Official Blog
Countdown to the Big Game begins with YouTube
Wednesday, January 20, 2016
Whether it was the
heartfelt family story
or that we couldn’t resist a
good revenge
, football-related content on YouTube has been getting bigger each year, with fans tuning in to watch food, music, comedy and highlight videos all related to the Big Game. Last year, we hit a new record on YouTube - with 840 million minutes worth of Big Game ads watched on YouTube, more than twice as much as the previous year.
1
For the past seven years, we’ve been watching and voting for our favorite Big Game ad on
YouTube AdBlitz
- a one-stop place where you can catch all the action around the Big Game. This year, tune in to our AdBlitz website before, during and after the game to find:
Game Day commercials
: Missed out on an ad because of a snack run? Tune in to YouTube AdBlitz on game day to easily find and watch all the ads in one place. Last year, more than 300,000 hours of Big Game ads were watched on YouTube while the game was being played.
2
In fact, during the game watchtime for ads surpasses watchtime for other well-known YouTube genres, like how-to videos.
Teaser gallery
: Starting today, the YouTube AdBlitz will host a gallery of Big Game ad teaser videos. Each year, advertisers release their game day ads earlier and earlier on YouTube, and are even creating teaser ads for their ads. Brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.
3
Tune in now to be in the know.
Original content
: We invited some of your favorite YouTube Creators to produce an exclusive series for YouTube AdBlitz themed "How to Win Game Day" that we’ll release the week leading up to the game. The series will be hosted by
Jake and Amir
with
Flula
as the band leader. And we’ll also release football-themed videos from some of our biggest creators, including videos from
MyLifeAsEva
,
Hannah Hart
and
fouseyTUBE
.
Vote for your favorite
: Don’t forget to have your say on your favorite ad. After the game ends, visit the
YouTube AdBlitz website
to vote for and share your favorite commercials. You can start voting as soon as the game ends on February 7 and will have until 11:59 p.m. ET on February 10 to cast your vote.
There are millions of moments that bring everyone together during live events - the play that clinches the game, or that “left shark” performance during the halftime show. To help brands be a part of these conversations in a way that's timely and relevant, today we're opening our Real-time ads beta to more brands including Wix.com, and we plan to roll it out more broadly later this year. With Real-time ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over 2 million sites in our Google Display Network with a message that ties directly to the big moment people just experienced live.
Check out
YouTube AdBlitz
today to watch ad teasers ahead of the game. Then tune in on game day to watch and vote for your favorite ads. To learn more about how we watch football-related content on YouTube, visit our
YouTube Trends Report
to catch up on more stats.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “
Aaron Rodgers' Amazing Hail Mary: The Miracle in Motown! | Packers vs. Lions | NFL
.”
Sources:
Google Data, January–December 2015 vs. January–December 2014, Global, Classification as a football related "food," "video game," "sports," "comedy and humor," "advertising" or "music" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
Google Data February 1, 2015. Global. Classification as a “big game” ad or “how-to” video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
Pixability Industry Study. Super Bowl 2015 YouTube Ads.
YouTube creators live from tomorrow’s #DemDebate
Saturday, January 16, 2016
Voters across the country are gearing up for this year’s presidential election -- and tomorrow they’ll be able to tune in live on YouTube! We
announced
last month that YouTube and NBC News would team up to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast.
Not only will this be the first debate live streamed on a social media platform this election cycle, but you can expect to see some of your favorite YouTube creators involved. Take a look at this sneak-peek of the YouTubers you’ll see tomorrow:
Connor Franta
, a top lifestyle creator, earned the "Favorite YouTube Star “award at the 42nd People's Choice Awards just this month. His debut book, “A Work in Progress,” spent 16 weeks on
The New York Times
Best Sellers list.
Marques Brownlee
is one of YouTube’s go-to tech reviewers who covers everything from smartphones to drones. Variety recognized Marques as one of the top 12 digital stars in the digital world.
MinuteEarth
is an animated science series that explores how things work on our planet. It is produced by a small team of scientists, writers, and video creators around the world.
Franchesca Ramsey
is a writer, actress and vlogger whose channel covers everything from topical comedy sketches to commentary on social issues.
Along with creators, we’ll feature
Google Trends
throughout the debate to give a perspective on the issues Americans care about most. Keep an eye out for the topics, policies and candidates that matter most based on Google data.
Tune in to the NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, tomorrow, Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the
NBC News YouTube channel
.
Brandon Feldman, YouTube News, recently watched “
Mock Job Interview for President
," and Steve Grove, Google News Lab, recently watched “
The YouTube Interview with President Obama
”
YouTube creators interview President Obama following his final State of the Union
Monday, January 11, 2016
(Cross-posted from the
Google Blog
.)
