Official Blog
Bringing the power of YouTube to more countries with YouTube Go
Thursday, February 1, 2018
Last year, we
launched
YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we've also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we've seen firsthand the impact that bringing more people into the world of video can have.
For instance,
Mapan
— a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia — is using YouTube Go as part of their regular
arisans
or community meet-ups to equip entrepreneurial women with financial skills and resources. Each
arisans'
chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Go’s nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has “allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.”
We're excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:
Videos that matter to you:
The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
Control over your experience:
On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
Share videos with friends nearby:
With YouTube Go, you can share videos with friends and family nearby without using any data.
From our previous launches, we've learned that you love those new features, so we made a few design changes to make them even more prominent in the app:
Watch in high quality:
In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
Discover fresh content you love:
We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
Share more easily:
We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.
We've been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can't wait to see what you can do with the power of YouTube in the palm of your hand.
Jay Akkad, Product Manager, YouTube, recently downloaded and watched "
Diving into 1000 Mousetraps in 4K Slow Motion - The Slow Mo Guys
."
YouTube Go beta launches in India
Tuesday, April 4, 2017
In last September’s Google for India event we
announced YouTube Go
, our YouTube app reimagined for the next generation of YouTube users. Today, after months of expanded testing and refinement, we’re happy to announce that we’re making the beta version of YouTube Go available for download on the
Google Play Store
in India.
You’ll recall that every aspect of YouTube Go was designed from the ground up, with four main principles in mind: It’s
relatable
, with fresh and relevant video recommendations tailored to your preferences; the app is designed to be
offline first
and improve the experience of watching videos on a slower network; it gives you more
control over data
usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s
social
, allowing you to share videos quickly and easily with friends nearby.
Key features of YouTube Go include:
A home built for you:
YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.
Preview videos before you save or watch:
On YouTube Go we’ll show you a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.
Choose your resolution when saving or streaming videos:
You can choose to save a video for offline viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
Share videos with friends nearby:
Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
To get us to this point, we’ve worked hard on refining the features that you’ve inspired us to build, gaining new insights along the way. Some things we’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. We’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, we’ll continue to listen to your feedback and improve the app before launching more broadly. We’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.
If you’re in India, we hope you download the beta from the
Google Play Store
today, and let us know what you think by leaving your feedback within the app. As before, if you'd like to find out when YouTube Go is fully ready, you can sign up at
youtubego.com/signup
.
With the rapid transformation sweeping India’s mobile internet landscape, we know there will be an even greater demand for a fast and accessible video app. Thank you for continually inspiring us to build better products for the next generation, and to helping us make YouTube Go the best video app for you.
Jay Akkad, Product Manager, YouTube, recently watched “
Vidya Vox @ YouTube FanFest India 2017
.”
YouTube Go: YouTube reimagined for the next generation of YouTube viewers
Tuesday, September 27, 2016
Earlier this year, I had the chance to travel to India to see how people there were enjoying YouTube up close. While in Nagpur, I met a young man who loved using YouTube to watch WWE wrestling and wanted to show us his favorite video. But after he found it and tapped to play, the video just wouldn’t load. Maybe it was his phone or his 2G connection, but it just wouldn’t work.
Unfortunately, this story isn’t an exception for our Indian viewers. They love YouTube and its amazing selection of Bollywood hits, comedy vlogs, cricket matches and—yes—even wrestling. But even as they discover the joys of YouTube, their experience is not great on slower connections and less powerful mobile phones.
We’ve always believed that connectivity should not be a barrier to watching YouTube. In 2014 we
launched YouTube Offline
so you could watch videos without suffering from buffering. A few months ago
we rolled out Smart Offline
, a feature that allows you to schedule videos to be saved offline later at off-peak times, when there’s more bandwidth so data is faster and cheaper. But we realized that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to reimagine the YouTube mobile app from the ground up.
That’s why I and a team of engineers, designers, and researchers have been travelling to India, collecting ideas and testing prototypes with hundreds of people across 15 cities. They’ve helped us build a brand new YouTube app that’s faster, more relevant, and more affordable, with innovative new features.
Meet YouTube Go: a new YouTube app built from scratch to bring YouTube to the next generation of viewers. YouTube Go is designed with four concepts in mind. It’s
relatable
,
with video recommendations and a user interface that is made for you. The app is designed to be
offline first
and work even when there’s low or no connectivity. It’s also
cost-effective
, providing transparency and reducing data usage. And finally, it’s a
social
experience, connecting you with the people and content you care about.
The new preview function shows you what to expect before choosing to save or play the video, and in which resolution. You can also share videos to friends nearby, without using up any data.
Here are some of YouTube Go’s most notable features:
Find and discover relatable videos right on the home screen
: YouTube Go homescreen features trending and popular videos in your area, so that you’ll find and fall in love with new videos that you and your community care about.
Preview videos before you save or watch
: Not sure if you want to watch the video? On YouTube Go when you tap on a thumbnail, it’ll trigger a quick preview of the video, giving you a better sense of what the video is about before you decide to save or play it.
Choose your resolution when saving or streaming videos
: Whether you’d like to save a video for offline viewing later, or stream it now, you can see and choose the amount of data you’d like to spend on that video.
Share videos with friends nearby
: Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
We’ll gradually roll out YouTube Go to more and more people over the next few months, getting their feedback and improving the product before launching it widely early next year. If you'd like to be among the first to find out when the app is ready, you can sign up at
youtubego.com/signup
.
We’re thrilled to bring YouTube Go to India …
ab Mazze udao, data nahin
!
Johanna Wright, Vice President of Product Management, YouTube, recently watched ”
How To Be a Ninja - EPIC HOW TO
.”
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