Official Blog
Get the best seat in the house and watch Coachella live exclusively on YouTube
Wednesday, April 12, 2017
When you think of Coachella you think of amazing music artists, thrilling performances and nonstop fun in the middle of the desert. This year’s fest will be bigger than ever and even if you can’t make it to Coachella in person, you don’t have to miss out on a moment of the action.
For the seventh year in a row, YouTube brings you the exclusive Coachella livestream presented by T-Mobile. This year, with select acts also available in Live 360. Music fans from around the world can tune-in to
Coachella's YouTube channel
from April 14-16, on any screen (desktop, mobile and living room).
Catch performances from global superstars and the hottest rising talent in the world, including headliners
Lady Gaga
,
Kendrick Lamar
and
Radiohead
, as well as
Bon Iver
,
Future
,
Gucci Mane
,
Lorde
,
New Order
,
ScHoolboy Q
,
The xx
,
Two Door Cinema Club
and more.
You can choose from three always-on channels as well as a Live 360 Mode that will appear for select performances. Don’t miss any of the shows you’re most excited for by creating a personalized calendar that lets you track all your favorite performances. The livestream channels will automatically change to your favorite artists based on your selection. And if you
turn on notifications
for artists you subscribe to, you’ll get a note when they go live.
For the first time ever you’ll even get a sneak peek inside the famous underground dance music Yuma tent.
If you miss one of the big performances, we still have you covered with a video-on-demand hub that will showcase highlights and footage from performers throughout the weekend.
Stay tuned to find out more information about Coachella performances and be sure to subscribe to
Coachella's YouTube channel
so you’re part of the action!
Ali Rivera, Head of Artist Partnerships, YouTube recently watched
“
Kendrick Lamar 'Humble'
” & Brian Anderson, Global Music Sponsorships, recently watched “
Juan Atkins, Derrick May + Kevin Saunderson in Conversation
.”
Missouri Star Quilt Company: Our YouTube Story
Friday, April 7, 2017
In 2009, my new quilting business was struggling to get off the ground. The recession had hit my family and my town of Hamilton, Mo., pretty hard and I had started Missouri Star Quilt Company as a way to earn retirement money while doing something I loved. But like almost every small business at the time, Missouri Star wasn’t setting the world on fire. To help get the word out, my son Al suggested we film some tutorials and post them to YouTube.
“Sure,” I told him. “What’s a tutorial?”
Back then, I had never even visited YouTube, but I decided to try it out. I set up my sewing machine in a corner of the shop and Al began to shoot our first video on a handheld camera. We didn’t even bother to close the shop because foot traffic was so slow. Those first videos didn’t always look super spiffy, but I think people appreciated that I was making a hobby that sometimes feels intimidating to learn, more approachable.
Week by week, we filmed new tutorials and though it took a little while, we started seeing our views and subscriber numbers go up. First we hit 1,000 subscribers, then 10,000 subscribers. And while our online following was growing, we started getting some new visitors in real life, too. People were popping into our store from as far away as Texas, Virginia and Mexico telling me how they’d seen our videos on YouTube and wanted to visit me in person. We couldn’t just film the videos during store hours anymore; the foot traffic had picked up! And it was coming from everywhere.
By 2012, we had over 25,000 subscribers and we were regularly getting visitors to Missouri Star from around the world. Our sales were growing quickly and we decided to use the money we were earning to help invest in our community. One by one, I had seen businesses in Hamilton pack up and leave as the recession got worse and I wanted to change that trend. We decided to buy up a few of those boarded-up buildings to give our visitors an even richer experience.
We opened a store for Civil War-era prints, a store for modern quilt fabric, a store for novelty patterns and still we kept growing. Today, Hamilton is the Disneyland of quilting. We have 12 quilting stores operating in Hamilton and we get busloads of visitors coming to our small town almost every week. We didn’t just stop at quilting, either. We’ve partnered with talented chefs, cooks and bakers in our community to help them open their own business. In small town of 1,800, Missouri Star Quilt now employs over 400 people.
I remember having a dance party with my family when we sold seven orders in one day. Now we ship as many as 5,000 orders a day. Missouri Star Quilt Company has grown from one woman with a quilting machine to the largest seller of pre-cut quilting fabric in the world and the biggest employer in our county.
None of that could have been possible without YouTube. Our channel allowed us to turn our small business into a global business. We now have over 350,000 subscribers on YouTube, from countries throughout the world.
But as great as all those numbers are, the thing that makes me happiest is what I did in that very first video: teach someone how to quilt. I’ve been lucky to find something I truly love to do and I’m so happy YouTube has given me the opportunity to share that passion with others. It’s meant the world to my small business, to my community and to me.
