Official YouTube Blog

Dashing through the snow...with NORAD, YouTube and Google

Kamis, 23 Desember 2010

NORAD Tracks Santawww.noradsanta.org

Subscribe to his YouTube channel: Santa’s home on YouTube is at http://www.youtube.com/noradtrackssanta. That’s where you can find videos from his journey throughout the night. This “Commander's Holiday Message” offers a peek of what to expect:

See Santa on a Google Map: On your home computer or laptop, visit www.noradsanta.org and choose your preferred language. You’ll see a large Google Map on the page displaying Santa’s current location and his next stop. Click the video icons to watch “Santa Cam” videos, and click the gift icons to learn more about each city.

Watch Santa fly with the Google Earth Plug-in: From www.noradsanta.org, click on the link Track Santa in Google Earth. You'll see Santa steering his sleigh right on the webpage. If you don't have the Google Earth plug-in, you can get ready by downloading it ahead of time.

Follow Santa on your phone: Track Santa from your mobile phone by opening Google Maps for mobile and searching for [santa]. Or, visit m.noradsanta.org on your phone’s browser.

Realtime Search@noradsantaFacebook pagetips and tricksNORAD first began to track Santatracked Santa's whereaboutsGoogle MapsGoogle EarthYouTubewww.SendACallFromSanta.comGoogle SketchUp

Santa with NORAD, Google and members of the Marine Toys for Tots Foundation that’s me, the tall guy in the back row clapping)www.noradsanta.orgBrian McClendon, Original Google Engineering Elf, recently watched “Picasa 3.8 Face Movie.”

Celebrating our partners’ success

Rabu, 22 Desember 2010

fruitspartnersPartner GrantsB&H PhotoShayCarlMysteryGuitarManFreddieWguitar-bass duoKina GrannisEmilyNoel83“On The Rise” programTom Pickett, Director of Content Operations & Online Creators, recently watched “P4A: The Annoying Orange Interviewed by Tay Zonday.”

It’s all about practice

Selasa, 21 Desember 2010

Embracing exploration: being a filmmaker todayTribeca Flashpoint AcademyHow has the web changed film schoolshared breakfast withHowcast Emerging Filmmakersdigital roadmapsat inShooting People’show the web is changing film festivalsoutlinedlots

Heather Menicucci, Director, Howcast Filmmakers Program, recently watched “I Hope This Gets To You”.

What makes an ad worth spreading?

Selasa, 21 Desember 2010

Today we bring you a guest post from Chris Anderson, Curator of TED, a nonprofit devoted to Ideas Worth Spreading from three worlds: Technology, Entertainment, Design. Anderson explains how TED and YouTube are teaming up to present a challenge called 'Ads Worth Spreading'.
TED.comon YouTube
Our mission -- of spreading ideas around the world -- is supported in part by advertising. And we believe that advertising should evoke the same emotions a TEDTalk does -- it should make you think, make you respond, make you want to share -- a great idea, a product that makes the world better, an initiative that might change the world. Like YouTube, we want to see the same level of passion in online ads as we do in our TEDTalks. So, we’ve created a challenge called 'Ads Worth Spreading' to solicit the best ads that raise the bar, elevate the craft and invent new forms of online engagement.

We invite you to enter the competition. Entries can be hysterically funny, stunningly beautiful, or just intriguing, fascinating, ingenious and persuasive. For inspiration, check out examples of great creative on YouTube Show and Tell. It is free to enter, the submission deadline is February 7, 2011, and full contest rules are right here.

We’re excited to see your ads worth spreading!

Chris Anderson, TED Curator, recently watched "Rory Sutherland: Life lessons from an ad man."

Introducing YouTube Trends

Senin, 20 Desember 2010

With 35 hours of video now being uploaded to YouTube every minute, keeping up with the latest goings-on around here can be a challenge.

Last week, we officially unveiled YouTube Trends (youtube.com/trends), a new set of tools designed to help you stay on top of the latest popular videos and trends on the world's largest video site.

