Official Blog
Trending on YouTube: Sustainable Fashion, Living and Clean Beauty
Monday, April 22, 2019
In celebration of Earth Day, we’re spotlighting some of the many creators who help the planet shine a little brighter every day. Here are six who are leading the trends around sustainable fashion, living and clean beauty today.
Sustainable Fashion
Many people are beginning to take a closer look at what they’re wearing these days - not just to make sure that their look is on trend but to examine its potential impact on the environment. Sustainable fashion haul videos have increased by over 1,300% this year!
As shoppers are looking to fill their closets in different ways, they’re turning to YouTubers to help figure out how.
Justine Leconte
is a French fashion designer who’s become a leading voice in the growing trend of sustainable fashion. Her channel gives viewers tips on
how to shop
for sustainable fashion and
how to build a sustainable wardrobe
on a budget. Justine has over 500,000 subscribers, 40% of whom subscribed just last year.
Since 2018, we’ve seen a 13x view increase on sustainable haul videos, and creators are uploading these types of videos 190% more every year. In a vintage twist, UCLA film student Ashley has found an audience of more than one million subscribers with a thrifting-focused channel called
Bestdressed
.
Fun fact: She currently has the most-viewed
“sustainable haul” video
.
Sustainable Lifestyles
Sustainable culture isn’t just about looking good; it’s also about living thoughtfully in all facets of life. From minimalists to tiny homes, van living to the zero waste community, sustainable lifestyles are on the rise at YouTube. Views for videos that provide tips for living a more eco-friendly lifestyle doubled in 2018 compared to 2017.
One of the creators driving this trend is Canadian Candace Hutchings and her channel the
Edgy Veg
. Now with over 300K subscribers, she’s introduced to her audience a revolutionary new way to approach vegetarian and vegan cuisine, as well as shown the benefits of zero-waste living.
Fun fact: Her
video with 20 tips on how to reduce waste
is the most-watched video about sustainable living last year.
Meanwhile, Austin-based creator Shelby is a self-described eco-realist who uses her channel
Shelbizleee
to showcase “zero-waste swaps.” She gives helpful everyday tips on how to replace our most commonly used items with sustainable options to lead a less wasteful lifestyle.
And other channels on YouTube (#Vanlife and #TinyHome) go even bigger than daily zero-waste tips to a complete overhaul of how we think about our homes.
Over 400K subscribers follow the adventures of
Jinti Fell
as the Australian family travels across the world in a van. The channel exemplifies the tiny home/van life ethos, a movement dedicated to reducing one’s footprint economically and materially to the bare minimum one needs to live.
Clean Beauty
Beauty creators and viewers are also looking to cleaner and healthier alternatives for their go-to beauty products. There's a lot to unpack given there's no global standard: the EU has banned 1,328 chemicals from cosmetics, but in the U.S., it’s only 11. Still, last October we saw a 7x increase in monthly views of videos with Clean Beauty in the title.
One creator in this space to watch is
Allana Davison
, a beauty and lifestyle vlogger with over half a million subscribers. She’s dedicated videos on how to do a full face using purely 100% clean beauty products.
Allana and all the other YouTubers forging ahead in sustainability have not only found a way to minimize their own environmental impact, but they've also inspired others to do the same. Mother and entrepreneur
Krystn Keller
was already a fan of clean beauty when grappling with how to help her son Elliot, who suffered from severe eczema over his entire body. His skin condition was debilitating to the point where he missed developmental milestones. Determined to find a solution, she began watching soap-making tutorials on YouTube (i.e.
The Soap Queen
) and learned how to make her own soap. After several months of trial and error, she found the perfect formula that not only helped her son, but also inspired her to create her own business,
Keller Works
. She now sells clean soap products in stores across her home state of Alabama and online.
Whether it’s a tiny swap or a big life change, we can look to YouTubers across the world to motivate us, teach us, and guide us on our way to a more sustainable life.
Posted by Earnest Pettie who recently watched
Lil Dicky - Earth (Official Music Video)
No comments :
Post a Comment
Labels
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2019
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Feed
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow
No comments :
Post a Comment