the site. So check out the site and check back often. And kudos to the great creative minds behind the examples that are currently on the site.