Official Blog
YouTube A to Z #HappyBirthdayYouTube
Thursday, May 28, 2015
Every adventure starts somewhere, and YouTube’s began on Saturday, April 23, 2005, when "Me at the Zoo" became the first video uploaded to a new site no one had ever heard of. Captured at California's San Diego Zoo, the clip is a 19-second description of
what exactly makes elephants so cool
. Its brief runtime and casual setup suggest little of the online video craziness that would follow over the subsequent decade.
“Me at the Zoo” proved to be a simple distillation of the premise of a new platform, where anyone could just turn on a camera and broadcast themselves with ease. Who could have predicted that, in that same environment,
new
genres
, new forms of
expression
, and new paths to
stardom
would evolve? That engaging and unique personalities borne of this place could be
more influential
than Hollywood's biggest names? Or that
more than a billion people
from all corners of the globe would come together in that space to experience what the world creates, broadcasts, and shares?
Yeah. We were
surprised
, too.
For our 10th birthday this month, we've gone
from A to Z
celebrating the
adorable
,
empowering
,
awesome
,
weird and wonderful
moments that represent the many sides of YouTube. But, of course, if we're
really
going to capture 10 years of YouTube, we're going to need to do it in … a video:
Thanks for a wild and inspiring 10 years. Now, you've got
300
hours
of video to capture and share in the next minute
. So get back to it!
**Bonus Points: How well do you know YouTube, A to Z? Play the YouTube trivia game to find out at
YouTube.com/10
Celebrating 10 Years of YouTube
Friday, May 1, 2015
Cross-posted from the
YouTube Trends Blog
On April 23, 2005, history was made. An 18-second clip about
how cool elephants are
was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.
That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.
YouTube is a portrait of our global culture, seen through the lenses and perspectives of people around the world. It is a portrait built by a creative community of bold and fearless individuals. Built by
comedians
,
gamers
,
activists
,
artists
,
performers
,
teachers
, and
pranksters
. Built with
cats
and
rainbows
and
blenders
and
ninjas
and
unicorns
. It was built on the
silly
. It was built on the
profound
. It was built by you.
And 10 years in, you continue to redefine how the world experiences music, entertainment, and news. How the world laughs and how the world learns. How we shape political events and how we connect over the things we love.
You’ve helped turn creators into the
biggest names in entertainment
. You’ve given people opportunities to share their voice and talent no matter
where they are from
or
what their age
or
point of view
. You built a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.
So in honor of our 10th birthday, we’re celebrating you, our YouTube community. Every day over the next 26 days, we’ll take a look back at some of the most memorable moments, from the silly to the profound, that you’ve shared on YouTube in the last 10 years. It’s YouTube from A to Z. Literally.
You can follow our celebration throughout the month of May on our
YouTube Trends blog
.
New original content from top YouTube creators
Tuesday, April 28, 2015
At YouTube, we have a core belief: we only succeed if our creators do.
After launching the
Creator Hub
to help creators get the most out of YouTube from anywhere in the world and opening
YouTube Spaces
in the U.S., the U.K., Japan and Brazil, we decided to take an even bolder step to invest in ambitious projects from our top creators. Today, we’re announcing partnerships with four top creators to help bring their next big original series to life on YouTube:
Since launching their first YouTube channel in 2007, the
Fine Brothers’
channels have amassed over 17 million subscribers and over 3 billion views as well as earning a Daytime Emmy. They’ll continue the hot streak with their new scripted comedy series that takes a satirical look at the world of singing competition shows, produced in partnership with Mandeville Films.
For six years,
Prank vs. Prank
have waged an epic prank war on each other in front of an audience of nearly 14 million subscribers and generated nearly 3 billion views on their two channels. In their forthcoming series, celebrity guests join Jesse and Jeana to pull off their most ambitious pranks yet.
Joey Graceffa
has built a devoted fan following of over 5 million subscribers, cumed over 600 million views and earned two Teen Choice nominations through his channels’ daily vlogs, scripted series and short films. Now Joey will lead an all-star cast of YouTubers in his all-new murder mystery reality series.
For a decade,
Smosh
has entertained a YouTube fanbase of over 35 million subscribers across their channels with comedy sketches that have generated over 7 billion views. In their new comedy series, we’ll see Ian and Anthony working at a theme restaurant where out-of-control kids and crazy parents are all in a day’s work.
We’re also excited to announce a new collaboration between YouTube and
AwesomenessTV
. Together, we’ll release several feature length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins. The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our first film this fall, with more details to come soon.
