Official Blog
That’s a wrap! See you in Atlanta in 2019
Wednesday, February 7, 2018
It was a nail biting matchup with the underdogs prevailing in a game that came down to the last second.
Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that weren’t there in person, you haven’t missed the chance to watch and rewatch the Big Game’s always-entertaining slate of ads on YouTube.
On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of Big Game ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.
1
In fact, one in every eight Big Game ads on YouTube watched on Sunday were watched on Living Room devices.
2
For the 11th year, fans turned to
YouTube AdBlitz
to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy -- like top football content, custom creator videos from
ThreadBanger
,
Wong Fu Productions
,
devinsupertramp
, and more.
The cheers and in-hub views of the ads in AdBlitz have now been counted, and … drumroll … it’s time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.
The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!
Amazon’s Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.
Bud Light’s “The Bud Knight” came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the “Bud Knight.”
In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, you’re supporting local businesses.
The Big Game may be over, but you can visit
YouTube AdBlitz
at any time to watch and rewatch all the top videos from this year’s event. After you’ve watched the ads, test your knowledge of the Big Game's most popular spots and YouTube trends with
Deja:View trivia. Play now
!
Meredith Bailey, YouTube Product Marketing Manager, recently watched "
Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame
.”
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YouTube Internal Data, U.S., February, 2018
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YouTube Internal Data, U.S., February, 2018
Overtime? Game Day ads are still in play on YouTube
Monday, February 6, 2017
The confetti has hit the field. We all went Gaga. The Pats have come out victorious.
While you may not have seen that coming, we’ve seen our highest ever watch time during the game, with more than 350K hours spent watching Big Game ads, marking over 15 percent year-over year-growth. If your Game Day party was anything like ours, mobile also played a huge role - 70 percent of this watch time came from mobile devices. And this is just the beginning.
Historically, the day after the Big Game kicks off several weeks of watching and re-watching Big Game ads, so make sure you check out the tenth anniversary of the
YouTube AdBlitz channel
and vote for your favorite by February 10 at midnight ET.
We’re already starting to see some early favorites. Some with a fresh take on
iconic characters
, others that introduced
new heroes
. But the undeniable theme of the night was ads that connected to social and political topics -- in fact, these ads accounted for nearly half of the watch time on Game Day.
Here are the top ten ads so far (based on Game Day views as of 2/6 at 2 a.m. ET):
Budweiser -
Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
Bud Light -
Ghost Spuds | Bud Light Super Bowl Commercial 2017 feat. Spuds MacKenzie
Hyundai -
A Better Super Bowl | NFL Hyundai Super Bowl LI
Kia -
2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
T-Mobile -
T-Mobile | #UnlimitedMoves with Justin Bieber | T-Mobile Commercial
Tide -
Tide | Super Bowl Commercial 2017 with Terry Bradshaw
84 Lumber -
84 Lumber Super Bowl Commercial - The Entire Journey
Netflix -
"Stranger Things 2" - Super Bowl 2017 Ad
Audi -
Audi #DriveProgress Big Game Commercial – “Daughter”
Mr. Clean -
Mr. Clean | New Super Bowl Ad | Cleaner of Your Dreams
Interest in commercials didn’t stop at YouTube either. Of the top trending Google Search questions during the game, three were about the ads:
How old is Lady Gaga?
How does overtime work in NFL?
Who owns Alfa Romeo?
What is 84 Lumber?
How many “Pirates of the Caribbean” are there?
The Big Game may have been called, but the battle for top ad is still in play. Check back next week to find out this year’s winner of YouTube AdBlitz!
Deborah Powsner, YouTube Ads Marketing, recently watched
“
Patriots vs. Falcons | Super Bowl LI Game Highlights
.
”
Celebrating ten years of Big Game ads on YouTube
Wednesday, January 18, 2017
Every year, a few Big Game ads stand out from the pack and keep us smiling long after the last play … like
your daughter’s first date
,
that time Liam Neeson wanted revenge
, or the year we met
whatever this is
.
Today, we’re kicking off
YouTube AdBlitz
for the tenth time, a destination where you can come watch and vote for all your favorite Big Game ads.
To continue to spotlight excellence as part of our AdBlitz program, we've made two key changes. First, in addition to our main list of AdBlitz winners, we'll be recognizing top performers in individual categories, like automotive and food & beverage. Second, we've seen more and more traditional in-game advertisers choose to launch ads around the Big Game versus during the actual broadcast. This year, these spots will also be eligible to compete in AdBlitz.
In honor of AdBlitz's ten-year anniversary, we’re also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time. Collectively, these ads have
racked up more than 440M minutes of watchtime
along the way.
Of course as much as we love Big Game ads, they also represent just one slice of all the football-related content people watch on YouTube. Overall, watchtime for football-related content has grown over 90 percent year-over-year.
1
Given this huge interest, it’s no surprise that the NFL’s YouTube channel, which they unveiled two years ago, just passed the 1 billion views mark, a huge achievement.
In looking at the ads that made our top 20 list, we noticed a few things.
The ad your ad could smell like:
Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice's “
The Man Your Man Could Smell Like
” (2010), Ram Trucks’ "
Farmer
" (2013) and GoPro and Red Bull’s “
Red Bull Stratos - The Full Story
” (2014) collectively garnered over
5M views in 2016
, years after their original airing. And combined, these ads have driven
over 92.5M lifetime views
.
Advertisers use the force … of uploading early.
Advertisers that upload early do better overall. The share of Big Game ads released on YouTube before game day
grew over 200 percent from 2008 to 2016
, due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers. Among YouTube's Top 20 ranking, 90 percent of the ads listed were released on YouTube before the Super Bowl that year, including Volkswagen’s “The Force” and Budweiser’s “Puppy Love.”
Pokemon goes global:
Just as the Big Game has become a global moment, so have the ads. Outside the U.S., Super Bowl ad viewership on YouTube
has grown over 28x since 2008
. In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “
#Pokemon20: Pokémon Super Bowl Commercial
,” Coca-Cola’s “
Coke Mini (Hulk vs. Ant-Man)
,” and Heinz’s “
Wiener Stampede - Extended Cut
.”
Our full AdBlitz 10-Year Anniversary report is here
along with the full list of the top 20 ads of the past nine years. We encourage you to take a look and come up with your own insights. And of course check back with AdBlitz before, during, and after the Big Game to see and vote for this year’s additions to the catalog of iconic Big Game ads.
Tara Walpert Levy, Vice President of Agency & Media Solutions, recently watched “
NFL 2016: Part One” -- A Bad Lip Reading of the NFL
.”
1
YouTube Data, U.S. Classification as American Football video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January - November 2016.
The YouTube AdBlitz Champion of 2016 is ...
Friday, February 12, 2016
Another football season is in the books, but the Big Game ads continue to live on - on YouTube. While there’s been plenty of Monday morning quarterbacking about the best Big Game spots, fans have been weighing in this week by voting for their favorite ads on YouTube AdBlitz.
All the votes have now been tallied, and it’s time to reveal the Top 5 winners. With more brands and more overall ads competing in this year’s YouTube AdBlitz than ever before, the competition was fierce. But one brand rose to the top as the clear-cut fan favorite:
Congratulations to Pokémon! With over three times as many votes as the second place ad, and more votes overall than the other four winners combined, Pokémon has been voted by fans as the YouTube AdBlitz Champion of 2016!
Here are the rest of the Top 5 - all fan favorites as determined by your votes. Second place belongs to T-Mobile’s “Drop The Balls” starring a completely faultless (this time) Steve Harvey:
In third place is … T-Mobile again! This time featuring a very agreeable Drake:
It would be hard to imagine a Big Game ads season without puppies, monkeys or babies. So Mountain Dew Kickstart came to the rescue, snagging fourth place with Puppymonkeybaby:
Finally, KFC became the first brand ever to make the YouTube AdBlitz Top 5 without airing their ad during the Big Game’s national TV broadcast. The ad aired during the CBS live stream of the Big Game, connecting with fans online who then came to YouTube AdBlitz to cast their votes.
Visit
YouTube AdBlitz
to watch all of this year’s Big Game ads.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched "
Beyoncé & Bruno Mars Crash Super Bowl 50 Halftime Show | NFL
."
Nearly two centuries worth of Big Game ads watched on YouTube so far
Friday, February 5, 2016
A couple of weeks ago we
announced
our ninth annual AdBiltz program,
1
where fans come each year to watch, share and vote for their favorite Big Game ads. As we approach the Big Game, we wanted to give you an idea of how much we’ve all been watching and enjoying the Big Game ads, some of the amazing trends we’re seeing, and we wanted to highlight the Top 10 Trending Big Game Ads and teasers so far.
