Official Blog
Game over. Long live the game on YouTube.
Monday, February 8, 2016
Over 1 million people from all over the country made their way to the San Francisco Bay Area for the Big Game, but for those watching from home, a friend's party or their favorite local restaurant, it was more than just what was happening on the field. During the game, people spent 300K hours watching the Big Game ads
1
and teaser videos on YouTube and overall we’ve seen nearly 4 million hours of Big Game ads and teasers watched so far. Big Game ads and teasers have been watched over 330 million times, with 60 percent of that coming from mobile devices — the most we've ever seen. And that game ain’t over yet.
Brands keep getting in on the game
On YouTube, the game starts well before the kickoff and it continues long after the trophies are handed out, as brands engage with their audience before, during, and after the Big Game. For the ninth straight year, the
YouTube AdBlitz program
is helping brands extend their reach and brands got in on the game more than ever, with the number of teasers and ads up 25 percent over last year. AdBlitz has been a great way for viewers to watch their favorite Big Game ads again and again, and to share them with friends.
Here are some of people’s favorite Big Game ads so far:
Top Trending Big Game Ads on YouTube based on views (as of 2/8 3 a.m. ET)
2
Hyundai -
The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
Pokémon -
#Pokemon20: Pokémon Super Bowl Commercial
MINI USA -
MINI USA | #DefyLabels Big Game TV Spot
Hyundai -
First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis
Mountain Dew -
Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
Hyundai -
Ryanville – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
Axe -
AXE - Find Your Magic [60 second version]
Doritos -
Doritos® Crash The Super Bowl Finalist - Ultrasound
Snickers -
SNICKERS® – “Marilyn”
Doritos -
Doritos® Crash The Super Bowl Finalist - Doritos Dogs
In years past, we've seen a big spike the day after the game as people get to work on Monday morning and reminisce about their favorite Big Game moment. In fact, last year more than 40 percent of total watch time for Big Game ads happened in the weeks after the game.
3
Some of these ads get ahead, while others will sustain their leadership. Don't forget that you can
vote for your favorite
before February 10 at midnight ET.
Moments to remember
People turned to Google to search for their favorite moments of the game - from going Gaga over the national anthem to an end-zone hand jive. Many of us couldn't get enough of Beyonce's much-awaited performance and went searching for more: We saw a 1,000 percent spike in search interest in Beyonce after the halftime show. Meanwhile, searches for "Longest punt return" spiked 8,000 percent in the first quarter of the game.
Top Searched Moments of the Super Bowl
Beyonce performing “Formation”
Lady Gaga performing the National Anthem
Jonathan Stewart scores touchdown
Brandon McManus scores field goal
C.J. Anderson scores touchdown
The Big Game might be over, but there's always overtime on YouTube. Over the next few days, weeks or years, you get to check out some of the best ads that ran this Sunday. Thanks for joining us once again - and tune in Friday to find out the YouTube AdBlitz winner!
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched
Super Bowl 50 Highlights | Panthers vs. Broncos | NFL
1
Classification as a "Big Game ad" was based on public data such as headlines and tags, and may not account for every Big Game ad available on YouTube.
2
Trending Big Game ad, teaser or trailer videos from brands based on number of views as of Feb. 8, 2016
3
YouTube data, January–February 2015, global. Classification as a "Big Game ad" was based on public data such as headlines and tags, and may not account for every Big Game ad available on YouTube.
Labels
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2020
Jan
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Feed
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow