Official Blog
Introducing YouTube Director: A suite of video ad creation products for businesses
Wednesday, June 15, 2016
Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.
1
Now, more than ever, businesses can connect with their customers through video advertising on YouTube.
But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the
YouTube Director suite of products
. Three products that make video ads more accessible to businesses.
Make a video ad right from your phone
With the free
YouTube Director for business app
(available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the
The Barber Shop Club
in Los Angeles, are already seeing positive results with YouTube Director.
Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw a significant increase in potential customers being able to remember and recognize his ad.
2
We challenged five business owners—including Woody—to create a video ad in 20 minutes or less. Watch what happened and
download the app
to give it a try.
Get a professional to make your video ad
In select U.S. cities, we’re also offering
YouTube Director onsite
, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.
Is your business an app? We can create a video ad for you too
YouTube Director automated video
creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.
No matter what kind of business you’re in, getting started with advertising on YouTube just became a whole lot easier. We can’t wait to see what you make. Happy filming.
Max Goldman, Product Manager, YouTube Director, recently watched "
YouTube Director Video Challenge
."
1
Google Data, 2016
2
Woody's YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)
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