Official Blog
Celebrating Veterans Day
Friday, November 10, 2017
From heartwarming homecoming videos to personal vlogs about their service experiences, veterans turn to YouTube to help share their stories and form community. Thanks to their videos, we’ve been able to learn about some of the incredible individuals who serve our country, whether it’s Missy Lynn speaking out about
her experience in the Air Force
, Nick Bare chronicling his journey from
the start of a new business
to his
last day in the Army
, or a son sharing his Army Veteran father’s
experience with dementia
.
Ahead of this year's Veterans Day, YouTube is sharing a new video to honor veterans for their service and all of the things they do every day -- for their families, for their communities, and for our nation. To those of us who haven’t served, Veterans Day is also an opportunity for us to better understand what it means to be a member of the armed forces — in any country — and the contributions and sacrifices that military personnel and their families make on our behalf.
Every Veterans Day, we see a resurgence in popularity of certain video genres on YouTube, including surprise reunions and homecoming videos. Millions of people have been moved by these videos of veterans coming together with their loved ones, so to pay tribute to these special moments, we’re also revealing a list of top viewed veteran homecoming videos on the platform:
German Shepherd Fetches Ball, Returns to Find His Soldier Home from Deployment
(21M+ views)
Scuba Soldier - Back From Afghanistan Early - Surprises Family
(19M+ views)
Soldier welcomed home by happy dog!!! Drill Weekend
(15M+ views)
Cat Welcomes Home Soldier (awesome)
(13M+ views)
Dog Welcomes Home Soldier...Again
(12M+ views)
Soldier Surprises His Son
(9M+ views)
U.S. Marine Surprises His Sister During College Graduation Ceremony
(9M+ views)
Soldier Surprises Younger Sister At School, Tears Follow
(9M+ views)
Soldier dad surprises son during school assembly
(8M+ views)
Military Son Surprises Dad at 70th Birthday Party
(7M+ views)
A Heartwarming Surprise Military Reunion
(7M+ views)
U.S. Soldier Surprises Her Son During High School Football Game
(7M+ views)
U.S. Soldier Surprises Sister During High School Lunch Raffle
(6M+ views)
Soldiers Surprise Daughter at School Magic Show!
(6M+ views)
Soldier Surprises Mother in Kitchen
(6M+ views)
Airman comes home to handicapped dog from 6 month deployment!
(6M+ views)
Soldier Coming Home; Dog's Reaction
(6M+ views)
Military Mom Surprises Son at School
(5M+ views)
Woman Sobs Uncontrollably at the Surprise Return of Her Husband, a U.S. Army Soldier
(5M+ views)
Surprise Military Family Welcome Home at South Carolina Football Game
(5M+ views)
Today and every day, we at YouTube want to say thank you, veterans, for all you have done and continue to do for our country.
Danielle Tiedt, Chief Marketing Office at YouTube, recently watched "
Military Hair and Makeup Tutorial
."
Ozuna: 'Música Sin Fronteras' - Appeal of Puerto Rico's reggaeton sensation knows no borders
Wednesday, November 8, 2017
“Back then there was salsa,” reflects 25-year-old Puerto Rican superstar Ozuna in the new documentary “Musica Sin Fronteras.” “In another era you had rock, then you had time for electronic music. Well now today it’s time for reggaeton.”
Led by the meteoric rise of “Despacito,” with its 4 billion views and counting, reggaeton and other Latin genres have dominated YouTube’s charts all year, with no signs of slowing. Currently, six of the top ten music videos on YouTube’s charts are by Latin artists, with tracks like J Balvin’s “Mi Gente” looking like they might give “Despacito” a run for its record-breaking money.
Arriving right on cue is Ozuna, who for the past three weeks has reigned at the top slot of the global YouTube Artists chart. Produced by YouTube, “Musica Sin Fronteras” traces Ozuna’s rise from local talent shows at his school to the biggest stages in the world, all while celebrating Puerto Rico’s vibrant musical culture.
“YouTube is a universal platform that allows me to reach people in Japan, China or Egypt, countries that I would never be able to reach otherwise” the San Juan, Puerto Rico, native explains. “It is the most important platform to reach the entire world.”
Writing his first song at the young age of 12, Ozuna found early inspiration from other Puerto Rican artists who turned to YouTube to spread their music. What followed were a series of do-it-yourself videos showcasing the young singer and songwriter’s undeniable raw talent. “They were low-budget videos: just us in the rain with a camera and an umbrella." Ozuna explains with a laugh. "But they came from the heart. It was starting something from nothing.”
