Official Blog
You’re invited to participate in “Life In A Day 2020” on July 25
Wednesday, July 8, 2020
On July 25, executive producers Ridley Scott (“The Martian,” “Gladiator”) and Kai Hsuing (“Lords of Chaos”), along with director Kevin Macdonald (“Whitney,” “One Day in September,” “The Last King of Scotland”), invite you and the YouTube global community to pick up your cameras to create
“Life In A Day 2020.”
Exactly 10 years after the original
“Life In A Day,”
the world will once again come together to create a YouTube Original feature-length documentary that tells the story of a single day on Earth. Selected footage sourced from participants like you will be woven together in this documentary to tell the story of an ordinary day during these extraordinary times. “Life In A Day 2020” will premiere at the Sundance Film Festival and on YouTube in 2021.
How the project works
On a single day, Saturday, July 25, people around the world are invited to film their day.
Maybe you'll be filming from home as you continue to navigate the coronavirus pandemic, or maybe you're in a part of the world where you're figuring out how to move forward in a transformed world. Maybe you're connecting with friends, reuniting with family, or going to work. Maybe it's a special day - you’re getting married, moving out, sharing important news. Or maybe it’s just a normal day. We want to weave together these unique experiences and perspectives to create a time capsule of this moment.
The final feature film will be edited over the course of five months, crafted entirely through what is found in the submitted footage. Once the submission window closes, a 30-person team of multilingual reviewers stationed around the world will begin reviewing and translating submitted videos. Three principal feature editors - Nse Asuquo (House of My Fathers, The Jazz Ambassadors), Mdhamiri Á Nkemi (The Pale Horse, Blue Story), and Sam Rice-Edwards (Whitney) - will then undertake an enormous post-production effort, working alongside director Kevin Macdonald, to shape the film's final narrative out of the submitted footage. br />
Who can take part
The filmmakers are encouraging people from all over the world to take part, and they hope to capture a wide perspective on life. Submissions are open from July 25 to August 2, which means you will only have one week to submit your footage at
lifeinaday.youtube
.
While only a small number of the submitted clips will make it into the movie, YouTube and the filmmakers hope the filming day itself becomes a significant day of global participation. The “Life In A Day 2020” project celebrates the importance of everyone coming together in a moment of equal, worldwide collaboration.
About the original film
In 2010, “Life In A Day” brought the YouTube community together for a massive participatory feature film project that attracted 80,00 submissions. The final film premiered at Sundance in 2011, was released globally in theatres, and has been watched on YouTube over 16 million times.
To our YouTube TV members: an update to our content and price
Tuesday, June 30, 2020
In 2017, we introduced YouTube TV, live TV designed for the YouTube generation
—
those who want to stream TV when and how they want, without commitments. We’ve just passed the three-year mark, so I wanted to take this opportunity to update you on how we’re thinking about YouTube TV.
Since launch, we’ve listened to your feedback and worked to build an experience that fits the needs of everyone in your family, by adding highly-requested content like
PBS
and
Discovery Network
brands, including HGTV and Food Network, and
launching
new
features
to reinvent how you watch live TV.
As we continue to build a best-in-class experience for you, we have a few updates to share: new content launching today, new features we’ve recently introduced, and an updated price.
More content to enjoy, starting today
Earlier this year,
we let you know
that we’d soon be adding more of ViacomCBS’s family of brands to YouTube TV, which includes 8 of your favorite channels launching today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1.
That means you can follow the biggest stories in news, politics and pop culture with “The Daily Show with Trevor Noah;” catch up with Catelynn, Cheyenne, Maci, Mackenzie and Amber on “Teen Mom OG;” join the search for America’s next drag superstar with “RuPaul’s Drag Race;” go on an adventure with “SpongeBob SquarePants;” and follow the fictional lives of the Dutton family on the new season of “Yellowstone,” airing now.
BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick are also set to come to YouTube TV at a later date.
In addition to our base plan of now more than 85+ channels, we also recently
introduced
Cinemax and HBO Max, which includes all of HBO plus a robust library of content and original series, to our growing list of add-on channels, making YouTube TV your one-stop shop for entertainment.
