Official Blog
Stars line up on YouTube to take action against sex trafficking
Monday, April 11, 2011
Each year, the global sex slavery market generates
$32 billion in profit,
while the average age of American girls who are forced into prostitution is only thirteen. Today, some of the biggest celebrities in Hollywood are speaking out against this injustice, and they’re turning to YouTube to make sure the world hears them.
Through the
DNA Foundation
, an organization spearheaded by Ashton Kutcher and Demi Moore, a number of stars from Jessica Biel to Edward Norton, Justin Timberlake to Jason Mraz, are launching the “Real Men Don’t Buy Girls”
video campaign
. Watch the first episodes from the campaign here:
The campaign also makes use of YouTube annotations to help you join the movement and action against child sex slavery.
Ramya Raghavan, YouTube News and Politics, recently watched “
Sunitha Krishnan’s Fight Against Sex Slavery
”.
New on YouTube: LeBron James’ animated series
Sunday, April 10, 2011
As sports fans know, LeBron James is one of the most talented players in the NBA, with a combination of all-around skills the game hasn’t seen since Magic Johnson. Eager to show he’s more than an athlete, LeBron has developed an original animated series called
The LeBrons
that debuts on YouTube this week, sponsored by HP and Intel. Check out the first episode here:
Born from a Nike campaign that was very popular on YouTube, The LeBrons features four versions of James: Kid, Athlete, Business and Wise. The show is intended for young audiences but has references and scenes for basketball and music fans, too. Subscribe to his channel
here
and watch for more episodes, coming weekly.
Andrew Bangs, Sports Manager, recently watched “
TEMPEST FREERUNNING ACADEMY - GYM VIDEO
”.
This week's Trends: debris, the president and miniature cities
Friday, April 8, 2011
Each weekday, we at
YouTube Trends
take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:
We collected 10 captivating and popular
"Tilt-Shift" videos
from talented filmmakers around the world.
We saw that
family videos starring dramatic children
are not just popular in the United States.
We tracked how President Obama's 2012 campaign announcement video was
shared across the web
.
We found a trick shot montage that's
big in Cleveland
.
We discovered why Rebecca Black's "Friday" might be
sticking around longer than lots of other viral phenomenon
.
And one of the biggest debates of the week revolved around the authenticity of this incredible footage involving roadside debris:
Check back every day for the latest about what's trending on YouTube at:
www.YouTube.com/Trends
Kevin Allocca, YouTube Trends Manager, recently watched "
Fruit Gushers Review
."
YouTube is going LIVE
Friday, April 8, 2011
With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more - and that includes events taking place
right now
. In response, we’ve live streamed a number of popular
concerts
,
sporting events
, and
interviews
, but primarily on a one-off basis.
Today we're announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page (
www.youtube.com/live
), where you can always find the most compelling live events happening on YouTube and add events to your calendar. Subscribe to your favorite YouTube live-streaming partners to be notified of upcoming live streams on your customized homepage.
Today, we'll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time. Partners interested in learning more about the livestream experience can check out today's
post
on the Partner Communications Hub.
So head over to
www.youtube.com/live
to check out some of the live streams taking place over the next few days. And don’t forget to tune in to the
The DigiTour live stream tonight at 7pm PST
. Log in to engage with live streamers and the rest of the YouTube community using our live comments feature. As always, let us know what you think of YouTube Live in the comments below.
Joshua Siegel, Product Manager, and Christopher Hamilton, Product Marketing Manager, plan to watch
The Digitour live stream tonight at 7pm PST
.
The DigiTour: Live from Google HQ!
Thursday, April 7, 2011
You’ve subscribed to them by the millions, commented thousands of times on their videos, and “liked” them over and over - and now you can see them live, in a city near you. The stars of the YouTube music world are hitting the road for
The DigiTour
, presented by YouTube. It’s the most comprehensive concert series yet featuring exclusively the stars of the YouTube music world - performers with one billion combined views and more than six million subscriptions.
The DigiTour will run for six weeks across 27 cities in North America, bringing together talented artists who got their big break on YouTube. Artists like
Dave Days
,
The Gregory Brothers
,
David Choi
,
DeStorm
,
MysteryGuitarMan
and
Ricky Ficarelli
will bring their unique sounds and high energy acts to the big stage - and you might also get to discover some new YouTube acts. To give you a taste of what’s to come, the nationwide tour will be previewed with a special live-streamed concert from Google HQ on Friday, April 8, from 7 p.m. - 9 p.m. PT. Tune in to
www.youtube.com/youtube
to watch the event.
After their first official stop in LA, the tour will hit Phoenix, Oakland, Houston, Dallas, Charlotte, Atlanta, Orlando, Miami, Washington D.C, New York City, Detroit, Chicago and many other cities. Tickets are on sale now at
www.thedigitour.com
.
