Official YouTube Blog: Countdown to the Big Game begins with YouTube

Official Blog

Countdown to the Big Game begins with YouTube

Wednesday, January 20, 2016

heartfelt family storygood revenge1YouTube AdBlitz

Game Day commercials: Missed out on an ad because of a snack run? Tune in to YouTube AdBlitz on game day to easily find and watch all the ads in one place. Last year, more than 300,000 hours of Big Game ads were watched on YouTube while the game was being played.2 In fact, during the game watchtime for ads surpasses watchtime for other well-known YouTube genres, like how-to videos.

Teaser gallery: Starting today, the YouTube AdBlitz will host a gallery of Big Game ad teaser videos. Each year, advertisers release their game day ads earlier and earlier on YouTube, and are even creating teaser ads for their ads. Brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.3 Tune in now to be in the know.

Original content: We invited some of your favorite YouTube Creators to produce an exclusive series for YouTube AdBlitz themed "How to Win Game Day" that we’ll release the week leading up to the game. The series will be hosted by Jake and Amir with Flula as the band leader. And we’ll also release football-themed videos from some of our biggest creators, including videos from MyLifeAsEva, Hannah Hart and fouseyTUBE.

Vote for your favorite: Don’t forget to have your say on your favorite ad. After the game ends, visit the YouTube AdBlitz website to vote for and share your favorite commercials. You can start voting as soon as the game ends on February 7 and will have until 11:59 p.m. ET on February 10 to cast your vote.

YouTube AdBlitzYouTube Trends ReportPosted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “Aaron Rodgers' Amazing Hail Mary: The Miracle in Motown! | Packers vs. Lions | NFL.”

Google Data, January–December 2015 vs. January–December 2014, Global, Classification as a football related "food," "video game," "sports," "comedy and humor," "advertising" or "music" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.

Google Data February 1, 2015. Global. Classification as a “big game” ad or “how-to” video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.