Official Blog
YouTube Learning: Investing in educational creators, resources, and tools for EduTubers
Monday, October 22, 2018
Iraq war veteran Joshua Carroll used to spend nights at his security post watching YouTube to learn trigonometry so he could pursue his passion for space. In just three weeks, YouTube helped him improve his math skills from a 10th grade level to the level required to take physics classes at New River Community College in Virginia. Today, he makes a living as a physicist, using Bernoulli differential equations in fluid flow systems. Joshua is not alone--people all over the world use YouTube to learn and follow their passions.
Whether it’s learning prerequisites for a college course or how to compete in Olympic
javelin throwing
, everyone seems to have turned to YouTube to learn something. Many of these learning stories are powered by an incredible community of EduTubers like
PhysicsGirl
and
Manual do Mundo
, whose videos have demonstrated the appeal of content that enriches as well as entertains.
In July, Susan, our CEO,
announced
YouTube Learning, an initiative to support all those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn. And today she
shared
that we’ll be investing $20m to expand this initiative as we strive to make YouTube even better for educators and learners. Here’s more on the steps we’ll be taking:
Funding for Great Educational Creators on YouTube
High quality learning content is time-consuming to research, produce, and edit. That’s why we’re announcing a new Learning Fund to support creators who make some of the best learning content on YouTube. This includes videos covering a wide range of topics from career skills, like interviewing and resume building, to computer science, like coding for game development and JavaScript basics.
We’ve already completed our first round of investment in some of the most respected names in online education like
TED-Ed
or Hank and John Green’s
Crash Course
. We’re also supporting many of our emerging EduTubers like
Socratica
and
Linda Raynier
. Creators who are interested in applying to the Learning Fund can sign up for more information
here
.
In addition to investing in EduTubers through the Learning Fund, we’re also developing new YouTube Originals focused on learning like Mind Field: Season 3 from Vsauce creator Michael Stevens, and a new series with Vox Entertainment which was announced earlier this month.
Partnering with Trusted Institutions
We know it’s important to make quality learning content easier to find on YouTube, so we’re launching a new channel called
Learning
, where major partners like
Goodwill
and
Year Up
are contributing curated playlists highlighting videos that teach career skills. The channel will make it easy for users to find tutorials, DIY videos, explainers, and skill-based playlists.
We’re also excited to announce partnerships with leading online learning platforms, like
edX
, a non-profit offering courses from the world’s best universities and institutions, and
OpenClassrooms
, an education platform based in France. Together they will bring over some of their most popular video courses to YouTube.
Expanded Resources and Support for EduTubers
In 2018 we’ve held YouTube EduCon conferences in California, Mexico, and Brazil to connect EduTubers with new resources and each other. These creators are a testament that powerful educational content can come from anyone, anywhere. Here are a few more ways we plan to support them in 2019:
Expanding YouTube EduCon to Europe and Asia, starting with India in December and the UK in February.
Providing more resources to aspiring EduTubers like our
Creator Academy
course for educational channels, and our new
Learning Best Practices
.
Hosting a
NextUp
creator camp specifically for emerging EduTubers.
Working to connect EduTubers with brand partners through FameBit. We have already secured investments for sponsored content specifically for the EduTuber community.
We may not all become scientists or
professional chefs
by learning through videos, but we can promise that anyone who wants to learn and teach will have ever greater opportunities to do so on YouTube. Expect more announcements in the months and years to come as we continue to meet with you and hear how we can best support learning on YouTube.
Malik Ducard, Global Head of Learning, Social Impact, Family, Film & TV, recently viewed "
Where Does the #Hashtag Symbol Come From?
"
YouTube makes it simple for fans to experience live performances with Eventbrite
Thursday, October 18, 2018
Over 1 billion fans come to YouTube each month to connect with their favorite artists and discover new music. Thanks to a new partnership with Eventbrite, we’re making it simple for fans to go from experiencing music online to seeing live performances.
Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. With one easy click on the “Tickets” button, they’ll be able to purchase directly from Eventbrite.
Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.
Through our partnerships with Eventbrite and
Ticketmaster
, YouTube now covers more than 70% of the US ticketing market and we’ll continue to add new artists and venues of all sizes to our list in North America as well as expand globally.
We're excited to further the power of video discovery on YouTube to bring artists and fans together and continue supporting those connections through live shows.
The YouTube Music Team
Celebrating great teachers on YouTube
Friday, October 5, 2018
A great teacher can unleash a student’s curiosity and change the direction of their life. Today, in honor of World Teachers' Day, we are celebrating some of the amazing teachers around the globe who share their passion for education in the classroom and on YouTube.
Elia Bombardelli
(Italy)
Elia is a math teacher at the Liceo Scientifico Galilei in Trento and at Liceo Steam International in Rovereto. Not only is his YouTube channel a great place to quickly review key math concepts before an exam, it’s also full of science experiments that range from making a coin battery to exploring how a cloud is formed.
KruNoklek
(Thailand)
Jeerapat Sukanghong is a primary school teacher from the Phetchabun province of Thailand who is passionate about bringing her lessons to students in all corners of the country. Inspired by the late King Rama IX’s initiative to bring education to students in remote places via satellite, she decided to start her own journey on YouTube. Combining music and pop culture moments, notably adapting some of her own lessons into the viral PPAP format, Jeeraphat’s fun approach to teaching makes her one of the most popular creators in Thailand with over 5 million subscribers across both her channels.
Rafael Procopio
(Brazil)
Rafael is a Brazilian mathematics professor who uses his YouTube channel to experiment with new and creative visual techniques for teaching math. Rafael, who has become a beloved figure in his hometown of Rio de Janeiro, has over 1.3 million subscribers on his channels.
Rachel’s English
(USA)
Rachel’s English is a YouTube channel dedicated to helping non-native speakers improve their spoken English and listening comprehension. Having taught ESL off and on since 1999, Rachel became interested in developing a pronunciation-focused resource while living in Germany under the Rotary Ambassadorial Scholarship program in 2008. Rachel, who is also a classical singer, studied with highly acclaimed vocal teachers and coaches and brings a body of detailed knowledge connected to the voice, placement, and the musical nature of speech to her work as a pronunciation coach.
Eddie Woo
(Australia)
Eddie has a unique ability to take complex mathematical concepts out of the abstract, and into the real world — whether it be recognizing geometric patterns in nature or the daily arithmetic required to balance a family checkbook. Though he claims to have once struggled with the subject, his unique approach to teaching math has gained him a global following of nearly 400,000 subscribers, and propelled him to become a finalist for the 2018 Global Teacher Award. He recently published his first book, Woo’s Wonderful World of Maths.
Uwaga, Naukowy Bełkot -
“Beware! Scientific Babble”
(Poland)
Dawid is a PhD student and chemistry teacher at the Marie Curie-Skłodowska University in Lublin. Dawid’s channel examines a broad array of scientific topics, such as the true value of gold or the placebo effect in research, and in doing so has attracted over 335,000 subscribers. He also created a docu-series about the Chernobyl disaster.
Check out
this playlist
to see other great teachers on YouTube, and
read more
about what we're doing to support educators today and everyday.
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