Official Blog
We want YOU-Tube: now hiring
2011年3月10日木曜日
Nearly six years ago, YouTube was created to enable people to create, share and discover the world through video. Today,
35 hours
of video is uploaded to YouTube every minute and we see well over 2 billion views a day. It’s been amazing to watch an idea become a platform that turned into a stage for hundreds of millions of people to express themselves. We now have
aspiring filmmakers
and
musicians building their careers
on YouTube,
activists
opening our eyes to global issues and
individuals telling their stories
in ways that only video can capture. And because we believe that technology and platforms like YouTube are giving rise to the most diverse set of faces and voices ever seen or heard in human history, us YouTubers really enjoy and feel proud to work here.
2010 was a bang-up year. And in 2011, we plan to grow the number of people working at YouTube by more than 30% (!), making it the largest hiring year in YouTube’s history. We’re looking for top talent from
around the world
. Why don’t you
join us
?
Jeff Ferguson, YouTube HR, recently watched “
We Believe in Allie...do you Brad Paisley??!!
”
Apply to the YouTube Creator Institute’s inaugural class
2011年3月10日木曜日
People who create content for YouTube today come from all walks of life: aspiring filmmakers, moms with cooking shows, teenage gossip vloggers, fantasy football commentators,
ironing skydivers
—the list goes on and on.
Very often, these dedicated YouTubers wear several hats at once: actor, writer, director, producer, cinematographer, studio head, and lead marketer—in other words, to get their videos to the world, they need to know how to do it all. But we figure there are people out there who’ve always wanted to express themselves through video, but may be limited by funding, video-making skills, insufficient tools, or just knowing where to start. That’s why today we’re establishing the
YouTube Creator Institute
- the first initiative from
YouTube Next
- to help nurture these content creators, existing YouTube partners, and the next generation of stellar YouTube talent with the skills they need to thrive online and offline.
We’ve worked with some of the world’s leading film and television schools to put together the YouTube Creator Institute. Based both at YouTube and onsite at the campuses of our institutional partners, participants will learn from a unique new media curriculum, apply new media tools, find out how to build their audiences, be promoted globally on the YouTube platform, and engage with industry leaders and experts. Participants will learn everything from story arcing to cinematography, money-making strategies to social media tactics. The wider YouTube community will be able to learn along the way, too, by following the rise of the YouTube Creator Institute’s inaugural class on YouTube this summer.
The inaugural YouTube Creator Institute programs begin in the United States in May this year.
The University of Southern California School of Cinematic Arts
is the country’s first film school and regarded as one of the leading schools in the world, with an alumni base of industry leaders and an array of notable accolades. The YouTube-USC Creator Institute takes place from May 25 until June 22 in Los Angeles, CA.
Columbia College Chicago’s Television Department
has been innovating around new online media strategies for years, with students creating award-winning web-isodes while investigating new opportunities in the online space. The YouTube-Columbia College Chicago Creator Institute begins on May 31 and ends on July 22 in Chicago, IL.
Any U.S. citizen over 18 is welcome to apply, and candidates may apply online at
www.youtube.com/creatorinstitute
from now until March 25. Applications include two short answer questions and a maximum two-minute demonstration of the creator’s craft, whether it be a short film, a clip of a personal cooking show, or a snapshot of a nature expedition. Afterwards, the YouTube community will vote for two weeks between March 28 and April 8 for their favorite creators. The top voted candidates will move on to the final round, where our film and television school partners will choose the inaugural class for each of their programs, which will be announced on April 20.
Learn more
about the application and judging criteria.
Stay tuned for more YouTube Creator Institute and creator opportunities in the near future.
Bing Chen, YouTube Creator Initiatives and Product Marketing, recently watched, ““
Rocketeer” cover, mastered by Kurt Hugo Schneider
.”
My Kevin Bacon Film is Up on YouTube!
2011年3月9日水曜日
Hey everyone, this is Ivan Cobenk – No. 1
Kevin Bacon
fan in the world, and founder and solo member of The Other Bacon Brothers, Akron’s leading Bacon Brothers cover band. I’m also fairly well known amongst YouTubers because of the
documentary
that was made about me recently. You can even see how I use YouTube to find my favorite Kevin clips (or Bacon Bits, as I like to call them). The guys at Logitech used a few clips from the film to advertise their new Revue gizmo with Google TV. Nearly two million people have already watched it on YouTube; that’s almost 10 times the
population
of Akron, by gosh!
Anyhoo, I just wanted to let you know that the
full version
is now on YouTube and it’s all about how much I love Kevin Bacon, the best actor in the universe. It’s not technically starring Kevin Bacon (I tried but he never answered my
Facebook
posts) but I’m in it and I know a lot about Kev. And by a lot I mean everything.
And there’s another special treat for YouTubers - when you watch it, if you’re really clever, you might be able to figure out how you can buy some of the items from my personal collection of Kevin Bacon memorabilia as seen in the film for your own Kevin Bacon collection. I’m donating all the proceeds to Kev’s charity
SixDegrees.org
, and (fingers crossed!) hoping Kevin will actually get in touch with me if I donate enough.
Ivan Cobenk, Editor-in-Chief, Bacon Quarterly, recently watched “
Golden Globes Kevin Bacon Q&A
.”
What goes into making a great party? Howcast finds out
2011年3月9日水曜日
Howcast’s new series, Party Builders, seeks to highlight the hottest events happening around the world -- not just their glossy outsides and chaotic backstage areas, but the entire planning process leading up to the parties. Series producers Darlene Liebman and Paul Leo and Howcast Editorial Director Bene Cipolla tell us more.
