Official Blog
Catch the big ads from the Big Game all month long
Friday, January 16, 2015
The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours' worth of Super Bowl ads on YouTube. That's enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry's "Roar" 84M times. In other words ... there are a lot of you who watch football for the ads!
The
cutest puppy in history
,
British villains driving sports cars
, and
iconic music sensations
were some of the big winners on YouTube AdBlitz last year. Will there be new contenders this year, or will the powerhouses reign supreme?
Here’s the full rundown of what you’ll find on this year’s
AdBlitz channel
:
Teasers
: Super Bowl ads were watched more than 160M times on YouTube before last year’s game even began. Commercials that were released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day. Once again, YouTube will host a teaser gallery where people can watch advertiser submitted pregame ads all in one place.
Game Day Commercials
: You’ll also find all the advertiser-submitted game-day commercials on our YouTube AdBlitz channel uploaded as soon as the ad is aired on TV.
YouTube Halftime Show
: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
Postgame Gallery
: This year, we’re introducing a postgame content gallery where advertisers can continue the conversation with their audience by providing follow-on or behind-the-scenes footage of their Super Bowl spot.
Postgame Voting
: Don’t forget to have your say on your favorite Super Bowl ad. After the game ends, visit the AdBlitz channel to vote for and share your favorite Super Bowl commercials. You’ll have until 11:59 p.m. ET on February 9 to cast your vote.
For the next month, YouTube is your go-to destination for all your Super Bowl ads entertainment. Visit
youtube.com/adblitz
from your smartphone, tablet or desktop to watch, share and vote for your favorite spots this season.
Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched
“The Bay Area in 4K.”
The YouTube 2014 Ad Blitz winners have been crowned!
Friday, February 14, 2014
While the Big Game champions may have been determined by the cleats on the field, the advertiser champions were chosen by you on YouTube.
You cast your votes for your favorite game day commercials on
YouTube Ad Blitz 2014
. After a week of intense competition, we crunched the numbers and are ready to name the victors.
Cheers to Budweiser on being voted the best Super Bowl Commercial on YouTube!
"Puppy Love"
won your hearts, and the title of YouTube Ad Blitz 2014 Champion.
Rounding out the top five spots on YouTube Ad Blitz 2014:
In second place, Coca-Cola reinforced unity with a multilingual rendition of
"America the Beautiful."
Chrysler’s
"America's Import"
took third with Bob Dylan in a tribute to Detroit.
Fans pushed
"Trust Your Power"
from Duracell featuring the NFL’s Derrick Coleman to the number four spot.
And last, but certainly not least, Jaguar pulled in as number five with its cinematic
"British Villains' Rendezvous."
Not only did these spots receive the most votes on YouTube, but they also attracted more than 101 million views combined.
Tune into the
YouTube homepage
today to check out the top five spots and get a recap of all Big Game ads on
YouTube Ad Blitz
.
Kariyushi Casper, Ad Blitz Interactive Project Manager, recently watched
"Instant Reaction: Super Bowl XLVIII."
Catch a sneak peek of the 2014 Super Bowl commercials
Thursday, January 16, 2014
The wait is over, football fans: from today you can get a sneak peek of some of this year’s Big Game ads right here on YouTube. For the first time ever, the
YouTube Ad Blitz pregame gallery
will feature teaser commercials to watch all in one place.
This year’s
Ad Blitz channel
will feature:
Teasers
: Get ahead of the game--YouTube is hosting your one-stop shop to view teaser commercials. Last year some of the most iconic ads were released before the game even began--remember the
cat hugging lady
,
purple genie chihuahua
and
exploding soda bottles
?
Highlights
: Kick back before kickoff with FOX Sports playoff analysis for teams on the road to the championship.
Custom content
: Tune in to see custom content from some of your favorite YouTube stars.
Postgame voting
: Challenge your friends to vote for their favorite commercials. Ad Blitz puts the commercials in your hands postgame, letting you view and vote on your favorite ads from your laptop, smartphone or tablet.