--Jenny Doan
YouTube TV is now live
Wednesday, April 5, 2017
We love TV. We love the shows, live sports, and can’t-miss events that drive our FOMO and need for #spoileralerts. But while what we watch on TV seems to get better every year, the way we watch TV never seems to change. How long do we have to wait until we can watch live TV on the go, on all our devices? When will we have DVRs big enough to handle all the things we want to record? And when will we be able to get the channels we care about, at a price we can afford, without all the commitments, equipment fees, and hassle?
The answer? Today.
Finally, live TV made for us. YouTube TV is here.
Today, we’re launching YouTube TV in the nation’s largest metro areas—New York, Los Angeles, San Francisco Bay Area, Chicago, and Philadelphia—with more U.S. markets coming soon. A YouTube TV membership is only $35 a month, less than half the average cost of cable. And there are no commitments; you can cancel anytime.
We can’t wait for you to experience YouTube TV for yourself, so we’re giving you a free one month trial. We’ll also give you a complimentary Google Chromecast after your first month’s payment, while supplies last.
With a YouTube TV membership, you’ll get:
Live TV streaming from ABC, CBS, FOX, NBC, ESPN, Fox Sports Networks, Comcast SportsNet and dozens more.
YouTube TV gives you the best of live TV, from must-see shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want from the NBA, MLB, NFL, and NCAA. Based on where you live, you’ll get your local broadcast TV stations covering local sports and news. You’ll also get dozens of popular cable channels, including FX, USA, Disney Channel, Bravo, MSNBC, Fox News. And you can add Showtime or Fox Soccer Plus for an additional charge. In total, YouTube TV will give you more than 50 networks, listed below.
A cloud DVR, with no storage limits.
With YouTube TV, your cloud DVR can record as many shows as you want, simultaneously, without ever running out of storage. You can keep each of your recordings for nine months.
TV when it matters, where it matters.
You can watch YouTube TV on your phone, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV (we’ll be supporting even more connected TV devices later this year). And your cloud DVR goes with you, so you can stream your recordings on any device, whenever you want and wherever you go in the U.S.
YouTube Red Originals.
With a YouTube TV membership, you can watch all of our
YouTube Red Original
series and movies right in the new YouTube TV app.
Six accounts included.
You can share your YouTube TV membership with your family and roommates, and each account will receive its own unique recommendations and cloud DVR with no storage limits. Your household can watch up to three streams at a time.
More networks coming soon.
We're excited to announce that AMC, BBC America, IFC, Sundance TV, WE tv, and BBC World News will be included soon at no additional charge. These networks will join Telemundo and others listed below as networks coming to YouTube TV soon after launch. This means you’ll be able to watch shows like “The Walking Dead,” “Doctor Who,” and your favorite telenovelas. And you’ll also be able to add Sundance Now or Shudder for an additional charge.
To get started, check out
tv.youtube.com
today to start your free trial. You can also sign up on the
Google Play Store
and
Apple App Store
. If you’re not in one of the initial launch markets but want to find out when YouTube TV is coming to your area, you can sign up
here
.
Happy watching!
While on the go, Andrew Jeon, Head Engineer for YouTube TV, recently used
YouTube TV
to watch UNC take on Gonzaga in the NCAA March Madness championship game, live on CBS.
YouTube Go beta launches in India
Tuesday, April 4, 2017
In last September’s Google for India event we
announced YouTube Go
, our YouTube app reimagined for the next generation of YouTube users. Today, after months of expanded testing and refinement, we’re happy to announce that we’re making the beta version of YouTube Go available for download on the
Google Play Store
in India.
You’ll recall that every aspect of YouTube Go was designed from the ground up, with four main principles in mind: It’s
relatable
, with fresh and relevant video recommendations tailored to your preferences; the app is designed to be
offline first
and improve the experience of watching videos on a slower network; it gives you more
control over data
usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s
social
, allowing you to share videos quickly and easily with friends nearby.
Key features of YouTube Go include:
A home built for you:
YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.
Preview videos before you save or watch:
On YouTube Go we’ll show you a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.
Choose your resolution when saving or streaming videos:
You can choose to save a video for offline viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
Share videos with friends nearby:
Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
To get us to this point, we’ve worked hard on refining the features that you’ve inspired us to build, gaining new insights along the way. Some things we’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. We’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, we’ll continue to listen to your feedback and improve the app before launching more broadly. We’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.
If you’re in India, we hope you download the beta from the
Google Play Store
today, and let us know what you think by leaving your feedback within the app. As before, if you'd like to find out when YouTube Go is fully ready, you can sign up at
youtubego.com/signup
.
With the rapid transformation sweeping India’s mobile internet landscape, we know there will be an even greater demand for a fast and accessible video app. Thank you for continually inspiring us to build better products for the next generation, and to helping us make YouTube Go the best video app for you.
