Official Blog
Tips for partners: LinusTechTips shares how he found his niche
Thursday, October 14, 2010
In our series of partner optimization tips, we covered
metadata
with
Betty
from
BettysKitchen
, how to use
playlists and annotations
with
Zack
from
ZackScott
, and how to
find your niche
and analyze the performance of your videos. Now, we’re excited to have Linus from
LinusTechTips
show us how he found his niche with videos on unboxing tech products and how he uses YouTube Insight to track the performance of his videos.
It took Linus some time and multiple attempts before he found his niche as a “Professional Unboxer.” When Linus started his channel, he began to use
YouTube Insight
to figure out which of his videos were most popular. He realized he had found his specialty when he got thousands of views on his unboxing of the
Radeon 5770 Direct X11 video card
, which to this day remains one of his highest viewed videos. Since Linus joined the partner program in 2009, his focus has been making videos on product unboxings and reviews. He specializes in unboxing video cards, like the
GeForce GTS 450
and the
Radeon 5750
. He also has a great line of
custom t-shirts
for the unboxing enthusiast.
This one
is a crowd favorite.
You can also check this video out on his
Watch Page
. Let us know in the comments section of Linus’ video if you have great tips to share on using YouTube Insight or if you have feedback for Linus. We’d also love to hear how your videos have been impacted once you have used some of these tips to analyze the performance of your videos.
Julie Kikla and Mah
in Ibrahim, Account Managers, YouTube Partnerships recently watched “
Movie Trailer Proposal
.”
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