More small screens watching Big Game ads
Big Game ads and teasers have been watched more than 140M
2
times so far this year, with more than half of all views coming from mobile devices. In fact people have watched nearly 200 years worth of Big Game ads
3
and teasers so far on YouTube, and while the Big Game is only half a century old, so far we’ve seen over a century’s worth of Big Game ads watched on mobile alone.
Live long and prosper
Close to 40 Big Game ads, and over 130 teasers and ads combined, have been posted to YouTube so far, representing nearly all of the brands who will be airing spots during the Big Game. And for good reason: brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.
4
This year,
Pokémon
released their first ever Big Game ad a full two weeks before the game, and it has already amassed more than 12M views. And currently the fastest rising Big Game ad is from
Hyundai
. It has surpassed 15M views in the past three days to become the most watched ad or teaser so far this year.
“We use YouTube to jump-start the conversation around our commercials,” said Dean Evans, Chief Marketing Officer, Hyundai Motor America. “People need to see them, like them and want to talk about them. And that’s what YouTube allows us to do.”
It’s never too late for a first
In our many years of YouTube AdBlitz, we’re still able to see something we haven’t seen before. Every year, voting for your favorite ad begins immediately following the game, and we often see brands encouraging their fans to vote through ads and social media. This year, for the first time, a brand has incorporated a shout out in an exclusive teaser ad created just for AdBlitz. Well played,
Shock Top
!
And now, here are the top trending Big Game ads and teasers, so far:
Top trending Big Game ads and teasers on YouTube (by views) - through Feb. 3
Hyundai -
The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
Pokémon -
#Pokemon20: Pokémon Super Bowl Commercial
Pepsi -
Jerry Rice and Shannon Sharpe Party Fail Study | Walmart | Pepsi
AXE -
AXE - Find Your Magic
TurboTax -
TurboTax 2016 Commercial "George Smoot Simple Questions" (Official :30) TV Ad
TurboTax -
TurboTax 2016 Commercial "Michio Kaku Absolute Zero" (Official :30) TV Ad
UnitedHealthcare -
UnitedHealthcare | Delivery :30
Wix.com -
Kung Fu Panda’s Po Discovers the Power of Wix | Wix.com #StartStunning 2016 Big Game Campaign
TurboTax -
TurboTax 2016 Commercial "S. James Gates W-2" (Official :30) TV Ad
MINI USA -
MINI USA | #DefyLabels Big Game TV Spot
Also don’t forget to check out our
exclusive YouTube AdBlitz creator's series
, hosted by
Jake and Amir
with friends (
MyLifeAsEva
,
Ten Second Songs
,
ScottDW
, etc), as they teach fans at home how to become legends off the field for that special Sunday Big Game party through relevant tips spanning music, food, fashion, dance, and many others.
Of course, this is just the beginning - as people turn to YouTube for Big Game content before, during and after the game, there will be lot more to come.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “
DANCE BATTLE: DENVER vs CAROLINA! #YouTubeAdBlitz (4K)
.”
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Full disclosure: Okay, so we announced it as our 8th year - for the second year in a row. We're not afraid of aging, it's just that we have so much fun with this program each year, we lost count!
2
YouTube Data Jan. 1 - Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
3
YouTube Data Jan. 1 - Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
4
Pixability Industry Study. Super Bowl 2015 YouTube Ads.
Countdown to the Big Game begins with YouTube
Wednesday, January 20, 2016
Whether it was the
heartfelt family story
or that we couldn’t resist a
good revenge
, football-related content on YouTube has been getting bigger each year, with fans tuning in to watch food, music, comedy and highlight videos all related to the Big Game. Last year, we hit a new record on YouTube - with 840 million minutes worth of Big Game ads watched on YouTube, more than twice as much as the previous year.
1
For the past seven years, we’ve been watching and voting for our favorite Big Game ad on
YouTube AdBlitz
- a one-stop place where you can catch all the action around the Big Game. This year, tune in to our AdBlitz website before, during and after the game to find:
Game Day commercials
: Missed out on an ad because of a snack run? Tune in to YouTube AdBlitz on game day to easily find and watch all the ads in one place. Last year, more than 300,000 hours of Big Game ads were watched on YouTube while the game was being played.
2
In fact, during the game watchtime for ads surpasses watchtime for other well-known YouTube genres, like how-to videos.
Teaser gallery
: Starting today, the YouTube AdBlitz will host a gallery of Big Game ad teaser videos. Each year, advertisers release their game day ads earlier and earlier on YouTube, and are even creating teaser ads for their ads. Brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.
3
Tune in now to be in the know.
