Official Blog
Celebrating female voices on YouTube
Wednesday, March 2, 2016
Over the past decade, we’ve seen women use their voices to make incredible things happen on YouTube. We’ve laughed with comedians like
GloZell
, watched beauty gurus like
Yuya
create new how-to videos from different corners of the world, and tuned in to see creators like
Gigi Gorgeous
start conversations about her journey as a transgender woman.
Women on YouTube are diverse, creative, and bold. We’re amazed by the way these creators inspire millions of fans around the world. Needless to say, it’s important to us that YouTube remains a place where everyone has the creative freedom to express themselves, their thoughts, and perspectives.
Today, ahead of International Women’s Day, we’re announcing two new programs to continue championing female voices on YouTube. The first is a new, year-long partnership with the United Nations that appoints top YouTube female creators as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The second is a global production program across the YouTube Spaces that puts women both in front of and behind the camera.
Through the years, we’ve seen women on YouTube become beacons of inspiration to their fans. That’s why we’re so excited about this new partnership with the United Nations and to announce
Ingrid Nilsen
,
Jackie Aina
,
Yuya
,
Taty Ferreira
,
Hayla Ghazal
,
Louise Pentland
, and
Chika Yoshida
as Change Ambassadors -- the first group of women on YouTube to join the U.N. in advocating for gender equality as part of U.N.’s Sustainable Development Goals. This group of passionate female creators are brilliant role models on YouTube, and we can’t wait to see how they’ll work with the U.N. to inspire and activate their global fan communities as well as women and girls around the world.
Change Ambassadors Ingrid Nilsen, Louise Pentland, Jackie Aina, Yuya, Chika Yoshida, Taty Ferreira, and Hayla Ghazal at the U.N.
An extraordinary community of women has also come together around our new global YouTube Spaces program over the last few months, creating new videos that put female voices in front of and behind the camera. Across our YouTube Spaces in Los Angeles, London, Tokyo, New York, Sao Paulo, and Berlin, these female creators attended workshops and filmed over 50 videos on sets constructed specifically for this program. To help drive an atmosphere of collaboration throughout the program, six female creators including
Anna Akana
(U.S.),
Alexys Fleming
(U.S.),
Julia Tolezano
(Brazil),
Em Ford
(U.K.),
Nilam Farooq
(Germany) and
Kuma Miki
(Japan) acted as Creative Directors in their respective Spaces, helping mentor other creators who also participated in the global video shoots.
From tributes honoring historical female leaders and original scripted content, to discussions about women in the workforce and other women’s issues, these new videos will begin rolling out today on the
YouTube Spaces channel
, as well as the creators’ own channels. Check out all of the channels who participated in the YouTube Spaces Women's Program
here
.
YouTube has always been an open stage where anyone can share her story. We hope these new programs will inspire even more women to find their voices, create their own roles, scripts and stories, and advocate for the issues they care about.
And to the current generation of female creators who express themselves every day, thank you for inspiring all of us at YouTube ... and all of us around the globe.
Danielle Tiedt, Chief Marketing Officer at YouTube recently watched “
Emma Watson at the HeForShe Campaign 2014 - Official UN Video
.”
YouTube Space New York: You can make it here
Monday, October 13, 2014
Since the launch of the
YouTube Spaces
in London, Los Angeles and Tokyo, thousands of videos have been created in these collaborative facilities that have informed, entertained and inspired legions of fans.
In November, the fourth YouTube Space will open in the heart of Manhattan at Chelsea Market, with the goal of providing YouTube creators even more resources, tools and guidance to unleash innovation and encourage experimentation.
At YouTube Space NY, creators can:
Learn
: From training programs and workshops to master classes, there are plenty of opportunities to get hands-on experience from industry experts.
Connect
: Attend events, collaborate with fellow creators, brainstorm ideas over a coffee, and share tips and tricks to get the most out of YouTube.
Create
: This is your space to make your videos and there are resources to help you from start to finish, including areas for creative collaboration; loaner production equipment such as cameras, lights, boom microphones, and more; permanent and rotating sets; three enclosed sound stages; and state-of-the-art post-production facilities.
By removing the barriers to production, we hope to inspire you all to try out new creative concepts and show formats, as well as deliver even more of the great videos and series your fans love.
YouTube Space New York will also include a Google
BrandLab
, a place that hosts workshops for brands and agencies to experiment with the latest digital tools.
Find more creator resources at
youtube.com/creators
and learn more about the YouTube Spaces in Los Angeles, Tokyo and London at
youtube.com/space
.
Adam Relis, Head of YouTube Space NY, recently watched
"Sisters Episode 3: Perfect Pitch {The Kloons}."
Investing in creativity
Thursday, September 18, 2014
Over the past four years, YouTube has gone through a dramatic transformation. We’ve seen the fidelity of our videos evolve from the grainy footage of webcams to the crystal clear beauty of 4K. We’ve seen teenagers who began by vlogging in their bedrooms emerge as media heavyweights, with passionate followings and shows that draw more fans than similar shows on cable TV. And we’ve seen partner revenue continue to grow at a healthy pace, giving our creators the chance to do what they love by finding their fanbase on YouTube. Today, more than 1 billion viewers visit YouTube every month to follow their favorite shows and channels and our daily watchtime continues to grow at 50 percent annually.
Throughout that time, we’ve made a number of key decisions to accelerate this transformation. We first made a series of investments in channels to jumpstart our creator ecosystem. Eighty-six of those channels are now among the top 1 percent of YouTube’s most popular, but the real sign of success was the massive global fan base our creators built.
Then, to ensure our creators had the production support they needed, we created the
YouTube Spaces
in L.A., Tokyo, London and soon New York. The Spaces offer creators free access to the latest and greatest equipment, sets and support to facilitate creativity and content innovation.
This year, we’ve expanded our support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like
Bethany Mota
and
Epic Rap Battles of History
into household names, broadening their appeal to new audiences. These campaigns started in the U.S. but we’re now extending them to places like the U.K., France, Germany and Brazil to ensure that creators around the world can continue to serve as beacons for the creator community at large.
Now, we feel the time is right to make another important investment in our creators. That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube.
As any creator will tell you, making compelling new content isn’t easy, and we expect to learn a lot through this process. We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll (hopefully) create some fantastic new content on YouTube. But one thing is certain: there’s no one we’d rather go on this adventure with than our creators.
It’s been an incredible few years for YouTube. And with YouTube stars jumping from their bedrooms to billboards in Times Square, we think there’s never been a better time to be a creator.
Alex Carloss, Head of YouTube Originals, recently watched,
“Kutiman - Thru You Too - GIVE IT UP.”
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