Official Blog
Presenting the 2015 YouTube Music Awards Show #YTMA
Monday, March 23, 2015
Here it is, folks. Today we're dropping a collection of exclusive, new music videos from some of the biggest and emerging artists on YouTube for the
2015 YouTube Music Awards Show
, presented by Kia. Produced by VICE and made by some of the most original music video directors alive, this new kind of awards show puts you in the front row and all the performances at your fingertips -- right now. To get even more into the show, host
Tyler Oakley
will take you through the highlights, and you can join the conversation online with #YTMA.
Action Bronson feat. Chance the Rapper - "Baby Blue" [Official Music Video - YTMAs]
Joined by Chance the Rapper, Action Bronson puts his twist on the cult classic "Coming to America" as he travels through NYC to find his queen. The video was directed by Lil Chris, and the single was produced by Mark Ronson off the anticipated album Mr. Wonderful, set for release on VICE/Atlantic March 24.
Cahoots - "No Money" (feat. Roomie) [Official Music Video - YTMAs]
Cahoots, the YouTube supergroup comprised of Spain’s Curricé and England’s Matt DeFreitas and Tom Joseph Law, has come together with director De La Muerte for an over-the-top, crazy collaboration of talent on a cinematic “stage.”
Charli XCX "Famous" [Official Music Video - YTMAs]
Charli XCX and director Eric Wareheim invite you to a heightened dreamy reality where people are living in their online personas, and everything is beautiful and filtered. But when we are suddenly disconnected and returned to reality, it’s a total nightmare.
Ed Sheeran & Rudimental "Bloodstream" [Official Music Video - YTMAs]
Ed Sheeran. Rudimental. Need we say more? In this new video directed by Emil Nava, the combo has a surprise for fans that can be summed up in two words: Ray. Liotta.
FKA twigs "Glass & Patron" [Official Music Video - YTMAs]
In a moody forest in the back of a van, FKA twigs births into the world eight dancers whose subsequent stunning performance is set to twigs' brand-new song "Glass & Patron." If you're one of the many people who have watched and loved the past music videos twigs directed herself, then you’re in for a treat.
Kygo "Stole the Show" [Official Music Video - YTMAs]
Ever had a house party DJ’d by Kygo where a couple from space steal the show with their out of the world dance moves? If no, then you need to watch this video, directed by Saman Kesh. If yes, then get ready for the surprise ending.
Lindsey Stirling "Take Flight" [Official Music Video - YTMAs]
Two-time YouTube Music Award winner and performer Lindsey Stirling moves through an Escher-like universe on an adventure to find life in the mountains that hover above her city, directed by Joe Sill.
Martin Garrix feat. Usher "Don't Look Down" [Official Music Video - YTMAs]
Dutch DJ Martin Garrix is becoming one of the most important names in electronic dance music on YouTube, and when he teams up with Usher, big things happen. To bring this song to life, director Petros depicts the timeless story of the pool party towel boy and towel girl trying to find love.
MAX "Gibberish" (feat. Hoodie Allen) [Official Music Video - YTMAs]
The world has watched MAX go from creating great covers on YouTube to releasing his own albums in just a few years. And now with director Greg Jardin and a little help from Hoodie Allen, MAX is moving on while the rest of the world around him is moving in reverse.
Megan Nicole "Escape" [Official Music Video - YTMAs]
On the heels of her recent single "Fun" -- which has been viewed more than 18 million times in the last two months alone -- Megan Nicole has created a beautiful, scenic music video. Directed by the Young Astronauts.
Migos "One Time" [Official Music Video - YTMAs]
What if you had a party so amazing that you wake up to learn the night before was frozen in time. Migos and director Ninan Doff are here to take you through this unique world of time tunnels, as the trio continues their rise to rap greatness.
Nicky Jam y Enrique Iglesias "El Perdón" [Official Music Video - YTMAs]
Even when you lose a loved one, their memory still stays with you, and Nicky Jam and Enrique Iglesias invite you on a memory lane trip through Medellin, Colombia. Directed by Creative Uprising, this collaboration brings together two of the biggest names in Latin music and has all the makings of a smash hit.
Shamir "Call It Off" [Official Music Video - YTMAs]
Shamir has been blowing up on YouTube on the regular and has now teamed up with Philip Hodges and Henson Studios to tell a tale about making people’s days just a little bit better ... by becoming puppets.
And that’s our show! Thank you to all the artists who made the 2015 YouTube Music Awards Show possible, and VICE for producing the show. And above all, thanks to all of you who make YouTube the ultimate home for music. Join the conversation online with #YTMA.
Eshan Ponnadurai, Music Brand Marketing, recently watched
“Announcing the YouTube Music Awards 2015 Show.”
Your official invite to the 2015 #YTMA Show -- now with more artists!
