Official YouTube Blog: Live from VidCon: Creating new opportunities for creators

Official Blog

Live from VidCon: Creating new opportunities for creators

Thursday, July 11, 2019

More revenue streams, more money for creators

Super Chat allows fans to purchase messages that stand out within a live chat during live streams and Premieres. There are now over 90,000 channels who have received Super Chats, with some streams earning more than $400 per minute. And Super Chat is now the number one revenue stream on YouTube for nearly 20,000 channels - an increase of over 65% over last year.

Leaning into this momentum, we’re introducing Super Stickers. This new feature will allow fans to purchase animated stickers during live streams and Premieres to show their favorite creators just how much they enjoy their content. Stickers will come in a variety of designs across different languages and categories, such as gaming, fashion and beauty, sports, music, food, and more. These stickers are fun, and we can’t wait for you to use them in the coming months!

With Channel Memberships, fans pay a monthly fee of $4.99 to get unique badges, new emojis, and access to special perks, such as exclusive live streams, extra videos, or shoutouts. Today, we’re adding one of the most-requested features: membership levels. With levels, creators can now set up to five different price points for channel memberships, each with varying perks. We've been testing levels with creators like the Fine Brothers Entertainment on their REACT channel, who have seen their memberships revenue increase by 6 times after introducing two higher-priced tiers.

Our Merch shelf with Teespring allows creators to sell merch to their fans directly from their channel. And today, we are adding 5 new partners, so eligible creators merchandising with Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth can also use the Merch shelf.