"We're going to have 21st century fireside chats where I'll speak directly to the American people in a way that I think will enhance democracy and strengthen our government. “ -
Senator Barack Obama
, November 15, 2007
Tomorrow evening, President Obama will deliver his final State of the Union address to Congress, which will broadcast
live on YouTube
. Then, as he has every year after the speech, he’ll turn to YouTube and Google to take questions from Americans about the issues that matter to them.
This Friday, January 15,
Destin Sandlin
,
Ingrid Nilsen
, and
Adande Thorne
—three popular YouTube creators—will travel to Washington, D.C. to host a live YouTube Interview with President Obama. They’ll join the President in the East Room of the White House, asking a selection of questions that are top of mind for them and their fans. You can watch the whole thing on the
White House YouTube channel
—and if you have a question for the President, suggest it by using the hashtag #YouTubeAsksObama on social media.
The interview will stream live on the
White House YouTube channel
at 2:15 p.m. EST. And don’t forget to tune in on January 12 at 9 p.m. EST to
watch the State of the Union address live
, as well as
the Republican response
, live on YouTube.
Throughout his time in office, President Obama has used technology to open up the doors (
all 412 of them
) to the White House—from posting behind-the-scenes
photos
of life in the West Wing to uploading a
weekly address
on the most pressing topics facing the nation. We’re excited to have played a role in this process with our seven YouTube Interviews, tackling issues
big
and
small
,
poignant
and
personal
. We look forward to helping future presidents connect with Americans in compelling ways.
Posted by Ramya Raghavan, Google Politics
#SpecialDelivery: Google Spotlight Stories come to YouTube with interactive 360-degree storytelling
Monday, December 21, 2015
Editor’s note:
This year, we’ve expanded the lens of what you can see on YouTube, transporting you to new places to see new things. We brought
virtual reality
(VR) features to YouTube’s Android app so that you can feel as though you are right there and
360-degree video
support so creators can share new perspectives with their fans. Now we’re widening the lens even further by bringing you a new interactive video format, Google Spotlight Stories. For select Android devices now. More soon.
A humble caretaker is surprised when a mysterious stranger causes mischief on the roof. He investigates, but can’t seem to catch even a glimpse of the troublemaker. And so the chase goes... room to room… up and down… The stranger remains just out of sight, leaving behind only a trail of gifts…
Meanwhile, you’re following the action at your own pace, from whatever angle you please—behind you, to your left, to your right, or in front of you. All on your mobile phone.
Today we’re bringing
Google Spotlight Stories
to YouTube with “
Special Delivery
,” an original short film made by Academy Award-winning animation studio
Aardman Animations
(Wallace and Gromit fans, take note), viewable on the YouTube app on
many Android devices
.
“Special Delivery” is the latest of several Spotlight Stories to come out of
Google ATAP
(our Advanced Technology and Projects group). With Google Spotlight Stories, your phone becomes a window to a story happening all around you. The sensors on your phone allow the story to be interactive, so when you move your phone to various scenes, you unlock mini-stories within the story.
We didn’t want anyone to miss Aardman’s “Pink Panther”-style holiday caper! So we also made a YouTube 360 version for other Android devices, iOS devices, and the web. You can find both versions of “Special Delivery” on the
Spotlight Stories YouTube channel
, and you can also watch with
Google Cardboard
. Next year, we’ll bring Google Spotlight Stories to more Android devices and the YouTube iOS app.
You’ll want to watch “Special Delivery” a few times to find all the surprises within the story. In the full interactive experience, you’ll encounter 10 subplots, three potential ways to view the ending, and 60+ moments where you can decide to follow the story in different ways. Each viewing is unique. We don’t want to spoil the ending, so that’s all we’ll say for now…
Posted by Kurt Wilms, Senior Product Manager, YouTube VR, recently watched “
Special Delivery
,” and Rachid El Guerrab, Technical Project Lead, Spotlight Stories, Google ATAP, recently watched “
Time Couch
.”
YouTube and NBC News present Democratic primary debate in South Carolina
Wednesday, December 16, 2015
From presidential candidates
launching their campaigns
, to YouTube creators
discussing issues that matter to their communities
, to
light-hearted moments
along the campaign trail, you’ve already been following the 2016 U.S. election from multiple angles on YouTube.
Now you can watch the candidates debate on YouTube, too.
Next month, we’ll join together with NBC News to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast—with the action live streamed on YouTube. The NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, will take place on Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the
NBC News YouTube channel
.
With so many YouTube fans following this election closely, of course there will be an opportunity for you to get involved. Along with Google Trends data, the debate will feature questions from the YouTube community. Look out for more information on how you can engage in the coming weeks.