With time the production quality increased — and so did the view counts. Early fan favorites like 2015’s “Si Tu Marido No Te Quiere” crossed 100 million views within a year of being uploaded. But while this early work established the Puerto Rican native as an undeniable star, it was the release of his debut LP “Odisea” that helped Ozuna truly cement a chapter in reggaeton’s global success. A vast departure from the EDM maximalism that reggaeton was known for in the mid-’00s, the album’s distinct sound — replete with glowing trap beats, arresting dembow rhythms and Ozuna’s unmistakable falsetto — resonated far beyond San Juan, earning massive views in places like Bogotá (317 million), Mexico City (285 million), New York (74 million) and Barcelona (31 million). Ozuna’s subscriber count now stands at over 8.1 million, with his total views across the platform recently crossing the 8 billion views mark.
“I carefully try to plan how I release my music,” Ozuna explains of his continued viral success. “I start by uploading my music videos to YouTube before anywhere else. This is to guide everyone to one single place. That way they can enjoy the full experience: the song, the visuals, the meaning.”
It’s a strategy the singer took to new heights with the video for “Siguelo Bailando,” the latest single from his debut.
Teaming with YouTube
, Ozuna is leveraging the power of his social media following to speed up the release of the highly anticipated video — when the hashtag #SigueloBailando hits 20,000, fans across the world can simultaneously experience the video’s premiere on YouTube.
For Ozuna, the creative release is yet another way to spread his music to wider and wider audiences. “I put on YouTube one single and, in 20 hours, have 5 million, 6 million people,” the crooner recently explained to the
New York Times
on his continued success. “In one month, I have 100 million. In one year, 1 billion.”
The YouTube Music Team
Introducing kid profiles, new parental controls, and a new exciting look for kids, which will begin rolling out today!
Thursday, November 2, 2017
After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. Whether kids are watching Monster High, DC Kids, LEGO, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help. Here’s what’s new with YouTube Kids:
When you sign in with your Google account, you get:
Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids. Even better, kid profiles work across all different devices!
App design tailored to your kid’s age: When you enter a date of birth on the kid profile, YouTube Kids changes the way the app looks. Younger kids will get less text, while older kids will get more content on the home screens.
A new setup process: The new app parent setup process will give you detailed information to help you make the right choices for your family before your kids use the app.
Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.
Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.
YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.
We're looking at ways to build an even better experience for families. Coming soon, we'll give parents the option to have more content available in the app experience for their child. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome.
*Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.
Balaji Srinivasan, YouTube Kids Engineering Director, recently watched
Can you solve the magnet riddle? ft YouTube CEO Susan Wojcicki
.
Lean back and watch YouTube TV with a new app for your big screen
Monday, October 30, 2017
Since the
launch
of YouTube TV in April, you’ve streamed live sports, local and national news, and can't-miss shows on your phone, tablet and computer. Now, we're psyched to announce our new YouTube TV app, made for the big screen.
We know you love watching TV content on, well, your TV. In fact, over half the time spent watching YouTube TV is consumed through Chromecast on the big screen. And members who stream with a Chromecast are highly engaged, watching over four hours a day on the weekends with football season back in full swing.
So today we’re excited to unveil the new YouTube TV app built for TV devices. In the next few days, you’ll be able to stream live TV through the new YouTube TV app on Android TV devices including NVIDIA SHIELD and TVs with Android TV built-in, such as Sony, as well as on the Xbox One family of devices (Xbox One, Xbox One S, and soon Xbox One X).
In the coming weeks we'll be launching the new app on Smart TVs, such as LG, Samsung, Sony, along with Apple TV. We also recently
expanded
our TV device support by launching voice commands with Google Home paired with Chromecast.
If you love the simplicity of finding your favorite content on the mobile app, you'll be happy to know you'll still find our signature tabs on the TV app as well--home, live and library. Finding, playing, and recording your favorite live TV is as simple as before.
Here's what's new on this TV app:
Control your live TV experience with your TV's remote control or game controller.
For a more cinematic look, we made the background dark on your TVs.
A new Live guide made for your big screen so you can get a sneak-peek at what's airing soon.
Never miss the action with our background playback experience built for your big screen.
Easily pick up where you left off on another device when you get home.
If you aren’t a YouTube TV member,
try it out free today
and start watching on the big screen right away. With game 6 of the World Series® tomorrow and a possibly historic game 7 on Wednesday, now's the time to start your free trial.
