Official Blog
The NFL is now on YouTube and Google Search
Monday, 26 January 2015
Every year you’ve
searched for “NFL”
on Google Search and YouTube more and more, and now, we can scream like the loudest, body-painted fan: GAME ON!
It’s pretty simple: On any screen you watch YouTube,
NFL’s YouTube channel
will bring you the sights and sounds this week in Arizona, from pre-game analysis to the highlights that everyone will be talking about. After the Super Bowl, don’t let the worst Monday of the year get you down. NFL’s YouTube channel will post more videos all through the offseason.
And when the 2015-2016 season kicks off, you can get right back to watching more “no way he caught that” plays from Odell Beckham Jr., more “no way he completed that” throws from Aaron Rodgers, and analysts telling you which players on the Patriots can boost your fantasy football score. And you can find it all instantly, just with a simple
Google search
for any team.
We’re thrilled to hit the gridiron with you for Pats-Seahawks, and for all the excitement in the season to come. Enjoy the game on Sunday.
Tim Katz, Sports Partnerships Manager, recently watched
“Russell Wilson 2014 season highlights.”
Catch the big ads from the Big Game all month long
Friday, 16 January 2015
The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours' worth of Super Bowl ads on YouTube. That's enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry's "Roar" 84M times. In other words ... there are a lot of you who watch football for the ads!
The
cutest puppy in history
,
British villains driving sports cars
, and
iconic music sensations
were some of the big winners on YouTube AdBlitz last year. Will there be new contenders this year, or will the powerhouses reign supreme?
Here’s the full rundown of what you’ll find on this year’s
AdBlitz channel
:
Teasers
: Super Bowl ads were watched more than 160M times on YouTube before last year’s game even began. Commercials that were released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day. Once again, YouTube will host a teaser gallery where people can watch advertiser submitted pregame ads all in one place.
Game Day Commercials
: You’ll also find all the advertiser-submitted game-day commercials on our YouTube AdBlitz channel uploaded as soon as the ad is aired on TV.
YouTube Halftime Show
: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
Postgame Gallery
: This year, we’re introducing a postgame content gallery where advertisers can continue the conversation with their audience by providing follow-on or behind-the-scenes footage of their Super Bowl spot.
Postgame Voting
: Don’t forget to have your say on your favorite Super Bowl ad. After the game ends, visit the AdBlitz channel to vote for and share your favorite Super Bowl commercials. You’ll have until 11:59 p.m. ET on February 9 to cast your vote.
For the next month, YouTube is your go-to destination for all your Super Bowl ads entertainment. Visit
youtube.com/adblitz
from your smartphone, tablet or desktop to watch, share and vote for your favorite spots this season.
Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched
“The Bay Area in 4K.”
YouTube Creators interview President Obama following the State of the Union
Thursday, 15 January 2015
Cross-posted from the
Google Blog
Every year since 2010
, President Obama has turned to YouTube and Google after his State of the Union speech to answer questions that are top of mind for the American people. Asked through YouTube video submissions or live via Google+ Hangouts, these questions always bring an interesting perspective to the issues the president addresses in his speech. This year we’re doing something we’ve never done before: bringing a handful of YouTube creators directly to the White House to talk with the president in person in a live broadcast on Thursday, January 22.
YouTube creators
Bethany Mota
,
GloZell Green
and
Hank Green
will interview President Obama about the top concerns facing them and their audiences. Over the next few days, the creators will ask you to share the questions you have for the president, some of which may be asked during the interview. In years past, people across the United States have used this interview to ask important questions about jobs, immigration and even
Valentine’s Day
. Use #YouTubeAsksObama on social media to suggest issues that are important to you or any questions that are on your mind.
Finally, don’t forget to tune in on January 20 at 9 p.m. EST to watch the
State of the Union address
, as well as the
Republican response
, live on YouTube.
Posted by Steve Grove, Director, News Lab
And this year’s top ads on YouTube are...
Tuesday, 9 December 2014
It used to be that the great ads of the year were released during the Big Game. One day a year, we were treated to funny, touching, and memorable ads during the game that we rewatched online afterward (remember
The Force
or the
Old Spice man
?).
Today, brands have stepped up their game on YouTube and are creating videos that people seek out and choose to watch, every day. So what were the top ads of 2014? Well, we took a look at the ads that debuted on YouTube in 2014, and evaluated them against metrics including audience engagement metrics (watch time, likes, shares), video views, and audience retention metrics (how much of a video people watched) to come up with our leaderboard of the top ads of 2014 on YouTube.
