Official Blog
And the winners are ...
Friday, April 12, 2013
Since its inception, organizations and individuals looking to change the world have used YouTube to rally an audience around a cause. Working at YouTube, we love seeing inspiring videos shared around the world everyday. “Good” videos have in turn inspired us to build tools to make it easier to run a campaign on YouTube and turn video views into action. We’ve made a 30-page
“Playbook for Good”
full of best practices to help you make the most inspiring and impactful cause videos possible and the videos just keep getting better and better.
That is why, for the fourth year in a row, we joined with
See3 Communications
to run the annual
DoGooder Video Awards
to recognize the year’s best nonprofit and cause videos. This year there were four different categories. And, for the first time, we accepted videos from creators looking to change the world one view at a time, not just nonprofit organizations.
The
finalists chosen in the first round
were all excellent examples of how far "cause video" has come since we first launched the
YouTube Nonprofit Program
in 2007. Nonprofits (and other DoGooders) are becoming increasingly savvy with online video; they're making
funny
,
creative
,
episodic
, and
interactive
cause-related content. They’re turning video views into awareness, petition signatures, donations, volunteer hours, and more. The four winners were chosen from more than a dozen finalists by public voting. Here they are:
Best Nonprofit Video Award:
Follow the Frog
The
Rainforest Alliance
’s “Follow the Frog” is a humorous tale of a well-intentioned epic misadventure, showing that sustainability-minded consumer choices can be more effective for change than vigilante conservation.
Change Agent Award:
350km message for women with ovarian cancer
After losing his mother to cancer, Raf Bauer set out on a 350-kilometer walk across Scotland to raise awareness and funds for
Target Ovarian Cancer
.
Funny for Good:
No Joke. Choice Matters. Everywhere.
Pathfinder International
’s “No Joke. Choice Matters. Everywhere.” comically portrays the difficulties many women face when trying to access reproductive health care. While presented in a comical light, the video outlines actions to help women for whom a lack of access to health care is no joke.
ImpactX Award:
END7: How to Shock a Celebrity
The
Sabin Vaccine Institute
’s “How to Shock a Celebrity” successfully brought attention to seven Neglected Tropical Diseases (NTD) and helped generate funds to end these diseases by 2020. The campaign used video to, first, grab attention and then present a solution that donors could easily fund. The video translated into donations that averaged 20 cents per view. At more than 220,000 views, that’s quite a few vaccines, considering it only takes 50 cents to provide one person with treatment and protection against all seven NTDs for up to one year.
You can check out all of the 2013 finalists
here
.
Jessica Mason, YouTube for Good, recently watched
African Men. Hollywood Stereotypes. [mamahope.org]
The 2013 DoGooder Video Awards Open for Nominations
Tuesday, March 5, 2013
Awards season is upon us. And for the fourth year, YouTube is teaming up with
See3 Communications
to present the
DoGooder Video Awards
, a celebration of the best nonprofit videos of the year. If you’re a nonprofit who made a video in 2012, you’re eligible and encouraged to submit your video.
But wait, there’s more! For the first time ever, we’re opening up the awards for submissions from individuals who are making videos to change their communities or the world. So if you’re a YouTube creator trying to save the whales one video at a time, or if you made a video on behalf of your favorite nonprofit this year, visit YouTube.com/DoGooder to nominate your video.
There are four separate categories in this year’s DoGooder Awards: the ImpactX Award for videos that drove clear real-world impact; Best Nonprofit Video; Funny for Good, recognizing effective use of comedy; and the Change Agent Award, for individuals who’ve gotten involved and produced their own cause-focused video.
We’ll award prizes like $3,500 grants, free admission to the
Nonprofit Technology Conference
, and special promotion on YouTube.
The deadline to enter is March 22, 2013. Official rules are available
here
.
Jessica Mason, YouTube for Good, recently watched
“YouTubers Support Matt Damon's Strike!”
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