The latest features to try while you sit back with your favorite shows
We’re always listening to our member’s feedback on the channels they want to see on YouTube TV, but we’re also continuously building new features and making improvements that reinvent how you watch TV and interact with your favorite content on YouTube TV. Here are just a few of those features and updates we’ve launched recently:
Jump to the news that matters most to you:
We’ve been testing a new feature that allows you to jump to various segments within select news programs on YouTube TV, and have just brought this to all users. Similar to our
key plays view
for sports, on some programs you’ll be able to jump to specific news clips within the complete recording. This feature is available on TV screens now and will come to mobile devices in the coming weeks.
Control over your recorded content:
In addition to your unlimited DVR space, YouTube TV members can pause, rewind, and fast forward through all their recorded shows, regardless of network.
Go easy on the eyes with Dark Mode:
We recently introduced a dark theme to both desktop and mobile devices to help tone down your screen’s glare and experience YouTube TV with a dark background.
Mark a show as watched:
You now have an option to select “Mark as Watched” on desktop and mobile devices for any TV show you’ve already seen, a top requested feature from our members.
A fresh new look for the Live Guide:
Based on your feedback, we’ve updated the Live Guide on desktop so you can see what’s on, now, and also scroll ahead 7 days into the future.
An update to your price
As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.
We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It's all included in the base cost of YouTube TV, with no contract and no hidden fees.
While we would love every member to continue to stay with our service, we understand that some of you may choose to pause or cancel your membership. We want to make YouTube TV flexible for you, so members can pause or cancel anytime
here
.
As the streaming industry continues to evolve, we are working to build new flexible models for YouTube TV users, so we can continue to provide a robust and innovative experience for everyone in your household without the commitments of traditional TV.
Thank you for being a part of the YouTube TV family. We’ll continue to work to make it the best place to watch live TV, how you want it.
Christian Oestlien, Vice President of Product Management, YouTube TV
2020 Brandcast Delivered: A NewFront Just for You
Thursday, June 25, 2020
People are streaming more than ever before. But one thing remains consistent: When they’re looking for something personally relevant to them, they turn to YouTube.
Whether it’s celebrating this year’s graduating class with the likes of President and Mrs. Obama, Beyoncé and BTS in YouTube Originals’ “
Dear Class of 2020
,” reminiscing over Game 6 of the 1993
NBA
finals or attempting quarantine glow-ups from
James Charles
, YouTube’s extensive video library creates a truly meaningful and personal experience for viewers.
And, this year more than ever, we’re seeing people make time for what matters. On June 13, viewers tuned in to watch “
Bear Witness, Take Action
,” a YouTube Originals live stream that assembled artists and activists to learn, heal and raise awareness for the Equal Justice Initiative. This was part of a new multi-year, $100 million-dollar fund to help amplify the voices and stories of Black Creators.
Today, at our ninth annual NewFront event, we celebrated moments like these through a more personal experience for brands and advertisers with “
Brandcast Delivered
.”
Throughout the completely reimagined virtual event, we celebrated the diversity of YouTube’s voices and content. Featuring appearances from creators like
Lilly Singh
,
Questlove
,
Emma Chamberlain
and
Gordon Ramsay
, we constructed a “personal primetime” for each attendee based on their passions and shared how YouTube’s deep connection to people’s lives means better results no matter a marketer’s goal – from reach and awareness to action.
Drive better results throughout the consumer journey
The first and last litmus test for any video platform — be it TV, OLV, OTT, mobile or some new acronym that doesn’t exist yet, is simple: Does it work? On every metric — from incremental audience, to new customers, to sales — YouTube delivers.
Today, we showcased how effective YouTube strategies can produce results through the announcement of the
2020 YouTube Works
award recipients. The
winners
, honored for using YouTube to drive smart results, included Gillette with their “
We Believe Campaign
” in the Force for Good category, Samsung’s
Galaxy Note10
brilliant strategy for the Media Innovation category, Hulu’s “
sellouts
” campaign winning the Ingenious Insights category for their 100% honest influencer campaign, and Bacardi’s “
Beat Machine
” bringing home the Grand Prix.
The success of these campaigns stems not only from their understanding of how to leverage YouTube’s full suite of ad solutions, but their belief in YouTube’s unique mission to give everyone a voice. Learn more about the smart ways these brands and others used YouTube to drive incredible business results on
yt.be/works
.