Jay Akkad, Product Manager, YouTube, recently watched “
Vidya Vox @ YouTube FanFest India 2017
.”
Enjoy your personal concert with VR videos on YouTube
Thursday, March 23, 2017
Any music fan will tell you, there’s nothing better than seeing your favorite band live. But if you’re one of the millions of people who can’t make it to a show, YouTube is giving you the next best thing. We’re working with some amazing artists to bring you live performances and music videos in VR.
And today Gorillaz – hailed by “The Guinness Book Of World Records” as the planet’s Most Successful Virtual Act – have announced their return with the release of a
new video
directed by Jamie Hewlett, featuring four tracks from their highly anticipated forthcoming album “Humanz.” The epic six-minute animated film - titled “Saturnz Barz (Spirit House)” - provides an extraordinary cutting-edge VR experience to include the track “Saturnz Barz” in full, plus highlights of “Ascension,” “Andromeda” and “We Got The Power.” You can check it out
here
fresh from the oven.
With these new immersive experiences, you can transport yourself to top music festivals and killer concerts, without having to deal with the crowds. This weekend, you can check out
Ultra Music Festival
live, with a set from Hardwell live streaming in 360 degrees. And you can already experience highlights from
Coachella
on YouTube, without having to bear the heat of the desert.
We've also been working with some of your favorite artists to experiment with new ways to tell the story behind their songs and allow you to be immersed in the video. Sit next to Sampha on the piano bench while he performs “
(No One Knows Me) Like The Piano
.” Step into Hunter Hayes’ recording studio as he builds each musical component of his current single, “
Yesterday’s Song
.” Check out Young The Giant’s latest single, “
Silvertongue
,” as though you were in the audience. Watch The Naked & Famous official music video for “
Higher
” shot at the YouTube Space LA. And you can use VR to travel behind the scenes, too. Check out
Florida Georgia Line
as they shoot “May We All” at the Tennessee National Raceway in Hohenwald.
You can watch these videos using the YouTube VR app available on
Daydream
or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop. It’ll be like you’re virtually there with your favorite band.
Vivien Lewit, Global Head Artist Relations, recently watched "
The Range - Florida (Official 360° Video)
."
Step into the games with new VR videos
Friday, March 10, 2017
YouTube’s become a global destination for people who love watching gaming videos. And we want to take gamers’ viewing experience a step further by exploring how VR videos can put them right at the center of the action. That’s why we partnered with gaming creators and publishers to experiment with the production of 360 and VR videos. What’s come out of those experiments, from “
League of Legends
” to “
Minecraft
,” was pretty exciting.
From Let's Play to trailers, there’s a really wide range of gaming content on YouTube, and a lot of these different style videos are now also becoming available in VR. You can check out gameplay from
global creators
as well as gaming-themed live action videos celebrating games like “
Call of Duty
.”
Game publishers are also getting involved in VR gaming videos in a big way, from the immensely popular “
Clash of Clans
” 360-degree video by Supercell to
documentaries
uploaded by “World of Tanks” publisher Wargaming. Even eSports organizations are producing content for VR, uploading 360-degree content from top events like the “League of Legends”
World Championship Finals
.
But what if you just want to chill and watch some gaming-themed entertainment content? We got you covered with videos ranging from the classic “
Red vs. Blue
” series to Stampy’s “
Wonder Quest
.”
To give you a taste of gaming experience in VR, check out the playlist above for some of our favorite videos so far. It’s a good cross section of the kind of gaming videos we offer in VR, many of which can make you feel like you’re standing inside the game itself. You can watch these videos using the YouTube VR app available on
Daydream
or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop.
Ryan Wyatt, Head of Gaming Content, recently watched “
Clash of Clans: Hog Rider 360°
.”
Celebrating inspirational women around the world: #HerVoiceisMyVoice
Tuesday, March 7, 2017
At YouTube, we believe that voices matter. We’re committed to fostering a community where everyone’s voice can be heard. These voices inspire millions, and for so many, these stories are more than just words. From
Lilly Singh on the power of girls and women supporting each other
, to
Kumamiki on confidence and perseverance
, to
Dina Tokio on embracing her identity
, the more we listen to and share each other’s stories, the more we can help empower women’s voices everywhere.
That’s why, this International Women’s Day, we’re turning up the volume on female voices and honoring the impact they have on all of us. #HerVoiceIsMyVoice is a moment to celebrate and share the voices of inspirational women from around the world.
Every day around the world, women are sharing their stories, wisdom and inspiration. These everyday and extraordinary moments are at the heart of YouTube, and you can find more of them
here
.
Today, we invite you to
share a video
of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched
these amazing women
.
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