Official Blog
New Creators for Change ambassadors and resources are here!
Monday, December 12, 2016
Back in September, we launched
YouTube Creators for Change
, a global initiative dedicated to amplifying (and multiplying) the voices of YouTube creators who tackle division and hate with videos and stories of hope, connection, and understanding. And as 2016 comes to a close, we’re proud to say that YouTube Creators for Change is growing.
We’ve established local Creators for Change initiatives in
Australia
,
France
,
Germany
, and
Turkey
, bringing together creators who have uploaded thousands of videos about countering hate through unity. We’ve opened up sets at YouTube Spaces in New York and Los Angeles where creators will record the first
video-based StoryCorps interviews
. And today, we’re thrilled to introduce our five newest Creators for Change ambassadors:
All India Bakchod
(India),
Cameo Project
(Indonesia),
Dina Torkia
(United Kingdom),
Franchesca Ramsey
(United States) and
John Green
(United States). You can learn more about these inspiring creators at the
Creators For Change website
, which launches today, too!
These new ambassadors will join the six existing ambassadors in engaging their communities on topics like hate speech, xenophobia, and extremism. And to do our part, we’re equipping each one of them with a $25,000 grant to use toward a social impact project of their choice. In fact, this past weekend John Green donated his grant to charity in connection with
Project for Awesome
, a live-streamed annual fundraiser that brings together video creators from all over the world who support charities that, as the vlogbrothers say, “decrease world suck.”
In the coming months, our 11 ambassadors will also help us choose creators who are already making their voices heard on social issues that matter to them. And as part of our original $1M commitment, each of these emerging creators will be given equipment and production grants. They’ll also receive mentorship support from the program ambassadors and an opportunity to participate in educational workshops at our YouTube Spaces.
Finally, to help all those creators who want to use their voices and videos to take on topics they care about, we’ve collaborated with
Upworthy
to create a helpful series of best practices for creating effective social-change videos.
You can find this video, information on all our ambassadors and more on the
YouTube Creators for Change website
. So check it out! And stay tuned for more updates in the coming months.
Juniper Downs, Head of YouTube Public Policy, recently watched "
This Christian community opened its heart to new Muslim neighbors
."
Drumroll, please … the top YouTube ads of 2016
Wednesday, December 7, 2016
What do cultural relevance, empowerment and mobile all have in common? Each is a prominent theme throughout the 2016 Year-End YouTube Ads Leaderboard - our annual look at the most watched and engaging ads of the year globally. Once again, advertisers delivered spots that took us on a rollercoaster of emotions, ranging from laughter to inspiration to “awwww...,” compelling viewers to both watch and share.
As we reflect on this year’s list, we see ads like Mountain Dew’s #puppymonkeybaby that added to the cultural conversation (because who doesn’t love puppies, monkeys and babies??), while spots from Always and Pokemon evoked a “can-do” spirit.
Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End Leaderboard, 81 percent of watch time came from mobile devices, with over 205 million combined mobile views.
And now, for your viewing pleasure, the
top 10 ads of 2016 on YouTube
:
Official Mobile Strike Super Bowl 50 TV Commercial | Arnold's Fight [EXTENDED Edition]
Knorr #LoveAtFirstTaste
Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
Samsung Galaxy S7 and S7 edge: Official Introduction
Clash Royale: Theme Song (Official TV Commercial)
Mountainn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
Always #LikeAGirl – Keep Playing
The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
#Pokemon20: Pokémon Super Bowl Commercial
Skittles: "The Portrait" w/ Steven Tyler. Super Bowl 50 Commercial
Meredith Argeris, YouTube Marketing, recently watched
“John Lewis Christmas Advert 2016 - #BusterTheBoxer.”
#YouTubeRewind: Celebrating what you watched, shared, and created in 2016
Wednesday, December 7, 2016
2016 was the year of the challenge. You did
the running man
,
you caught ‘em all
, you took a moment
to stand still
, you
layered
… and
layered
… and
layered
. We think it’s fair to say, you
crushed it
.
Now 2016 is coming to an end, and you know what that means … it’s time for #YouTubeRewind.
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.
Feel like a YouTube expert? Take our
Rewind quiz
to see how many trends and creators you can spot.
It's also time to announce the top trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From Japanese comedy and European soccer to big celebrity moments and some of YouTube's most popular faces, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.
Collectively these 10 videos have 550 million views and were watched for over 25 million hours. The channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
Adele Carpool Karaoke
Pen-Pineapple-Apple-Pen/PIKO-TARO
What's inside a Rattlesnake Rattle?
Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016
Water Bottle Flip Edition | Dude Perfect
Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle
Donald Trump: Last Week Tonight with John Oliver (HBO)
THE $21,000 FIRST CLASS AIRPLANE SEAT
Brothers Convince Little Sister of Zombie Apocalypse
In music, 2016 seemed to be all about "work," with Fifth Harmony landing the year's top music video (and more than a billion views) and Rihanna scoring the biggest audience in the first 24 hours for a YouTube music video in 2016.
Fifth Harmony - Work from Home ft. Ty Dolla $ign
Calvin Harris - This Is What You Came For (Official Video) ft. Rihanna
Hasta el Amanecer - Nicky Jam | Video Oficial
The Chainsmokers - Closer (Lyric) ft. Halsey
Rihanna - Work (Explicit) ft. Drake
Mike Posner - I Took A Pill In Ibiza (Seeb Remix) (Explicit)
Sia - Cheap Thrills (Lyric Video) ft. Sean Paul
ZAYN - PILLOWTALK
Coldplay - Hymn For The Weekend (Official video)
twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
For even more end-of-the-year awesomeness, check out the
YouTube Rewind channel
.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched "
Ultimate 2016 Rewind Challenge
."
A billion reasons to celebrate music on YouTube
Tuesday, December 6, 2016
Last year was a bright one for music—after several tough years of declining revenues, the industry
started growing again
, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another
powerful driver
of revenue. In fact, in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.
And this is just the beginning. As more advertising dollars
shift
from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.
At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth -- subscriptions and advertising -- and we are honored to be a part of it.
Robert Kyncl, Chief Business Officer, recently watched
"The Hamilton Mixtape Performance Live Stream."
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