Official Blog
YouTube Creators interview President Obama following the State of the Union
Thursday, January 15, 2015
Cross-posted from the
Google Blog
Every year since 2010
, President Obama has turned to YouTube and Google after his State of the Union speech to answer questions that are top of mind for the American people. Asked through YouTube video submissions or live via Google+ Hangouts, these questions always bring an interesting perspective to the issues the president addresses in his speech. This year we’re doing something we’ve never done before: bringing a handful of YouTube creators directly to the White House to talk with the president in person in a live broadcast on Thursday, January 22.
YouTube creators
Bethany Mota
,
GloZell Green
and
Hank Green
will interview President Obama about the top concerns facing them and their audiences. Over the next few days, the creators will ask you to share the questions you have for the president, some of which may be asked during the interview. In years past, people across the United States have used this interview to ask important questions about jobs, immigration and even
Valentine’s Day
. Use #YouTubeAsksObama on social media to suggest issues that are important to you or any questions that are on your mind.
Finally, don’t forget to tune in on January 20 at 9 p.m. EST to watch the
State of the Union address
, as well as the
Republican response
, live on YouTube.
Posted by Steve Grove, Director, News Lab
Investing in creativity
Thursday, September 18, 2014
Over the past four years, YouTube has gone through a dramatic transformation. We’ve seen the fidelity of our videos evolve from the grainy footage of webcams to the crystal clear beauty of 4K. We’ve seen teenagers who began by vlogging in their bedrooms emerge as media heavyweights, with passionate followings and shows that draw more fans than similar shows on cable TV. And we’ve seen partner revenue continue to grow at a healthy pace, giving our creators the chance to do what they love by finding their fanbase on YouTube. Today, more than 1 billion viewers visit YouTube every month to follow their favorite shows and channels and our daily watchtime continues to grow at 50 percent annually.
Throughout that time, we’ve made a number of key decisions to accelerate this transformation. We first made a series of investments in channels to jumpstart our creator ecosystem. Eighty-six of those channels are now among the top 1 percent of YouTube’s most popular, but the real sign of success was the massive global fan base our creators built.
Then, to ensure our creators had the production support they needed, we created the
YouTube Spaces
in L.A., Tokyo, London and soon New York. The Spaces offer creators free access to the latest and greatest equipment, sets and support to facilitate creativity and content innovation.
This year, we’ve expanded our support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like
Bethany Mota
and
Epic Rap Battles of History
into household names, broadening their appeal to new audiences. These campaigns started in the U.S. but we’re now extending them to places like the U.K., France, Germany and Brazil to ensure that creators around the world can continue to serve as beacons for the creator community at large.
Now, we feel the time is right to make another important investment in our creators. That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube.
As any creator will tell you, making compelling new content isn’t easy, and we expect to learn a lot through this process. We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll (hopefully) create some fantastic new content on YouTube. But one thing is certain: there’s no one we’d rather go on this adventure with than our creators.
It’s been an incredible few years for YouTube. And with YouTube stars jumping from their bedrooms to billboards in Times Square, we think there’s never been a better time to be a creator.
Alex Carloss, Head of YouTube Originals, recently watched,
“Kutiman - Thru You Too - GIVE IT UP.”
The power of finding your tribe on YouTube
Tuesday, September 16, 2014
Today's guest post is from Ann Shoket, Editor-in-Chief of Seventeen magazine.
The first-ever YouTube issue of Seventeen magazine hits stands today and celebrates the new generation of stars we love. But we obsess over YouTube stars for different reasons than we like traditional Hollywood stars. Those celebs seem so perfect—we can only dream about living their glamorous lives. But on YouTube, we root for the people who are sort of unpolished, a little weird even. We connect with them because they show us their authentic selves, because they are accessible to us.
There’s a moment of total freedom when a girl is alone in her room watching her favorite YouTubers and all the expectations of who she should be and the judgments of people around her just melt away. In that moment she is most powerfully, herself.
The connection is just as deep for the stars. Our cover girl
Bethany Mota
, the first-ever YouTube personality to grace the cover of a national women’s magazine, told us how the community on YouTube was an escape from bullying and the loneliness she was feeling.
Shane Dawson
says that he used to be shy, but on YouTube, he felt free to show his wild side.
It’s liberating to surround yourself with people who just get you. The power of finding your tribe on YouTube is creating a space where it’s okay to be 100 percent you!
Ann Shoket, Editor-in-Chief of Seventeen, recently watched
Jimmy Fallon, Meghan Trainor & The Roots Sing "All About That Bass" (w/ Classroom Instruments)
.
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