Original content
: We invited some of your favorite YouTube Creators to produce an exclusive series for YouTube AdBlitz themed "How to Win Game Day" that we’ll release the week leading up to the game. The series will be hosted by
Jake and Amir
with
Flula
as the band leader. And we’ll also release football-themed videos from some of our biggest creators, including videos from
MyLifeAsEva
,
Hannah Hart
and
fouseyTUBE
.
Vote for your favorite
: Don’t forget to have your say on your favorite ad. After the game ends, visit the
YouTube AdBlitz website
to vote for and share your favorite commercials. You can start voting as soon as the game ends on February 7 and will have until 11:59 p.m. ET on February 10 to cast your vote.
There are millions of moments that bring everyone together during live events - the play that clinches the game, or that “left shark” performance during the halftime show. To help brands be a part of these conversations in a way that's timely and relevant, today we're opening our Real-time ads beta to more brands including Wix.com, and we plan to roll it out more broadly later this year. With Real-time ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over 2 million sites in our Google Display Network with a message that ties directly to the big moment people just experienced live.
Check out
YouTube AdBlitz
today to watch ad teasers ahead of the game. Then tune in on game day to watch and vote for your favorite ads. To learn more about how we watch football-related content on YouTube, visit our
YouTube Trends Report
to catch up on more stats.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “
Aaron Rodgers' Amazing Hail Mary: The Miracle in Motown! | Packers vs. Lions | NFL
.”
Sources:
Google Data, January–December 2015 vs. January–December 2014, Global, Classification as a football related "food," "video game," "sports," "comedy and humor," "advertising" or "music" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
Google Data February 1, 2015. Global. Classification as a “big game” ad or “how-to” video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
Pixability Industry Study. Super Bowl 2015 YouTube Ads.
YouTube AdBlitz votes are in, and the winner is ...
Friday, February 13, 2015
The last great battle for big game ad supremacy was waged last week as votes for your favorite ads came flooding in. Not only was this the
biggest year ever for big game ads on YouTube
, this was a banner year for the ads on the YouTube AdBlitz channel.
With nearly 40 percent more total votes cast this year than last, this year’s fan favorite received 60 percent more votes than last year’s top pick. And which brand landed on top of the list this year?
Congrats to Nissan, voted by fans to be their Favorite Super Bowl Commercial of 2015. Nissan tugged your heartstrings showcasing their
“With Dad”
commercial, and garnered the most votes against some very stiff competition to become the YouTube AdBlitz 2015 Champion!
Here are the rest of the top 5 favorite big game ads as determined by your votes: Landing in second place is Clash of Clans’
“Revenge”
spot featuring one “Angry Neeson.”
In third, Dodge inspired us with some generational
“Wisdom.”
Last year’s winner, Budweiser, had another strong showing with their
“Lost Dog”
commercial coming in fourth.
And rounding out our top 5 is Jeep, who explored the beauty of the globe with
“Beautiful Lands.”
Visit the
AdBlitz channel
to watch all of this year’s big game ads.
Matthew Williams, Sports & Gaming Sponsorships Project Manager, recently watched
"GoPro: Afterglow - Night Skiing.”
Biggest year ever for big game ads on YouTube
Friday, February 6, 2015
This year’s football season might be done and dusted, but the battle for most popular big game ad is still in play. To see how trends have played out in the days since the game, we took a look at the top trending videos, facts, and stats about big game ads on YouTube.
We found that viewership is growing faster than before - people have watched more big game ads and teasers in the first six weeks of 2015 than all 52 weeks of 2014. More than 7M hours of big game ads and teasers have been watched on YouTube, up from 6.3M hours for all of 2014.
Liam cinches his “Revenge”
One of the surprise hits this week was Clash of Clan’s “Revenge” ad featuring Liam Neeson. The spot gained over 20M views this week alone and now clocks in at more than 30M views, making it the most viewed big game ad on YouTube so far. Here’s a look at viewership of game day ads over time, from a report by Pixability:
(Source: Pixability report “Super Bowl Ads on YouTube,” February 5)
Beards and selfies infiltrate top trending ads
As expected, puppies and celebrities dominated the top trending ads on YouTube. But there were also some lesser-reported trends that spanned across the top game day ads. We found that:
Half
of the top 10 ads featured men with beards
21
different types of animals (animated or otherwise) made an appearance
Two
ads had people taking selfies
Two
ads featured no dialogue at all
One
: the total number of “Angry Neesons”
Here’s a list of the top trending game day ads on YouTube (based on views as of 2/6):
There are still three more days to cast your vote for your favorite ad of the game. Visit our
AdBlitz channel
to cast your ballot before voting ends on February 9 at 11:59 p.m. ET.
