Official Blog
New video page launches for all users
Wednesday, March 31, 2010
As you may know, we're in the midst of one of the largest redesigns in YouTube's history: we're simplifying the look and functionality of the video page. That's the page you see whenever a video plays, and this redesign is about going "back to basics," focusing attention on the reason why you came to YouTube in the first place -- the video -- and all the ways you engage with content and creators.
We
first unveiled
the new video page two months ago and checked in four weeks later to tell you about the
latest set of changes
. Truth is, we've been thinking about this for a long time: what you see is the result of eight months' worth of user research, feedback and data analysis. Now, after a few more
additions
based on your latest feedback, we are rolling it out to 100% of YouTube users.
Here's what's new about the page:
Overall look and functionality
- It's cleaner, simpler and easier to use.
- Information about a video is now grouped together in one place and there's a consistent way to get more detail when you need it. This way, unless something's truly useful to you, it doesn't clutter up your page.
- We've cleaned up the actions bar; you'll see a streamlined presentation for sharing, flagging, and embedding controls.
Discovery
- The right-hand side of the page is devoted to the next video to watch. We're smarter about suggesting the next videos to watch based on how you found the video you're watching in the first place.
- The channel name and subscribe button are now both on top of the video. We found that you prefer having a quick peek at more videos uploaders have created before deciding whether to subscribe to their channels.
Playlists
- There's a new playlist interface, with the next video in the list appearing consistently in the top right. You can easily expand that list or skip ahead using a new next button in the player controls.
- Saving to playlists is easier, and we've made Favorites the default option.
Ratings
- We've replaced the
five-star ratings system
with a simpler "likes / dislikes" model and introduced a new "Videos I Liked" list.
Comments
- Comments have a new highlights view which summarizes the best discussions and celebrates when creators communicate with their audiences.
We know this is a big change, but we hope you'll find the new page to be an improvement to your YouTube experience and to be a reflection of what you've told us thus far through your usage of the site and your comments to us. We'll be gathering in a conference room at our San Bruno, CA, headquarters at 6 p.m. PT today and tomorrow, and in London at 9 a.m. GMT tomorrow, to respond in near-real-time to your comments in the
forums
, on this blog and on
Twitter
. Of course, we'll be listening at other times, too, but we wanted to make sure we were available when you might have the most questions about these changes.
Igor Kofman, Software Engineer, recently watched "
Pantyraid - Beba
," and Shiva Rajaraman, Product Manager, recently watched "
Chat Roulette Funny Piano Improv #2
."
Inside User Research at YouTube
Monday, October 5, 2009
If you think about watching a video online, it may seem pretty easy. A player, a play/pause button and some content. Done. But what about if the video is being played on a mobile phone? Or on a big screen? What if it's being viewed in Nairobi? Or Shanghai? Now let's say it's being viewed by
someone who wants to share her thoughts on the video and by someone who wants to do nothing more than watch more videos. Before you know it, watching a video becomes more complicated than you realize.
Enter user research. While far from providing all the answers, it can help illuminate how the site is actually used --
as opposed to guessing how it might be used or assuming the user is just like the people designing the site.
So what exactly is user research like at YouTube? Sometimes it means letting users design their ideal experience. For example, last year we used a method called
FIDO
(first utilized by Fidelity Investments) where we cut out different elements of various video sites, stuck them on magnets, and had users arrange their ideal organization of the elements (see below for an example). Other times we use a more standard research method called a usability study, which entails seeing whether a user can or can't complete certain standard site tasks in a
usability lab
.
Sometimes having users come into labs is not enough, though; we want to understand how users use YouTube in their context, in their living room, with their laptop on their lap, sprawled out on the couch. In this case we might have field studies where we interview users in their homes. In addition to such qualitative research, we look closely at the behavior of millions of users through traffic analysis and try to understand what users think of the site by deploying thousands of surveys.
We still have a lot left to learn about how people use YouTube, but some things have become clear. One of the most important findings has to do with the difference between the large group of users who are on YouTube simply to watch videos and a smaller, but very important, group of more engaged users -- often uploaders. The latter group will, unsurprisingly, care about details like how to make communication with their audience easier and more effective,
how to grow their audience, and even how to make money on YouTube. The former, on the other hand, want as simple of an interface as possible: "Just let me watch the video, please!"
You can see this difference in the results of the FIDO experiment we mentioned earlier -- note how differently each kind of user arranged features on the pageand the sheer number of elements in the scenario on the right:
To make matters more complicated, not
everyone
fits nicely into one of the two aforementioned categories -- for instance, there are users who like to watch videos, but they might also occasionally comment or favorite. Their ideal experience likely looks like something in-between the two examples pictured above.
It's not always easy to know what the best balance is for everyone, but we are committed to working towards figuring it out. One thing we know for sure is that at the end of the day, we need to build a product that is easy to use and understand. If it becomes too complicated or cluttered, we'll all need to step back and think again.
If you have any thoughts on this, you can let us know
here
and see what a user research survey looks like if you haven't encountered one yet.
In addition, if you'd like to participate in any upcoming research we have, please fill out this
form
.
Sasha Lubomirsky, User Experience Researcher, recently watched
"Five Years Time."
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