Friday, March 20, 2015
Have you made plans yet for the
2015 YouTube Music Awards
, presented by Kia, on Monday, March 23 at 10 a.m. PT?
It doesn’t matter who you’re wearing, where you’re watching, or how you celebrate after. Just tune in to the
YouTube Music Awards channel
to experience a collection of exclusive, new music videos from established and emerging artists, all at once.
Before the show, you can check out all of the 50 YTMA winners
right here
. Each one is set for a great year in 2015, and we're honoring them with this collection of videos.
We’ve added even more performers to the show, working with VICE and some top directorial talent to make this a moment in music to remember. Here’s the full list:
Action Bronson
(f/
Chance the Rapper
)
- just added
Cahoots
Charli XCX
Ed Sheeran
&
Rudimental
FKA twigs
- just added
Kygo
ft. Parson James
- just added
Lindsey Stirling
- just added
Martin Garrix
ft.
Usher
MAX
ft.
Hoodie Allen
Migos
Megan Nicole
Nicky Jam
and
Enrique Iglesias
Shamir
So on Monday, March 23 at 10 a.m. PT, visit the
YouTube Music Awards channel
to see all the videos, or visit any artist’s channel to see their new video. You can get ready by checking out the
playlist of the artists
who won a 2015 YouTube Music Awards, and subscribe to our virtual host
Tyler Oakley
for more info and commentary on the show. If you want a reminder for Monday, you can even
add it to your calendar
.
And if you’re an artist on YouTube hoping to earn a YouTube Music Award in the future, check out our newly launched
YouTube for Artists
with more info to help you make the most of YouTube.
Eshan Ponnadurai, Music Brand Marketing, recently watched
“Announcing the YouTube Music Awards 2015 Show.”
Celebrating the artists of the 2015 YouTube Music Awards
Monday, March 2, 2015
From Beyoncé
embracing
the
super selfie
, to OK Go’s
mind-bending visuals
, to Kurt Hugo Schneider connecting with fans through a
tour announcement
, artists on YouTube create music experiences that go beyond a song or video. And now it’s our turn to thank them with a YouTube Music Award.
These YTMA artists were chosen by you. Thanks to your love, they showed the biggest growth in views, subscribers and engagement over the last six months. That’s what makes them artists to watch on YouTube in 2015, and YTMA winners.
These artists prove that YouTube is not only a place to launch new music and be discovered by fans around the world, but also where artists and fans truly connect. In that spirit, this award is just one step in our effort to keep making YouTube a great place for artists and fans to experience music together. Next stop ...
SXSW
.
New music videos. All at once. The YouTube Music Awards.
At its best, music is about the full experience of sight, sound and participation. And for the 2015
YouTube Music Awards
, presented by Kia, we’re giving you just that.
On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We've selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:
Cahoots
Charli XCX
Ed Sheeran
Martin Garrix
MAX
Migos
Megan Nicole
Nicky Jam
Shamir
These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the
YouTube Music Awards channel
, and prepare your eyeballs and eardrums to experience the music on March 23!
Eshan Ponnadurai, Music Brand Marketing, recently watched
“Father MC - Everything's Gonna Be Alright.”
YouTube announces YouTube Music Award winners
Sunday, November 3, 2013
New York, NY: On Sunday, November 3 at Pier 36 in New York City, YouTube hosted the inaugural
YouTube Music Awards
, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event presented live performances by top artists, alongside some of YouTube’s biggest stars, including
Arcade Fire
,
Avicii
,
CDZA
,
Earl Sweatshirt
,
Eminem
,
Lady Gaga
,
Lindsey Stirling
,
M.I.A.
,
Tyler, The Creator
and
Walk off the Earth
.
Hosted by
Jason Schwartzman
and
Reggie Watts
and executive produced by VICE Media and Sunset Lane Entertainment, the event was lead by creative director
Spike Jonze
in collaboration with
co-creative director Chris Milk
, and
directors
Damien Kulash
,
Fafi
,
James Larese
,
Joe Sabia
,
Tyler the Creator
, and
Ray Tintori
. The event was presented in partnership with Kia Motors Corporation.
In the run up to the YouTube Music Awards, four music events were also streamed from around the world on YouTube from Seoul, Moscow, London and Rio.
Modern day music fans from across the globe spoke loud and clear, casting winning votes for artists in the following categories:
YOUTUBE MUSIC AWARDS WINNERS LIST*
Video of the Year:
Girls' Generation - I Got A Boy
Recognizes this year’s biggest videos, based on what you watched, shared, liked and commented on.
Artist of the Year:
Eminem
Honors the biggest acts of the last year on YouTube, based on total number of views, likes, shares, comments and subscribers.
Response of the Year:
Lindsey Stirling and Pentatonix - Radioactive
Recognizes the best fan remixes, covers or parodies, based on your views, likes, shares and comments.
YouTube Phenomenon:
Taylor Swift - I Knew You Were Trouble
Recognizes the YouTube videos that inspired the biggest number of fan responses.
