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Your Video Second-by-Second
Tuesday, September 30, 2008
YouTube Insight
has helped you learn more about your YouTube videos, enabling you to establish when and where your videos prove popular. But what if you could learn not just which of your videos are hot on the site, but which specific
parts
of those videos are hotter than others? What if you could know exactly when viewers tend to leave your videos, or which scenes within a video they watch again and again?
Happily, this information is now available to all YouTube video uploaders via an innovative new feature for Insight called "Hot Spots." The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video's abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and people may be rewinding on the control bar to see that sequence again. When the graph goes down, your content's gone cold: viewers are moving to another part of the video or leaving the video entirely.
Here's an example of Hot Spots in action, based on a video of YouTube employee Michael Rucker
making like Soulja Boy
.
You can see that many viewers are not initially impressed with Rucker's efforts; they're leaving the video at a faster than average rate almost immediately after the video begins. But the longer the video plays, the more people tend to stay, generating a hot spot at the end of the video. Better late than never.
We think you'll find Hot Spots useful in several ways. For example, you can figure out which scenes in your videos are the "hottest" and edit them accordingly, or insert annotations at key moments to keep your audience more engaged. Now that Insight shows what parts of videos viewers are watching and skipping, you'll no longer have to guess why people watch your work – you'll know. You can find this new feature under the "Hot Spots" tab within the
Insight dashboard
(you must be logged in to your YouTube account).
As with all of Insight's features, we learn about
the most creative examples
from you. Are you using Insight in a new and interesting way?
Upload
a video to YouTube and let us know.
Have fun,
The YouTube Team
Project: Report: 6 Days Left to Submit in Round One!
Monday, September 29, 2008
In response to
our call for aspiring journalists
with untold stories to tell, reporters from around the globe have been sharing profiles of interesting, compelling individuals in their communities. Already, we've heard about
a former truck driver who lost his job
and found himself on the streets, a
World War II veteran
who served his country heroically on D-Day, and an
11-year-old baseball player
diagnosed as deaf at the age of one.
Check out
wisselvallig's
profile of Pakistani-born Muslim, Sohail Khan, who teaches high school physics in Flower Mound, Texas, a mostly-white, affluent suburb 10 miles north of Dallas.
Do you know someone whose life or work is inspiring? Someone you think the world should know about? Now is your chance to tell their story!
There are just six days left before the deadline for Round One of Project: Report. To be eligible for the grandprize $10,000 journalism fellowship with the Pulitzer Center to report on a story abroad and technology prizes from Sony & Intel, submit your video profile (which must be three minutes or less, and in English or with English subtitles) to the
Project: Report
channel by
midnight PST on October 5.
Good luck!
Yours,
Olivia M.
YouTube News & Politics
New Video Upload Redesign Beta
Sunday, September 28, 2008
We're excited to unveil our new and improved video uploader. A random sample of YouTube users have already been using the beta version, but now we're inviting everybody to check out this more streamlined uploading experience. Just login to your YouTube account and click
this link
to opt in. The new video upload flow includes these cool features:
You can enter in your video's metadata (title, description, tags, etc.) while the upload is processing.
Upload multiple files at once, without downloading a plugin (separate progress bars will display for each file).
The file-size limit for uploads has been raised from 100MB to 1GB.
We want your feedback, so don't be shy. Please leave a comment here, upload a video (using our
new upload beta
, of course) or
join the discussion
on our Community Help Forums.
The YouTube Team
YouTube FANalysts Contest: Two Days Left!
Friday, September 26, 2008
YouTube's
FANalysts
-- the site's resident sports experts --have been pulling out all the stops in their bid to break-down the week's NFL news and serve up the most fantastic fantasy football advice available this side of the locker-room door. This week's hightlights include Cowboys' loyalist Shango's waiver-wire pick-up tips, which are nothing short of
heroic
, and Boston superfan Fitzy being rendered mute from shock over the Patriots mauling by the lowly Dolphins:
If you live and die by your analysis of NFL stats the way these guys do, you should hurry up and join the FANalysts ranks by submitting up to five original videos giving original football and fantasy football commentary to Circuit City's
Join The Squad Contest
. Get your tips ready -- the last day to submit is Sunday, September 28th.
Good luck!
Andrew B.
YouTube Sports
GLOBAL CALL TO ACTION AGAINST POVERTY, OXFAM, SAVE THE CHILDREN, COMIC RELIEF, YOUTUBE TAKE ACTION TO END POVERTY WITH IN MY NAME VIDEO CAMPAIGN
Thursday, September 25, 2008
SAN BRUNO, CA--(September 25, 2008) –
Global Call to Action Against Poverty, Oxfam, Comic Relief, and Save the Children are joining with YouTube™ today in announcing the launch of the "In My Name" YouTube Campaign
(www.youtube.com/inmyname)
. The dedicated YouTube channel will raise global awareness about the importance of the Millennium Development Goals -a set of time-bound and measurable goals for combating poverty, hunger, disease, illiteracy, environmental degradation and discrimination against women to be realized by 2015 - and will provide an opportunity for every citizen to amplify their voices in the global fight against poverty.
Black Eyed Peas frontman Will.i.Am has participated in a call-out video for the campaign, encouraging citizens from around the world to upload a video to the YouTube "in my name" channel, stating their name, their country and a specific ask of their government to end poverty. At the conclusion of the Campaign, a mash-up video of the most powerful submissions from around the world will be broadcast to world leaders at a General Assembly meeting, as a demonstration that global citizens are holding them to their commitment to create a better world.
“‘In My Name' enables individuals to send the powerful collective message that we can be the generation to end poverty," said Steve Grove, Head of News & Politics for YouTube. "Working with these great organizations, we can help ensure that the Millennium Development Goals receive the attention they deserve."
As the world enters the second half of the journey to meet the Millennium Development Goals, YouTube users, activists and those interested in being a part of the campaign to end global poverty will have an opportunity to make their voices heard around the world.
"This is a poverty emergency and there needs to be a massive shift in the way our leaders are tackling it. A child dies in a poor country every 3 seconds. There is absolutely no excuse for not delivering on the promises governments have made to end this tragedy,” said Alison Woodhead of Oxfam International. “Oxfam and the Global Call to Action Against Poverty are joining up with YouTube to make sure we give everyone in the world an easy way to use their power to demand action from their governments."
About Millennium Development Goals
In September 2000, building upon a decade of major United Nations conferences and summits, world leaders came together at United Nations Headquarters in New York to adopt the United Nations Millennium Declaration, committing their nations to a new global partnership to reduce extreme poverty and setting out a series of time-bound targets - with a deadline of 2015 - that have become known as the Millennium Development Goals.
The eight Millennium Development Goals (MDGs) – which range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education, all by the target date of 2015 – form a blueprint agreed to by all the world’s countries and all the world’s leading development institutions.
Announcing "In My Name," a Global Effort to End Poverty
Thursday, September 25, 2008
Today, in New York City, world leaders will meet to discuss the United Nations Millennium Development Goals (MDGs), eight time-bound, measurable goals that they set in the year 2000 to combat global poverty. These ambitious objectives were promises made to the poor, meant to hold world leaders accountable for ending global poverty by 2015. Today, we are halfway there.
That's why YouTube, Will.i.am, and nonprofit organizations
Oxfam
,
GCAP
,
Save the Children
and
Comic Relief
are launching "
In My Name
," a global effort to raise awareness around these goals -- and to give you the opportunity to tell your leaders to do more. See Will's message on the project here:
John Legend, Scarlett Johansson, Fergie and others are joining Will to speak out about the importance of achieving these goals. But world leaders also need to hear from you.