Since 2005 you’ve made YouTube a home for global politics, and today you watch more than 5 million hours of news on YouTube every day. Over the course of 2016, you’ll be able to find all of the major election moments unfold on YouTube—tune in to the
NBC News YouTube channel
January 17 to kick off the election year.
Brandon Feldman, YouTube News, recently watched “
Party Systems: Crash Course Government and Politics
” and Steve Grove, Google News Lab, recently watched “
Barack Obama Singing Hotline Bling by Drake
.”
Watch Jay Leno, Veritasium, a-ha, Jason Derulo and more LIVE from the Nobel Peace Prize Concert!
Friday, December 11, 2015
What do talk show host
Jay Leno
, YouTube star
Derek Muller
, Norwegian band
a-ha
, and singer
Jason Derulo
have in common? They are all part of the star-studded slate of hosts and performers at this year’s Nobel Peace Prize Concert. And for the first time this year, you don’t have to be in Oslo to have front row seats to the event! The above acts and more, including
MØ
,
KYGO
,
AURORA
, and
Emel Mathlouhti
, will be live streamed directly to the
Nobel Peace Prize Concert
YouTube channel, so you can watch from wherever you are and on any Internet-connected device.
Exclusive to the live stream, YouTube star Derek Muller of
Veritasium
will host a backstage pre-show to give you a unique look at what goes on behind-the-scenes.
In its 22nd year, the Nobel Peace Prize Concert celebrates the prestigious Nobel Peace Prize award and this year is held in honor of the National Dialogue Quartet from Tunisia for their contribution to building a democracy in their homeland.
Be sure to tune in starting at 1:30 p.m. EST (19:30 CET) today, December 11, to watch the live stream at
www.YouTube.com/NobelPeaceConcert
and follow online at #NobelPeacePrizeConcert
Zayna Aston, YouTube Communications for Europe, Middle East and Africa, recently watched "
YouTube Rewind: Now Watch Me 2015
."
Celebrating what you created, watched and shared in 2015 with #YouTubeRewind and YouTube’s new Trending tab
Wednesday, December 9, 2015
In 2015, you introduced the world to the latest
dance crazes
, opened up discussions about
diversity and inclusion
, and lip-synced in
cars
and
onstage
in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before.
It's time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it’s still our
10th birthday year
for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favorite TV personalities, an epic plastic ball fight, and even a remix from Avicii.
And there’s more. Celebrate some of your favorite moments on YouTube through our official top trending videos of 2015, based on the amount of time people spent watching, sharing, commenting, liking, and more. Topped by one of the year's biggest dance trends, these videos were watched for over 25 million hours and were created by powerhouse channels with over 40 million subscribers between them.
For the first time, not just one, but four television moments made the top Trending Videos list. Three are late night TV videos of widely popular YouTube trends: the lip sync battle, the in-car singalongs, and the reading of mean tweets. You all love late night TV on YouTube—the time people spent catching up on late-night clips like Corden, Fallon and Kimmel nearly doubled in the last year alone!
Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn
by
Tianne King
Clash of Clans: Revenge (Official Super Bowl TV Commercial)
by
Clash of Clans
Crazy Plastic Ball PRANK!!
by
RomanAtwood
Love Has No Labels | Diversity & Inclusion | Ad Council
by
Ad Council
Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon
by
The Tonight Show Starring Jimmy Fallon
Justin Bieber Carpool Karaoke
by
The Late Late Show with James Corden
6ft Man in 6ft Giant Water Balloon - 4K - The Slow Mo Guys
by
The Slow Mo Guys
Golden boy Calum Scott hits the right note | Audition Week 1 | Britain's Got Talent 2015
by
Britain's Got Talent
Dover Police DashCam Confessional (Shake it Off)
by Dover Police
Mean Tweets - President Obama Edition
by
Jimmy Kimmel Live
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa's "See You Again" reached over 1 billion views in just 6 months and Adele reached the year's top 10 in just a few weeks. The top 10 music videos collectively have more than 66 million subscribers, and people spent over 37,000 years playing them in 2015.
Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack
Maroon 5 - Sugar
Ellie Goulding - Love Me Like You Do (Official Video)
Major Lazer & DJ Snake - Lean On (feat. MØ) (Official Music Video)
Taylor Swift - Bad Blood ft. Kendrick Lamar
David Guetta - Hey Mama (Official Video) ft Nicki Minaj, Bebe Rexha & Afrojack
Sia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)
Fifth Harmony - Worth It ft. Kid Ink
Adele - Hello
Silentó - Watch Me (Whip/Nae Nae) (Official)
...and check out even more
top music videos
.
And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new
YouTube Trending tab
. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It's the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See 'em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the
YouTube Rewind channel
!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “
YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind.
”
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