Here’s a taste of what to expect:
If you’re a YouTube Partner in any of the concert cities, stay tuned for more information on YouTube’s new
Creator Clubs initiative
that we’re starting to roll out across the country. To make it easier for YouTube Partners to stay in touch and collaborate, we’re helping Partners to organize their own Creator Clubs events to share information and ideas, and the club will kick off in each of these towns as The DigiTour visits. We hope some of our newer Partners will be inspired by seeing their YouTube heroes on the big stage.
For more information on The DigiTour lineup, updates and ticket information, visit
www.thedigitour.com
or follow them on Twitter
here
. Buy your ticket today!
Margaret Healy, Strategic Partner Manager, recently watched “
The DigiTour Announcement!!!
”
Music Tuesday: YouTube’s budding music stars and more
Tuesday, April 5, 2011
It’s no secret that YouTube is home to a burgeoning number of musicians who nurture their talent with the help of the online community. Over the years, we’ve developed ways for musicians to
get more engaged
-- with
us
and with
the community
. But often, at the end of the day, it’s the musicians themselves who create their own opportunities. Sometimes the most interesting work comes from people who sharpen their chops by
covering the big names
...until that fateful day when they branch out and start
writing their own songs
.
This month, we’re featuring four music partners who embody that spirit. Some, like
garrethdavis
and
rosafrancescamusic
, are young musicians honing their craft in the public eye. Rosa came to our attention for her
subtle renderings of Joanna Newsom songs
; we were thrilled to discover she also
writes her own
. The Dublin-based Garreth snagged our attention with his
Everything Series
, which sees him regularly uploading songs-in-progress about everything from love to the
Irish elections
.
The ceaselessly charismatic
Todrick Hall
seems to be most inspired when he’s
paying homage to the chain stores that are ubiquitous in our lives
-- and he delights in choreographing real-life
Glee
moments in which people
break out into song in the middle of Wal-Mart
. Meanwhile,
Joseph Raciti
is proving to be as talented at his choral
audio quilts
as he is with his
piano-driven pop songs
. (Joseph’s currently at work on his second musical, which he plans to release on YouTube.)
All of them are adding their voices to the cacophonous chorus that is YouTube -- and we treasure them for it. We think you will, too.
If that’s not enough music for you, check out our other features this week: a
playlist
from French electro-pop sensation Yelle (flanked by android bodyguards from outer space, apparently) and an
amazing new video
from Israeli phenomenon
Kutiman
, the artist who crafts songs using YouTube videos as his source material. Prepare to be stunned.
Sarah Bardeen, Music Community Manager, recently watched “
Learn how to audition for the Tupac online casting call with DJ Skee
.”
Who’s the next big thing on YouTube? You tell us
Saturday, April 2, 2011
Last month, we told you about two new programs to help connect aspiring YouTube Partners and creators with the tools, education, funding and promotion they need to turn their video creation hobbies into careers. The
YouTube Creator Institute
will send up-and-coming video producers to two of the US’s leading film and television schools for an advanced 4-8 week program to train alongside industry leaders, helping them take their skills to the next level. And YouTube NextUp asked members of the YouTube Partner Program to make a video application outlining the future direction they’d like to take their content, with the strongest submissions receiving $35,000 in funding from YouTube and a spot at a special boot camp for them to learn new skills.
We’re running these programs because we believe that the next superstars of music, film, comedy, animation, and whole new content genres are practicing their craft on YouTube today. Every day we come across extremely talented creators of all ages and from all walks of life, and we want to see them succeed and reach bigger audiences. We’re also aware that you, the YouTube community, are often the best judges of talent! You’ve already made stars of people like MysterGuitarMan, the Annoying Orange, and Dave Days, and we want to ask you to help pick the next generation of leading creators.
The top-scoring eligible entries to the YouTube Creator Institute and YouTube NextUp have moved on to the public voting stage, and we’re inviting you to go to
youtube.com/creators
to vote for the people you’d like to see advance to the final round.
On the voting site, you’ll be able to review submissions from:
New types of vloggers
Claymation storytellers
Horror film afficianados
Budding musicians
Special effects pyromaniacs
And many more
We encourage you to judge the videos and creators based on their creativity, uniqueness, and potential to become a star. Of course, also think about what you’d like to see more of on YouTube! You can
vote
up to once a day for the creators you like from now until 5pm PT on April 8.
Top voted videos will move on to the final rounds of judging, and we’ll keep you posted on the winners in the coming weeks.
Austin Lau, Partner Program Specialist, recently watched “
The Coolest Extreme Skiing Dudes
”.
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