Official YouTube Blog: Should quality matter in web video?

Official Blog

Should quality matter in web video?

Friday, October 29, 2010

Heather Menicucci, Director, Howcast Filmmakers Program, is writing weekly guest posts for the YouTube blog on filmmaking in the digital age. You can catch up on previous posts here.YouTube's Facebook fan pageQuality, quality and um.... quality!

Quality, length, content, plot.

The web accepts anything.cat videosworks of video artfirst "section"

Player, length and file sizes are increasing because viewers actually want to watch high resolution, great-looking video on their computers and even TV, as devices like Google TV come on the market.

Filmmakers, like the Neistat Brothers who recently landed an HBO series, but also like our very own filmmakers who use their Howcast spots to woo clients, are getting jobs based on the videos they upload to the web. Make sure every spot you upload is one you’re proud to put your name on because web videos = calling cards.

60% of internet users watch videos online and that number is up 33% in 2.5 years. In other words, the audience is here and growing. And as more and more television viewers migrate to the web or simply plug their televisions into their computers, they will come to expect and want higher and higher quality video from the web.

poor fainting kittensMei LingFutureshorts channel.Luke NeumannZombie AttackHeather Menicucci, Director, Howcast Filmmakers Program, recently watched “Mei Ling.”