Official YouTube Blog: January 2016

Countdown to the Big Game begins with YouTube

Wednesday, January 20, 2016

heartfelt family storygood revenge1YouTube AdBlitz

Game Day commercials: Missed out on an ad because of a snack run? Tune in to YouTube AdBlitz on game day to easily find and watch all the ads in one place. Last year, more than 300,000 hours of Big Game ads were watched on YouTube while the game was being played.2 In fact, during the game watchtime for ads surpasses watchtime for other well-known YouTube genres, like how-to videos.

Teaser gallery: Starting today, the YouTube AdBlitz will host a gallery of Big Game ad teaser videos. Each year, advertisers release their game day ads earlier and earlier on YouTube, and are even creating teaser ads for their ads. Brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.3 Tune in now to be in the know.

Original content: We invited some of your favorite YouTube Creators to produce an exclusive series for YouTube AdBlitz themed "How to Win Game Day" that we’ll release the week leading up to the game. The series will be hosted by Jake and Amir with Flula as the band leader. And we’ll also release football-themed videos from some of our biggest creators, including videos from MyLifeAsEva, Hannah Hart and fouseyTUBE.

Vote for your favorite: Don’t forget to have your say on your favorite ad. After the game ends, visit the YouTube AdBlitz website to vote for and share your favorite commercials. You can start voting as soon as the game ends on February 7 and will have until 11:59 p.m. ET on February 10 to cast your vote.

YouTube AdBlitzYouTube Trends ReportPosted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “Aaron Rodgers' Amazing Hail Mary: The Miracle in Motown! | Packers vs. Lions | NFL.”

Google Data, January–December 2015 vs. January–December 2014, Global, Classification as a football related "food," "video game," "sports," "comedy and humor," "advertising" or "music" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.

Google Data February 1, 2015. Global. Classification as a “big game” ad or “how-to” video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.

Pixability Industry Study. Super Bowl 2015 YouTube Ads.

YouTube creators live from tomorrow’s #DemDebate

Saturday, January 16, 2016

announced

Connor Franta, a top lifestyle creator, earned the "Favorite YouTube Star “award at the 42nd People's Choice Awards just this month. His debut book, “A Work in Progress,” spent 16 weeks on The New York Times Best Sellers list.

Marques Brownlee is one of YouTube’s go-to tech reviewers who covers everything from smartphones to drones. Variety recognized Marques as one of the top 12 digital stars in the digital world.

MinuteEarth is an animated science series that explores how things work on our planet. It is produced by a small team of scientists, writers, and video creators around the world.

Franchesca Ramsey is a writer, actress and vlogger whose channel covers everything from topical comedy sketches to commentary on social issues.

Google TrendsNBC News YouTube channelBrandon Feldman, YouTube News, recently watched “Mock Job Interview for President," and Steve Grove, Google News Lab, recently watched “The YouTube Interview with President Obama”

YouTube creators interview President Obama following his final State of the Union

Monday, January 11, 2016

(Cross-posted from the Google Blog.)
"We're going to have 21st century fireside chats where I'll speak directly to the American people in a way that I think will enhance democracy and strengthen our government. “ - Senator Barack Obama, November 15, 2007live on YouTubeDestin SandlinIngrid NilsenAdande ThorneWhite House YouTube channelWhite House YouTube channelwatch the State of the Union address livethe Republican response
Throughout his time in office, President Obama has used technology to open up the doors (all 412 of them) to the White House—from posting behind-the-scenes photos of life in the West Wing to uploading a weekly address on the most pressing topics facing the nation. We’re excited to have played a role in this process with our seven YouTube Interviews, tackling issues big and small, poignant and personal. We look forward to helping future presidents connect with Americans in compelling ways.
Posted by Ramya Raghavan, Google Politics

Official Blog

Countdown to the Big Game begins with YouTube

YouTube creators live from tomorrow’s #DemDebate

YouTube creators interview President Obama following his final State of the Union

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