It's clear how much you love watching and sharing these commercials on YouTube. In 2013, you watched Big Game ads more than 265M times for over 3.2M hours--that’s the equivalent of watching 800,000 Big Game broadcasts!
So let the 2014 ads game begin!
Leena El-omar, YouTube Sports and Auto Programs, recently watched
“FOX Football Daily Recap.”
2013 YouTube Ad Blitz Winners Revealed
Friday, February 15, 2013
This year’s game day was was full of action--both on and off the field. After Baltimore and San Francisco battled it out during the game, you went online to vote for your favorite game day commercial in our annual
YouTube Ad Blitz contest
. After a week of intense competition, we’ve tallied the final votes and
you chose Ram Truck brand’s
"Farmer"
commercial as your favorite ad
of the big game!
Rounding out the top five commercials of the big game are spots from Budweiser, Samsung, Jeep and Hyundai:
2. Budweiser
"The Clydesdales"
3. Samsung
"The Next Big Thing"
4. Jeep
"Whole Again"
5. Hyundai
"Team"
From celebrity cameos to poetic images, these commercials represent the game day ads that resonated most with viewers online. In addition to being the highest voted ads on Ad Blitz, the five spots combined generated more than 61 million views on YouTube in two weeks--making up more than 30 percent of all total views of game day ads and teasers on YouTube (as of February 14). And the
Ad Blitz channel
had more than 46 million interactions with this year’s new features such as "Call the Coach" and "Paper Football."
In a new addition to our yearly celebration of advertising excellence, we welcome you to join us Saturday, February 16, at 3 p.m. ET / noon PT as we host a
Google+ Hangout
with the creative heavyweights behind these winning ads, along with ADWEEK editors James Cooper and Tim Nudd.
Tune into the
YouTube homepage
today to check out the top five spots!
Sue McCauley, Ad Blitz Program Manager, recently watched DeStorm’s
"1 Pinky Pull Up."
Infographic: YouTube Ad Blitz post-game report
Friday, March 16, 2012
From brewskies to Bradshaw and celebs to salsa, the 2012 Super Bowl brought millions of you from across the globe to
YouTube's Ad Blitz channel
to vote on your favorite commercials. When the final tallies came in, Ad Blitz saw more than 89 million views worldwide, and the day after the game, 26 percent of those came from outside the US.
The Ad Blitz team was so excited by all of you that participated, so to thank you we pulled together an infographic about the activity from the big game.
If you’re as inspired as we are by some of these commercials,
check out
more creative campaigns on YouTube to spark some ideas of your own.
Lexi Turpack, YouTube interactive programs analyst, recently watched ‘
Vitalic - Poney Part 1
.’
NBC Sports and YouTube bring the Super Bowl XLVI ads to you with YouTube Ad Blitz
Monday, January 23, 2012
Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with
YouTube Ad Blitz
— where you decide the best commercial of the game.
As the premier online gallery of Super Bowl commercials, YouTube Ad Blitz puts all the commercials in your hands, letting you view and vote on the top ads of the Super Bowl, whether you’re on a computer, mobile phone or tablet. This year, NBC Sports is the official partner for
YouTube Ad Blitz
, adding online promotion to its Super Bowl coverage.
Troy Ewanchyna, Vice President, Business Development & Digital Strategies, NBC Sports Group, noted, “YouTube’s Ad Blitz is the perfect platform for us to extend our online promotion for our coverage of Super Bowl XLVI. The post-game Ad Blitz and the next-day Google+ Hangout allow us to extend our coverage and continue to serve viewers even when the game has concluded.”
The Ad Blitz gallery will be hosted on
NBCSports.com
and the
YouTube Ad Blitz Channel
, where you can watch your favorite commercials after they’ve aired on NBC. Voting begins after the final whistle and will continue until Midnight ET on February 13. We’ll also host a
Google+ Hangout
after the game where you can chat face-to-face with an NBC celebrity. Stay tuned to our blog for details.
Let the ad game begin!
Suzie Reider, head of industry development, global video team, Google, recently watched “
6 tips for an awesome football party - Super Bowl XLVI
.”
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