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Motorsports brands kick into high gear on YouTube
Monday, March 5, 2012
Having spent years living in North Carolina, I witnessed first-hand the passion of NASCAR and motorsports fans. So it’s not surprising that auto and motorcycle racing
videos
are some of the most searched and viewed on YouTube. Now that racing season is in full swing with the first
Daytona 500
kicking off just days ago, fans have plenty to discover on YouTube - making it the ideal arena for marketers to capture consumer attention. Here are a few brands making the most of fan interest online.
Like many businesses,
RevZilla
, an online retailer of motorcycle riding gear, dove into video production with nothing more than a Flip camera and an idea. While they have a showroom in Philadelphia, they were challenged to reach their online customers' need to “look under the hood” of motorcycle gear. So they turned to video to showcase detailed breakdowns of
motorcycle gear
-- from helmets to gloves and riding jackets, and share their deep product knowledge and how-to content.
Meanwhile
GoPro
, the makers of HD video cameras and accessories, use
racer’s eye view
of tracks like the Infineon Raceway captured by
CEO Nicholas Woodman
to reach fans. By building a library of videos created by the people using their cameras, GoPro was able to provide the ultimate product demo to their audience.
Even racing greats like Richard Petty of
The Richard Petty Driving Experience
are on YouTube to give customers a behind-the-wheel look at racing 165 mph in a NASCAR race car. The Richard Petty Driving Experience pushed the sales needle by creating a
Summer of Speed
package they promoted during slow summer months with YouTube video ads.
With millions of auto enthusiasts and racing fans coming to YouTube for entertainment, try out some of these ways to reach people on YouTube. Happy riding!
Baljeet Singh, group product manager on video monetization at Google, recently watched “
Team Hot Wheels - The Yellow Driver's World Record Jump
”
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