Official Blog
Get in the DJ booth with Tiësto
Saturday, January 21, 2012
Ever been among the thousands of screaming fans rocking out to
Tiësto
and wanted to see what life is like from the other side of the DJ booth? Check out “In the Booth,” a new series on YouTube that documents the world-traveling, beat-making life of Tiësto, aka Tijs Michiel Verwest. The
first episode
is available today:
If you add the Channel to
your homepage guide
you’ll regularly get exclusive commentary and personal insight into Tiësto’s life and work, venues around the world, festival life on and off-stage, and more clubbing than you could ever fit into just one night.
New episodes kickoff today on
Tiësto’s YouTube Channel
, with more coming every week. And remember you can get into even more great
electronic
and other music on
YouTube Music
, with new tunes every
Tuesday
.
Adam Relis, Content Partnerships manager, recently watched “
Mission: Impossible - Theme (Tiësto Remix)
.”
Make the most of the NFL Playoffs with Ad Blitz Pre-Game
Thursday, January 19, 2012
If you want to get even more excitement from the NFL Playoffs, check out YouTube's new
Ad Blitz Pre-Game
program, sharing news coverage, party tips and videos from YouTube partners and sponsor Dodge Durango. The Pre-Game program is the warm-up for our annual
Super Bowl Ad Blitz
advertising extravaganza, which kicks off February 5.
On Ad Blitz Pre-Game we’ve got fan-friendly recipes from food partners like
FoodWishes
and
AverageBetty
. You’ll also find football news, opinions and predictions from partners like
ProFootBallWeekly
, and
JRSportBrief
, as well as early predictions for the big game. To get started, check out this PB&J-flavored chicken wings
recipe
for a lip-smacking twist on a tailgating favorite:
If you’re looking for a place to call home over the NFL Playoffs, stop by
Ad Blitz Pre-Game
and enjoy the YouTube Channels getting you ready for kickoff!
Mark Day, program manager, recently watched "
The Topic: NFL Playoff Predictions, Week Two
."
A global search for the world's best storytellers
Thursday, January 19, 2012
One of the best parts of working at YouTube is helping connect creative voices from around the globe with the audiences they deserve. So, we've teamed up with Ridley Scott and Scott Free London, the
Venice Film Festival
, and
Emirates
to create
Your Film Festival
, a global competition that will provide one deserving entrant with a half million US dollars to work on their next great story. Here’s an overview:
Starting February 2, you can submit your short, story-driven videos (15 minutes or less) on
Youtube.com/yourfilmfestival
. Entry is free and open to people 18 years of age and above, and all genres and formats are welcome: live action short, animation, documentary, web-series episode, TV pilot — you name it. Your video must be story-driven, and cannot have been publicly shown or distributed prior to January 1, 2010. Full rules are available on the
Your Film Festival Channel
.
From there, the Scott Free team will select 50 semi-finalists from across the globe by June 2012. YouTube users will then vote for their favorites to select 10 finalists, whose videos will then be screened at the 2012 Venice Film Festival. A jury led by Ridley Scott will crown one grand prize winner, who will receive a $500,000 production grant to work with Scott’s team to create a new story for the world to see.
For more information, check out the
Your Film Festival Channel
, and get your entries in before March 31 at midnight ET.
We can't wait to see what you've got.
Nate Weinstein, entertainment marketing manager, recently watched “
Panic Attack
."
YouTube for nonprofits, reloaded with new tutorials and features
Wednesday, January 18, 2012
Nonprofits are an important part of the YouTube community, and their videos have educated and inspired audiences since the early days of the site. We launched the
YouTube Nonprofit Program
in 2007 to help organizations take their work to the next level, and since then, more than 16,000 nonprofits have joined the program. There are hundreds of nonprofit organizations with millions of views on YouTube, and dozens with more than ten million views, like
Greenpeace
,
Khan Academy
and
UNICEF
.
We’ve made a couple of updates to the program that we hope will help nonprofits use video in new and compelling ways.
The Playbook Guide: YouTube for Good
.
This is a how-to resource
specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other community members and more.
Improved features.
As part of our
new Channels design
, we’ve made the donate button on nonprofit channels even more prominent, making it easier than ever to support the causes you care about.
If you’re a
YouTube Nonprofit Program
with other ideas about how we can make the program better, tell us your suggestions in the comments below! If you’re a nonprofit in the U.S., U.K., Canada or Australia and not yet a member, visit
www.youtube.com/nonprofits
to learn more and apply.
Valerie Streit, YouTube Next Lab, recently watched “
Martin Luther King Jr. on NBC’s Meet the Press in 1965.
”
Play On! YouTube Channels get more into action sports
Wednesday, January 18, 2012
From trick shots and game clips to commentary and live events,
sports
has always been one of the most popular categories on
YouTube
. We want to bring you even more sports Channels to get into, so we’re kicking off a new lineup of action sports Channels that bring
great original content
to you:
Alli Sports
: Whether you want tips from your favorite athlete on how to pull off their signature trick, a behind the curtain look into the lives of the biggest and fastest rising stars in the sports, or news and highlights from the industries most insightful analysts,
The Alli Show, Step by Step, Inside AlliSports, AWSM on Alli and Frends Crew
, are just a few of the shows on
Alli Sports
that will keep you up to speed on the latest and greatest moves and news in the industry.