YouTube Breakthrough:
Macklemore & Ryan Lewis
Recognizes the biggest breakout acts on YouTube, based on artists with the highest growth in views and subscribers over the past year.
Innovation of the Year:
DeStorm - See Me Standing
Recognizes some of the most unique concepts and creators in music videos on YouTube this year.
*
Nominations
for the YouTube Music Awards were announced on October 21, 2013, and based on YouTube data over the last 12 months from September 2012, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions. Fans were able to vote from October 21 through the start of the Awards by sharing official YTMA nomination videos across Google+, Twitter and Facebook.
Get creative. Go nuts. Be in the YTMAs
Friday, November 1, 2013
The countdown is on. In just two days, we’ll host the first-ever YouTube Music Awards, celebrating the videos that you watched, shared, and loved the most over the past year.
Whether you’re
crazy for Slim Shady
,
gaga for Gaga
or
cuckoo for K-Pop
, this Sunday, November 3 show will have something for everyone. Each nomination category was created by your views, comments, likes, subscriptions and shares. (That’s how we ended up with six
epic battles
- check the data behind Video and Artist of the Year
here
!) Creative director Spike Jonze has loads of surprises up his sleeve, and co-hosts Jason Schwartzman and Reggie Watts are planning to bring you a night that’s as unique as your favorite playlist.
And YOU could be in it.
That’s right. We’re asking you to upload a video to
putmeintheytmas.com
for a chance to be featured. Check out Jason’s video for more on how your creativity could become a part of the big show:
If a video selfie isn’t your thing, there’s still time to participate. Vote for
your favorite artists, songs and videos
, at
youtube.com/musicawards
or by searching “YTMA” on YouTube.
And then join us! Starting at 5 a.m. ET on Sunday, tune in at
youtube.com/musicawards
to catch music events from Seoul, Moscow, London and Rio, culminating in the live event from Pier 36 in New York City at 6 p.m. ET.
See you there!
The YTMA Team recently watched
“Be Part of the YTMAs - Jason Schwartzman Tells You How.”
Calling All Music Fans: YouTube Music Award Voting Opens Today
Monday, October 21, 2013
What do waking up, paper planes, hives, goblins, and five people on one guitar have in common? On November 3, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live at the first-ever YouTube Music Awards, joining a top
musical lineup
at Pier 36 in New York City. Actor and musician Jason Schwartzman is joined by comedian and musician Reggie Watts to host this live event. Music video visionary Spike Jonze is creative director, with executive producers VICE Media and Sunset Lane Entertainment.
And now it’s your turn. YouTube Award Nominations across six categories have just been announced at
youtube.com/musicawards
. Starting today, you can go there or search “YTMA” on YouTube to vote on the nominees by sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook. These video and artist nominations are based on YOUR views, likes, comments and subscriptions over the last 12 months from September 2012, and your votes from today will determine the winners.
The six nomination categories and nominees for this year’s YouTube Music Awards are:
Video of the Year
: Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year.
Demi Lovato - Heart Attack
Epic Rap Battles of History - Barack Obama vs Mitt Romney
Girls' Generation - I Got A Boy
Justin Bieber (feat. Nicki Minaj) - Beauty And A Beat
Lady Gaga - Applause
Macklemore & Ryan Lewis (feat. Mary Lambert) - Same Love
Miley Cyrus - We Can't Stop
One Direction - Best Song Ever
PSY - Gentleman
Selena Gomez - Come & Get It
Artist of the Year
: Honoring the acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed-to artists on YouTube.
Eminem
Epic Rap Battles of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year
: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on your views, shares and other activity.
Boyce Avenue (feat. Fifth Harmony) - Mirrors
Jayesslee - Gangnam Style
Lindsey Stirling and Pentatonix - Radioactive
ThePianoGuys - Titanium / Pavane
Walk Off the Earth (feat. KRNFX) - I Knew You Were Trouble
YouTube Phenomenon
: Recognizing the YouTube trends the world could not escape from, nominees are based on the phenomena that generated the most fan videos.
Diamonds
Gangnam Style
Harlem Shake
I Knew You Were Trouble
Thrift Shop
YouTube Breakthrough
: Honoring the music world’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation of the Year
: Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments.
Anamanaguchi - ENDLESS FANTASY
Atoms For Peace - Ingenue
Bat For Lashes - Lilies
DeStorm - See Me Standing
Toro Y Moi "Say That"
In the run up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5 a.m. ET on November 3, and fans can tune in at
youtube.com/musicawards
.
So what are you waiting for? Head over to
youtube.com/musicawards
to watch the nomination videos and cast your votes. Stay tuned for more information on the big show and we’ll see you on Sunday, November 3!
The YouTube Music Awards Team recently watched
“Announcing the first-ever YouTube Music Awards.”
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