Official Blog
A new mobile design for your Home
Tuesday, April 26, 2016
Whether you want to watch hilarious sketch comedy, your favorite vlogger, new let’s plays, or music videos, you should be able to see new videos you love every time you visit YouTube—right on your homepage. Starting today, when you open the YouTube app on your iPhone or Android phone, you’ll experience a redesigned Home, with a clean and simple format that invites you to discover and enjoy.
Large, high resolution images make it easy to identify videos you want to watch, and a prominent icon highlights the creator for every video
This isn’t just a new coat of paint on the same old Home—we’ve coupled a fresh design with more relevant personalized recommendations that make it easier to discover videos you’ll be excited to watch. The new recommendation system is based on
deep neural network
technology, which means it can find patterns automatically and keep learning and improving as it goes. Every day, we recommend hundreds of millions of different videos on Home, billions of times, in 76 languages.
One of the biggest improvements is how the system suggests more recent videos and those from the creators you love. People who have tried the new system have spent more time watching fresh videos and content from their Subscriptions.
We hope you’ll enjoy your new Home, built just for you!
Brian Marquardt, Product Manager, YouTube Main App, recently watched "
Troye Sivan: Youth
" and Todd Beaupré, Product Manager, YouTube Discovery, recently watched "
M83 - Do It, Try It
."
One step closer to reality: introducing 360-degree live streaming and spatial audio on YouTube
Monday, April 18, 2016
Growing up as a kid, my favorite basketball player was Magic Johnson. I wanted nothing more than to be able to watch him play in person, but unfortunately I never got the chance. Whether it’s a sporting event or a concert or even a family gathering, all of us have had the feeling of wanting to be somewhere we couldn’t. But these days, virtual reality and 360-degree video can help get you one step closer to actually being at those places and in those moments. Today, we’re taking immersive video even further with 360-degree live streaming on YouTube.
We first
launched support for 360-degree videos
back in March 2015. From
musicians
to
athletes
to
brands
, creators have done some incredible things with this technology. Now, they’ll be able to do even more to bring fans directly into their world, with 360-degree live streaming. And after years of live streaming Coachella for fans around the world who can’t attend the festival, this year we’re bringing you the festival like never before by live streaming select artist performances in 360 degrees this weekend.
Starting today, we’re also launching spatial audio for on-demand YouTube videos. Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role. Try out
this playlist
on your Android device.
To make sure all creators can tell awesome stories with virtual reality, we’ve been working with companies across the industry. We’re working with companies like VideoStitch and Two Big Ears to make their software compatible with 360-degree live streams or spatial audio on YouTube and more will be available soon. We’ll also make 360-degree live streaming and spatial audio technologies available at all
YouTube Space
locations around the globe, so you can take it for a spin.
What excites me most about 360-degree storytelling is that it lets us open up the world's experiences to everyone. Students can now experience news events in the classroom as they unfold. Travelers can experience faraway sites and explorers can deep-sea dive, all without the physical constraints of the real world. And today's kids dreaming of going to a basketball game or a concert can access those experiences firsthand, even if they're far away from the court. What were once limited experiences are now available to anyone, anywhere, at any time.
Are you ready to never miss a moment again?
Neal Mohan, Chief Product Officer, recently watched "
Dub360: Stephen Curry pregame warmup routine
."
Cure festival FOMO and watch Coachella live exclusively on YouTube - tune in to watch select live performances on April 15-17
Monday, April 11, 2016
Not everyone can make it to the California desert, but that doesn’t mean you have to miss out on Coachella. Un-leashed by T-Mobile, music fans around the world can tune into Coachella’s
YouTube channel
on April 15-17 to catch performances of both emerging artists and the biggest acts on the lineup. The live stream will also be available on the
YouTube Music app
, and on
any screen
where you can watch YouTube.
You can further enhance your experience with several new features on Coachella’s
YouTube channel
for this year’s festival:
You’ll have the freedom to choose from three live stream channels and a video-on-demand hub to see highlights and performance footage throughout the weekend. You can also find this on mobile at
CoachellaLive.com
.
An interactive personalized schedule to customize your live viewing experience. The live stream channel will change automatically based on the artists and bands you select.
The Coachella YouTube Channel social feed will incorporate new exclusive highlights and top moments from the festival.
Stay tuned here to find out which artists will be in the live stream and subscribe to
Coachella’s YouTube channel
to watch the latest videos and even relive past performances.
Enjoy!
Ali Rivera, West Coast Head Artist Label Relations recently watched ”
Conan Driving Lesson
,” and Brian Anderson, Music Programs Manager, YouTube Music, recently watched ”
Despacio Soundsystem
.”
An exciting new way to watch 360 videos on YouTube
Friday, April 1, 2016
Over the years, we’ve received thousands of innovative feature requests from our users. But there’s one suggestion we’ve heard over and over again, and today, we’re finally able to make it a reality.
We’re proud to introduce the ability to watch videos on YouTube in 360 degrees —sitting right next to Snoop Dogg.
We call it SnoopaVision.
SnoopaVision is a cutting-edge 360 experience that combines two undeniable trends:
360 is the future
Snoop Dogg
To get started, just click the SnoopaVision icon in the lower right of any video. Try it now for popular videos like "
6ft Man in 6ft Giant Water Balloon
" and "
Double Rainbow Song
," and see the full list at
youtube.com/snoopavision
.
Sometimes, it’s the most obvious ideas that are the best, and that’s certainly the case with SnoopaVision.
Ben Relles, Head of YouTube Innovation, recently watched “
Crazy Mountain Biker with SnoopaVision
"
in High Definition (which is also the name of
Snoop’s
new album, coming soon)
.
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