Network A
: Network A features
some of the most amazing performances and personalities
in the history of action sports. Want to see the best tricks and segments from some of the best athletes and filmmakers from around the world? You've come to the right place. In the coming weeks, new shows, new Channels, and an unprecedented level of access to action sports pros will be added. Stay tuned!
Red Bull
:
The Red Bull Channel
is bringing 13 new original episodic series that will chronicle the competition and daily lives of the world’s best action sports athletes including urban mountain biker and YouTube celebrity,
Danny MacAskill
, skateboarding pro
Ryan Sheckler
, action sports phenom
Travis Pastrana
and big wave surfer
Jamie O’Brien
. You’ll also be able to find new episodes of other popular series starting with the
first episode
of
Livin’ Louie Vito
that explores the life of professional snowboarder Louie Vito.
RIDE
: Brought to you by
Tony Hawk
,
RIDE
is a 24-hour Channel devoted to the skateboarding lifestyle that will feature Hawk,
Skatepark of Tampa, Jamie Thomas and Lance Krall
among others. On “Tony Hawk’s Dissent,” subscribers will have behind-the-scenes access as Tony hangs out with different celebrities. Viewers can also get into the game with shows like “
Shredit Cards
,” where skaters upload their own skate videos and earn shopping passes based on the degree of difficulty and “
One in a Million
,” where amateur skateboarders will compete to become sponsored.
Because it’s YouTube, you can program a lineup of your favorite action sports Channels — that way you won’t miss a trick, highlight or interview. Just subscribe to the Channels you like, and get the latest episodes delivered right to your
YouTube homepage
. Tell us what Channels you’ll be dropping into your YouTube guide in the comments below!
Tim Katz, Strategic Partner Development Manager, recently watched “
Surfer Almost Swallowed by Whale
.”
The opportunity for video on the web
Wednesday, January 18, 2012
In order to fully appreciate how exciting today and tomorrow are for our viewers, one needs to look back to the 1980s when we went from four broadcast channels to hundreds of Channels through cable and satellite TV, expanding the choices available and, as a result, viewership. Today, the web may be to cable TV what cable was to broadcast TV — a way to excite and engage viewers even more.
At
CES 2012
, I talked about how the web is creating exciting opportunities for all of us in online video, and how
YouTube
is proving that producers, curators, advertisers and viewers can all thrive in this rapidly growing ecosystem. While you’re collectively watching 3 billion hours of video a month already, we’re just scratching the surface of the amazing possibilities for countless new Channels, aiming to map the interests of all people in this world. Look forward to the world where you will have channels for all of your interests, small or big.
I was also joined by a few friends, who are key influencers in the world of online video, to talk about the changing video landscape, including
MediaLink
CEO Michael Kassan, CSI and
BlackBox TV Channel
creator Anthony Zuiker,
T-Mobile
CMO Peter DeLuca,
Machinima
CEO Allen DeBevoise,
GroupM
CEO Rob Norman and Lucas Watson, YouTube VP, global video solutions. Here’s the video:
We also shared a sneak peek at some of the
new Channels
coming to YouTube this year:
It’s a great time for video on the web, and we hope you’re as excited as we are for what’s ahead. Come and play with us.
Robert Kyncl, global head of content, recently watched “
Coca-Cola ‘Open Happiness’
.”
Music Tuesday: Power to the People, YouTube Slam and more
Tuesday, January 17, 2012
From the streets of Jerusalem to the bedrooms of America, this week on
Music Tuesday
we’re celebrating some of the musicians who are beginning their careers, making their names and finding an audience on YouTube.
YouTube stars rock Jerusalem
To commemorate the 40th anniversary of John Lennon’s “Power of the People,” last year a group of musicians on YouTube came together on the ancient streets of Jerusalem to create a new version of the song. Having performed together at an event earlier that day,
Maria Aragon
,
2CELLOS
,
Cobus
and
Marina Maximillian Blumin
rendezvoused at the Iraqi Market and before long a large crowd had gathered to join the party. We’re excited to debut the final video today. Enjoy!
Five people, one guitar
This week’s standout music video success was undoubtedly Walk of the Earth’s five-people-play-one-guitar cover of Gotye’s “
Somebody That I Used to Know
.” With 25 million views and counting, it’s also provided a boost for the
original song
.
YouTube Slam
Do you think you could spot the next Bieber or Adele?
YouTube Slam
lets you compare and vote on the best bedroom balladeers, and each week crowns a new star. Check out a playlist of the current Top 10 below, and then head over to
YouTube Slam
to have your say on next week’s competition.
Tim Partridge, YouTube Music Manager, recently watched “
Stereo Express - Shadooroack (Official Video Clip)
.”
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