1) How do you choose which parties to cover?
We look for large-scale productions with a "wow factor." We search for intriguing components, exciting performances, exhilarating settings, and compelling backstories.
2) What should YouTube users know about throwing awesome parties?
Planning is key! Pick a killer prep team and get organized. But no matter how much you plan, you have to be prepared for the unexpected. Something unplanned will pop up, and you'll need to just roll with it. Deep breaths!
3) What are some tips to making great videos at parties?
Think about what you want to capture -- and how you want to set up your shots -- ahead of time. If the event is at night, be sure to use a camera that's good in low light. Study the schedule so you know where to be and when, and consider using more than one camera and multiple crew members to capture as much as you can. Remember that this is a live event -- there are no redos!
4) What's something about the series that no one would know by looking at it?
Each four-minute episode was created from more than 40 hours of footage!
5) What is your favorite episode shot so far and why?
Our favorite is probably episode 3 for two reasons: First, because Doha's setting is incredibly dramatic and the scale of the event was just massive, and second, because we found the overall message of bringing communities together through film really impactful.
Supercharging the “Next” phase in YouTube partner development
2011年3月7日月曜日
2010 was a
big year
for content creators on YouTube. Our
Partner Program
grew to over 15,000 partners worldwide;
presidential parodies
and clever
online-only ads
became viral sensations; “annoying” but lovable
fruits
and
unassuming Alabamans
transformed uncomfortable situations into triumphant social memes. What became clearer than ever was the YouTube community’s ability to constantly bring new entertainment and experiences into the mainstream. And, many of our partners were making enough money doing what they love to buy a new house, or even make a career out of their videos. In fact, the number of partners making over $1,000 a month is up 300% since the beginning of 2010 and we now have hundreds of partners making six figures a year. But frankly, “hundreds” making a living on YouTube isn’t enough and in 2011 we know we can and should do more to help our partners grow.
Today, we are happy to announce a significant increase in our commitment to our aspiring and successful creators on YouTube.
YouTube Next.
YouTube Next is a new team tasked with supercharging creator development and accelerating partner growth and success. The team will also spearhead a series of YouTube Next-branded programs and services that will build off past partner development initiatives such as the
Partner Grants Program
that advanced partners funds based on future YouTube revenue share and the recent
$1,000 credits
at B&H Photo given to partners to purchase new camera equipment. The YouTube Next team and programs will expand our partner meet-ups and community events, increase investment in partner education and training and launch new capabilities in audience development.
Next New Networks.
We are extremely excited to announce the acquisition of Next New Networks. Since launching in March 2007, the Next New Networks team has built a highly effective platform for developing, packaging and building audiences around original web video programming, attracting over 2 billion views and 6 million subscribers across their partner networks of channels and shows. Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube. We are thrilled with the new capability the team brings and the positive impact it will have making our YouTube partners more successful.
At YouTube, we’re focused on building a great technology platform for creators, and so we leave the actual creation of great videos to the people who do it best: our partners. This new group and the addition of the Next New Networks team doesn’t change that. But being a great platform for creators also means helping our partners get the tools and guidance they need to develop higher quality videos and drive bigger audiences to their work.
2011 promises to be an exciting year for the online video industry. We look forward to announcing more YouTube Next initiatives throughout the year, chronicling the impact on partners and highlighting the results on this blog for everyone to enjoy.
Tom Pickett, Director of Global Content Operations and YouTube Next, recently watched “
GoPro HD: Human Flight - World Base Race 2010 with Neil Amonso
n.”
This Week's Trends: Oscars, Dansi, and Charlie Sheen
2011年3月4日金曜日
Each weekday, we at
YouTube Trends
take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:
We followed how auto-tune has spread from the United States
across the Middle East and North Africa
.
We figured out which Oscar nominees saw the biggest post-awards bumps in
YouTube interest
.
On the author's birthday, we studied the sometimes funny, sometimes touching trend of
YouTube Dr. Seuss readings
.
And we looked into just
what in the world
that "Apaci Dansi" video is actually all about.
We saw how
satellite images
can help add real perspective on dramatic footage from Libya.
And as the Charlie Sheen saga was unfolding, we examined how the
YouTube community was reacting
. Here's a sample:
Check back every day for the latest about what's trending on YouTube at:
www.YouTube.com/Trends
Kevin Allocca, YouTube Trends Manager, recently watched "
Wisdom Tooth Surgery - Eye Trauma
."
Your interview with Speaker of the House John Boehner
2011年3月4日金曜日
As Democrats and Republicans duel over the federal budget this week in Washington, we sat down for the first-ever YouTube interview with Speaker of the House John Boehner. It’s clear that Americans are still feeling the weight of the recession -- a large majority of the questions submitted for Speaker Boehner were on the topics of jobs, the economy, and spending in Washington. The Speaker also played a YouTube speed round of, “Keep it or Cut it?” in which he reacted to your suggestions on budget cuts.
Watch the full interview here:
Speaker Boehner also addressed questions on immigration, education, and healthcare. A
unique question
from a man in New Jersey about whether the Speaker would ever consider a Works Progress Administration similar to the one FDR created during the Depression may surprise you.
You can see more videos from the Speaker’s YouTube channel at youtube.com/johnboehner.
Steve Grove, YouTube News and Politics, recently watched "
Boehner Highlights Vote to Cut Spending, Help Create Better Environment for Job Creation"
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