YouTube TV is now available in all top 50 metro areas, covering over two-thirds of the U.S. We're expanding quickly, so visit tv.youtube.com and sign up to be notified when we launch in your market.
Okalo Ikhena, YouTube TV Product Manager, recently watched all five
World Series®
games live on the big screen with the new
YouTube TV
app.
An update on our commitment to fight violent extremist content online
Tuesday, October 17, 2017
In June, we announced
four steps
we’re taking to combat terrorist content on YouTube:
Better detection and faster removal powered by machine learning;
More expert partners to help identify violative content;
Tougher standards for videos that are controversial but do not violate
our policies
; and
Amplified voices speaking out against hate and extremism.
We shared our progress across these steps in
August
and wanted to update you again on where things are today.
Better detection and faster removal
We’ve always used a mix of human flagging and human review together with technology to address controversial content on YouTube. In June, we introduced machine learning to flag violent extremism content and escalate it for human review. We continue to get faster here:
Over 83 percent
of the videos we removed for violent extremism in the last month were taken down before receiving a single human flag,
up 8 percentage points
since August.
Our teams have manually reviewed
over a million videos
to improve this flagging technology by providing large volumes of training examples.
Inevitably, both humans and machines make mistakes, and as we have increased the volume of videos for review by our teams, we have made some errors. We know we can get better and we are committed to making sure our teams are taking action on the right content. We are working on ways to educate those who share video meant to document or expose violence on how to add
necessary context
.
More experts
Outside experts are essential to advising us on our policies and flagging content for additional inputs that better train our systems. Our partner NGOs bring expert knowledge of complex issues like hate speech, radicalization, and terrorism.
We have
added 35 NGOs
to our Trusted Flagger program, which is 70 percent of the way towards our goal. These new partner NGOs represent
20 different countries
and include NGOs like the International Center for the Study of Radicalization at King’s College London and The Wahid Institute in Indonesia, which is dedicated to promoting religious freedom and tolerance.
Tougher standards
We started applying tougher treatment to videos that aren’t illegal and don’t violate our
Guidelines
, but contain controversial religious or supremacist content. These videos remain on YouTube, but they are behind a warning interstitial, aren’t recommended, monetized, and don’t have key features including comments, suggested videos, and likes. This is working as intended and helping us strike a balance between upholding free expression, by providing a historical record of content in the public interest, while also keeping these videos from being widely spread or recommended to others.
Amplify voices speaking out against hate and extremism
We continue to support programs that counter extremist messages. We are researching expansion for
Jigsaw's Redirect Method
to apply this model to new languages and search terms. We’re heavily investing in our
YouTube Creators for Change
program to support Creators who are using YouTube to tackle social issues and promote awareness, tolerance and empathy. Every month these Creators release exciting and engaging new videos and campaigns to counter hate and social divisiveness:
In September, three of our fellows, from
Australia
, the
U.K.
, and the
U.S.
, debuted their videos on the big screen at the Tribeca TV festival, tackling topics like
racism
,
xenophobia
, and
experiences of first generation immigrants
.
Local YouTube Creators in Indonesia partnered with the
MAARIF Institute
and YouTube Creators for Change Ambassador,
Cameo Project
, to visit ten different cities and train thousands of high school students on promoting tolerance and speaking out against hate speech and extremism.
We’re adding two new local Creators for Change chapters, in Israel and Spain, to the network of chapters around the world.
In addition to this work supporting voices to counter hate and extremism, last month
Google.org announced a $5 million innovation fund
to counter hate and extremism. This funding will support technology-driven solutions, as well as grassroots efforts like community youth projects that help build communities and promote resistance to radicalization.
Terrorist and violent extremist material should not be spread online. We will continue to heavily invest to fight the spread of this content, provide updates to governments, and collaborate with other companies through the Global Internet Forum to Counter Terrorism. There remains more to do so we look forward to continuing to share our progress with you.
The YouTube Team
ONE + YouTube: Join us in saying ALL #GirlsCount
Wednesday, October 11, 2017
One hundred and thirty million girls will not go to school today. These girls will be denied the joy of reading a great book, the triumph of finally figuring out an equation, and the opportunity to determine their own future.
But it is not just these girls who suffer. The entire world is missing out on a huge opportunity.
The next world-changing breakthrough might be built in a garage in Silicon Valley but if all girls had access to an education, it could also stem from the imagination of someone in South Sudan.