Here's more of an explanation:

YouTube Trends features new algorithmically-generated feeds that highlight which topics and videos are trending right now. The site also offers a ‘top videos’ module and a blog with more in-depth explorations of videos, trends, news, and cultural phenomena as seen through the lens of YouTube. We've also created a Trends Dashboard that lets you quickly explore what's popular in different cities in the U.S. and around the world, as well as within specific demographic groups.

Last Monday, we started a 12-day countdown to the holidays exploring the top videos from 2010. So far, we've posted lists of the top videos in:

Non-Profits and Activism

Animals

We've also examined extreme winter weather footage from across North America, looked at how Justin Bieber's "Baby" got so big, tracked "Double Rainbow's" popularity, seen how the same practical joke traveled across seven different countries, and settled the age-old question: dogs or cats?

YouTube Trends is like your water cooler for web video, so check back each day to see the very latest.

For more specific info about YouTube Trends, visit our FAQ or watch a video walk-through.

Kevin Allocca, YouTube Trends Manager, recently watched "So Long To Ya, 2010 | The Jib-Jab 2010 Year in Review!"

Live 'Project for Awesome' show premiering on YouTube today

Sabtu, 18 Desember 2010

Project for Awesomecreate and upload a videowww.youtube.com/p4aChristopher Hamilton and Bing Chen, Product Marketing Managers, recently watched "Project for Awesome! P4A! charity : water".

Context Is King

Jumat, 17 Desember 2010

Because YouTube is a platform for free expression of all sorts, we take great care when we enforce our Community Guidelines. We try to allow as much content as possible on the site and still ensure that the rules are followed. It is a delicate balancing act, and we depend on our uploaders to help.

Let us explain. Check out the two videos below. Notice anything different between them? Same content, right? Not quite.

Video #1

Video #2

While the difference may appear insignificant, the context of the two videos is very different. In this case, the first video provides very little information, or context, about what the video is about, while the second video is much more instructive. Why does this matter? Because the video alone doesn’t always tell the whole story. A video’s title, description and tags are critical in how we apply our Community Guidelines.

It’s a balancing act. As you can see in the video examples above, it’s difficult to understand the intention of the uploader without the proper context. Why does understanding the intention of the uploader important? Well, generally speaking, nudity or graphic content is not allowed on YouTube. However, we do have exceptions for educational, documentary, scientific, and artistic content. In order for us to determine whether an exception applies, we need your help. The more information you provide, the clearer your intentions will be.

Give as much context as possible. Your video’s title, description and tags are a great way to provide context to your videos. When our team reviews flagged content, titles or tags like “performance art piece" or "street riot in Jakarta" helps us understand the context of the material you're uploading.

Here are some tips on how to surround your videos with as much context as possible:

Provide an informative, relevant title.

Try to add some specific information into the description: who is in the video, what is happening, where and when did it happen, and why.

If you have a website (or know of one) that provides more detail about the content, such as a related news story or artist statement, feel free to direct viewers to it.

Think about your audience. What are you trying to accomplish through your content? Help inform and educate the viewer.

You can also add detail directly onto the video itself, using our annotations tool.

Even if you’re uploading from your phone, we ask that you try to provide as much context as possible.

But remember, there’s still a line. Keep in mind that certain content is still not okay. Don’t post footage that is highly focused on nudity or graphic content, or create montages from otherwise acceptable sources to supplant its original intent. Don’t try to circumvent your way around our Community Guidelines or look for loopholes.

Everyone makes mistakes. If your content is removed from the site and you feel it was in error, you have the ability to appeal the decision. To learn more about the appeal process, check out this page in our Help Center. And remember, context is king. The more detail you provide viewers upfront, the more likely everyone will understand your intent and the less likely it could be removed.

We hope this post gives you more insight into how we review content on YouTube. Our mission is to empower our users to share, educate, entertain and inform. Help us help you in that goal.

Amy Wright, Policy Specialist, recently watched "WILDFIRE (Segment)."

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