Kellen Spadafore, Insights at Google, recently watched
“Super Bowl XLIX: Patriots vs. Seahawks highlights.”
Shooting stars and puppy ads: How the world watched the big game
Monday, February 2, 2015
From a “
super brawl
” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before, YouTube hosted its first-ever halftime show, and a throwback PSA became a top trending search term. Here’s a look at the top trending searches, videos and more across Google and YouTube:
Battle of the brands
As the battle for football supremacy was taking place on the field, a very different battle was raging across the country: Which ad would reign supreme? Whether via smartphone, tablet or laptop, people spent nearly 4 million hours watching game-day ads and teaser videos on YouTube—up from 2.2 million hours from this time last year.
This year’s most popular ads came from a wide range of advertisers—newcomers and veterans alike. But one thing’s for certain—
puppies
,
pranks
, and
Kim Kardashian
continue to “break the Internet.” Here are the ads that scored big on YouTube so far:
YouTube has evolved to become the place brands go to engage with their audience before, during, and after the big game. That’s why revenue from our
AdBlitz program
set a new record this year, with brands investing more on YouTube around the big game than years past. And, we’ve hit a new record in watchtime across YouTube—the growth rate at which people are watching YouTube has nearly doubled in the last year, leading to the fastest growth we've seen in years.
Tom Brady and Missy Elliott dominate on search
While people turned to YouTube to watch the ads, people turned to Google to search for everything from “how old is Tom Brady” to “buffalo chicken dip recipes” to “Katy Perry Halftime performance.” Before kickoff, people asked Google “Why did John Travolta call Idina ‘Adele’?”—a throwback to John Travolta’s infamous mispronunciation of National Anthem performer Idina Menzel's name at the 2014 Oscars. Searchers were also interested in Menzel’s performance (or researching prop bets), asking “How long will it take Idina to sing the National Anthem?”
Tom Brady, Marshawn Lynch and Russell Wilson were the top three searched players before, during and after the game. Thanks to some standout in-game performances, by the end they were sharing the spotlight: Rob Gronkowski and Chris Matthews (replacing Richard Sherman and Kam Chancellor). And MVP Tom Brady wasn’t just an MVP on the field—he captured the title of “Most Searched Quarterback” in every state except for the Seahawks’ home Washington.
Of course, for many people the halftime show is the highlight of the night, and Katy Perry’s performance delivered. She came in on a lion, danced with sharks and went out on a star—one that was, for some, reminiscent of NBC’s old “The More You Know” PSAs. The phrase "The More You Know" spiked 190x in search for the 10 minutes after Katy’s starry flight. And although Missy Elliott was a late addition to the halftime lineup, she was a popular topic in search. Top questions related to Missy Elliott included “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”
A very YouTube halftime show
For the first time ever, this year YouTube hosted a Halftime Show produced by Collective Digital Studio, with the help of more than 25 YouTube creators including
Epic Meal Time's
Harley Morenstein as host,
Rhett & Link
,
Toby Turner
,
Freddie Wong
and
Tyler Ward
. From
Kurt Hugo Schneider’s
"Epic Patty Cake Song" to the “Elephant’s Toothpaste” science experiment with
Science Bob
, the show delivered a one-of-a-kind experience for YouTube fans.
With the last touchdown scored, we’re taking votes for your favorite ad, so visit our
AdBlitz channel
to cast your ballot before voting ends on February 9 at 11:59pm ET. Thanks for making this year our biggest game ever.
Whether you’re a loyal 12th man or a Boston fan for life, chances are you turned to YouTube and Google to watch your favorite ads, answer your questions or witness a new generation of halftime entertainment. We’re happy we could be a part of your game.
Posted by Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched
“Top 10 Super Bowl games of all time.”
The NFL is now on YouTube and Google Search
Monday, January 26, 2015
Every year you’ve
searched for “NFL”
on Google Search and YouTube more and more, and now, we can scream like the loudest, body-painted fan: GAME ON!
It’s pretty simple: On any screen you watch YouTube,
NFL’s YouTube channel
will bring you the sights and sounds this week in Arizona, from pre-game analysis to the highlights that everyone will be talking about. After the Super Bowl, don’t let the worst Monday of the year get you down. NFL’s YouTube channel will post more videos all through the offseason.