Closing the gender gap in education could generate an additional $112-152 billion a year for the economies of developing countries. And
130 million more educated girls would lead to 130 million more empowered women in the world.
Neither of us could be where we are today if we had been denied this right. Everything we have achieved in our careers was made possible by the quality education that shaped our lives. A seat at the table, whether in Silicon Valley, Washington, D.C., or Addis Ababa starts with a seat in the classroom. Equality
anywhere
won’t be possible until girls
everywhere
get the education they deserve
and it is our belief in this world-changing idea that brings us together today to raise our voices for #GirlsCount.
YouTube Creators for Change and ONE are united in the belief that there is power in every voice and that every girl counts. That’s why YouTube and its incredible community of creators have joined with ONE to bring attention to the 130 million girls who don’t yet have access to an education. Our goal is simple: create the longest video in history, by counting every single girl out of school. Visit
https://girlscount.one.org/
to choose your number and submit your contribution.
Top YouTubers like
TheSorryGirls
,
Whitney White
, and
Maddu Magalhães
, are all coming together to say #GirlsCount and demanding that our leaders listen.
Aboubakar Idriss
has generations of female relatives, including his sister, that are unable to read or write due to being kept out of school and hopes this can shine a light on stories like theirs.
Ensuring that every girl gets the education she deserves is going to take a global effort. Policy-makers and pop stars, CEOs and storytellers, and millions of voices in every country must speak out and urge leaders to act. 130 million girls deserve no less.
Join us as we stand together to say #GirlsCount.
Posted by Gayle Smith, ONE CEO, and Danielle Tiedt, YouTube Vice President of Marketing
Celebrating Hispanic Heritage Month
Friday, September 22, 2017
This past Friday marked the first day of Hispanic Heritage Month, which started nearly 50 years ago to celebrate the rich history of Hispanics in the U.S. and the tremendous impact they’ve had on American culture and society. This year, we want to celebrate everyone who identifies as part of the Hispanic and/or Latinx community by shining a light on the amazing content that they produce on YouTube. YouTube is overflowing with stories that are rich in Latinx and Hispanic culture and perspective – and it includes voices that span a vibrant spectrum of backgrounds and experiences.
Through humor, beauty, food, music and much more, Hispanic and Latinx creators make an impact every day. They set trends, define American culture, and connect with millions of fans all at the same time. For example, just last month, Luis Fonsi’s “Despacito” became the most-watched video of all time on YouTube. But while Latin music is one of the fastest growing communities on the platform, music is only one small part of a rich catalog of stories Hispanic and Latinx creators are making and sharing. We’d like to take a moment to highlight a few of those creators here:
Lele Pons
, a breakout star of 2017, showcases her pride for her heritage through humorous videos depicting what being Latinx means to her. Using humor to connect with people of all backgrounds, Lele has grown her audience to over 5 million subscribers with viral comedy videos and collabs that range from high school scenes to telenovela parodies and the hilarious
Training to be a Latina
. Similarly, Eric Ochoa (
SUPEReeeGO
), frequently parodies his experiences of growing up Mexican and was recently featured in the YouTube Red show, “Single by 30.” Like Lele, he’s taught us that exploring your background and viewpoint is a great way to build a global community of allies (and subscribers). The popularity of their content on YouTube indicates the community’s desire to see a world online that more authentically represents the world in which we live.
Many Hispanic and Latinx creators are also driving major trends on the platform. Slime videos, for example, were one of the biggest trends on YouTube this year, and DIY guru
Karina Garcia
was one of the key influencers driving the popularity of this category, with wildly popular videos like
this one
. Overall, her slime videos have amassed a whopping 225 million views. Beyond slime, she continues to connect with her community with life hack videos covering a huge range of subjects.
Beauty remains one of the top content categories on the platform and tastemaker
Manny Mua
has not only disrupted the beauty world, but he has also redefined the concept of “beauty guru.” Renowned for his gorgeous makeup tutorials, Manny was recently named Maybelline’s first ever male brand ambassador.
These creators represent just a few examples from a diverse community of Hispanic and Latinx voices on YouTube whose experiences, perspectives, stories and voices all drive a broader connected community. You can find
videos
from them and other Hispanic and Latinx influencers by visiting youtube.com/spotlight all month, with new playlists debuting every Monday through October 9. We also want to highlight fresh new content to include in this playlist, so tag your uploads #HHM or #HispanicHeritageMonth and you may see your video featured.
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched
“
Let's Talk: Being Hispanic & Latinx Books
.
”
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