From now through November 1, visit
www.youtube.com/inmyname
to upload a video stating your name, your home country, and your simple message to your government about the need to meet the MDGs. Be as creative, compelling, simple, or wordy as you like -- this is your chance to join the video petition to end world hunger.
At the end of the program on November 1, a mash-up of the most powerful submissions from around the world will be broadcast directly to global leaders at the United Nations General Assembly, as proof that global citizens are holding them to their commitment to create a better world for everyone.
You can make a difference in the fight against poverty -- all it takes is your name.
Sincerely,
Ramya R.
YouTube Nonprofits & Activism
YouTube Comes Alive With YouTube Live
Wednesday, September 24, 2008
SAN BRUNO, CA (September 24, 2008) –
YouTube™, the leading online video community that allows people to discover, watch and share originally created videos, today announced YouTube Live, a celebration of the vibrant communities that exist on the site including bedroom vloggers, budding creatives, underground athletes, world-famous musicians, gut-busting comedians and more.
YouTube users have been gathering informally for years, but this is the first time that YouTube is officially leaping off screens with a live community celebration. Part concert, part variety show and part party, YouTube Live will be held on November 22 in San Francisco at the Herbst Pavilion in Fort Mason Center. The two-hour event will begin at 5:00 pm (PT) and will be streamed for a worldwide audience of millions through YouTube at
http://youtube.com/live
.
"For nearly three years the YouTube community has been defining pop-culture and in the process has made the site both a place to find and be found," said YouTube co-founder Chad Hurley. "YouTube at its core is a platform where everyone from the famous to the seemingly unknown shares a single stage and YouTube Live is a physical manifestation of this idea."
With live performances, celebrity guests, original videos, surprise collaborations and much more, this event will be a celebration of all things YouTube. Expect to see Internet-born stars like Soulja Boy Tell‘em, Esmée Denters (viewed more than 111 million times on YouTube), and "Canon Rock" virtuoso Funtwo dazzling the crowd, along with mainstream acts like Akon who has the #12 Most Viewed YouTube Video of all time. There will also be a global b-boy showcase featuring dancers from the movie Planet B-boy; Discovery Channel’s MythBusters will add their signature style of explosive experimentation; that humble little instrument, the ukulele (itself a giant YouTube trend), taking center stage; and perhaps a free hug or two. The Black Eyed Peas' Will.i.am, three-time Grammy Award winner and Emmy winner for his groundbreaking video "Yes We Can," will unveil a brand new awareness raising video consisting entirely of user generated videos.
In addition, the "Vlog Squad," a group of long-time YouTube community members, will offer exclusive, behind-the-scenes access from different areas of the venue; WilliamSledd, Michael Buckley (What the Buck), LisaNova, and TayZonday have already been named as part of this ace reporting team. Tay Zonday will also put his unique pipes to work as the announcer for the show and Mike Relm will serve as house video jockey.
YouTube Live's sponsors, Activision, Lionsgate and Virgin America will seize the YouTube spirit. Activision will immerse the YouTube Live audience into the Guitar Hero® World Tour experience with gameplay kiosks, live demos, and other attractions to promote the Guitar Hero World Tour launch this fall. Lionsgate will leverage YouTube Live as a platform to build buzz and excitement around four of their major Q3 and Q4 film releases, including Saw V. The Saw franchise has not only sparked fan reviews and discussion on the site, but several trailers and a spoof have together generated millions of views. As the official Airline Sponsor of YouTube Live, Virgin America will be flying in YouTube celebrities from all over the country on new planes that feature a host of innovative, tech-savvy amenities. Virgin America will also bring the excitement of YouTube Live to 35,000 feet, through a unique in-flight event and exclusive YouTube video premieres on the airline’s touch-screen in-flight entertainment system.
Tickets for YouTube Live will be extended to hundreds of users who can sign up through the site
(http://youtube.com/live)
or who will get special invitations due to their status as partners. Other YouTube partners, clients and advertisers will also be in attendance.
Further YouTube Live details will be announced in the coming weeks.
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