Since that time, thousands and thousands of advertisers have taken advantage of this ad format to entice likely customers with videos about everything from
smoked brisket recipes to
magnetic jewelry to
sneakers. Politicians and political activists have used Promoted Videos to
argue for a proposition or
against an issue. And large companies have reached wide audiences with
movie trailers,
recipes, and
ideas for Halloween.
This month we served the 500,000,000th Promoted Video view. Promoted Videos average approximately three minutes in duration -- it would take a single viewer 2,853 years to watch them all. In the past year, we’ve seen a more than six-fold increase in the number of times viewers have clicked to watch a Promoted Video. And more and more,
advertisers are making ads for TV and YouTube that delight and entertain. In fact,
many video ads reach over 1 million video views, offering everything from
solutions for bad breath to
candy bars and cars – some of which have achieved increased viewership using Promoted Videos.
We’ve made several recent product improvements to help more advertisers easily set up and manage campaigns with Promoted Videos. First, we’ve expanded the ability to set up video ad campaigns on
ads.youtube.com beyond the US to Australia, Brazil, Canada, Czech Republic,
Denmark,
France, Germany, India, Ireland, Israel,
Italy, Mexico,
The Netherlands, New Zealand,
Poland, Russia, South Africa,
Spain,
Sweden, and the United Kingdom. For anyone outside the U.S., the campaign will be tied to your
Google AdWords account. Secondly, we’ve added Promoted Videos into our
Video Targeting tool so you can select specific videos for advertising against in addition to appearing against search results and related content on YouTube. Finally, with our Promoted Video API in AdWords in beta, agencies can now use Promoted Videos to manage campaigns across multiple clients.
We’re excited about this momentum and look forward to building on viewer choice when it comes to advertising. We talked at length this week with the guys at ReelSEO about Promoted Videos, so
read on if you'd like to know more about our plans.
Jay Akkad, Product Manager, recently watched “The NeoCube 01”
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