Thanks to the creativity of this year’s videos, people are spending more time watching videos from brands than ever before. In fact, we watched more than 1 billion minutes of the top 10 ads this year alone. And while the top ads are nearly 50 percent longer this year compared to last—averaging around 3 minutes each—we stayed tuned longer, spending around 50 percent more time watching them.
Here are the ads that grabbed our attention in 2014:
Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"
Always #LikeAGirl
Devil Baby Attack
Duracell: Trust Your Power - NFL's Derrick Coleman, Seattle Seahawks
Galaxy Note 4 -- Then And Now
P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games
Global Be(er) Responsible Day | “Friends Are Waiting” | Budweiser
Heineken | Routine Interruptions | The Payphone with Fred Armisen
To celebrate this year’s top ads around the world, we teamed up with
Kurt Hugo Schneider
to remix them into an original video to the tunes of YouTube creators
Scott Bradlee
,
Taylor Davis
,
Mike Relm
, and
Michael Thurber
. You can watch it here:
You can also catch up on all the top ads individually by checking out our playlists for the
Top Trailers
,
Top Brand/Creator Collaborations
, and
Top Sports Ads of 2014
. For more on the top ads lists for the year, visit
Think with Google
.
Alyson Yaffe, YouTube Marketing, recently watched “
Star Wars: Episode VII - The Force Awakens Official Teaser Trailer #1 (2015) - J.J. Abrams Movie HD.
”
#YouTubeRewind 2014: Celebrating what you created, watched and shared
Tuesday, 9 December 2014
2014 was chock full of YouTube moments that vaulted into pop culture. We got pranked by a
spider dog
in Poland, learned what it’s like to walk the street for
10 hours as a woman
in NYC, and watched total strangers share a
first kiss
. We
laughed
, we
cried
, and yes, we sang along to “
Let It Go
” roughly a bajillion times.
In celebration of the people, memes and moments that made up an epic year, more than 100 YouTube creators gathered together for
our annual Rewind video
: a giant, global mashup looking back at the best of 2014 on YouTube. With creators from Japan, Germany, Israel, Mexico, France and beyond, it’s the biggest and most international Rewind video yet.
And here are the top trending videos for 2014, based on views, shares, comments, likes and more. This year, the list represents the amazing variety of creativity brought to YouTube each day, which can include social commentaries, pranks, advertisements, and thrilling moments from traditional media and big names on YouTube. Collectively these 10 videos have hundreds of millions of views from creators with more than 21 million cumulative subscribers.
1.
Mutant Giant Spider Dog (SA Wardega)
by
SA Wardega
2.
Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
by
Nike Football
3.
FIRST KISS
by
Tatia PIlieva
4.
The Voice IT | Serie 2 | Blind 2 | Suor Cristina Scuccia - #TEAMJ-AX
by
TheVoiceOf Italy
5.
iPhone 6 Plus Bend Test
by
Unbox Therapy
6.
Bars & Melody - Simon Cowell's Golden Buzzer act | Britain's Got Talent 2014
by
Britain's Got Talent
7.
Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"
by
Budweiser
8.
Devil Baby Attack
by
DevilsDueNYC
9.
Goku vs Superman. Epic Rap Battles of History Season 3.
by
ERB
10.
10 Hours of Walking in NYC as a Woman
by
Street HarassmentVideo
When it comes to music, it was a year of powerful female artists, as you can see from our list of top music videos: female artists took eight of the top 10 spots (Shakira took two!). 2014's top 10 music videos were collectively played billions of times from channels with 55+ million subscribers.
1.
Katy Perry - Dark Horse (Official) ft. Juicy J
2.
Enrique Iglesias - Bailando (Español) ft. Descemer Bueno, Gente De Zona
3.
Shakira - Can't Remember to Forget You ft. Rihanna
4.
Shakira - La La La (Brazil 2014) ft. Carlinhos Brown
5.
Jason Derulo - "Wiggle" feat. Snoop Dogg (Official HD Music Video)
6.
Iggy Azalea - Fancy (Explicit) ft. Charli XCX
7.
Sia - Chandelier (Official Video)
8.
Taylor Swift - Shake It Off
9.
Meghan Trainor - All About That Bass
10.
Nicki Minaj - Anaconda
... and check out even more
top music videos
.
Check out our
YouTube Rewind channel
for more top videos of the year from around the world, and our YouTube Brand channel to see a mashup of the top branded videos of the year and a list of the top ads on YouTube for the year. Stay tuned next week for Google's annual look at the people, places and events that captured the world's attention.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team recently watched “
YouTube Rewind: Turn Down for 2014.
”
YouTube Music Awards are back for an encore
Thursday, 20 November 2014
To celebrate creativity and innovation in music on YouTube, we’re once again hosting the
YouTube Music Awards
, in partnership with Kia Motors and executive producer VICE Media - but in a very different way.
This March, YouTube will celebrate and award the artists to watch in 2015 as determined by our fans. For one special day, music will be the headline act on YouTube. We’ll take this moment to celebrate the biggest and emerging artists through new and unique music video collaborations with top directors and creators. And fans will be involved in every step along the way, guiding and creating these videos.
The YouTube Music Awards are our latest initiative in making YouTube the best place for artists and fans to connect. People have turned YouTube into the biggest music service in the world, thanks to music videos, remixes, covers and so much more across every genre imaginable. The Awards come on the heels of our
new music experience
including YouTube Music Key beta that gives fans more ways to enjoy music, while also giving artists more ways to be discovered and earn more revenue.
The
2013 YouTube Music Awards
was one of the most watched music awards events ever with more than 54 million total views and counting, and we can’t wait to make this next event even bigger.
To kick off the celebration now, we have big stars and emerging musicians releasing new videos, all of which you can find at our new channel
youtube.com/musicawards
. Over the next week, you’ll see new videos from GD X TAEYANG and
Megan Nicole
, in conjunction with some of the biggest names in music video filmmaking like Colin Tilley. You can stay tuned by subscribing to
youtube.com/musicawards
, where we’ll have some surprises this December, and much more news to announce in January.
The YouTube Music Awards team recently watched
“GD X TAEYANG - Good Boy (YouTube Music Awards).”
Music on YouTube that hits the right note
Wednesday, 12 November 2014
You didn’t just watch
"All About That Bass"
200+ million times on YouTube. You watched Meghan Trainor perform it live for the
first time ever
and later with
Jimmy Fallon and The Roots
. You used the song in tens of thousands of your videos, like
covering it
with an upright bass. Your views helped put the song at the top of the
Billboard Hot 100
for weeks. And that’s all just for one song.
You've watched, shared, remixed, invented, parodied and whatevered your favorite songs, making YouTube the ultimate place for artists and fans to connect. To celebrate all that music and unlock new ways to enjoy, we’re making it easier to find new music on YouTube and rock out to old favorites. Plus, we’re starting the launch of a new subscription service that lets you watch and listen to music without ads, in the background or offline.
A new home just for music
Starting today, you’ll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you’re into and playlists of trending music across YouTube. You can find a playlist to perfectly fit your mood, whether that’s a
morning motivators playlist
or
Boyce Avenue YouTube Mix
. Check out the newest songs from channels you subscribe to, like
FKA twigs
or
Childish Gambino
. Or quickly find the songs you’ve played over and over and over again.
Full albums in high quality audio that are easy on your bandwidth
If a song exists in this world, you can probably find it on YouTube. But until today you couldn’t easily find and play full albums. In the coming days, you'll be able to see an artist’s discography on YouTube, and play a full album with both their official music videos and high-quality songs our music partners added to YouTube.
Introducing YouTube Music Key beta
You’ve asked us for ways to listen to music without ads, to keep playing music videos even if you lock the screen or start using another app, and to play music even if you’re not connected to the Internet. That’s why today we're introducing
YouTube Music Key beta
, a monthly subscription service starting with the promotional price of $7.99/month (discounted from $9.99/month) that will give you all that—ads-free music, background play and offline viewing. It will also include a subscription to
Google Play Music
, with 30+ million songs,
expert-curated playlists
, and in the coming days, the ability to watch many YouTube official music videos right from the app. And if you're already a Google Play Music subscriber, you'll also get access to YouTube Music Key beta.
Thanks to your music videos, remixes, covers, and more, you’ve made YouTube the biggest music service on the planet. To turn YouTube into your perfect music service, we’re launching YouTube Music Key as a beta with our biggest music fans first, and then we’ll bring YouTube Music Key to the whole world together. So, if you see an invite in your app or email, try it out for six months for free.
If you’re interested in getting more info on the beta, you can let us know at
youtube.com/musickey
.
The YouTube Music team recently watched
“Michael Jackson - Wanna Be Startin' Somethin' - YouTube Mix.”
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