Official Blog
Subscribe, vote and win! Over 50 top music artists participate in MyYouTube Contest
Wednesday, December 8, 2010
Are you Rihanna’s biggest fan? Do you just love Justin Bieber? Well now’s your chance to show these artists just how devoted you really are. The MyYouTube contest launches today and the participating music artists need your help to win.
Over the next two months, the music artists will compete to score the most points on the MyYouTube Channel. But they only score points when YOU subscribe to their channels and share with your friends.
So what’s in it for you?
By subscribing to your favorite artists’ channels, you’ll get their latest videos delivered straight to your YouTube homepage. It’s a quick and easy way for you to stay up-to-date on their music videos and behind-the-scenes news.
On the MyYouTube Channel, you can flip through all the participating artist profiles, watch their exclusive videos, and even find out what YouTube channels they, themselves, like to watch.
And did we mention all the prizes?
Every artist is giving out five prizes to users who score points for them in the contest. That’s over 250 prizes, ranging from t-shirts and CD’s to fully-loaded ipod shuffles and concert tickets.
How to score points:
You can earn an artist up to 7 points by doing the following from the
MyYouTube Channel
:
Subscribe to the artist’s YouTube channel. (1 point)
Subscribe to any of the artist’s four recommended channels. (1 point for each recommended channel)
Share to your Facebook and/or Twitter accounts. (1 point each)
You can view the points you have scored for an artist, as well as that artist’s total points to date, next to the artist’s thumbnail on the left side of the page.
These artists can’t win without your help, so head on over to
youtube.com/myyoutube
and start subscribing now!
Becky Chappell, YouTube Product Marketing, recently watched “
YouTube Subscriptions
.”
Choose the next community member to go on the homepage
Saturday, December 4, 2010
On the Rise is a program where you determine which YouTube upstart appears on the homepage.
emilynoel83
, a morning news anchor who creates makeup tutorials, won
the inaugural edition
and was featured in November, promoted socially, and
covered in the blogosphere
. Emily doubled the number of subscribers she acquired in the month (compared to the month before), and her catalog also saw a boost in views.
It was so much fun that we want to do it again, taking four more channels that’ve recently seen good subscriber growth but still have less than 100,000 subscribers and putting them up to your discerning tastes. Please vote for your favorite channel in the poll in the top right corner of this blog by Tuesday, December 7, and we’ll put the lucky winner on the homepage on Saturday, December 11. Here are the nominees, in alphabetical order:
corycotton
is home to a group of trick-shot basketball entertainers whose swooshes and dunks will leave you floored:
JustJesse197
is a showcase for the amazing tricks and utter cuteness of a five-year-old shortie Jack Russell Terrier named Jesse:
ShowMeTheCurry
is Hetal Jannu and Anuja Balasubramanian, who offer easy-to-follow lessons in Indian cooking:
tjw1963
features Teresa teaching the world to crochet one stitch at a time:
Now go vote!
Mia Quagliarello, Community Manager, recently watched “
Candlelight - The Maccabeats
.”
Chief Household Officer: Using new media know-how to run your family
Friday, December 3, 2010
Ask any working parent and they’ll tell you they have two jobs; the day-job, and the one that takes up all the other hours of the day - that of “Chief Household Officer.” Today's multi-tasking CHOs are full-blown owner/operators of their households, employing all the same methods as corporations—from programming the daily calendar to Tweeting the kids home for dinner, from running weekly budget meetings to implementing long-term financial strategies.
“Chief Household Officer”
is a new series, produced by Howcast and brought to the web by HP, that takes you inside the real-life households of these remarkable working parents and focuses on the cutting-edge techniques and innovative technologies they use to keep their families running.
New videos will be updated weekly, so be sure to check in each week for useful how-to information from decisive CHOs who have made taking charge of their families and homes truly a 'growth industry.'
Karen Cahn, Head of Sales, YouTube Partners, recently watched Gary ""
Baba Booey" Dell'Abate Pitch on Jimmy Kimmel Live
".
Community-run music label DFTBA thrives
Friday, December 3, 2010
In this post, we're turning the floor over to the proprietors of DFTBA, a community-owned and run record label whose moniker stands for "Don't Forget to be Awesome" (not too hard for these guys). On their label's second anniversary, they announce a significant milestone and predict a promising future.
Somehow in the last hundred years "musician" became a nearly impossible profession. The best of the best could get by, pouring their lives into touring or into other people's careers, watching most of their profits go to the record companies, agents, managers, bookers, distributors and others. Now, if you happen upon a song that catches on the radio, you get to sell that one song for sixty cents of profit, instead of a whole album for six dollars of profit. Good luck turning that into a check that could even pay for the production of your next album.
It's a testament to how much we humans love to create music that this didn't decrease the number of excellent musicians and songwriters. Few people write songs to make money; they do it because it's a wonderful experience.
Two years ago, when we here at
DFTBA Records
were watching wide-eyed as YouTube grew from WTF to OMG, we realized that there was a chance that this could change. We saw people making great music and posting it on YouTube, but still assuming that "musician" was an unattainable job for them. However, they were using online video to grow their audiences in new ways. And they were building audiences that, while not humongous, were extremely loyal.
We did some calculations and figured out that, if we could dramatically increase the amount of money artists make per CD they sell, and let our artists’ authenticity increase the listener-to-purchaser ratio, "musician" could suddenly be a real job for a lot of people.
