Official YouTube Blog

Explore the Life in a Day video gallery

Minggu, 05 September 2010

On July 24, people around the world made history by capturing glimpses of their lives on camera and submitting the videos to Life in a Day, an experiment to create a documentary about a single day on Earth. In total, 80,000 videos were submitted from 197 countries, making this the world's largest user-generated film. Now, you can explore many of these videos in the gallery on the Life in a Day channel .

To make browsing easy, you can sort videos by geography, time of day, mood and more. The film's Academy Award-winning director, Kevin Macdonald, and his team are adding more videos to the Life in a Day gallery as they are reviewed, so check back soon for more content. You'll also find updates from Macdonald and editor Joe Walker as they lead a team of researchers in reviewing and cutting the footage down to the final feature-length film. Remember to subscribe to the channel for more news on the film's progress as Kevin and producer Ridley Scott gear up for the world premiere in January at the 2011 Sundance Film Festival.
Congratulations again to all of the participants. Thanks for making history.
Nate Weinstein, Entertainment Marketing, just watched Dancing Merengue Dog

5 Tips for campaigns on YouTube

Kamis, 02 September 2010

This post is part of our "BizBlog Series", which was formerly its own blog. Check back each week to see articles for partners and advertisers on YouTube, or search under the label, "BizBlog".

In this election season, we've been working with political campaigns to understand how best to take advantage of what YouTube has to offer on a free and paid basis for getting their message out. Recently, we hosted a webcast to provide some tips to candidates running for office and advocacy groups campaigning for ballot issues on ways to present your candidate or your issue and engage with your constituents on YouTube. Did you miss it? No problem, we boil it down to 5 key tips for you here:

Tip #1: Search for your candidate or issue on YouTube. What did you find? With 2 billion video views per day, YouTube is the second-largest search engine after Google. You most likely have a search engine strategy for the top search engines - is YouTube included in that plan? If not, what are the top results - is it your opponent’s message or is it one that frames your message in a positive light?

Tip #2: Master your destiny on YouTube. Set a destination for your candidate or issue by signing up for a politician channel. It’s free and enables you to present your candidate or issue using video. Most importantly, it allows voters to find out more information about your campaign and can connect you to on-going efforts (volunteering, donations, or voter information).

Check out the channels for Jerry Brown and Carly Fiorina as examples of candidates running in California.

Tip #3: Consider paid advertising on YouTube. YouTube offers various cost-effective ad formats to help amplify what you may already be doing with other media. Promote your video as a Promoted Video against search results and related videos. Extend your TV ad assets with InStream Ads on YouTube, which we covered last week. Raise broad awareness with a homepage masthead ad or a one-day mobile roadblock. Included with YouTube advertising is free reporting on how your video ads are performing so that you can fine-tune your message and placement.

Tip #4: Engage in conversation with your constituents. Use free tools such as YouTube Moderator and video responses to start your dialogue. You can ask viewers to vote on topics they would like you to address. You can also hold weekly “chats” or an online “town hall” to directly answer their questions posed via YouTube Moderator or video responses.

For example, Texas gubernatorial candidate Bill White recently used Moderator to collect supporter feedback on curriculum standards.

Tip #5: Consult www.youtube.com/youchoose for more information. This site lists the resources described above and more. Use it to decide which tools work best for your campaign objective and budget. Whatever your issue or whomever your candidate, YouTube has an audience waiting to engage with you.

Happy campaigning!

Ramya Raghavan, YouTube News and Politics, and Jen Wasson, YouTube Ads, recently watched “Senate Candidate Freilich on a Cow”

Live on YouTube tonight: President Obama’s Oval Office address on Iraq

Selasa, 31 Agustus 2010

set a deadlinewww.youtube.com/whitehousehere

CitizentubeObama to Mark Iraq Handoff in Primetime Speech

More advertiser control on YouTube

Senin, 30 Agustus 2010

This post is part of the “BizBlog Series,” which was formally its own blog. Check back each week to see articles about partners and advertisers on YouTube, or search under the label 'BizBlog'. We announcedVideo Targeting ToolHomewrecker Hot Dog

Similarly, you might run a keyword-targeted campaign on bakery-related keywords and exclude whole channels that you don’t feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel and specific videos.

Alternatively, if your ads are appearing on a video that has content you deem inappropriate for your audience, or perhaps isn’t performing in terms of click-through rate or conversions, you can optimize your campaign by using this new feature to exclude it.

Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We’re hoping that these added layers of control will make your campaign targeting even more precise. Keep sending us your feedback so we can make future product improvements.

Baljeet Singh, Senior Product Manager recently watched “AH NOM NOM: Wholesome Bakery Best Vegan Bakery Food Cart In San Francisco”

Five Years After Hurricane Katrina

Minggu, 29 Agustus 2010

ABC 26footage shot in 2005 of the hurricane itselfwhat it was like to leave your homeOlivia Ma, News Manager, recently watched “Rebirth Brass Band: Do Watcha Wanna (in the French Quarter)”

Conflictivism

Jumat, 27 Agustus 2010

For our second cross-post from the Guggenheim’s The Take blog, inspired by YouTube Play. A Biennial of Creative Video, Jaime Davidovich pontificates on YouTube as “public access gone ballistic” and how the 21st century artist might deal with the site’s cacophony of image and sound.

Davidovich was one of the first artists to recognize cable television for its potential for contemporary art, producing The Live! Show, a weekly public-access television program that featured avant-garde performances, artwork, political satire and social commentary. He’s currently working on pieces for his YouTube channel, as well as “video paintings,” or video images projected onto a gestural painting surface. You can read his original article here.Feedback: Television Against DemocracyDr. VideovichHow should artists today deal with new forms and media? Please comment below (note comments are moderated due to spam) or directly on The Take.

Enjoy YouTube in Croatian, Filipino, Serbian and Slovak

Rabu, 25 Agustus 2010

automated captions

By the end of this year, our goal is to offer the YouTube experience in 40 languages, doubling the number we started with at the top of 2010. With each new rollout, we hope to make YouTube a bit more accessible to more people, regardless of where in the world they might live. For more information, please watch the “YouTube Answers: Worldwide” video, which tackles your most popular questions about our international sites and operations.

Brian Truong, Product Manager, recently watched “Flower Warfare - Behind the Scenes.”

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