Reach your audience across screens, and within new content
To drive meaningful results, the first step is reaching customers where they are watching. While YouTube overall reaches more people age 18-49 than all linear TV networks combined,
4
we’ve seen a
dramatic shift
in viewing patterns, as people increasingly watch on connected TVs. In the U.S. alone, over 100 million people watch YouTube and YouTube TV on their TV screens each month.
5
And, according to Comscore, YouTube makes up 41% of ad-supported video streaming watch time.
6
Last month, we
announced
YouTube Select — a reimagination of Google Preferred — to make it easier to reach your audiences where they are watching, and find the right
content
for your brand. YouTube Select includes the same popular creator content, plus a dedicated
streaming TV lineup
that combines the best of YouTube TV and core lineups content, both on TV screens.
YouTube Select also includes YouTube Originals programming, including the breakout hit, “
Instant Influencer with James Charles
,” which hit over 50 million views in its first month alone;
7
“
Retro Tech
,” featuring tech guru Marques Brownlee; and “
Liza on Demand
.” And they’re all returning for new seasons.
Additionally, today we announced that Demi Lovato will be returning for a new YouTube Originals project. Demi’s new docuseries will be a follow-up to her 2017 documentary, “
Simply Complicated
,”which will bring you on her personal and musical journey over the last three years.
David Blaine
will also be joining the YouTube Originals slate with a first-of-its-kind special event. We are excited to share more on these shows, among many others, throughout the year.
Uncover new audience insights and convert demand into action
YouTube has become an important part of the modern purchase journey with 70 percent of YouTube viewers saying they bought a brand as a result of seeing it on our platform.
8
We’re introducing tools to help marketers understand their audience, as well as complement their awareness initiatives with campaigns that drive conversions.
As people turn to YouTube to discover their next purchase, we’re also seeing an increase in conversions from ads on the platform. In the last twelve months, we’ve been able to help our customers achieve over 950 million conversions
9
– generating quality leads, boosting web traffic, and achieving new sales on YouTube.
Last week
, we announced
Video action campaigns
, a simpler and more cost-effective way to drive action on YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partner — all within one campaign. To make it even simpler, any future inventory that becomes available, like the
What to Watch Next
feed, will be automatically included. This way you can save time to focus on strategic initiatives, such as crafting the right creative and messaging for your audiences.
For today's viewers, YouTube is a deeply personal experience. For advertisers and brands, so are our offerings. With flexible solutions across marketing objectives, buyers can uniquely reach and influence audiences based on what’s most important to them.
Check out #Brandcast on
Twitter
and
LinkedIn
, and our
YouTube channel
to see highlights from the show.
Cenk Bulbul, Director of Global Advertiser Marketing at YouTube
1
Nielsen Total Ad Ratings (TAR) Meta Analysis including 55 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running 4/9/2018-10/13/2019 across desktop, mobile and TV; Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach; Standard Deviation 20%; On Target Frequency calculated as On Target Impressions / On Target Reach; Standard Deviation 4; Studies running across 7 demos (P18+, P18-34, P18-49, P18-54, P25-49, P25-54, F25-54)
2
NCSolutions Sales Effect, 2018-2019. Base: a list of YouTube studies selected and compiled by NCSolutions with statistically significant results at an 80% confidence level. This list includes 59 statistically significant YouTube studies across 23 CPG advertisers
3
Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select, Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. Effectiveness is defined as total incremental sales per 1,000 impressions. Studies were excluded if either channel had fewer than 500 impressions. Incremental offline retail sales measured for TV represents average across all TV broadcasters.
4
Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, March 1-31, 2020. Results among US TV Households.
5
YouTube Internal Data, US, March 2020
6
Comscore, OTT Intelligence, Mar. 2020, U.S.
7
YouTube Analytics, April-May 202
8
Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.
9
Google data, Global, May 2019 - Apr 2020. Total conversions reported for TrueView for action campaigns.
Ever wonder how YouTube works?
Thursday, June 25, 2020
YouTube has always been a place where people come to be informed, inspired, and delighted. Over the past few months, as our daily lives have changed in response to the coronavirus (COVID-19) pandemic, we’ve seen people turning to YouTube more than ever. As part of our ongoing commitment to transparency, we’ve created
How YouTube Works
—
a new website designed to answer the questions we most often receive about what we're doing to foster a responsible platform for our community, and explain our products and policies in detail. How YouTube Works will launch in the U.S. today with plans to launch in more countries over time, starting in mid-June.