Now, on our two-year anniversary, we’re happy to say that we've succeeded. DFTBA Records provides the services that this new crop of musicians needs. They're already geniuses at growing their audience, and they certainly don't need help writing fantastic songs. So while we handle the details, our artists are free to cultivate audiences in the thousands, tens of thousands and even hundreds of thousands, while we make sure that as much of that payoff as possible goes to them. We're not trying to create Lady Gaga; we're trying to create professional musicians.
DFTBA Records is proud to announce that we have now sold a total of $1,000,000 in music and merchandise. We've sent orders to tens of thousands of satisfied customers. We've grown "DFTBA" into a brand that people want to be associated with and want to help spread, from DFTBA initialisms on T-shirts, to our
dft.ba
URL shortener. We're both extremely proud to have helped people get a hold of this great music, and helped these musicians take their work to the next level. And we're looking forward to continuing to grow this new model.
Alan Lastufka
and
Hank Green
, YouTube Community, recently watched "
Ted Hu - Funèbre (Official Music Video)
."
Content ID turns three
Thursday, December 2, 2010
Three years ago
we announced
Video Identification
, a technology that broke new ground in the area of online rights management. It marked the first step towards what is known today as
Content ID
, a full set of audio and video matching tools that give rights holders fine-grained controls for managing their content if someone uploads it YouTube. Participating rights holders provide us with reference files of their content, and before we publish any videos to YouTube we check them against these reference files. If we find a match, the rights holder gets the choice of blocking, tracking, or making money from the video. Here’s how it works:
Fast forward to 2010. We’ve just passed a significant milestone: more than 100 million videos have been claimed with Content ID. Nearly every major media company and music label in the world uses our tools. The number of reference files provided to us by rights holders now stands at more than four million, or over 300,000 hours of content - we think it’s the most comprehensive database of its kind in the world.
Rights holders who claim their content with Content ID generally more than double the number of views against which we can run ads, doubling their potential revenue. And we’re seeing media companies make the most of this revenue opportunity - in the last quarter alone, claims to make money from videos increased 200%. Content ID contributes more than a third of YouTube’s monetized views each week, and overall, the revenue generated by Content ID is financing the ongoing creation of culture, both by established artists and new ones,
When we developed Content ID, we were hopeful that we’d gone some way toward helping solve a really tough problem -- how to manage rights issues, across platforms and countries, in a quickly evolving technology world. We’ve already invested tens of millions of dollars in this technology, and we’ll keep investigating new ways to give rights holders ever better tools, while supporting new forms of creative expression.
David King, product manager, recently watched "
Milky vs Lil Demon
".
TrueView Video Ads give viewers choice and control over ads
Thursday, December 2, 2010
Advertising is what allows many of YouTube’s most creative video producers to keep producing their great material - it directly funds their creative process. And advertising is evolving. Increasingly, we’re seeing the distinction between advertisements and ‘regular videos’ blurring as
advertisers start to make ads viewers want to watch
.
We think that giving viewers a choice of which ads they want to watch means it’s even more likely that they’ll be engaged with the ad, and that advertisers will get their messages across to the right person. So YouTube has introduced a new kind of ad, known as
TrueView Video Ads
, which you’ll start seeing on the site today. It works like this: when you see an ad start to play, look for a 5-second countdown button that will allow you to “skip” it. If the ad doesn’t seem relevant or engaging to you, skip it and continue to the video you wanted to watch. Not every ad you see will have this “skip” option but we are working to bring you more choice and control in advertising where possible.
More compelling ads and viewer choice about which ads to watch (and whether to even watch an ad) means a more engaging, interactive, customized experience for both viewers and advertisers -- a true win-win for all.
If you’re an advertiser, please visit our
InsideAdWords blog
for more information on this announcement.
Phil Farhi, Senior Product Manager, recently watched “
Danny MacAskill - Way Back Home
”.
You and Leanback - This Time It’s Personal
Wednesday, December 1, 2010
When we
launched Leanback
in July we wanted to create a simple, easy-to-use YouTube interface for the big screen. Since then we’ve
graduated Leanback out of TestTube
, added the ability to place ads to bring in more partner videos, and launched a
YouTube Remote
that lets you control your YouTube Leanback experience from your Android mobile phone. In our latest iteration, we’re enhancing the video discovery experience in Leanback with a new feature called Personalized Channels.
Personalized Channels is built to tackle one of the big challenges for our users: what should I watch next? It's a bit like having your own personal video delivery butler, serving you relevant videos that reflect what you like, or find interesting. For instance, if you create a ‘fail’ channel, it will start out showing the best fail videos we can find, and then gradually start branching out to pranks, funny commercials and other related topics. It will also adjust itself based on how you interact with the videos shown and get better the more you watch and interact with them.
Here’s how it works. Start by signing in to your YouTube account and go to
YouTube.com/leanback
and select “Create Channels”. We’ll suggest personalized channels to you based on the videos you have watched in the past. To create a new personalized channel, choose from the suggested channels or just type in a topic, like “cooking.”
We’ve put together a short video introduction to Personalized Channels, below, to get you started.
Like all products we launch, we’re eager for you to try it out and then give us suggestions on how we can make it even better. This project is still in its early stages and your participation and feedback will help us improve it (you can let us know your thoughts in
the forum
). Have fun and share with us in the comments below the personalized channels that would reflect you the best.
Christina Ilvento, product manager, recently created a personalized channel around “meerkats”, and Ben Liebald, Software Engineer, recently created a personalized channel on “marathon training”.
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