We hope that these new series and feature films, as well as those that follow, give top creators a new way to showcase their talent to fans on YouTube.
Alex Carloss, Head of YouTube Originals recently watched
“Me at the zoo.”
Watch the Global Citizen 2015 Earth Day event—live on YouTube on April 18
Thursday, April 16, 2015
No matter where you are this Saturday, you can have a front row seat at the
Global Citizen 2015 Earth Day
event. Tune in to the event live on the
Global Citizen YouTube channel
to catch performances by No Doubt, Usher, Fall Out Boy, Mary J. Blige, Train, and My Morning Jacket, with special guests Common and D’Banj.
To bring you the latest from the National Mall in D.C., YouTube stars Matthew Santoro (
MatthewSantoro
) and Yousef Erakat (
FouseyTube
) will join the Global Citizen hosts, which include UN Secretary General Ban Ki-moon, U.S. Senator Chris Coons, will.i.am, Soledad O’Brien, Chris Martin, Freida Pinto, and more.
Celebrate the 45th anniversary of Earth Day by joining the largest movement of people taking action to end extreme poverty and stop climate change. It all begins at 11:45 a.m. ET on April 18 on the
Global Citizen YouTube channel
.
Lindsay Dahms, Brand Marketing Manager, recently watched
"Fall Out Boy - Irresistible (Official)."
Old Spice, Red Bull, and Bears Oh My! A look back at the last five years of ads on YouTube
Wednesday, April 8, 2015
Do you remember life before the
Old Spice Man
? Or the
epic split
that launched a
thousand splits
? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year
four of the top 10
trending videos of the year were created by brands.
To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the
top five trending ads
on YouTube from five years ago. Do you remember them all?
1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!
2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their 'The Man Your Man Could Smell Like' campaign. Even funnier were the resulting real-time conversations that ensued
with celebrities like Alyssa Milano
.
3) Red Bull: Danny MacAskill - Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.
4) Old Spice: Questions
The "Old Spice Man" became so popular that two of his videos were among the five most popular of the year - totalling nearly 75M views of both ads combined.
5) Tippex: NSFW. A hunter shoots a bear.
We'd be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.
But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.
1
And we're seeing great growth in new advertisers adopting video ads on YouTube--the number of advertisers using TrueView grew 45 percent in 2014
2
and all of the top 100 global brands have run TrueView video ads over the past year.
3
To check out some of the most memorable ads on YouTube, take a look at our
Iconic Ad Moments on YouTube playlist.
We look forward to see what brands will come up with this year!
David Kagan, Product Marketing Manager, recently watched
"Volvo LifePaint."
1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by
Interbrand Top 100 Global Brands
list.
2. YouTube global data, 2014. Top 100 brands defined by
Interbrand Top 100 Global Brands
list.
3. YouTube global data, 2013 vs. 2014
What song is this?
Wednesday, April 1, 2015
Seriously, what song is this? Anyone know song name?
Goes like: "Duuuuuuuuuuuuun dun dun dun dun dun dun dun dun dun dun dun dundun dun dundundun dun dun dun dun dun dun dundun dundun BOOM dundun dundun dundun BEEP dun dun dun dun dun dun dun BEEP BEEP BEEP BEEP BOOOP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BOOM FADE?"
nm,
got it
.
The YouTube Team
Here’s your front row invite to Coachella 2015 - live on YouTube April 10-12
Tuesday, March 31, 2015
Passes for Coachella 2015 are hard to come by, but for the fifth year in a row, the California festival is inviting fans from around the world to watch it live on
Coachella’s YouTube channel
, unleashed by T-Mobile. From Friday, April 10, through Sunday, April 12, you can catch the biggest acts and emerging artists performing live at Coachella on
any screen
where you watch YouTube.
What can you expect from the longest-running music festival live stream on YouTube? First, you’ll welcome the freedom to choose from three live stream channels. Then, you’ll enjoy a bunch of new stuff you didn’t see coming, like:
Create a custom Coachella avatar by uploading a photo, then decorating with Coachella graphics, before sharing it with your friends.
Browse an interactive map of the entire festival grounds and access photos taken from your virtual location.
Schedule your live stream experience with a timetable that automatically updates based on your local time and channel you are watching.
Learn about the performing acts via interactive profiles.
And more to come ... we can’t give away all the surprises yet!
Watch here to find out which Coachella artists will be in the live stream, and subscribe to
Coachella’s YouTube channel
to stay up on all the latest videos, and relive the
sights and sounds of Coachellas past
.
Ali Rivera and Brian Anderson, YouTube Music, recently watched
"Years & Years - King."
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