Official YouTube Blog

YouTube Rewind channelKevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: The Shape of 2017 | #YouTubeRewind.”

YouTube Ads Leaderboard: The top ads you watched and shared this year

Rabu, 06 Desember 2017

#TheYouTubeAd

Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService

Clash Royale: The Last Second (Official Commercial)

Ping Pong Trick Shots 3 | Dude Perfect

MISS DIOR – The new Eau de Parfum

Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

adidas Originals | ORIGINAL is never finished

iPhone 7 — The Rock x Siri Dominate the Day — Apple

Levi’s® "Circles" Commercial l Full

Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

Posted by Laura McClung, Head of Brand Marketing, YouTube Ads Marketing

Expanding our work against abuse of our platform

Senin, 04 Desember 2017

More people reviewing more contentTackling issues at scale

Since June we have removed over 150,000 videos for violent extremism.

Machine learning is helping our human reviewers remove nearly five times as many videos than they were previously.

Today, 98 percent of the videos we remove for violent extremism are flagged by our machine-learning algorithms.

Our advances in machine learning let us now take down nearly 70 percent of violent extremist content within eight hours of upload and nearly half of it in two hours and we continue to accelerate that speed.

Since we started using machine learning to flag violent and extremist content in June, the technology has reviewed and flagged content that would have taken 180,000 people working 40 hours a week to assess.

child safetyGreater transparencyCommunity GuidelinesA new approach to advertising on YouTube
Susan Wojcicki, CEO of YouTube

5 ways we’re toughening our approach to protect families on YouTube and YouTube Kids

Rabu, 22 November 2017

Tougher application of our Community Guidelines and faster enforcement through technology: We have always had strict policies against child endangerment, and we partner closely with regional authorities and experts to help us enforce these policies and report to law enforcement through NCMEC. In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader’s intent. In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day. We also implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters but containing mature themes or adult humor. To help surface potentially violative content, we are applying machine learning technology and automated tools to quickly find and escalate for human review.

Removing ads from inappropriate videos targeting families: Back in June, we posted an update to our advertiser-friendly guidelines making it clear that we will remove ads from any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. Since June, we've removed ads from 3M videos under this policy and we’ve further strengthened the application of that policy to remove ads from another 500K violative videos.

Blocking inappropriate comments on videos featuring minors: We have historically used a combination of automated systems and human flagging and review to remove inappropriate sexual or predatory comments on videos featuring minors. Comments of this nature are abhorrent and we work with NCMEC to report illegal behavior to law enforcement. Starting this week we will begin taking an even more aggressive stance by turning off all comments on videos of minors where we see these types of comments.

Providing guidance for creators who make family-friendly content: We've created a platform for people to view family-friendly content -- YouTube Kids. We want to help creators produce quality content for the YouTube Kids app, so in the coming weeks we will release a comprehensive guide on how creators can make enriching family content for the app.

Engaging and learning from experts: While there is some content that clearly doesn’t belong on YouTube, there is other content that is more nuanced or challenging to make a clear decision on. For example, today, there are many cartoons in mainstream entertainment that are targeted towards adults, and feature characters doing things we wouldn’t necessarily want children to see. Those may be OK for YouTube.com, or if we require the viewer to be over 18, but not for someone younger. Similarly, an adult dressed as a popular family character could be questionable content for some audiences, but could also be meant for adults recorded at a comic book convention. To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area.