Answering the important questions
How YouTube Works
addresses some of the important questions we face every day about our platform
—
involving topics such as child safety, harmful content, misinformation, and copyright, as well as tackling timely issues as they arise, like how we have responded to the COVID-19 crisis and how we support elections. Within the site, we explain how we apply our responsibility principles (
the Four Rs
)
—
which work alongside our commitment to users’ security
—
to tackle these important questions.
Get to know our products and policies
How YouTube Works
provides an in-depth look at our products and settings, such as YouTube Search, Recommendations, privacy controls, and Ad Settings, showing how they help people have the best possible experience while they’re using YouTube. Additionally, users will find details of our policies
—
like our Community Guidelines and monetization policies
—
so everyone in the community knows what they can and can’t do on YouTube. We explain how our policies are developed and enforced in partnership with a wide range of external experts and Creators.
Learn about the progress and impact we’ve made
To show the progress we’ve made on managing harmful content,
How YouTube Works
includes facts and figures from our Community Guidelines Enforcement Report, which explain how and why we’ve removed videos recently.
We also provide data, records, and current trends that have emerged on YouTube to help you better understand the next generation of Creators and artists. People can explore the stories behind some of YouTube’s creative entrepreneurs as well, and discover how they are transforming their lives and communities
—
like
Cheong Choon Ng
, who built a thriving craft business; and
Meredith Bell
, who was able to realize her dream of becoming a farmer.
How YouTube Works
is an important part of our ongoing transparency efforts to ensure millions of users, creators, and artists can continue making YouTube a place to connect with others, learn about the world, and showcase their creative talents.
Go to adventure, arts, sports or STEM camp with #CampYouTube
Monday, June 22, 2020
Parents and caretakers,
We know this isn’t the easiest time for you. You’re juggling work, life, kids and the state of the world today. The struggle is real. Honestly, there’s an 11-year-old child, asking for my help, as I type this. That’s why we’re hosting
Camp YouTube
: a digital learning experience to help parents recreate the fun of summer camp at home.
With
Google searches
for “virtual summer camps” spiking over the past few weeks, we want to help parents structure this new normal. Starting today, Camp YouTube will spotlight content on the
Learn@Home
site and
YouTube Kids
across beloved summer camp themes, such as arts, adventure, sports, STEM, and more. We’ll have over 1,200 videos programmed during this two-week period with content refreshed every weekday through Sunday, July 5.
We’ve made sure there’s something for everyone.
FOR THE ADVENTURE LOVER
If you’re looking to bring the outside in, we’ll have an adventure camp that will help you explore the world around you and appreciate nature. Teenagers can enjoy wildlife, unscripted and unedited, with
Explore.org
; learn how to examine the outdoors the way scientists do when they’re doing fieldwork with
The Brain Scoop
or discover dinosaur fossils and organisms from all over the planet with the
American Museum of Natural History
.
We’ll also have a dedicated section for families with kids under 13 across each camp theme, where parents and kids can watch summer camp-themed videos on YouTube Kids that encourage creativity, curiosity, playfulness and offline activities. For adventure camp, families can discover how to make a tide pool aquarium in their backyard with
Brave Wilderness
, learn how to best prep for a hike with
PLUM LANDING
or find their animal soulmates from
Dodo Kids
.
FOR THE ARTS LOVER
For those looking to be creative, we’ll have an arts camp focused on self-expression and talent-building. With arts camp, the teenagers in your household will be able to cover everything from art history, dance and music; to acting, songwriting and drawing, including a creative-writing workshop from
TED-Ed.
And for those under the age of 13, families can tune in to YouTube Kids to express their creativity with
Art for Kids Hub
, make art with household items while learning art history with the
ArtistYear
or practice ballet for beginners with
NANI NANI KIDS
. If music is your passion, you and your kids can learn dance moves together with
KIDZ BOP
.
FOR THE SPORTS LOVER
There will also be a number of videos focused on sports and wellness from soccer, football and baseball to yoga, meditation and stretching. With the help of the WNBA and NBA community, the
Jr. NBA
has developed two youth basketball development camps,
one for kids ages 13 and younger
that features beginner basketball exercises and drills, and
one for teenagers
that features intermediate and advanced training.
