Official YouTube Blog: A Year of Interactive Video Annotations

Official Blog

A Year of Interactive Video Annotations

Monday, September 14, 2009

Choose a different ending

Annotations Man

Provide dynamic commentary: Basically, this means placing a layer of comments on a video; things like director comments, pet dubbing clips, and how-to tips for everything from origami to guitar lessons.

Add interactive links and menus: Many video-makers use the links to direct traffic to other videos and to create spatial video menus.

Create branching story-lines: Unlike the above two types, which maintain the individual video as the comprehensive story unit, this third group emphasizes a collection of videos organized in a hierarchical structure as a new format of storytelling. Here we find a wide spectrum of use cases, including interactive advertisements, murder mysteries and even wacky dating tips.

Play interactive games: The climax of interactive sophistication can be found in these intricate collections of interconnected video elements. Examples include spot the difference, break-dance competitions and this clever ad agency homepage that's actually a YouTube interactive video.

We really find it hard to imagine that all this happened in just one year, and can't wait to see how you might knock us out in 2010. So go ahead and choose your own ending…Michael Fink, Software Engineer, recently favorited "Annotize me!"

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