Official Blog
Brazil’s Carnival goes social with Google
Monday, February 13, 2012
While you may have heard of Brazil’s Carnival (or
Carnaval
), not everyone will have the chance to fly to Brazil to experience what are arguably the largest annual street festivals (+ music concerts + dance parties + culture fests) in the world.
Every year, Brazilian cities compete to be the country’s top Carnival destination: This year, we’re bringing you the sights, sounds and energy of Brazilian Carnival directly from the streets of
Salvador
(Brazil’s first capital and one of the oldest cities in the the Americas) through
Google+
,
YouTube
and
Orkut
.
From February 16 to 21
— the height of the festival and the peak of Brazil’s summer — you’ll be able to:
Watch the festivities wherever you are in the world on the
Carnival YouTube Channel
. Starting Thursday, February 16, you’ll have access to everything from a live transmission of the streetfest to videos of bands who have traveled to Salvador to host the party. You’ll even be able to chat with other YouTube users who are watching the party with you from around the world through a map we’ve integrated just for the occasion.
Chat with bands and watch live interviews on Google+.
Chat with some of the Brazilian bands who have joined the festivities in real time by sending questions via Google+ and Orkut. You’ll also be able to watch celebrity interviews running live throughout the week on the
AoVivo
(Live) Google+ Page and transmitted simultaneously on
YouTube
and
Orkut
.
Even if you didn’t have a chance to get a plane ticket to Brazil, there’s no reason not to experience the energy of this year’s 2012 Carnival. Find out more about how you can be part of the party on
+AoVivo
, Orkut or on our
Carnival YouTube Channel
.
Flavia Simon
, head of consumer marketing, Brazil, recently watched "
President Obama sings Al Green: Let's Stay Together in 2012
."
Bringing Brazil’s Carnival to the world
Thursday, April 28, 2011
Our consumer marketing team here in Brazil has a slogan: Go where the passion is. And in Brazil, there are few things people are more passionate about than
Carnival
—an annual spring festival that incorporates parades, music and dance in an enormous, nation-wide celebration. This year, our team of five decided to tackle a huge challenge: take the party global by launching a Carnival
channel
on YouTube and live stream a full six days of coverage to the entire world.
When we began the project in October 2010, we knew we had to work quickly and efficiently if we were going to have this ready five months later—especially since we were such a small team with big goals for a brand new project. One of our biggest obstacles was figuring out how to bring the true Carnival music experience to YouTube—not just a few shows here and there, but really capturing all of the celebrity performances, parades and spontaneous street dances that occur all over the state of Bahia during the six days of celebration. We quickly realized we were going to need a lot of support on the ground in order to coordinate all of the logistics, such as camera placement, so we enlisted the help of more than 100 freelance professionals. Another challenge was orchestrating video translations so people in other regions could share in the excitement in their native language, which we did by asking Googlers to put their 20 percent time toward the endeavor.
On more than one occasion, I thought we were in way over our heads, but when I saw the famous Brazilian singer,
Ivete Sangalo
, streaming live on YouTube in a performance broadcasted to more than 15,000 cities in 200 countries worldwide, I knew we’d connected the world with the passion of the Carnival.
Despite the chaos involved in organizing the live stream, the results of the project were well beyond our expectations. During the six days of Carnival, people from 200+ countries watched more than 11 million views of the live stream and 21,000+ subscribed to the YouTube channel. As a small team with big goals—and the resources and freedom to achieve them—we aim to remain as nimble and efficient as we were during Carnival, with people’s passions as our guide to projects that will have the biggest impact.
Posted by Lauren Pachaly, Consumer Marketing Manager, Brazil, recently watched "
Harmonia do Samba's Carnival performance of Uma Chance
."
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