And when the 2015-2016 season kicks off, you can get right back to watching more “no way he caught that” plays from Odell Beckham Jr., more “no way he completed that” throws from Aaron Rodgers, and analysts telling you which players on the Patriots can boost your fantasy football score. And you can find it all instantly, just with a simple
Google search
for any team.
We’re thrilled to hit the gridiron with you for Pats-Seahawks, and for all the excitement in the season to come. Enjoy the game on Sunday.
Tim Katz, Sports Partnerships Manager, recently watched
“Russell Wilson 2014 season highlights.”
Catch the big ads from the Big Game all month long
Friday, January 16, 2015
The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours' worth of Super Bowl ads on YouTube. That's enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry's "Roar" 84M times. In other words ... there are a lot of you who watch football for the ads!
The
cutest puppy in history
,
British villains driving sports cars
, and
iconic music sensations
were some of the big winners on YouTube AdBlitz last year. Will there be new contenders this year, or will the powerhouses reign supreme?
Here’s the full rundown of what you’ll find on this year’s
AdBlitz channel
:
Teasers
: Super Bowl ads were watched more than 160M times on YouTube before last year’s game even began. Commercials that were released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day. Once again, YouTube will host a teaser gallery where people can watch advertiser submitted pregame ads all in one place.
Game Day Commercials
: You’ll also find all the advertiser-submitted game-day commercials on our YouTube AdBlitz channel uploaded as soon as the ad is aired on TV.
YouTube Halftime Show
: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
Postgame Gallery
: This year, we’re introducing a postgame content gallery where advertisers can continue the conversation with their audience by providing follow-on or behind-the-scenes footage of their Super Bowl spot.
Postgame Voting
: Don’t forget to have your say on your favorite Super Bowl ad. After the game ends, visit the AdBlitz channel to vote for and share your favorite Super Bowl commercials. You’ll have until 11:59 p.m. ET on February 9 to cast your vote.
For the next month, YouTube is your go-to destination for all your Super Bowl ads entertainment. Visit
youtube.com/adblitz
from your smartphone, tablet or desktop to watch, share and vote for your favorite spots this season.
Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched
“The Bay Area in 4K.”
Plan your Big Game party on YouTube
Monday, January 14, 2013
You don’t have to be an American football fan to know that the Big Game is almost here. It’s one of the biggest sports moments of the year, and we’re doing our bit to share the authentic Big Game experience, with the
Ad Blitz Pre-Game
program.
All those recipes for
hot wings
,
multi-layer dips
and
things-wrapped-in-bacon
that you’ve been searching for? The
Ad Blitz Pre-Game
channel has them all in one place with videos on party recipes and ideas. We’ve also curated playoff coverage and predictions for the Big Game, so you can sound like an expert. There’s even a video on
how to freeze a six-pack in under three minutes
, in case you’re stuck with warm drinks at kick-off time.
Ad Blitz Pre-Game is presented by Tide, and features sports content from channels like
FOX Sports
and
Bleacher Report
, plus great food suggestions from party-planning experts like
Howcast
and
FoodWishes
. The
Pre-Game
runs through February 2, after that you’ll be able to watch and vote on your favorite game commercials on the same
Ad Blitz channel
.
Whether you’re really invested in the outcome of the game, or even more excited about all the snacks, we hope you’ll have something to cheer about.
Leena El-Omar, YouTube sports program manager, recently watched “
How to Make a Fried Onion Blossom
.”
Make the most of the NFL Playoffs with Ad Blitz Pre-Game
Thursday, January 19, 2012
If you want to get even more excitement from the NFL Playoffs, check out YouTube's new
Ad Blitz Pre-Game
program, sharing news coverage, party tips and videos from YouTube partners and sponsor Dodge Durango. The Pre-Game program is the warm-up for our annual
Super Bowl Ad Blitz
advertising extravaganza, which kicks off February 5.
On Ad Blitz Pre-Game we’ve got fan-friendly recipes from food partners like
FoodWishes
and
AverageBetty
. You’ll also find football news, opinions and predictions from partners like
ProFootBallWeekly
, and
JRSportBrief
, as well as early predictions for the big game. To get started, check out this PB&J-flavored chicken wings
recipe
for a lip-smacking twist on a tailgating favorite:
If you’re looking for a place to call home over the NFL Playoffs, stop by
Ad Blitz Pre-Game
and enjoy the YouTube Channels getting you ready for kickoff!
Mark Day, program manager, recently watched "
The Topic: NFL Playoff Predictions, Week Two
."
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