FOR THE STEM LOVER
We’ll also have a STEM camp for those interested in science, space, coding and more. For teenagers, STEM camp will have a number of science facts and experiments, and cover everything from coding to chemistry. You can learn about space exploration from
National Geographic
, earth science from
AsapSCIENCE
or computer programming from
Jabrils
.
Families with little ones can also join in on the fun and get their feet wet with STEM through YouTube Kids, too. They can learn coding with
Goldieblox
, or complete fun and weird science activities with
PBS KIDS
.
We know this summer may be a bit different for a lot of us. However, with the help of creators on YouTube, we hope you and your families can experience the magic of camp from home!
Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Health, Film & TV
Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate
Tuesday, June 16, 2020
Every day, people come to YouTube to connect with their favorite creators, and in the process, they
discover new products
they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is
projected
to reach $15 billion by 2022.
Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTube BrandConnect.
What YouTube BrandConnect offers
Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.
On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working - over the past two years, average deal size across the full service product grew more than 260%.
YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including
2Hype
,
Smosh Pit
, and
Eh Bee Family
were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.
For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.
We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators' videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the
AR try-on experience
that allow viewers to virtually try on and shop products, alongside their favorite creators.
Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies - allowing for full-funnel influencer marketing integrations.
Looking forward with YouTube BrandConnect
We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on
Creator Academy
. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.
Lori Sobel, Global Business Head of YouTube BrandConnect
Henry Scott-Green, Product Manager at YouTube BrandConnect
Bear Witness, Take Action
Monday, June 15, 2020
Over the past few weeks, we have mourned the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade — and the other known and unknown victims of racial terror and violence. These killings occurred against the backdrop of a global pandemic that disproportionately ravaged the Black community and surfaced entrenched racial inequities. In our anguish, we have taken to the streets in protest — in every state and around the globe — to demand the dismantling of systemic racism in society.
On Saturday, June 13, Common and Keke Palmer hosted a conversation called
"Bear Witness, Take Action"
to create a virtual space. It raised awareness on the urgent need for racial justice, and supported the Equal Justice Initiative. It featured conversations with creators including
Jouelzy
and
Ambers Closet
; prominent activists including co-founders of
Black Lives Matter
; Alicia Garza and Patrisse Cullors; Bryan Stevenson, founder of
Equal Justice Initiative
; bestselling author
Roxane Gay
; journalist Soledad O’Brien; and powerful musical performances from
John Legend
,
Trey Songz
,
Brittany Howard
and many more important voices.
“I think we are at a huge inflection point.” - Rashad Robinson, President of Color of Change
“This is a time when we can actually make some ground” - Kimberlé Crenshaw, Executive Director of the
African American Policy Forum
and Professor of Law at UCLA and Columbia.
The effort to combat racial inequality will take continued work from all of us. Last week, Susan Wojcicki
shared
YouTube’s commitment to the Black community, and we will continue those efforts in the months and years ahead.
These are some ways that you can take action to end police violence against Black Americans and promote a more equitable world for all people:
Read
Learn about policies and proposed changes like those available via
The Leadership Conference on Civil and Human Rights
or
Center for Policing Equity
. Learn about the history and struggle for racial justice through resources like those available at the
Equal Justice Initiativ
e. Learn about actions you can take in your community now at
Imagine Justice
. For those who seek to be better allies, learn more about anti-racism using resources like those available at
Racial Equity Tools
.
Watch
Check out the YouTube Spotlight playlists for videos on these topics:
Creators Speak Out
Understanding Racial Justice
Voices from the Past
How to Talk to Kids about Racial Justice
Continuing the Conversation
Check out these feature films and series that have been made available free to watch and rent on YouTube:
“13th”
“Just Mercy”
“Selma”
“The Hate You Give”
“LA 92”
“Wyatt Cenac’s Problem Areas”
Speak up
Use your platform to call out racial injustice, and share the message of equality to educate those around you. Maybe your platform is the dinner table, maybe it’s bedtime stories, maybe it’s your YouTube Channel.
Use it!
Vote
Turn your voice into action with your vote.
—
The YouTube Team
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